What AGROFRESAS SA does

Agrofresas S.A. is a privately held Spanish agricultural services company founded in 1982 and headquartered in Moguer, Huelva — the heart of the EU's leading berry-producing region. The firm operates as an integrated agronomic services platform organized around three pillars: plant health (Sanidad Vegetal), soil treatments (Tratamientos de Suelo), and irrigation systems (Sistemas de Riego). Service offerings include soil analysis and disinfection (chemical, solarization, biofumigation), integrated pest management with biological control, precision fertigation, and remote-controlled irrigation installations — including the proprietary Vesta rooting stimulant and a solar-powered pumping line introduced in 2022. As an authorized distributor of global irrigation brands Rain Bird and Rivulis, alongside agricultural-input partners Daymsa and Sovitae, Agrofresas combines first-tier hardware supply with in-house technical advisory.

The company reaches farmers through a sales-led, direct-engagement model supported by field technical staff who accompany clients from soil diagnosis and planning through installation and harvest-campaign support. Pricing is fully bespoke (no public rates), with quotes tailored to parcel conditions and crop requirements. Marketing is primarily organic — a content-rich website blog (Actualidad), Facebook/Instagram/LinkedIn presence, and recurring participation in sector events such as the III Congreso Internacional de Frutos Rojos (2017) and the 16th Phytosanitary Protection Symposium (2022). Customer segments are stratified by use case: berry growers (primary, concentrated in Huelva), citrus growers, and other fruit-tree producers. Geographic scope is national (Spain), with no disclosed international operations.

Agrofresas is a 21-employee SME under private, founder-/owner-operated ownership with no disclosed parent, investors, subsidiaries, or M&A activity. Its commercial identity rests on four decades of accumulated agronomic expertise in the Huelva microclimate, regulatory positioning toward EU sustainable-agriculture directives, and integration of distribution, advisory, and on-farm execution under one roof — a profile that yields a moderate-growth, niche-leader trajectory rather than a scale-software growth profile.

Name

AGROFRESAS SA

Legal name

AGROFRESAS, S.A.

Website

https://agrofresas.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrofresas S.A. is a 21-employee, family-run Spanish agricultural services firm in Huelva providing integrated plant-health, soil-treatment, and irrigation solutions to berry, citrus, and fruit-tree growers. It distributes Rain Bird and Rivulis irrigation hardware and sells its own Vesta rooting product alongside custom agronomic advisory.

Ownership category

akta.pro rank

Product category

Agricultural Services

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

akta.pro secondary industries

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Irrigation Operation, Maintenance & Repair (Pumps, Valves, Controllers) (AFACAFAD), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Irrigation & Water Use Efficiency Agronomy (AFACABAF)

Keywords

• Agricultural services
• Plant health services
• Irrigation systems
• Soil treatment
• Crop advisory

Headquarters

HQ city

Moguer

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Agricultural Products and Inputs: Sale of agricultural inputs including fertilizers, plant protection products, substrates (coconut fiber, peat, perlite), and specialized products such as Vesta rooting stimulant. Products are selected for quality and sustainability and sold alongside technical advisory services.
2. Technical Services and Advisory: Technical advisory services covering soil treatment planning, plant health monitoring, and irrigation system design. Services are personalized to each farm and delivered by expert technical staff accompanying the farmer throughout the production cycle.
3. Irrigation Systems Installation and Materials: Design, installation, and supply of complete irrigation systems (drip, sprinkler, micro-sprinkler) including pumps, filters, pipes, valves, and automation components. Distribution of first-tier brands (Rain Bird, Rivulis) alongside custom integration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agrofresas S.A. is an agricultural services company that provides plant health management (Sanidad Vegetal), soil treatments (Tratamientos de Suelo), and irrigation system installations (Sistemas de Riego) to berry, citrus, and fruit tree growers. The firm distributes top-tier irrigation equipment brands such as Rain Bird and Rivulis and supplies specialized agricultural inputs including the Vesta rooting stimulant, complemented by personalized technical advisory and field support.

Product overview

Agrofresas S.A. is an agricultural services company established in 1982 in Moguer, Huelva, offering a unified platform of three core service areas for farmers: soil treatments (Tratamientos de Suelo), plant health (Sanidad Vegetal), and irrigation systems (Sistemas de Riego). The company distributes branded products including Vesta rooting solution and supplies irrigation equipment as official distributor of Rivulis and Rain Bird brands. Services include soil analysis, biological pest control, soil disinfection, precision fertigation, and solar-powered water pumping solutions for sustainable agriculture in berries, citrus, and fruit tree cultivation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanidad Vegetal (Plant Health Services)

Quantifiable outcome

• Improved crop productivity and fruit quality through integrated soil, water, and plant health management
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• III Congreso Internacional de Frutos Rojos (Organizers)minorGTM or Marketing Partner · 19 June 2017Agrofresas participated as an official collaborator (collaborador oficial) at the III Congreso Internacional de Frutos Rojos held in Huelva on June 21-22, 2017. The congress is the most important joint gathering of the European Union berry sector. Participation included a company stand, media interview on Teleonuba, and brand visibility among sector professionals.
• Rain BirdcoreTechnology or IntegrationAgrofresas is an authorized distributor of Rain Bird irrigation equipment, including sprinklers, valves, and system components. Rain Bird is a leading global irrigation brand, and this partnership enables Agrofresas to supply high-quality, reliable irrigation hardware to its farmer clients as part of its integrated irrigation systems offering.
• RivuliscoreTechnology or IntegrationAgrofresas distributes Rivulis irrigation products and materials, including drip lines, micro-sprinklers, filters, and accessories. Rivulis is a major global irrigation technology company, and the partnership is a key pillar of Agrofresas's irrigation systems supply business.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Rain Bird: Global irrigation equipment manufacturer (sprinklers, valves, controllers) and Agrofresas distribution partner. Overlaps with Agrofresas's irrigation systems offering but sits upstream as a manufacturer with a worldwide dealer network.
• Rivulis: Global drip and micro-irrigation manufacturer that is also a key Agrofresas distribution partner. Comparable in irrigation technology, but operates upstream as a manufacturer rather than as a local services-and-distribution business.

Direct peers

• Seipasa: Spanish biopesticide and biostimulant company serving Mediterranean horticulture with biological crop protection and plant nutrition products. Highly comparable to Agrofresas's biological pest control and plant health service line, targeting overlapping Spanish and Iberian grower customers.
• Fertiberia: Major Spanish manufacturer and distributor of fertilizers and plant nutrition products. Competes with Agrofresas's fertilizer and soil amendment product lines while offering broader scale and a national distribution footprint.
• Idai Nature: Spanish biostimulant and biocontrol company (now part of Syngenta Biologicals) focused on natural-origin solutions for Mediterranean crops. Comparable in biological pest control and plant health technology targeting the same Iberian horticultural customer base.
• Daymsa: Spanish agricultural biotechnology firm specializing in biostimulants, soil conditioners, and crop nutrition — already an Agrofresas brand partner. Directly comparable product portfolio and Iberian farmer customer base, with overlap in soil treatment and plant nutrition categories.
• Sovitae: Spanish agricultural technology and input provider listed as an Agrofresas brand partner. Comparable in product range and Spanish agricultural customer base, with overlap in plant health and crop input categories.
• Servalesa: Spanish agricultural biotechnology company developing biostimulants, plant nutrition, and crop protection solutions for Mediterranean crops. Comparable in product mix and customer base to Agrofresas's plant health and soil treatment offering.

Broad incumbents

• Bayer Crop Science: Global agricultural inputs giant (seeds, crop protection, digital farming) with broad European coverage. Competes with Agrofresas in plant protection and digital agronomy, but serves a much wider crop and geography portfolio.
• Syngenta: Global agrochemical and seed company with a strong Iberia footprint serving cereals, fruits, and vegetables. Overlaps with Agrofresas in crop protection, plant health, and agronomy advisory, but operates at vastly greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/agrofresas-sa
• Instagraminstagram.com/agrofresas.s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGROFRESAS SA