Agroilla SAT

What Agroilla SAT does

Agroilla SAT is a privately-held agricultural cooperative (Sociedad Agraria de Transformación) headquartered at the Mercapalma wholesale market in Palma de Mallorca, Spain, with a regional subsidiary on Menorca. Founded around 1970 from the union of Mallorcan farmers, the cooperative now unites five member farms cultivating approximately 500 hectares across Mallorca and Menorca — 450 hectares of outdoor production and 50 hectares of greenhouse/protected cultivation — producing seasonal fruits and vegetables, strawberries, aromatic herbs, and specialty crops including Ramellet tomatoes and Raf tomatoes. The cooperative coordinates centralized classification, packaging, and presentation standards across member farms to deliver standardized fresh produce under multiple sub-brands: Agromenorca (Menorca production), AgroAromatic (Soler family herbs), Fresa de Manacor (Mallorcan strawberries), and FruitCap. Agroilla holds GLOBAL G.A.P. certification and Balearic Integrated Production certification, validating sustainable agricultural practices. Distribution runs through Mercapalma wholesale market to food retailers across the Balearic Islands, a dedicated Agromenorca processing plant for the Menorca market, and direct farm-to-consumer channels. The company extends its brand through community programs (AgroSchool, AgroFit, AgroYoga) and CSR partnerships with local sports clubs, food banks, and social organizations.

The business model is straightforward fresh-produce wholesale and direct distribution: Agroilla centralizes production from member farms, applies common quality and presentation standards, and sells into the Balearic retail and consumer markets. The cooperative is led by Chairman/CEO José Mestre with functional heads across Business, Administration, Logistics/HR, Quality, and Technical functions. Revenue streams derive from sales of fresh produce, with notable enterprise validation through the 2013 Carrefour Innovation Award for differentiated beet tomatoes. The cooperative employs 37 staff and has not pursued external funding, geographic expansion beyond the Balearic Islands, or technology platform development, remaining a focused regional agricultural producer.

From a technology standpoint, Agroilla employs traditional Mediterranean farming combined with GLOBAL G.A.P.-certified sustainable practices and integrated production standards. There is no evidence of proprietary software platforms, AI/ML capabilities, or digital agrotech tooling in place; operational technology is conventional agricultural practice augmented by standard quality-control and traceability systems tied to GLOBAL G.A.P. compliance.

Name

Agroilla SAT

Legal name

Agroilla SAT

Website

https://agroilla.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Agroilla SAT is a Balearic Islands agricultural cooperative uniting five member farms across Mallorca and Menorca (~500 hectares) that produces, classifies, and distributes seasonal fresh fruits, vegetables, strawberries, and aromatic herbs to local retailers and consumers.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Vegetable and Melon Farming (1112), Fruit and Vegetable Retailers (445230), Other Noncitrus Fruit Farming (111339), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Agricultural Production-Crops (100), Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

Keywords

• Fresh fruit production
• Seasonal vegetables
• Agricultural cooperative
• Aromatic herbs
• Local produce

Headquarters

HQ city

Palma de Mallorca, Baleares

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Agroilla generates revenue through the production and sale of seasonal fruits and vegetables. The cooperative markets products under the Agroilla brand, centralizing production from member farms for standardized typing, classification and presentation according to market demands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Agroilla SAT is an agricultural cooperative that produces and markets seasonal fresh fruits and vegetables on Mallorca and Menorca. The cooperative unites multiple member farms under common quality standards, centralizing production for standardized typing, classification, and presentation, and distributing the produce directly to consumers and to food retailers across the Balearic Islands. Its offering includes year-round seasonal produce, signature local specialties such as Fresa de Manacor strawberries and Raf tomatoes, aromatic herbs under AgroAromatic, the FruitCap fruit brand, and the Menorca-based Agromenorca subsidiary.

Product overview

Agroilla SAT is an agricultural cooperative from the Balearic Islands (Mallorca and Menorca) comprising over 50 years of farming tradition. The company operates as a unified platform with five member farms on Mallorca (totaling approximately 450 hectares of outdoor cultivation and 50 hectares of greenhouse/protected cultivation) and one subsidiary, Agromenorca, on Menorca (45.6 hectares). The product portfolio includes core fresh produce offerings across all seasons (summers fruits/vegetables, autumn, winter, and spring produce), supplemented by specialized sub-brands: Agromenorca for Menorca island production, AgroAromatic for aromatic herbs (fennel, basil, mint, etc.), Fresa de Manacor for exclusive Mallorca strawberries, and FruitCap. Additionally, community programs including AgroSchool (educational workshops and farm visits), AgroFit (sports sponsorship), and AgroYoga (wellness) extend the brand beyond pure agricultural production. The company distributes through Mercapalma market in Palma de Mallorca.

Differentiator

Problem solved

Functional benefit

Brands

• Agromenorca: Production and marketing of fruit and vegetable products in Menorca, established in 2000 with farms covering 45.6 hectares
• AgroAromatic
• Fresa de Manacor
• Fruitcap

Products and services

• Seasonal Fruits and Vegetables Year-round catalogue of seasonal fruits and vegetables (summer, autumn, winter, spring) produced by Agroilla's member farms on Mallorca and Menorca, distributed to Balearic consumers and food retailers under common quality, typing, and presentation standards.
• Agromenorca Menorca-based sub-brand and operating subsidiary producing and marketing fruit and vegetable products on the island of Menorca, with its own processing plant opened to mark the cooperative's 10th anniversary.
• AgroAromatic (Aromàtiques) Sub-brand of aromatic herbs grown by the Soler family member farm, offering Mediterranean herbs including fennel, chives, tarragon, mint, sage, basil, viola flowers, cilantro, and dill.
• Fresa de Manacor Exclusive Mallorca strawberries from the Manacor region, marketed as a specialty sub-brand of the Agroilla cooperative with documented nutritional information.
• FruitCap Fruit production sub-brand under the Agroilla cooperative's family of products, marketed alongside the seasonal fresh produce offering.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• AEA SolidariaminorOthersCollaboration with AEA Solidaria, a solidarity-based business association in the Balearic Islands. Nature of collaboration appears to be community/social initiatives.
• PalmaFutsalminorOthersSports sponsorship collaboration with PalmaFutsal, the futsal (indoor football) club based in Mallorca.
• Projecte HomeminorOthersCollaboration with Projecte Home, an organization working on addiction prevention and social inclusion in Mallorca.
• Mallorca Hockey ClubminorOthersSports sponsorship of Mallorca Hockey Club.
• Mallorca Sense FamminorOthersCollaboration with Mallorca Sense Fam (Mallorca Without Hunger), a food bank organization. Agroilla donated fruit to blood donors through this partnership.
• Blood Bank FoundationminorOthersAgreement signed through which Agroilla donates fruit to blood donors as part of corporate social responsibility initiatives.
• Soler Sastre Activitats Agrícoles SLcoreStrategic or Co-development PartnerMember farm of Agroilla cooperative specializing in aromatic plants and Raf tomatoes, cabbage, and cauliflower. Located in Son Ferriol with 30 hectares dedicated to these specialties.
• Hortalizas Pascual SATcoreStrategic or Co-development PartnerMember farm of Agroilla cooperative led by the Pascual brothers. Cultivates approximately 100 hectares in the Levante area specializing in strawberries, black and white zucchini, white and Italian peppers, watermelon, and parsley.
• AGRIME SATcoreStrategic or Co-development PartnerMember farm of Agroilla with approximately 110 hectares in Ariany dedicated to citrus fruits, Ramellet tomatoes, eggplants, cucumber, melon, and potatoes.
• AGROVIAL SCcoreStrategic or Co-development PartnerMember farm of Agroilla operated by the Vidal brothers, farming Son Baró, Sa Bastida, and Calicant estates. Specializes in leafy vegetables, calçots, onions, pumpkins, and Padrón peppers.
• AgromenorcacoreStrategic or Co-development PartnerFifth member of Agroilla family located on Menorca island. Established in 2000 with 4 members and 45.6 hectares of farms. Manages its own fruit and vegetable processing plant opened for its 10th anniversary.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Hortifrut: Hortifrut is a global berry producer (blueberries, raspberries, blackberries) headquartered in Chile with operations across the Americas, Europe, and Africa. Comparable to Agroilla in fresh-fruit category and supermarket distribution, but operates in different geographies and at substantially larger scale.
• Driscoll's: Driscoll's is the world's largest berry producer (strawberries, blueberries, raspberries, blackberries). Comparable to Agroilla's Fresa de Manacor strawberry business in fresh-fruit category, premium berry positioning, and supermarket distribution, though with a global footprint.

Others

• Mercabarna: Mercabarna is the Barcelona wholesale food market, structurally analogous to Mercapalma (where Agroilla is headquartered). Comparable as a Spanish fresh-produce wholesale hub and distribution infrastructure reference for Agroilla's go-to-market model.
• Caprabo: Caprabo is a regional Spanish supermarket chain with strong presence in the Balearic Islands and Catalonia. It is relevant as a potential Agroilla retail customer and channel partner, comparable in regional market exposure.

Broad incumbents

• Bonduelle: Bonduelle is a large European vegetable producer and processor (fresh, canned, frozen) with global scale. It overlaps with Agroilla in fresh vegetable production and supermarket distribution, but at much greater scale and with a broader processed-food portfolio.

Direct peers

• Grupo AN (Cooperativa Agroalimentaria): Grupo AN is a major Spanish agricultural cooperative federation in Navarra covering fruit, vegetables, and other crops. As a multi-region Spanish cooperative, it shares Agroilla's member-owned, multi-farm aggregation model and supplies fresh produce into Spanish and European retail channels.
• Frutas El Dulze: Frutas El Dulze is a large Spanish fruit and vegetable grower and packer supplying major retailers. Comparable to Agroilla in crop mix, supermarket customer base, and certifications, though operating at significantly larger scale in Murcia.
• Anecoop S. Coop. Anecoop is Spain's largest fruit and vegetable producer cooperative, headquartered in Valencia. Like Agroilla, it is a member-owned agricultural cooperative that aggregates production across multiple farms and supplies fresh produce to European retailers. It is the most structurally comparable Spanish cooperative to Agroilla.
• Patatas Meléndez: Patatas Meléndez is one of Spain's largest potato and root vegetable producers, supplying major retailers including Mercadona. It shares Agroilla's model of single-category specialization, supermarket-channel dominance, and branded fresh-produce positioning.
• Florette (Florette Ibérica): Florette is a leading European fresh-cut salad and prepared vegetable producer with significant operations in Spain. While Florette focuses on bagged salads and value-added fresh produce rather than whole fruit and vegetables, it competes for the same Balearic and Spanish retail produce shelf space and faces similar HORECA customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/agroilla
• Instagraminstagram.com/agroilla/?hl=es
• LinkedInlinkedin.com/company/agroilla-sat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroilla SAT