SAS AGRI 23

What SAS AGRI 23 does

SAS AGRI 23 is a privately-held French agricultural and green-space equipment dealership headquartered in Gouzon, Creuse (Nouvelle-Aquitaine), operating three physical concession locations in Gouzon, Guéret, and La Souterraine. Founded in 2012 as an official Kubota concessionaire, the company has progressively built a multi-brand portfolio that now includes Kubota tractors and micro-tractors, Honda Miimo robotic mowers, Husqvarna outdoor power equipment, Stiga, Redexim turf-care machinery, Merlo telescopic handlers, and Segway Powersports / Polaris / Can-Am quads and micro-cars. Revenue is generated almost entirely through hardware sales of new equipment by brand, supplemented by a secondary used-equipment trade operated through the company's website and the placedespros.com platform. Pricing is per-unit and ranges from approximately €120 for small used items up to €72,000 for telescopic handlers, with some promotions offering up to 55% off list price on selected robotic mowers.

The customer base spans four segments — professional farmers, landscapers and green-space professionals, local authorities, and individual garden owners — served through a sales-led go-to-market that combines physical showroom visits, open-day events (Journées Portes Ouvertes), on-site demonstrations such as Rencontres Terrain, and digital marketing via Facebook, Instagram, TikTok, and the company website. Authorized Kubota dealer status since 2012 anchors the company's brand authority and provides access to genuine parts and factory support. There is no proprietary technology platform; operations run on standard small-business tooling (WordPress site, basic CRM signals, online used-equipment listing). Legal form is a Société par Actions Simplifiée (SAS) registered in France under SIREN 749845020 with Code APE 4661Z (wholesale of agricultural machinery). Ownership is independent and undisclosed beyond the SAS structure, with no parent company, institutional investors, or public listing indicated.

Name

SAS AGRI 23

Legal name

SAS AGRI 23

Website

https://agri23.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SAS AGRI 23 is a privately-held French multi-brand agricultural and garden equipment dealership operating three Kubota concessions in the Creuse department, selling new and used tractors, groundskeeping machinery, robotic mowers, and utility vehicles to farmers, landscapers, local authorities, and individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gouzon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new agricultural machinery, garden equipment, and groundskeeping tools from branded manufacturers including Kubota, Husqvarna, Honda, Stihl, and others.
2. Used Equipment Sales: Sale of pre-owned agricultural and garden machinery through the 'Nos occasions' section of their website, featuring tractors, telescopic handlers, mowers, and other equipment from various brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SAS AGRI 23 is a multi-brand agricultural and green space equipment dealership and authorized Kubota concessionaire since 2012. The company sells new and pre-owned tractors, microtractors, telescopic handlers, robot mowers, professional garden and turf care equipment, and utility vehicles through three physical concessions in the Creuse department of France. It also provides authorized sales, service, and parts support for the brands it represents.

Product overview

SAS AGRI 23 operates as a multi-brand agricultural and green space equipment dealership with three locations in the Creuse department of France. The company serves as an authorized Kubota dealer since 2012 and offers a diverse portfolio of new and used equipment spanning agricultural tractors, garden machinery, groundscare equipment, telehandlers, and utility vehicles. The product range includes both current model lines and certified pre-owned equipment, with the core offerings centered on Kubota agricultural products supplemented by multiple complementary brands such as Honda (robot mowers), Husqvarna (garden equipment), Redexim (turf care), and Merlo (telescopic handlers). The dealership also retails Segway Powersports quads and micro cars, positioning itself as a comprehensive rural equipment provider for both agricultural professionals and private landowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubota Equipment Comprehensive range of Kubota agricultural tractors, microtractors, and related equipment sold under authorized dealer status since 2012. Target customers are professional farmers and agricultural operators in Creuse, France.
• Honda Miimo Robot Mowers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KubotacoreChannel Partner/ Reseller/ Distributor · 1 January 2012SAS AGRI 23 is an official Kubota concessionaire since 2012. They sell Kubota tractors, micro-tractors, and related equipment, and direct customers to the Kubota portal for full product ranges. Being an authorized dealer provides access to genuine parts, factory support, and exclusive product lines.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CLAAS: German manufacturer specializing in harvesting equipment, tractors, and forage machinery with French dealer operations. Relevant peer because its dealer model and target farmer customer base closely mirror SAS AGRI 23's go-to-market, particularly in hay and livestock operations dominant in Creuse.
• John Deere: Global agricultural machinery manufacturer with an extensive authorized dealer network across France. Competes directly for farmer equipment budgets against Kubota in the tractor and implement categories SAS AGRI 23 serves, and represents the most significant competitive brand for the customer's wallet share.
• CNH Industrial (New Holland Agriculture): Manufacturer of New Holland and Case IH agricultural equipment with established French dealer coverage. Competes directly in tractors, hay/forage equipment, and telehandlers — a category where SAS AGRI 23 also carries Merlo — making it a broad incumbent peer for farm equipment distribution economics in France.
• Merlo S.p.A. Italian manufacturer of telehandlers and specialized agricultural handling equipment, one of the core complementary brands carried by SAS AGRI 23 alongside Kubota. Comparable as a niche OEM with limited dealer networks where authorized distributors like SAS AGRI 23 capture significant territory value.
• Honda Power Equipment: Manufacturer of Miimo robotic mowers and power equipment carried by SAS AGRI 23 as a featured brand with active promotional campaigns. Relevant peer in the autonomous mowing and consumer garden category, particularly as robotics penetration in residential lawn care accelerates.
• Husqvarna Group: Manufacturer of professional garden, forestry, and robotic mowing equipment carried by SAS AGRI 23 as one of its complementary brands. Relevant peer in the grounds-care and consumer garden equipment segment where both companies operate, particularly via the Automower line competing with Honda Miimo.
• Kubota Corporation: Manufacturer of the agricultural tractors and compact equipment that is SAS AGRI 23's core product line. As the OEM and concession grantor, Kubota defines the dealer's product roadmap, pricing, and territorial rights, making it the most strategically important counterpart — and an indirect competitor through its broader dealer network.
• STIHL: Global manufacturer of chainsaws, trimmers, and professional grounds-care equipment, distributed through authorized dealer networks including SAS AGRI 23. Represents comparable peer economics in the outdoor power equipment category, particularly for the landscaper and individual garden owner segments.
• AGCO Corporation: Manufacturer of Massey Ferguson, Fendt, and Valtra agricultural equipment, each with their own French dealer networks. Competes head-to-head in tractors and harvesting equipment, with Fendt positioned as a premium alternative to Kubota in the same mid-size farm segment SAS AGRI 23 addresses.

Others

• Agriaffaires: Leading French and European online marketplace for new and used agricultural equipment listings. Functions as an indirect competitor to dealer-owned used equipment sales (which SAS AGRI 23 also offers via placedespros.com) and as a digital channel that increasingly mediates how French farmers discover and price equipment.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agri23.kubota
• Instagraminstagram.com/agri23sas
• TikToktiktok.com/@sasagri23
• LinkedInlinkedin.com/company/sas-agri-23

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAS AGRI 23