Agrifirm-GMN

What Agrifirm-GMN does

Agrifirm-GMN is a Dutch agricultural advisory and product company serving flower bulb growers across the Netherlands, formed in 2020 through the merger of Agrifirm and GMN. Operating as part of the Agrifirm cooperative structure and headquartered in Voorhout, the company focuses exclusively on the Dutch ornamental flower bulb sector, serving tulip, lily, gladiolus, and peony growers through crop protection products, fertilizers, biostimulants, storage technologies, and specialized advisory services.

The company's technology stack centers on bulb-specific innovations including Ultra Low Oxygen (ULO) storage, Controlled Atmosphere Temperature Treatment (CATT) for tulip bulb mite eradication, UltraMist humidity-regulated storage (a registered method), and an internally developed Ethylbloc automatic dispenser. It operates the Expertisecentrum Bloembollenteelt, an independent research institute in Breezand conducting approximately 119 trials and 904 treatments across ~2,500 field plots annually. Digital infrastructure includes the GMN-Crop cultivation registration system and the Mijn GMN customer portal. Partnerships with technology and product providers including BBLeap (precision spraying), Koppert (biologicals), Bayer (Serenade, FLiPPER Plus), Syngenta (Vixeran), and Fertiglobal (EnNuVi) extend the effective R&D and product surface.

Agrifirm-GMN generates revenue through direct sales of agricultural inputs, professional advisory services, and equipment rentals via a network of four regional service points in Voorhout, Julianadorp, Zwaagdijk, and Horst. Distribution combines field sales consultants providing on-site tailored recommendations with self-serve digital portals. The customer base consists primarily of Dutch enterprise bulb growers, with notable relationships including CNB, Boltha BV, Van den Boomen Bloembollen, and Fleureco. As a cooperative subsidiary, the company is governed by member-growers rather than external shareholders, limiting visibility into financial metrics.

Name

Agrifirm-GMN

Legal name

Agrifirm-GMN

Website

https://agrifirmgmn.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrifirm-GMN is a Dutch cooperative advisory and product company serving flower bulb growers with crop protection inputs, proprietary storage technologies, and field advisory, operating through four regional service points and the Expertisecentrum Bloembollenteelt research institute.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services for Flower Bulb Cultivation

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Flower bulb cultivation
• Crop protection advisory
• Agricultural inputs supply
• Bulb storage technology
• Sustainable agriculture consulting

Headquarters

HQ city

Voorhout

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Agricultural Products and Crop Protection: Sale of crop protection products, fertilizers, biostimulants, and agricultural inputs to bulb growers. Products include GewasKracht line (Orthosil, REEF), Trianum, Serenade, FLiPPER, and other agricultural chemicals.
2. Advisory and Consulting Services: Expert consultation services provided by specialized advisors covering crop protection, fertilization, storage techniques, and cultivation optimization. Services include on-site visits, custom recommendations, and ongoing support.
3. Equipment Rental and Licensing: Rental of equipment including foam machines, and access to specialized systems like GMN-Crop for crop registration and tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agrifirm-GMN provides specialized advisory services, crop protection products, fertilizers, biostimulants, and advanced storage technologies (ULO, CATT, UltraMist, Ethylbloc) to Dutch flower bulb growers. The offering is underpinned by the Expertisecentrum Bloembollenteelt research center, which conducts approximately 119 trials annually on sustainable bulb cultivation, and supported by digital platforms (GMN-Crop, Mijn GMN) for crop registration and customer management.

Product overview

Agrifirm-GMN is a unified advisory and product company serving Dutch bulb growers, formed in 2020 through the merger of Agrifirm and GMN. Its offering spans advisory services, research, digital platforms, crop protection products, fertilizers, biostimulants, storage technologies, and precision farming equipment. The core of its offering is the Expertisecentrum Bloembollenteelt, an independent research institute conducting ~119 trials annually, which underpins advisory services and product recommendations. Digital platforms include GMN-Crop (crop registration) and Mijn GMN (customer portal). The product portfolio includes its own GewasKracht line (Orthosil biostimulant, REEF fertilizer), distributed third-party brands (Koppert's Trianum, Bayer's Serenade and FLiPPER Plus, Fertiglobal's Turan/Ianus, Syngenta's Vixeran/Interra Scan), storage technologies (ULO, UltraMist, CATT), and precision spraying/weeding technologies (BBLeap LEAPbox, Andela Robot/Elektro Weeder). Advisory services include predictive crop protection modules and the Ethylbloc dispenser system for ethylene protection during treatments.

Differentiator

Problem solved

Functional benefit

Brands

• GMN Crop: Digital platform for crop management and farm records
• Mijn GMN
• Expertisecentrum Bloembollenteelt
• GewasKracht
• Trianum

Products and services

• Crop Protection and Fertilization Advisory Services Specialized advisory services provided by field advisors covering crop protection strategy, fertilization optimization, storage techniques, and cultivation optimization for Dutch flower bulb growers. Includes on-site visits, custom recommendations, and ongoing support.
• Expertisecentrum Bloembollenteelt Research Services Independent research center conducting practical trials on crop protection, biostimulants, and fertilization across bulb crops, performing approximately 119 studies annually on Fusarium, Botrytis, viruses, Rhizoctonia, and weeds. Used by growers, producers, and researchers across the Dutch bulb sector.
• GMN-Crop Crop Registration System Digital crop registration system enabling growers to record and manage cultivation data, supporting compliance with regulatory requirements for the Dutch bulb sector.
• Mijn GMN Customer Portal Customer portal providing online access to order data including delivery notes, invoices, fertilizer and crop protection product overviews, and active substance lists for Agrifirm-GMN customers.
• Crop Protection Forecasting Modules Predictive analytics tools combining KNMI and Visual Crossing weather data with historical airflow analyses to forecast aphid migration peaks and Botrytis infection pressure up to seven days ahead, enabling strategic, data-driven crop protection application.
• GewasKracht Product Line (Orthosil and REEF) Agrifirm-GMN's own product line featuring GewasKracht Orthosil (biostimulant based on freely absorbable orthosilicium acid that strengthens cell walls and improves drought tolerance) and GewasKracht REEF (fertilizer with plant-strengthening properties), designed for sustainable bulb cultivation within tightening regulations.
• Trianum Biological Crop Protection Biological plant protection product based on Trichoderma harzianum strain T22, produced by Koppert and distributed by Agrifirm-GMN. Controls soil-borne diseases including Fusarium, Pythium, Rhizoctonia, and Sclerotinia in outdoor bulb cultivation. Available in granule form (Trianum-G) and powder form (Trianum-P).
• EnNuVi Program (Turan / Ianus) Fertiglobal's micronutrient and bio-activation program based on polyphenols encapsulating nutrients for enhanced leaf uptake and crop vitalization. Products include Turan (manganese, zinc, copper for lilies) and Ianus (copper-free alternative for tulips), developed specifically for Dutch bulb cultivation.
• Serenade Biological Fungicide Biological fungicide from Bayer based on Bacillus amyloliquefaciens QST 713, effective against Fusarium in bulb cultivation. Applied as dip treatment or soil treatment.
• FLiPPER Plus Bulb Mite Control Natural crop protection product from Bayer based on potassium salt fatty acids (by-product of olive oil production), used as a 100% contact agent for tulip bulb mite control, most effective shortly after harvest.
• BBLeap LEAPbox Plant Precision Spraying Precision spraying technology from BBLeap that individually controls valves on existing sprayer nozzles up to 100 times per second via the LEAPbox, achieving precision of 25x25 cm without requiring new sprayer machines. Used by bulb growers including Teeuwen & ZN B.V.
• ULO (Ultra Low Oxygen) Storage Service Storage service in which bulbs are kept in airtight cells with oxygen levels reduced below 1%. Reduces bulb reserve consumption, extends storage life, improves stem quality in lilies (minimum one extra bud), and is effective against tulip bulb mite.
• UltraMist Storage Service Storage service using ultra-fine water mist to precisely regulate humidity in storage cells, preventing desiccation without over-wetting. Benefits include reduced need for sealing, less deep freezing required, more uniform tulip flowering, and 20-30% more lily bulbs per crate.
• CATT (Controlled Atmosphere Temperature Treatment) Service Treatment service for tulip bulb mite control where bulbs are kept in airtight cells for 48 hours, with oxygen reduced to ~4% by nitrogen injection and CO2 raised to ~75%, killing both larvae and eggs in a single treatment.
• Ethylbloc Ethylene Protection Ethylene-blocking product containing 1-MCP that prevents ethylene from binding to receptors in bulbs, protecting against ethylene damage during ULO and CATT treatments. Applied automatically via the Agrifirm-GMN developed Ethylbloc dispenser.

Quantifiable outcome

• 31% reduction in environmental impact points (2025 vs 2024)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Koppert Biological SystemscoreStrategic or Co-development PartnerCollaboration on biological pest control solutions including Trianum (Trichoderma harzianum-based biopesticide) for soil disease control and Orius for thrips management. Joint trials conducted to test biological alternatives for bulb cultivation.
• SyngentacoreStrategic or Co-development PartnerImportant sector partner for crop protection with focus on integrated approaches including biocontrol products and biostimulants. Products include Vixeran (nitrogen-fixing bacteria) and Interra Scan (soil scanning technology). Collaboration with Expertisecentrum Bloembollenteelt for product testing and registration.
• BayercoreStrategic or Co-development PartnerResearch partnership for biological products Serenade (Bacillus amyloliquefaciens for Fusarium control) and FLiPPER Plus (fatty acid-based for tulip bulb mite). Bayer has four own trial locations in Netherlands plus uses Expertisecentrum for independent testing.
• FertiglobalcoreStrategic or Co-development PartnerItalian partner specializing in micronutrients with EnNuVi technology for plant nutrition and bio-activation. Products Turan (Mn, Zn, Cu) and Ianus (without copper) developed specifically for Dutch lily and tulip cultivation through collaboration with Cebeco Agro.
• BBLeapcoreTechnology or IntegrationTechnology partnership for Plant Precision Spraying using LEAPbox system that upgrades existing spray equipment for precision application. Agrifirm-GMN supports field validation and customer introductions.
• Besseling GroupcoreTechnology or IntegrationPartnership for ULO (Ultra Low Oxygen) storage technology. Besseling provides nitrogen generators and test cells for ULO trials and treatments, essential for tulip bulb mite control and long-term bulb storage.
• Expertisecentrum BloembollenteeltcoreStrategic or Co-development PartnerAgrifirm-GMN's own research center conducting trials on crop protection, biostimulants, fertilization, and registration testing. Works with producers, suppliers, researchers and crop specialists across multiple Dutch locations.
• Wageningen University & Research (WUR)coreStrategic or Co-development PartnerPPS (Public-Private Partnership) collaboration on fundamental system research for bulb sector. WUR conducts research projects where companies, trade associations, NGOs and public organizations work with recognized research organizations.
• DelphyminorStrategic or Co-development PartnerAdvisory organization involved in regional certification pilot and sustainability initiatives in Duin- en Bollenstreek region, providing data analysis and benchmarking support.
• KAVB (Koninklijke Algemeene Vereeniging voor Bloembollencultuur)coreStrategic or Co-development PartnerTrade association for bulb cultivation involved in Stuurgroep Agrodis, sector coordination, and regional certification initiatives. KAVB coordinates research and represents sector interests.
• Greenport Duin- en BollenstreekminorStrategic or Co-development PartnerRegional development organization acting as lead party for regional certification pilot, bringing together growers, advisors, and policymakers.
• Bee To BusinessminorStrategic or Co-development PartnerBiodiversity initiative where companies host bee hives on their premises. Agrifirm-GMN has placed a hive at Julianadorp location to support pollination and sustainability goals.
• CNB (Coöperatieve Nederlandse Bloembollencentrale)minorChannel Partner/ Reseller/ DistributorMajor customer and trading partner for bulb storage and treatment services. CNB provides ULO, CATT, UltraMist, and Ethylbloc treatments for bulbs sourced from or destined for Agrifirm-GMN customers.
• Cebeco AgrocoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary of Agrifirm responsible for scouting and product management. Acts as intermediary between manufacturers/suppliers and Agrifirm advisors, identifying new products and conveying field needs.
• CropLife NLminorStrategic or Co-development PartnerIndustry association focused on sustainable crop protection. Eric Kiers (Director Sustainability) provides expertise on PFAS regulations and pesticide authorization frameworks.
• AgrifirmcoreOthersAgrifirm and GMN merged in early 2020 to form Agrifirm-GMN. Parent cooperative provides broader agricultural expertise and resources.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Others

• Coöperatieve Nederlandse Bloembollencentrale (CNB): Largest Dutch flower bulb trading and storage cooperative, both a customer and technology-partner of Agrifirm-GMN for ULO/UltraMist/CATT treatments. Closely intertwined operational peer in the Dutch bulb storage and trading value chain.

Regional players

• Agrovision: Dutch agricultural data and advisory provider focused on crop management software and decision support. Comparable in digital/advisory layer overlaying Dutch crop production, with overlaps in farm-data tools.

Broad incumbents

• Syngenta: Global agrochemical and seed company; partner supplying Vixeran and Interra Scan to Agrifirm-GMN. Wide portfolio overlaps with the crop protection and biostimulant lines marketed by the anchor.
• Bayer Crop Science: Global crop protection and seeds major; supplies Serenade and FLiPPER Plus distributed by Agrifirm-GMN. Comparable as a portfolio supplier of crop protection and biologicals overlapping with Agrifirm-GMN's input offering.

Direct peers

• Van Iperen: Netherlands-based specialist in fertilizers, biostimulants, and crop solutions. Comparable product portfolio and Dutch-market specialty-crop customer base, including ornamentals and bulbs.
• Koppert Biological Systems: Dutch developer and supplier of biological crop protection products (including Trianum used by Agrifirm-GMN). Directly comparable in biological IP, Dutch horticulture focus, and distributor relationships with bulb/arable growers.
• Delphy: Netherlands-based agricultural advisory and research company, partner in Agrifirm-GMN's Duin- en Bollenstreek pilot. Competes head-on in crop consulting, trial research, and sustainability advisory for Dutch specialty crop growers.
• Royal Brinkman: Major Dutch supplier of inputs, equipment, and advisory to greenhouse horticulture and ornamental growers. Directly comparable supplier-plus-advisory model serving Dutch flower/ornamentally focused customers.
• CAV Agrotheek: Dutch cooperative distributor of crop protection products, fertilizers, and seeds to arable and horticultural growers. Most direct domestic channel-peer for Agrifirm-GMN's farm input distribution business.

Emerging players

• Fertiglobal: Italian micronutrient and biostimulant company whose EnNuVi technology (Turan, Ianus) is commercialized with Agrifirm-GMN for Dutch lilies and tulips. Comparable in biostimulant IP and specialty-crop positioning but smaller geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrifirm-gmn

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrifirm-GMN