AgriTech America

What AgriTech America does

AgriTech America, headquartered in Bozeman, Montana, operates as the authorized US distributor and integration partner for WEED-IT precision spray technology, originally developed by Roel de Jonge in 1999. The company sells and supports three product lines: WEED-IT and WEED-IT Quadro precision spot-spray systems (using infrared fluorescence to detect chlorophyll and trigger nozzle-level application on live plants only), the WEED-IT DASH control system with a 10-inch 3D touchscreen, per-nozzle control, remote support, prescription and crop density mapping, and a DASH Data Portal, and the Shuttle Gauge chemical measurement tool for 1,000L shuttles and IBCs with more than 5,000 units deployed across Australia, Canada, and the United States. The company cites up to 90% chemical-cost reduction and customer-reported payback within two years as core economic claims.

The company's go-to-market combines a US authorized dealer network with direct enterprise sales staffed by assigned territory managers covering Northern, Southern, and additional regional geographies. Pricing is quote-based for the hardware systems, with a public ROI/Savings Calculator as the primary lead-generation tool, and DASH positioned as an add-on control and data layer that introduces a potential recurring software revenue stream. Customers are segmented across four verticals: broadacre farming, row crops, permanent crops (orchards and vineyards), and civil/non-agricultural vegetation management.

AgriTech America is privately held with no disclosed institutional funding, parent organization, or revenue figures. The team is small (firmographic headcount of 9, with five team members visible on the website), led by CEO Adam Hutton alongside a senior systems integrator, an integrator, an operations manager, and a territory manager. Strategic posture aligns with the USDA NRCS conservation funding pathway to lower acquisition friction for US growers. Conflicting dates in the source material (firmographic founding year 2016 vs. logo file dating of 2022) suggest the US distribution entity was formalized circa 2022, with the WEED-IT technology itself carrying 25+ years of development history under prior ownership.

Name

AgriTech America

Legal name

AgriTech America

Website

https://agritechamerica.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriTech America is the authorized US distributor of WEED-IT precision spray technology, selling infrared-fluorescence spot-spray systems, the DASH control and data platform, and Shuttle Gauge chemical measurement tools to broadacre, row-crop, permanent-crop, and civil vegetation-management customers across the United States.

Ownership category

akta.pro rank

Product category

Precision Agriculture Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Services (700)

akta.pro primary industry

Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)

Keywords

• Precision agriculture equipment
• Weed detection systems
• Spot spray technology
• Infrared fluorescence sensors
• Chemical reduction technology

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. WEED-IT System Sales: Sale of the WEED-IT precision spray hardware systems and related equipment for weed detection and elimination across agricultural and civil applications.
2. DASH Data Portal / Software Services: DASH system with data portal for prescription maps, crop density mapping, and remote support capabilities. Likely includes software subscription or service fees.
3. Shuttle Gauge Sales: Sale of the Shuttle Gauge chemical measurement device for 1,000L shuttles and IBCs, used across Australia, Canada, and the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

AgriTech America distributes and sells WEED-IT precision spray hardware systems that use infrared fluorescence to detect chlorophyll in plants, enabling spot-spraying that treats only weeds and not bare ground, reducing chemical usage by up to 90%. Its product line includes the WEED-IT and WEED-IT Quadro detection systems, the DASH touchscreen control and data management system, and the Shuttle Gauge chemical level measurement tool, sold to broadacre, row crop, permanent crop, and civil customers in the United States.

Product overview

AgriTech America offers a unified precision agriculture platform centered on the WEED-IT weed detection and elimination technology, which uses infrared fluorescence to detect chlorophyll and enable precise spot-spraying. The product portfolio includes the core WEED-IT and WEED-IT Quadro detection systems, the WEED-IT DASH touchscreen control and data management add-on, and the Shuttle Gauge chemical measurement tool. Together these products provide farmers with end-to-end precision spray control from weed detection through application tracking and chemical inventory management.

Differentiator

Problem solved

Functional benefit

Brands

• WEED-IT: Precision weed detection and elimination technology using infrared fluorescence to detect chlorophyll in plants, enabling spot spraying that reduces chemical usage by up to 90%.
• WEED-IT Quadro
• WEED-IT DASH
• Shuttle Gauge

Products and services

• WEED-IT Precision Spray System Hardware system that uses infrared fluorescence to detect chlorophyll in plants and spot-spray only weeds rather than bare ground. Sensors are placed every 40 inches with nozzles on 10-inch centers, enabling day and night operation in all ambient light and reducing chemical usage by up to 90% for U.S. broadacre, row crop, permanent crop, and civil customers.
• WEED-IT Quadro Model variant of WEED-IT precision weed detection and elimination technology that helps farmers decrease chemical usage and fight weed resistance by spraying only plants and not bare ground.
• WEED-IT DASH Control System 3D High Definition 10-inch touchscreen control system for WEED-IT that provides individual nozzle control, remote support, mapping as visited and as applied, prescription maps, crop density mapping, and access to the DASH Data Portal for precision-agriculture decision support.
• Shuttle Gauge Standalone chemical measurement tool for 1,000L shuttles and IBCs that provides accurate and quick fluid level measurement, removes operator handling risks, and avoids doubled-up tasks; used across Australia, Canada, and the United States.

Quantifiable outcome

• Up to 90% reduction in chemical costs
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• USDA NRCSminorOthersThe USDA Natural Resources Conservation Service (NRCS) offers programs available for WEED-IT funding, providing financial assistance options for farmers looking to adopt precision spray technology through government agricultural programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• Trimble Agriculture: Trimble provides GPS-guided spraying, variable-rate application, and prescription mapping — overlapping with WEED-IT's DASH data portal and precision application capabilities, but as part of a broad precision-ag portfolio.
• John Deere (See & Spray): John Deere offers See & Spray Ultimate/Plus, an OEM-integrated precision spray system that detects weeds and spot-sprays — directly competing with WEED-IT's value proposition, but bundled into Deere's much larger equipment portfolio and dealer network.
• AGCO (Fendt / Massey Ferguson RoGator): AGCO's RoGator/Hardi sprayers increasingly incorporate targeted-application features and are sold through established dealers — competitive to WEED-IT's precision-spray positioning in broadacre markets.
• Kubota (precision agriculture solutions): Kubota is broadening precision-ag offerings across its compact and mid-size tractor/sprayer lines — overlapping with WEED-IT's small-acreage and specialty-crop customer segments through broad dealer reach.

Direct peers

• Raven Industries (CNH Industrial): Raven (now part of CNH) builds precision agriculture technologies including sprayer automation, rate control, and boom section control — overlapping directly with WEED-IT's spray control and nozzle-level precision stack.
• Topcon Agriculture: Topcon offers rate controllers, nozzle-by-nozzle control, and precision spraying modules that compete head-to-head with WEED-IT and DASH on hardware-adjacent precision spray functionality.

Emerging players

• Ecorobotix: Ecorobotix builds AI-driven plant-level weeding and spot-spray systems (ARA) for row crops and vegetables — a direct emerging competitor to WEED-IT's targeted-spray approach, with growing US distribution activity.
• Naio Technologies: Naio develops autonomous weeding robots and mechanical/precision weeding platforms for specialty crops — adjacent to WEED-IT's permanent-crop and row-crop precision weed control offerings.
• Small Robot Company: Small Robot Company builds per-plant weeding robots using computer vision, conceptually overlapping with WEED-IT's plant-only spray philosophy, though currently focused on UK/European row crops.
• Greeneye Technology: Greeneye Technology offers AI-based precision spraying retrofit kits for existing sprayers — a direct emerging competitor to WEED-IT's retrofit, sensor-driven spot-spray model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/agritechamerica
• YouTubeyoutube.com/channel/UCR1nEqutDP56n-3dxY-8OHg
• Facebookfacebook.com/agritechamerica
• LinkedInlinkedin.com/company/agritech-america
• Instagraminstagram.com/agritechamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriTech America