Agra Asigurări

What Agra Asigurări does

Agra Asigurări is the Romanian branch (Sucursala București) of Österreichische Hagelversicherung VVaG, an Austrian mutual agricultural insurance association founded in 1947. Established in Romania in 2016, the company is the only specialized agricultural insurer in the country, serving Romanian farmers with a portfolio of weather-risk insurance products covering field crops, vineyards, orchards, vegetables, and protected cultivation against perils including hail, frost, storm, drought, and fire. Distribution operates through two parallel channels: a regional sales team of 10 county-level managers providing direct farmer consultation, and a network of over 40 insurance brokers (including Aon, Marsh, and Renomia), supplemented by a core partnership with APIA for government-subsidized insurance programs.

The company's technology stack includes the MOSES mobile damage assessment system for field inspectors, the AgraSat satellite imagery platform (integrated with APIA parcel Shape-Files), an online premium calculator, and the Agra Asigurări partner portal for real-time quote generation. The Index de Secetă (Drought Index) is a parametric insurance product that triggers compensation based on weather data from the National Meteorology Administration rather than on-site loss adjustment. Product offerings are organized into four categories — Field Crops, Viticulture, Horticulture, and Pomiculture — with multiple variants (Basis and Universal tiers) covering both protected and unprotected plantations.

Agra Asigurări generates revenue through annual insurance premiums paid by farmers, with pricing varying by crop type, coverage level (Basis vs. Universal), insured sum per hectare, and specific risks covered. The mutual association structure means policyholders are members rather than customers, and the Romanian branch operates as a cost-efficient, capital-light extension of the Austrian parent, reinvesting premiums into risk coverage rather than shareholder returns. Operational scale spans 3 million hectares insured across the parent group's six countries (Austria, Romania, Czech Republic, Slovakia, Hungary, Slovenia, Bulgaria), with the Romanian branch handling 4,000+ damage notifications in 2025.

Name

Agra Asigurări

Legal name

Agra Asigurări Oesterreichische Hagelversicherung VVaG Viena Sucursala București

Website

https://agraasigurari.ro

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Agra Asigurări is the Romanian branch of Austria's Österreichische Hagelversicherung VVaG, providing specialized crop insurance (hail, frost, drought, storm) to Romanian farmers across field crops, vineyards, orchards, and vegetables via regional managers, broker partners, and parametric weather-index products.

Ownership category

akta.pro rank

Product category

Agricultural Insurance

NAICS

Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Agricultural insurance
• Crop insurance
• Hail insurance
• Farm risk coverage
• Parametric drought insurance

Headquarters

HQ city

București

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agricultural Insurance Premiums: Revenue generated from insurance premiums paid by farmers for coverage of crops against weather risks including hail, frost, storm, drought, and other perils. Premiums are calculated based on crop type, coverage level, and risk assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Agra Asigurări provides specialized agricultural insurance products for Romanian farmers and agribusinesses, covering climatic and natural risks (hail, frost, storm, drought, fire) for field crops, vineyards, orchards, and horticultural operations. As the Romanian branch of Austrian mutual insurer Österreichische Hagelversicherung VVaG, it underwrites and distributes tailored crop and farm insurance solutions developed for the specific risks of Romanian agriculture.

Product overview

Agra Asigurări operates a comprehensive agricultural insurance portfolio organized into four main categories: Field Crops (Agrar Basis, Index de secetă, Sfeclă de zahăr Universal, Cartof Universal), Viticulture (Viță de vie Basis, Viță de vie Universal), Horticulture (Spații protejate, Legume în câmp), and Pomiculture (Plantații pomicole neprotejate Basis, Plantații pomicole protejate Basis, Plantații pomicole neprotejate Universal, Plantații pomicole protejate Universal). The core offering consists of weather-risk parametric and indemnity-based insurance products covering hail, frost, drought, storm, and fire risks. Supplementary services include the AgraSat satellite imagery platform and the customer Portal for policy management. The company targets farmers across Romania with specialized products adapted to local agricultural realities, operating as a branch of Austrian mutual agricultural insurer Österreichische Hagelversicherung.

Differentiator

Problem solved

Functional benefit

Products and services

• Agrar Basis
• Index de secetă
• Sfeclă de zahăr Universal
• Cartof Universal
• Viță de vie Basis
• Viță de vie Universal
• Spații protejate
• Legume în câmp
• Plantații pomicole

Quantifiable outcome

• Maximum 45,000 lei/ha coverage for wine grapes
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Corteva AgriscienceminorGTM or Marketing Partner · 23 February 2026Strategic collaboration for organizing technical symposiums for viticulturists. Corteva provides phytosanitary solutions while Agra Asigurări offers financial protection products. Joint events educate farmers on integrated crop management and risk protection.
• AIAG (International Association of Agricultural Insurers)minorOthers · 1 January 2006Member of the International Association of Agricultural Insurers (AIAG). AIAG brings together agricultural insurers from around the world to share expertise and best practices in agricultural risk management.
• APIA (Agenția de Plăți și Intervenție pentru Agricultură)coreStrategic or Co-development PartnerGovernment partner for subsidized agricultural insurance programs. Vine plantations can receive subsidies through APIA for insurance premiums, making coverage more accessible to Romanian farmers.
• Simonit & SirchminorStrategic or Co-development PartnerInternational vine pruning expertise brought to Romania through joint symposiums. Famous for 'Simonit & Sirch Method' of branch pruning that respects natural sap flow and minimizes cutting wounds for healthier vines.
• Beciul DomnescminorStrategic or Co-development PartnerMajor Romanian wine producer with over 1,400 hectares in Cotești, Odobești, Panciu, and Huși. Collaboration partner for organizing technical events and knowledge sharing with viticulturists.
• Broker Partner Network (Gelias, Campion, Agroprotector, Renomia, Aon, Marsh, and 35+ others)coreChannel Partner/ Reseller/ DistributorExtensive network of over 40 insurance broker partners distributing agricultural insurance products throughout Romania. Includes major international brokers (Aon, Marsh) and local specialists.

Scale indicators8 records

Recent moves17 records

Expansion highlights5 records

Others

• Munich Re: Global reinsurer that underwrites agricultural crop risk, including parametric and weather-index covers. Comparable as a capacity provider behind agricultural insurance schemes rather than as a direct retail competitor.
• Swiss Re: Global reinsurer with significant agricultural crop and weather-index insurance capabilities. Relevant peer in the ecosystem as a reinsurance provider that shapes pricing and product design for primary insurers like Agra.

Broad incumbents

• UNIQA Asigurări: Austrian-headquartered insurer active in Romania with property, motor, and agricultural products. Regional peer sharing the same Austrian/Central European insurance ecosystem and competing for similar broker-distributed crop policies.
• Omniasig Vienna Insurance Group: Romanian insurer within Vienna Insurance Group offering agricultural and property lines. Comparable as a multi-line carrier with crop-insurance capability distributed through brokers and agencies across Romania.
• GRAWE România Asigurare: Austrian insurance group with Romanian operations offering property and agricultural cover. Same regional insurance heritage as Agra's parent and competes for similar farm customers through agency and broker channels.
• Allianz-Țiriac Asigurări: Leading Romanian general insurer offering agricultural products alongside life, motor, and property lines. Competes with Agra for crop insurance customers but as part of a much wider portfolio and distribution network rather than a pure agricultural specialist.
• Generali Romania: Major Romanian general insurer with agricultural crop and farm property products in its portfolio. Overlaps with Agra on customer base but does not specialize — competing as a multi-line incumbent rather than a niche specialist.

Direct peers

• Groupama Asigurări: One of the largest general insurers in Romania with a meaningful agricultural portfolio (crop and farm property insurance). Direct competitor for the same Romanian farmer customer base, particularly through broker and agency channels.
• AGRO Asigurări (Societatea de Asigurare-Reasigurare AGRO): Romanian-domiciled agricultural reinsurer/insurer with a historical focus on crop risks. Closest locally-domiciled peer in the same product category, competing for the same subsidized APIA-driven Romanian agricultural insurance customers.
• Vereinigte Hagelversicherung: German mutual agricultural insurer specializing in crop hail and weather risk. Direct peer — same mutual-society model, same crop-insurance focus, and the historical counterpart to Österreichische Hagelversicherung in the DACH region, operating with similar parametric and indemnity-based products across European agricultural markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/agraasigurarichannel
• Facebookfacebook.com/AgraAsigurari
• LinkedInlinkedin.com/company/agra-asigur%C4%83ri

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agra Asigurări