Greeneye Technology
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greeneye Technology does
Greeneye Technology (legal entity Centure Applications Ltd.) is an Israeli agtech company founded in 2017 that builds an AI-enabled precision spraying system for row-crop agriculture. The core system consists of a proprietary 120-foot aluminum boom equipped with 24 high-resolution cameras, 12 GPUs, and 144 individually controlled nozzles that retrofits onto any brand of ISOBUS-compatible commercial sprayer. Boom-mounted cameras capture sub-millimeter imagery at 40 frames per second, and proprietary computer vision models detect and classify weeds at the species level in real time at commercial travel speeds up to 15 mph, enabling selective herbicide application that has demonstrated an 87% average reduction in non-residual herbicide use in customer deployments and 95.7% recall accuracy in supervised trials.
The company's commercial offering includes the Selective Spraying System (SSP), a cloud-based scouting platform that converts captured field imagery into agronomic insights, and a Canopy Mode that extends the same precision targeting to fungicides and micronutrients. Greeneye sells the system as a one-time hardware purchase with no subscription fees, targeting an 18-24 month return on investment through $25-$35 per acre in herbicide cost savings. Go-to-market combines direct enterprise field sales staffed by territory managers, an authorized dealer network (starting with Boeck Seed Services in Nebraska), a flagship sales partnership with Farmers Business Network reaching 55,000+ farmers, and spraying-as-a-service arrangements through cooperatives such as NuWay-K&H.
Greeneye has raised over $45 million in total funding across seed, Series A, and Series B rounds, with strategic investors including Syngenta Group Ventures, AGCO, JVP, and Deep Insight. The company is headquartered in Tel Aviv with a U.S. sales and operations office in Lincoln, Nebraska. As of 2024-2025, systems are deployed across eight U.S. states targeting 200 million acres of U.S. corn, soybean, and cotton, with international field trials underway in Australia (via Croplands/Nufarm) and Brazil (via Bom Futuro and Natter), and recent product expansion into cotton crops and broader crop input categories.
Greeneye Technology firmographics
Firmographics- Name
- Greeneye Technology
- Legal name
- Centure Applications Ltd.
- Website
- https://greeneye.ag
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Greeneye Technology industry classification
Industry- Product category
- Precision Agriculture Spraying Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)
- akta.pro secondary industries
- Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ), Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)
Keywords
Where Greeneye Technology is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Greeneye Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Precision Spraying System Hardware Sales: Greeneye sells its AI-enabled precision spraying system as a hardware retrofit solution. The system is sold as a one-time purchase with no subscription fees. Customers purchase the complete system including cameras, GPUs, spray nozzles, and proprietary boom that integrates with their existing sprayers. Early Bird Pricing is available for seasonal orders.
- Spraying-as-a-Service: Some channel partners like NuWay-K&H Cooperative offer selective spraying-as-a-service to their farmer members, enabling farmers to access the technology without purchasing the system outright. Greeneye enables this model through its dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | One-time system purchase with no subscription fees |
| One time/ perpetual license | Multi-year contract | Dealer-facilitated sales with local installation and support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Greeneye Technology product offering
Product offeringCore offering
Greeneye Technology develops and sells an AI-enabled precision spraying system that retrofits onto existing agricultural sprayers. The system uses boom-mounted cameras, GPUs, and proprietary computer-vision algorithms to detect and classify weeds in real time at commercial travel speeds, triggering targeted nozzle-level spray applications. The flagship hardware retrofit kit includes a 120ft aluminum boom with 24 cameras, 12 GPUs, and 144 independently controlled nozzles configured in a dual-line/tank system that allows simultaneous broadcast and precision spraying.
Product overview
Greeneye Technology offers a unified precision spraying system consisting of the core Selective Spraying System (SSP) hardware and software platform, which integrates a proprietary retrofit kit with AI-powered computer vision for real-time weed detection and targeted herbicide application. The system is complemented by a scouting platform that provides data-driven insights for herbicide program optimization. The flagship SSP is a modular, ISOBUS-compatible system that retrofits onto any brand or size of commercial sprayer, enabling farmers to transition from broadcast to precision spraying without purchasing new equipment. The dual-line configuration allows simultaneous application of residual herbicides on a broadcast basis while spot-spraying non-residual herbicides only on weeds.
Differentiator
Problem solved
Functional benefit
Products and services
- Greeneye Precision Spraying System (SSP) AI-powered precision spraying system that retrofits onto any brand, model, or size of existing agricultural sprayer, converting it into a smart, precision spraying machine. Uses computer vision at 40 frames per second with 95.7% detection accuracy to apply herbicide only on weeds, reducing herbicide use by up to 90% while operating at commercial travel speeds up to 15 mph. Sold to large-scale row crop producers (corn, soybean, cotton), agricultural dealers, and cooperatives.
Quantifiable outcome
- 87% average reduction in non-residual herbicide use (2024 season data)
- +6 more outcomes
Companies that use Greeneye Technology
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Greeneye Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Greeneye Technology partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, strategic, core and flagship.
- Nutrien Ag SolutionsminorBIRD Foundation approved joint project between Greeneye and Nutrien Ag Solutions receiving grant funding. Project part of $7.5M in grants for seven U.S.-Israel collaborative projects.
- Croplands (Nufarm)strategicField trial partnership announced October 2024 to introduce Greeneye's precision spraying technology in Australia. Croplands is Nufarm's equipment and emerging spray solutions platform with regional locations throughout Australia. Field trials begin 2025 to evaluate effectiveness across canola and cereals. Croplands selected Greeneye after extensive evaluation of competing technologies.
- Boeck Seed ServicescoreFlagship authorized dealership partnership established May 2024. Nebraska-based Boeck Seeds provides sales, installation, and service to farmers in Nebraska and adjoining states. Dealers handle retrofit process (installing 120ft proprietary boom with cameras, GPUs, nozzles), in-field training, and ongoing support. First in planned nationwide dealer network. Boeck is the #1 precision planter dealer in Nebraska.
- Farmers Business Network (FBN)flagshipStrategic collaboration announced January 2023 with FBN investing in Greeneye and acting as a sales channel for the 2024 growing season. FBN sells Greeneye systems with customized Precision Spraying Packs (crop protection, biologicals, adjuvants) and offers financing. FBN conducted extensive on-farm field trials in 2022 showing 86% average herbicide reduction. Partnership provides access to FBN's 55,000+ farmer members farming 117 million acres.
- NuWay-K&H CooperativecoreCooperative purchased Greeneye system January 2023 to offer selective spraying-as-a-service to farmer members in Southern Minnesota and Northern Iowa. Serving 5,500+ farm customers. Created input packages from simple cost savings to yield enhancement strategies. Supports move to sustainable practices like strip till to meet food brand ESG requirements.
- University of Nebraska-Lincoln (UNL)coreUNL's Agricultural Research Division conducted independent field trials benchmarking Greeneye system against broadcast application. Trials showed 87% reduction in non-residual herbicide use and 94% reduction in pre-emergence burndown herbicide. Professor Amit Jhala serves as Extension Weed Specialist providing academic validation. Trials continue in 2025-2026 with dual-line vs single-line system evaluation.
- Bom Futuro and NatterstrategicPartnership announced June 2022 to introduce Greeneye technology in Brazil. Bom Futuro is the world's largest soybean producer managing 583,000 hectares in Mato Grosso. Natter is a sustainable agribusiness founded by Bom Futuro's second-generation heirs focusing on biofertilizers. First in-field testing of precision spraying suitable for post-emergence applications in South America.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Greeneye Technology competitors and assessment
Company assessmentDirect peers
- John Deere (Blue River Technology): John Deere's See & Spray technology, developed by acquired subsidiary Blue River Technology, is the most direct competitor in AI-enabled precision spraying. Competes in green-on-brown and increasingly green-on-green weed detection with deep OEM integration and dealer network reach.
- Carbon Robotics: Carbon Robotics builds the LaserWeeder, an autonomous precision weeding system using computer vision and high-energy lasers. Targets similar large-scale row crop customers seeking chemical-free or reduced-chemical weed control, with overlapping value proposition of input cost reduction.
- Ecorobotix: Swiss-based Ecorobotix develops AI-driven precision spraying robots (ARA) targeting row crops and vegetables. Competes directly on per-plant weed detection and selective spraying, with comparable chemical reduction claims and similar retrofit/UAV platform strategies.
Broad incumbents
- AGCO: Global ag machinery OEM and existing Greeneye investor, with retrofit-first philosophy aligned to Greeneye's approach. AGCO's PTx Trimble precision ag portfolio represents a broad incumbent alternative for farmers seeking integrated spraying and machine control solutions.
- CNH Industrial (Raven Industries): Major ag machinery OEM with Raven Industries precision ag portfolio offering autonomous and assisted spraying solutions. Provides broad incumbent competition to Greeneye across Case IH and New Holland equipment ecosystems.
- Trimble: Precision agriculture technology provider (now part of AGCO's PTx joint venture) offering guidance, flow control, and prescription-based spraying solutions. Adjacent competitor with established dealer relationships and broader farm management software footprint.
- Climate Corporation (Bayer): Bayer's digital agriculture arm offering Climate FieldView prescription-based variable rate application. Provides broader digital farming context overlapping with Greeneye's scouting platform and herbicide program optimization capabilities.
- Bosch (Smart Agriculture / xFarm): Bosch has invested in precision spraying technology including the ONE Smart Spray joint venture with CNH. Competes with Greeneye on AI-enabled weed detection with deeper R&D budget and global OEM relationships.
Emerging players
- Naio Technologies: French agricultural robotics company developing autonomous weeding robots for row crops and specialty crops. Represents an emerging player targeting similar precision weeding use cases with mechanical/robotic alternatives to chemical-based solutions.
- Small Robot Company: UK-based precision agriculture robotics startup building per-plant farming robots for weeding and crop monitoring. Emerging player with overlapping computer vision and AI weeding thesis, though currently focused on European row crop markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greeneye Technology social profiles
Digital presenceGreeneye Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greeneye Technology leadership team
Management profileNumber of profiles
Profiles4 records
Greeneye Technology funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greeneye Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greeneye Technology
What does Greeneye Technology do?
Greeneye Technology develops and sells an AI-enabled precision spraying system that retrofits onto existing agricultural sprayers. The system uses boom-mounted cameras, GPUs, and proprietary computer-vision algorithms to detect and classify weeds in real time at commercial travel speeds, triggering targeted nozzle-level spray applications. The flagship hardware retrofit kit includes a 120ft aluminum boom with 24 cameras, 12 GPUs, and 144 independently controlled nozzles configured in a dual-line/tank system that allows simultaneous broadcast and precision spraying.
Is Greeneye Technology a public or private company?
Greeneye Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greeneye Technology founded?
Greeneye Technology was founded in 2017. It employs 11 to 50 people.
Where is Greeneye Technology based?
Greeneye Technology is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Greeneye Technology make money?
Two revenue lines are on record. Precision Spraying System Hardware Sales are the primary driver. The others are spraying-as-a-Service.
Who are Greeneye Technology's main competitors?
Direct peers on record are John Deere (Blue River Technology), Carbon Robotics and Ecorobotix. Broad incumbents are AGCO, CNH Industrial (Raven Industries), Trimble, Climate Corporation (Bayer) and Bosch (Smart Agriculture / xFarm). Emerging players are Naio Technologies and Small Robot Company.
Does Greeneye Technology have an API?
No public API is recorded for Greeneye Technology.
What industry is Greeneye Technology in?
Greeneye Technology's product category is Precision Agriculture Spraying Equipment. Its primary akta.pro industry code is AFAGALAD, Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders), with a secondary code of AFAAADAJ, Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers). Its NAICS code is 333111 and its SIC code is 3823.