Agricola Eatery

What Agricola Eatery does

Agricola Eatery is a farm-to-table, full-service restaurant concept operating two physical locations in New Jersey — at 40 West Park Place in Morristown and 11 Witherspoon Street in Princeton. The brand identity is anchored in the Latin word "Agricola" (farmer), emphasizing a fresh, locally sourced American menu (lunch, brunch, dinner, dessert, and a curated wine program) with ingredients including artisanal cheese from Fulper Farms and other regional suppliers. The company is privately owned and operated as part of Harvest Restaurant Group, whose corporate office is located in Morris Plains, NJ; Agricola does not appear to be publicly traded or venture-backed.

The business model is direct-to-consumer across three primary revenue streams: dine-in restaurant service at both locations, private events (with three Princeton spaces — The Kitchen, The Parlor, and The Root Cellar — accommodating 10 to 50 seated guests), and gift card sales distributed through the Harvest Restaurants corporate platform. Reservations are managed through the Resy platform, online ordering through Toast, and private event inquiries through Tripleseat; Google Analytics is used for web traffic measurement. The website is WCAG 2.1 Level AA compliant and both locations are wheelchair accessible.

The customer base is a horizontal segment of the general dining public — families, couples, and small-to-mid groups seeking farm-to-table dining in a community-oriented setting. Pricing is not publicly disclosed and is menu-specific. With approximately 16 employees and no reported funding rounds, M&A activity, or disclosed revenue, Agricola operates as a small, regionally focused hospitality concept leveraging shared corporate infrastructure within the Harvest Restaurant Group portfolio.

Name

Agricola Eatery

Legal name

Agricola Eatery

Website

https://agricolaeatery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agricola Eatery is a privately held, farm-to-table restaurant brand operating two New Jersey locations (Morristown and Princeton) under Harvest Restaurant Group. It serves the general dining public with seasonal lunch, brunch, and dinner menus, private event spaces, and gift cards.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Farm-to-table dining
• Restaurant services
• Private dining events
• American cuisine
• Brunch and dinner

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant: Full-service farm-to-table restaurant offering brunch, lunch, and dinner across two New Jersey locations (Morristown and Princeton). Revenue generated from food and beverage sales directly to consumers dining on premises.
2. Private Events: Private dining room rentals and event catering services at Princeton location with three event spaces: The Kitchen (10-20 seated), The Parlor (35 seated), and The Root Cellar (50 seated).
3. Gift Cards: Gift card sales through Harvest Restaurants platform. Gift cards are non-refundable and have no expiration date.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Agricola Eatery operates two full-service farm-to-table restaurants in New Jersey (Morristown and Princeton), serving seasonal American cuisine for brunch, lunch, and dinner. The Princeton location also offers private dining and event hosting in three dedicated spaces (The Kitchen, The Parlor, and The Root Cellar). Online ordering, reservations, and gift card sales are available through third-party platforms including Resy, Toast, Tripleseat, and the Harvest Restaurants gift card portal.

Product overview

Agricola Eatery is a farm-to-table restaurant brand operated by Harvest Restaurant Group, featuring two New Jersey locations (Morristown and Princeton). The core offering is full-service dining with seasonal menus organized by meal period: Lunch, Brunch, and Dinner, complemented by a dedicated Dessert menu and Wine program. Both locations provide in-person dining, with the Princeton location also offering private event spaces (The Kitchen, The Parlor, The Root Cellar) for groups of 10-50 guests. Additional services include online gift card purchases and table reservations via the Resy platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Morristown Restaurant Location Full-service restaurant at 40 West Park Place, Morristown, NJ 07960, offering brunch, lunch, and dinner service with seasonal farm-to-table menus for individual diners and groups.
• Princeton Restaurant Location Full-service restaurant at 11 Witherspoon Street, Princeton, NJ 08542, offering brunch, lunch, and dinner service plus multiple private dining rooms for events.
• Private Dining and Events Private event hosting at the Princeton location with three distinct event spaces: The Kitchen (capacity 10–20 seated), The Parlor (capacity 35 seated), and The Root Cellar (capacity 50 seated), plus banquet menu options.
• Gift Cards Digital and physical gift cards available for purchase, valid at both Agricola Eatery locations with no expiration date and non-refundable.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core.

• ResycoreTechnology or IntegrationThird-party reservation platform used for managing customer reservations at both Agricola Eatery locations. Customers book tables through Resy's online booking system.
• ToastcoreTechnology or IntegrationOnline ordering platform enabling customers to place orders for pickup and delivery from both Morristown and Princeton locations.
• Harvest Restaurant GroupcoreOthersParent company that operates Agricola Eatery along with other restaurant concepts. Provides corporate infrastructure, gift card platform, marketing support, and administrative services. Corporate office located in Morris Plains, NJ.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Darden Restaurants: Large multi-concept full-service restaurant parent (Olive Garden, Capital Grille, etc.). Comparable as the scaled public-market blueprint for what a multi-brand full-service restaurant portfolio could look like for Agricola at its highest ambition.
• Bloomin' Brands: Multi-concept full-service operator (Outback, Carrabba's, Bonefish). Comparable as a broad incumbent reference point for full-service restaurant unit economics and capital allocation across multiple dayparts.
• Gramercy Tavern: Iconic Danny Meyer farm-to-table restaurant in NYC operating a multi-format tavern/dining room model. Comparable as a higher-volume, nationally recognized farm-to-table operator with strong private events, illustrating Agricola's potential scale ceiling.

Others

• Harvest Restaurants (sibling concepts): Parent company operating other restaurant brands out of Morris Plains, NJ. Comparable as the closest internal benchmark for unit economics, brand scaling, and operational playbook within the same parent portfolio.

Direct peers

• Mistral: Long-running upscale farm-to-table American restaurant in Princeton, NJ. Comparable as a similarly positioned neighborhood full-service farm-to-table competitor in the same submarket.
• Blue Hill at Stone Barns: Pioneering farm-to-table restaurant in Pocantico Hills, NY. Directly comparable as a chef-driven, farm-ingredient-led fine-dining concept serving a similar dine-in/premium private-event use case, and the closest spiritual peer for Agricola's positioning.
• Elements Restaurant: Chef Scott Anderson's farm-to-table tasting-menu restaurant located in Princeton, NJ. Directly comparable as the highest-end farm-to-table competitor in Agricola's home market with similar sourcing philosophy.
• Hearth Restaurant: Long-standing NYC farm-to-table restaurant from chef Marco Canora emphasizing seasonal American cuisine. Comparable as an established northeastern farm-to-table full-service operator.

Regional players

• The Peacock Inn: Farm-to-table fine dining at a Princeton boutique inn. Comparable as another locally-sourced full-service concept in the same Princeton dining ecosystem competing for similar high-end clientele.
• The Farmhouse at The Grand Summit Hotel: Farm-to-table restaurant in northern NJ with a similar locally-sourced American menu and proximity to Agricola's catchment. Comparable as a regional competitor targeting the same NJ farm-fresh diner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agricolaeatery
• Instagraminstagram.com/agricolaeatery
• LinkedInlinkedin.com/company/agricola-eatery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricola Eatery