AGRI MECA

What AGRI MECA does

AGRI MECA EURL is a privately held French agricultural equipment dealer (EURL — sole proprietorship with limited liability) operating from its headquarters at 7 rue de Vaugereux, 70150 Marnay, in the Haute-Saône department of eastern France. The company has been in operation for over twenty years and serves individual farmers and agricultural operations in the Auvergne-Rhône-Alpes / Bourgogne-Franche-Comté region through four integrated business lines: new equipment sales as an authorized dealer for Deutz-Fahr (tractors), Amazone (tillage, seeding, spraying), and Krone (forage, mowers, balers); used equipment resale via an inventory of 34 active listings across 14 brands (Massey Ferguson, Case IH, New Holland, Claas, Kuhn, Pöttinger, Fella, Lely, Zagroda, Bugnot, Sicam, Solá, and others), priced from €1,750 to €142,500; maintenance and repair services delivered through workshop locations in Marnay and Dampierre-sur-Salon, with a third workshop under construction in Poligny (Jura); and walk-in parts and accessories retail through the Libre Service counter in Marnay, supplied via LISAGRI. The business is led by Gérant Frédéric Duchon and commercial manager Joffrey Fernoux. Its website and online listings are built on the Agriaffaires platform (operated by LBC France SASU, RCS Paris 521 724 336), which provides the publishing and marketplace infrastructure for used-equipment listings. No external funding, parent company, or non-owner employees beyond the named management team are disclosed.

Name

AGRI MECA

Legal name

AGRI MECA EURL

Website

https://agrimeca-70.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AGRI MECA EURL is a privately held French agricultural equipment dealer in eastern France, selling new Deutz-Fahr, Amazone, and Krone machines, used equipment, parts, and workshop repair services across three locations in Haute-Saône and Jura.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

Keywords

• Agricultural equipment sales
• Farm machinery dealer
• Used tractor sales
• Agricultural workshop services
• Farm equipment parts

Headquarters

HQ city

MARNAY

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new agricultural equipment as authorized dealer for major brands including Deutz-Fahr, Amazone, and Krone.
2. Used Equipment Sales: Sale of used agricultural machinery including tractors, balers, mowers, tillage equipment, and seeding equipment. Listings range from €1,750 to €142,500.
3. Workshop and Repair Services: Three workshop locations providing maintenance and repair services for agricultural equipment.
4. Parts and Accessories (Libre Service): Parts counter (Libre Service) offering spare parts and accessories for agricultural equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

AGRI MECA is an agricultural equipment dealer that sells new farm machinery as an authorized reseller for brands including Deutz-Fahr, Amazone, and Krone, and sells used agricultural equipment through its own catalog and the Agriaffaires online marketplace. It operates three workshop locations (Marnay, Dampierre-sur-Salon, and a Poligny site under construction) providing maintenance and repair services, and runs a Libre Service parts counter at Marnay offering spare parts and accessories.

Product overview

AGRI MECA EURL is an agricultural machinery dealer with over 20 years of experience, operating as a unified business combining equipment sales, workshop services, and a free-service retail store. The company resells equipment from major manufacturers (Deutz-Fahr, Krone, Amazone) and maintains an inventory of 34 used machinery listings spanning tractors, round balers, mowers, seeders, spreaders, and tillage equipment from brands including Massey Ferguson, Case IH, New Holland, Claas, Kuhn, Krone, Pöttinger, Fella, Lely, Amazone, Zagroda, Bugnot, Sicam, and Solá. Workshop services are provided at three locations, and a free-service retail store operates in Marnay.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Equipment Sales
• Used Agricultural Equipment Sales
• Workshop Maintenance and Repair Services
• Libre Service (Parts and Accessories Counter)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutz-FahrcoreChannel Partner/ Reseller/ DistributorDeutz-Fahr is a major agricultural tractor brand. AGRI MECA displays the Deutz logo on their homepage as a partner. They offer Deutz-Fahr equipment for sale.
• AmazonecoreChannel Partner/ Reseller/ DistributorAmazone is a manufacturer of agricultural equipment including sprayers, seed drills, and tillage tools. AGRI MECA displays the Amazone logo as a partner and has Amazone equipment in their inventory.
• KronecoreChannel Partner/ Reseller/ DistributorKrone is a manufacturer of agricultural machinery including mowers, balers, and forage equipment. AGRI MECA displays the Krone logo as a partner and has Krone equipment in their inventory.
• LISAGRIminorChannel Partner/ Reseller/ DistributorLISAGRI provides Libre Service (free service) parts and accessories for agricultural equipment. AGRI MECA operates a Libre Service counter sourcing from LISAGRI.
• AgriaffairescoreTechnology or IntegrationAgriaffaires is a European online marketplace for agricultural equipment. The website states 'en partenariat avec Agriaffaires' and AGRI MECA uses the Agriaffaires platform and technology to list and sell their equipment online. The site is built on the Agriaffaires technology platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Girod Agri: Regional French agricultural machinery dealer with multiple branches. Similar structure to AGRI MECA: new equipment sales from major brands, used inventory, parts counter, and workshop services.
• Groupe Dubreuil: French agricultural equipment dealer group operating multiple branches across western and central France. Comparable as a multi-brand regional dealer with new equipment sales, workshop services, and parts operations.
• Groupe Chevalier: French agricultural equipment dealer network. Operates a multi-branch model with new and used equipment and aftermarket services, directly comparable to AGRI MECA's regional dealer model.
• Ravillon: Multi-location agricultural equipment dealer in central France representing John Deere and complementary brands. Directly comparable as a regional multi-workshop dealer with new equipment, used inventory, parts, and service.
• Brochard Agri: Agricultural equipment dealer in western France with multiple locations and brand authorizations. Comparable regional dealer business model combining new equipment, used equipment, parts, and maintenance services.

Broad incumbents

• CNH Industrial (Case IH / New Holland): Manufacturer of Case IH and New Holland — both brands present in AGRI MECA's used listings. CNH's authorized dealer network and direct-sales initiatives are the broad incumbent competitive backdrop for the dealer.
• AGCO Corporation: Parent of Massey Ferguson, Valtra, and Fendt — brands appearing in AGRI MECA's used inventory. AGCO's dealer network represents broadly incumbent competition in the same French agricultural equipment market.
• John Deere (Deere & Company): Major agricultural equipment manufacturer whose dealer network competes with AGRI MECA's territory. Represents the broader incumbent channel competition AGRI MECA faces against OEM-aligned dealer organizations.
• Agriaffaires: European online marketplace for agricultural equipment (operated by LBC France). AGRI MECA's website is built on this platform, making Agriaffaires both a partner and a competitive channel that aggregates supply from thousands of dealers across Europe.
• KUBOTA Europe: Agricultural and compact equipment manufacturer with its own European dealer network. Represents the broader incumbent OEM competition in tractors and compact machinery against regional multi-brand dealers like AGRI MECA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agri-meca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRI MECA