What Agrar Landtechnik AG does

Agrar Landtechnik AG is a Swiss agricultural machinery manufacturer and distributor headquartered in Balterswil, Thurgau, operating as the agricultural machinery arm of the GVS Agrar Group. The company was founded as a separate entity after 2001 following the merger of the original Agrar, landw. Maschinenfabrik AG (founded 1936 in Wil, SG) with GVS's agricultural machinery division, and relocated to a purpose-built facility in Balterswil in 2015. It carries forward 80+ years of Swiss agricultural machinery heritage, with the AGRAR brand certified Swissmade. Its own manufactured portfolio includes slurry tanks (vacuum-pressure, pump-pressure, metal pump variants), manure spreaders with a 4-roller system, loading wagons (6 model series, 29 types), conditioners, and bale handling equipment, all designed for Swiss topography and farming conditions.

The company operates a dual business model. On the manufacturing side, AGRAR products are constructed, painted, and assembled in-house in Balterswil with proprietary technologies including the DTS steering system, TerraProtect double axle, and SSV shoe spreader distributor. On the distribution side, Agrar Landtechnik AG is the Swiss importer and distributor for an extensive portfolio of international brands — KRONE, Horsch, Brantner, Zunhammer, Schäffer, Hadorn, Jeantil, ecotech, Kahlbacher, Mulag, Perfect, Imants, Monosem, Treffler, InnoMade, Rumex, and Carello — organized across five categories: Ausbringtechnik, Grünfutter, Municipal, TerraProfi, and Hoflogistik. Revenue is generated through hardware sales (new and used), a recurring AgrarNet RTK subscription service (Fr. 690/year first license, tiered down to Fr. 200/year for additional licenses), spare parts (5 million parts in system, 40,000+ in stock, up to 200 packages shipped daily), and professional services including 24-hour emergency workshop support during harvest. Go-to-market is executed through a Switzerland-wide network of 270 distribution partners, supported by PROFIparts and PARTNERparts e-commerce portals and direct sales managers. Customers include Swiss farmers, agricultural contractors (Lohnunternehmer), and municipal services.

Name

Agrar Landtechnik AG

Legal name

Agrar Landtechnik AG

Website

https://agrar-landtechnik.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrar Landtechnik AG is a Swiss agricultural machinery manufacturer and exclusive Swiss distributor of KRONE, Horsch, Brantner, and others, manufacturing the AGRAR brand of slurry tanks, spreaders, and loading wagons in Balterswil for Swiss farmers, contractors, and municipalities via a 270-dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery manufacturing
• Slurry tank production
• Forage harvesting equipment
• Farm machinery distribution
• Precision farming solutions

Headquarters

HQ city

Balterswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new agricultural machinery including slurry tanks, manure spreaders, loading wagons, balers, and implements under the AGRAR brand and distributed international brands (KRONE, Horsch, Brantner, etc.). Products are constructed and assembled in Balterswil, Switzerland.
2. Spare Parts Sales: Sale of original spare parts and wear parts. The company manages over 5 million parts in the system, with over 40,000 parts in stock. Parts are shipped overnight to distribution partners, with up to 200 packages per day delivered. Online ordering through PROFIparts and PARTNERparts portals.
3. Service and Repair: Workshop services including assembly, customization for Swiss conditions, and repair work. 24-hour on-call service during peak season and harvest time for emergency repairs.
4. AgrarNet Subscription: Annual subscription-based RTK correction signal service for GPS guidance systems. 1st license: Fr. 690/year, 2nd: Fr. 550/year, 3rd: Fr. 300/year, each further: Fr. 200/year. Includes data SIM card at Fr. 140.
5. Used Equipment Sales: Sale of pre-owned agricultural machinery through the Occasionen (occasions) section.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Agrar Landtechnik AG designs, manufactures, and distributes agricultural machinery in Switzerland. It produces its own AGRAR-brand slurry tanks, manure spreaders, loading wagons, conditioners, and bale handling equipment in Balterswil, and serves as the Swiss importer and distributor for international brands such as KRONE, Horsch, Brantner, Hadorn, Zunhammer, and Schäffer. The offering is rounded out with spare parts supply, workshop service, an RTK correction signal (AgrarNet), and used equipment sales through a 270-partner dealer network.

Product overview

Agrar Landtechnik AG is a Swiss agricultural machinery specialist with over 80 years of history, operating as part of the GVS Agrar Group with 9 subsidiaries and 270 distribution partners across Switzerland. The company operates as a unified platform combining its own Swiss-made AGRAR brand products with internationally sourced represented brands. The AGRAR core product portfolio includes Güllefässer (manure/slurry tanks), Mistzetter (manure spreaders), Ladewagen (loading wagons), Aufbereiter (conditioners), and Ballengeräte (bale handling equipment) — all manufactured in Balterswil, TG. The represented brands are organized into five categories: Ausbringtechnik (Brantner, Hadorn, Jeantil, Zunhammer for spreading technology), Grünfutter (Krone for green fodder/harvest), Municipal (Carello, ecotech, Kahlbacher, Mulag, Perfect for municipal applications), TerraProfi (Horsch, Imants, InnoMade, Monosem, Rumex, Treffler for soil and precision farming), and Hoflogistik (Schäffer for farm logistics/loaders). Supporting services include AgrarNet RTK positioning, PROFIparts online ordering, spare parts, and workshop services.

Differentiator

Problem solved

Functional benefit

Brands

• AGRAR: The company's own brand of agricultural machinery including spreaders, manure spreaders, loading wagons, balers, and mowers, manufactured in Switzerland (Balterswil, TG) with Swiss-made quality certification.

Products and services

• AGRAR Güllefässer (Manure/Slurry Tanks) Swiss-made vacuum-pressure, pump-pressure, and metal pump tanks with various distributor options (SV Schleppschlauch, SVK Kombi, SSV Schleppschuh) for efficient slurry application, designed and assembled in Balterswil for Swiss farming conditions.
• AGRAR Mistzetter (Manure Spreaders) Agricultural manure spreaders with AGRAR 4-roller spreading system, hydraulically driven scraper floor, suitable for chopped, long-straw, or deep-litter manure, with spreading width up to 8 meters.
• AGRAR Ladewagen (Loading Wagons) High-bogie and deep-bogie loading wagons available in 6 model series and 29 types, including forage wagons, silage wagons, and metering wagons developed and assembled in Balterswil, Switzerland.
• AGRAR Aufbereiter (Conditioners) Intensive conditioners IC 16, IC 18, and IC 20 designed to separate mowing and conditioning operations, enabling lighter vehicles and improved hillside capability for Swiss terrain.
• AGRAR Ballengeräte (Bale Handling Equipment) Bale clamps and forks for handling round bales, featuring optimal grip arm construction to prevent silo film damage, integrated hydraulic cylinders, and euronorm or three-point attachment options.
• KRONE Harvesting Machinery (represented brand) German manufacturer of harvesting machinery including disc mowers, rotary tedders, rotary rakes, round balers, large square balers, pellet harvesters, forage harvesters, and combine mowers-conditioners, distributed in Switzerland by Agrar Landtechnik AG.
• Brantner Agricultural Tippers (represented brand) Leading manufacturer of agricultural tippers including single-axle, tandem, and tridem dumpers, platform wagons, halfpipe dumpers, and push-off wagons, distributed in Switzerland by Agrar Landtechnik AG.

Quantifiable outcome

• Products carry Swissmade quality label with construction and assembly in Switzerland
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

20 partnerships are on record, tiered minor, core and major.

• FarmXminorStrategic or Co-development Partner · 8 August 2024GVS Agrar AG, together with Hadorn, participated in FarmX development. FarmX is developing further through this investment by GVS Agrar AG with Hadorn.
• GVS Agrar AG (Parent Company)coreOthersAgrar Landtechnik AG is part of the GVS Agrar Group, which includes GVS Agrar AG, Agrar Landtechnik AG, and 9 subsidiaries. The group operates a Switzerland-wide dealer network with 270 distribution partners. The company moved to new premises in Balterswil in 2015.
• KRONE (Maschinenfabrik Bernard Krone)coreChannel Partner/ Reseller/ DistributorKRONE is a leading German manufacturer of harvesting machines. Agrar Landtechnik AG is the Swiss importer/distributor for KRONE products including mowers, tedders, rakes, balers, forage harvesters, and swathers. Products featured prominently on the website with dedicated sales manager.
• HorschcoreChannel Partner/ Reseller/ DistributorHorsch is a German manufacturer of soil cultivation, seeding, and crop protection equipment. Agrar Landtechnik AG has been importing Horsch products since 2012, with the products holding a key position in the product portfolio.
• BrantnermajorChannel Partner/ Reseller/ DistributorBrantner is a leading manufacturer of agricultural tippers including three-sided tippers, tandem and tridem trailers, and dumpers. Partnership started in October 2024 with Brantner SwissEdition products.
• ZunhammermajorChannel Partner/ Reseller/ DistributorZunhammer is an Upper Bavarian family business since 1956 specializing in fiberglass slurry tanks. The company employs about 200 people and operates one of the most modern production facilities for GFK tanks.
• SchäffermajorChannel Partner/ Reseller/ DistributorSchäffer, founded in 1956, is a leading manufacturer of compact farm loaders, wheel loaders, and telescopic loaders. Production continues at the traditional site in Erwitte, North Rhine-Westphalia with modern manufacturing facilities.
• CarellominorChannel Partner/ Reseller/ DistributorCarello is an Austrian manufacturer with over 40 years of experience in developing and building electric vehicles. Products include electric transporters, cargo bikes, and utility vehicles for commercial, municipal, and recreational use.
• ecotechminorChannel Partner/ Reseller/ Distributorecotech is an Austrian family company from southern Styria producing attachment equipment for summer and winter maintenance services including snow plows, salt and brine spreaders, mowers, and sweepers.
• AGCO FinanceminorOthersAGCO Finance provides financing solutions for agricultural equipment purchases. Hanspeter Rothen serves as consultant for AGCO Finance at Agrar Landtechnik AG.
• Hadorn (Gülletechnik AG)majorStrategic or Co-development PartnerHadorn has been involved in slurry technology for nearly 40 years. Hadorn's Gülletechnik AG and the GVS Agrar Group joined forces in 2023, combining slurry technology expertise.
• JeantilminorChannel Partner/ Reseller/ DistributorJeantil is a French family company producing spreading and transport machines since the early 20th century. Specializes in precision dung spreaders and tippers with semi-cylindrical sides. Operates 2 manufacturing facilities.
• ImantsminorChannel Partner/ Reseller/ DistributorDutch manufacturer of spade machines for soil cultivation, helping achieve high yield per hectare across sand, loess, and heavy clay soils.
• MonosemminorChannel Partner/ Reseller/ DistributorMonosem is a specialist in single-seed precision seed drills for all types of precision sowing, from the smallest vegetable seeds to large corn kernels. Known worldwide for high quality standards and innovative products.
• TrefflerminorChannel Partner/ Reseller/ DistributorTreffler Maschinenbau has roots dating to the 17th century in a blacksmith shop in Echsheim. Specializes in equipment for organic farming including harrows, flex-tine harrows, hoeing equipment, and cultivators.
• KahlbacherminorChannel Partner/ Reseller/ DistributorKahlbacher is an Austrian family company founded in 1949 in Kitzbühel, producing snow removal and road maintenance equipment. Known worldwide for snow blowers, sidewall cutters, and snow throwers.
• Perfect (Van Wamel)minorChannel Partner/ Reseller/ DistributorDutch company Van Wamel has over 70 years of experience developing and manufacturing flail mowers, rotary mowers, flail harvester-chippers, and pickup sweepers.
• MulagminorChannel Partner/ Reseller/ DistributorMulag specializes in mower arms for tractors, offering front and rear-mounted arms with reaches up to 8.7m for mowing grass, brush, and light woodland.
• InnoMade (EIDAM Landtechnik)minorChannel Partner/ Reseller/ DistributorInnoMade from German company EIDAM Landtechnik GmbH provides innovative, practice-oriented machinery with flexible production enabling custom solutions and small series.
• RumexminorChannel Partner/ Reseller/ DistributorRumex GmbH (German startup from Allgäu) developed an automatic sorrel sprayer using artificial intelligence to recognize and treat plants selectively, saving plant protection products.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Kuhn Group: French global agricultural machinery manufacturer (part of Bucher Industries) with hay/forage, livestock, tillage and spraying lines — a broad incumbent comparable to AGRAR's combined own-brand plus distributed-brand strategy.
• Pöttinger: Austrian broad-line agricultural machinery manufacturer with strong overlap in hay/forage, loading wagons and soil tillage — a larger incumbent competing with AGRAR's represented-brand Grünfutter portfolio.
• Amazone: German broad-line manufacturer of crop-protection sprayers, fertilizer spreaders and tillage equipment — competing in the same application/soil category AGRAR covers through TerraProfi and Ausbringtechnik lines.

Direct peers

• Horsch: German manufacturer of tillage, seeding and crop-protection machinery that AGRAR has imported into Switzerland since 2012. Direct competitor in soil-cultivation/precision-seeding equipment that AGRAR sells through its TerraProfi line.
• Fliegl Agrartechnik: German manufacturer of agricultural trailers, slurry/application technology and transport equipment — directly comparable to AGRAR's Güllefässer and slurry-handling portfolio.
• Strautmann: German family-owned manufacturer specializing in loading wagons, manure spreaders, and forage harvesting equipment — directly overlapping AGRAR's core AGRAR-brand Ladewagen and Mistzetter lines.
• Joskin: Belgian family-owned manufacturer of slurry tanks, manure spreaders and agricultural trailers — directly competing in the same application/transport category that AGRAR sells under its own brand and via Zunhammer/Hadorn.
• Samson Agro: Danish manufacturer of slurry application technology (injectors, tankers, trailing shoe systems) — directly comparable to AGRAR's SSV Schleppschuh slurry distributor and Zunhammer GFK tank offering.
• Maschinenfabrik Bernard Krone: German manufacturer of harvesting and forage machinery (mowers, tedders, rakes, balers, forage harvesters) that AGRAR distributes in Switzerland. Direct overlap in forage/loading machinery where AGRAR's own-brand Ladewagen and Aufbereiter compete conceptually with Krone's portfolio.
• Bergmann (Ludwig Bergmann): German manufacturer of manure spreaders, universal spreaders and agricultural tippers — directly comparable to AGRAR's Mistzetter range and Brantner tipper partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrar-landtechnik-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrar Landtechnik AG