Peacock Inn
The Peacock Inn is a 16-room luxury boutique hotel and fine-dining destination in downtown Princeton, NJ, operated by Genesis Hospitality Group and affiliated with Choice Hotels' Ascend Collection. It serves leisure travelers, university affiliates, corporate and pharmaceutical event clients, and private-event hosts through integrated accommodations, restaurant (The Perch), wine, and catering services.
- Company typePrivate
- Founded2010
- HeadquartersPrinceton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Peacock Inn firmographics
Firmographics- Name
- Peacock Inn
- Legal name
- The Peacock Inn
- Website
- https://peacockinn.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Peacock Inn is a 16-room luxury boutique hotel and fine-dining destination in downtown Princeton, NJ, operated by Genesis Hospitality Group and affiliated with Choice Hotels' Ascend Collection. It serves leisure travelers, university affiliates, corporate and pharmaceutical event clients, and private-event hosts through integrated accommodations, restaurant (The Perch), wine, and catering services.
- Ownership category
- akta.pro rank
Peacock Inn industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
- akta.pro secondary industries
- Boutique Inns (THAGAHAB), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Peacock Inn is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peacock Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from 16-room luxury boutique hotel stays including various room categories (Preferred Queen/King, Deluxe Queen/King, Premium Suite, Penthouse Suite) with nightly rates. Complimentary continental breakfast included.
- Fine Dining Restaurant (The Perch): Revenue from the acclaimed fine dining restaurant serving refined regional American cuisine. Includes lunch, dinner, brunch, afternoon tea, cocktail, dessert menus, and wine service.
- Private Events & Catering: Revenue from hosting private events including weddings, showers, birthdays, corporate events, bar/bat mitzvahs, and rehearsal dinners. Also offers off-premise catering services.
- Wine Club Membership: Wine club membership offering early registration to wine events, exclusive winemaker meet-and-greets, and discounts on wines by the bottle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Preferred Queen Room - 210-225 sq ft |
| Unit Pricing | Pay-as-you-go | Preferred King Room - 210-225 sq ft |
| Unit Pricing | Pay-as-you-go | Deluxe Queen Room - 234-288 sq ft |
| Unit Pricing | Pay-as-you-go | Deluxe King Room - 234-288 sq ft |
| Unit Pricing | Pay-as-you-go | Premium Suite - 324 sq ft |
| Unit Pricing | Pay-as-you-go | Penthouse Suite - 470.5 sq ft |
| Unit Pricing | Pay-as-you-go | Restaurant Dinner Menu |
| Unit Pricing | Pay-as-you-go | Restaurant Lunch Menu |
| Unit Pricing | Pay-as-you-go | Restaurant Brunch Menu |
| Unit Pricing | Pay-as-you-go | Restaurant Dessert Menu |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Peacock Inn product offering
Product offeringCore offering
Peacock Inn is a historic 16-room luxury boutique hotel located in downtown Princeton, New Jersey. The property operates an on-site fine dining restaurant (The Perch), offers curated private event and catering services, and runs a wine cellar with an associated wine club membership program.
Product overview
The Peacock Inn is a luxury boutique hotel with an integrated fine dining experience, operated by Genesis Hospitality Group and member of the Ascend Hotel Collection by Choice Hotels. The property features 16 hotel rooms (ranging from standard Preferred Queen/King to Deluxe Queen/King rooms and Premium/Penthouse suites), The Perch fine dining restaurant serving seasonal regional American cuisine, an award-winning wine cellar with Wine Club membership, and comprehensive private event/catering services across multiple distinctive spaces including a historic speakeasy. The hotel's accommodations integrate with Choice Hotels for booking, while the restaurant uses Resy for reservation management.
Differentiator
Problem solved
Functional benefit
Products and services
- Guest Rooms & Suites Sixteen individually appointed boutique hotel rooms and suites in a historic 1911 inn, located at 20 Bayard Lane in downtown Princeton, NJ. Designed for individual leisure and business travelers seeking an intimate luxury stay.
- The Perch Restaurant On-site fine dining restaurant serving seasonal American cuisine to hotel guests and outside diners in a refined, intimate setting.
- Wine Cellar & Wine Club A curated wine cellar offering an exclusive wine club membership program for guests and local patrons seeking access to select vintages and sommelier-led experiences.
- Private Events & Catering Event hosting for weddings, receptions, corporate gatherings, and social celebrations, supported by on-site catering, dedicated event spaces, and customized menus.
- Afternoon Tea Service A traditional afternoon tea service offered to hotel guests and the public, featuring curated tea selections and accompanying light fare.
Quantifiable outcome
- One of only 16 AAA Four Diamond Award-winning hotels in New Jersey
- +1 more outcomes
Companies that use Peacock Inn
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Peacock Inn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Peacock Inn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Genesis Hospitality GroupcoreGenesis Hospitality Group acquired the property in May 2018 and currently operates The Peacock Inn. They manage all aspects of the hotel and restaurant operations, including the Perch fine dining restaurant, private events, and overall hospitality services.
- Ascend Hotel CollectioncoreThe Peacock Inn is a proud member of the Ascend Hotel Collection, a boutique hotel brand within Choice Hotels. This affiliation provides distribution through Choice Privileges Rewards program and marketing through the Choice Hotels network.
- Choice Hotels InternationalcoreChoice Hotels provides booking platform integration through the Choice Privileges Rewards loyalty program. Hotel bookings are redirected to Choice Hotels website for reservations processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Peacock Inn competitors and assessment
Company assessmentDirect peers
- Blackberry Farm: Small luxury resort in Tennessee with destination dining, wine program, and event hosting — analogous high-touch, award-recognized boutique property with integrated F&B.
- Chauncey Hotel & Conference Center: Princeton-area hotel and conference venue serving academic and corporate events; overlaps with Peacock Inn's Princeton University and corporate meeting customer base.
- The Liberty Hotel: Boston boutique hotel converted from the historic Charles Street Jail with multiple dining and event venues; comparable historic-asset-to-luxury-boutique-hotel repositioning model with integrated F&B.
- Inn at Little Washington: Relais & Châteaux boutique inn in Virginia pairing a small luxury room count with a destination fine-dining restaurant — directly comparable business model to Peacock Inn's hotel-plus-The Perch structure.
- The Nassau Inn: Iconic Princeton historic hotel located on Palmer Square; directly competes with Peacock Inn for university visitors, academic conferences, and corporate travelers in the Princeton market.
- Lambertville House: Boutique historic inn in Lambertville, NJ (within the same Princeton-region catchment) with restaurant and event programming; competes for the same affluent weekend-leisure and wedding clientele.
Others
- Choice Hotels International (Ascend Collection peers): Other Ascend Hotel Collection boutique properties that share Peacock Inn's distribution and loyalty economics through the Choice Hotels platform — useful as comparables for network-driven demand and rate positioning.
Broad incumbents
- Hyatt Regency Princeton: Larger chain-affiliated full-service hotel in the Princeton market; competes on corporate negotiated rates and conference business but lacks Peacock Inn's boutique/historic positioning.
- The Westin Princeton at Forrestal Village: Marriott-brand full-service hotel in the Princeton submarket competing for corporate and group business; broader portfolio offering without Peacock Inn's intimate boutique identity.
- The Mark Hotel: New York luxury boutique hotel with acclaimed restaurant and event programming; comparable AAA Five-Diamond positioning and integrated fine-dining model at a larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peacock Inn social profiles
Digital presencePeacock Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacock Inn leadership team
Management profileNumber of profiles
Peacock Inn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacock Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacock Inn
What does Peacock Inn do?
Peacock Inn is a historic 16-room luxury boutique hotel located in downtown Princeton, New Jersey. The property operates an on-site fine dining restaurant (The Perch), offers curated private event and catering services, and runs a wine cellar with an associated wine club membership program.
Is Peacock Inn a public or private company?
Peacock Inn is a private company. It is classified as corporate owned and is currently operating.
When was Peacock Inn founded?
Peacock Inn was founded in 2010. It employs 11 to 50 people.
Where is Peacock Inn based?
Peacock Inn is headquartered in Princeton, United States, in the North America region.
How does Peacock Inn make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are fine Dining Restaurant (The Perch), private Events & Catering and wine Club Membership.
Who are Peacock Inn's main competitors?
Direct peers on record are Blackberry Farm, Chauncey Hotel & Conference Center, The Liberty Hotel, Inn at Little Washington, The Nassau Inn and Lambertville House. Choice Hotels International (Ascend Collection peers) is listed as an others. Broad incumbents are Hyatt Regency Princeton, The Westin Princeton at Forrestal Village and The Mark Hotel.
Does Peacock Inn have an API?
No public API is recorded for Peacock Inn.
What industry is Peacock Inn in?
Peacock Inn's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAJ, Boutique Resorts (Small-Scale Resorts), with a secondary code of THAGAHAB, Boutique Inns. Its NAICS code is 72111 and its SIC code is 5810.