AIM Kitchen & Bath

What AIM Kitchen & Bath does

AIM Kitchen & Bath is a privately held residential home remodeling company founded in 1988 and headquartered in a showroom at 2624 Beaver Avenue in the historic Beaverdale neighborhood of Des Moines, Iowa. The company provides kitchen, bathroom, basement, and (as of 2026) structural home addition remodeling services to homeowners across the greater Des Moines metro area — Des Moines, Ankeny, Clive, Johnston, Urbandale, Waukee, and West Des Moines. Its core technology is an in-house, multi-trade installation capability that spans design, drywall, flooring, tile, cabinetry, trim, painting, electrical, and plumbing, supplemented by 3D project visualization and a physical showroom for material selection.

The business operates on a project-based professional services revenue model: complimentary in-home consultations, 30-day valid estimates with good/better/best options, deposits of 30–50% upfront, milestone progress payments, and final payment on completion, with financing available through partner Upgrade.com (loans up to $100,000). Go-to-market is sales-led direct-to-consumer via showroom visits, in-home consultations, and an online contact form, supported by local SEO across the seven metro cities, a content blog, Google reviews, and BBB/ASID/Des Moines Home Builders Association credentials. A sister partnership with Wild Rose Interiors extends the offering into full interior design.

Customer concentration is low, with all engagements being individual residential projects rather than enterprise accounts. Competitive differentiation rests on a 3-year workmanship warranty (versus a 1-year industry standard), a daily jobsite cleanup process that avoids dumpsters at client homes, and the in-house multi-trade team that enables tighter quality and schedule control than subcontractor-based remodelers. Revenue is not publicly disclosed; given 10 employees and project-based Midwestern kitchen/bath economics, the implied annual revenue band is in the low single-digit millions.

Name

AIM Kitchen & Bath

Legal name

AIM Kitchen and Bath

Website

https://aimkitchenbath.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

AIM Kitchen & Bath is a privately held residential home remodeling company founded in 1988 in Des Moines, Iowa. It provides kitchen, bathroom, basement, and home addition remodeling services through an in-house multi-trade team to homeowners across the greater Des Moines metro area.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Plumbing & Fixture Installation (HSAPAAAF), Kitchen Painting, Drywall & Finishing (HSAPAAAI), Basement Bathroom Addition & Rough-In Finishing (HSAPACAF), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Kitchen remodeling services
• Bathroom renovation services
• Basement remodeling services
• Residential home remodeling
• Home additions construction

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Kitchen Remodeling Services: Full-service kitchen remodeling including design consultation, material selection, demolition, installation, and finishing work. Projects range from cosmetic refreshes to complete gut renovations.
2. Bathroom Remodeling Services: Complete bathroom renovation services from design through installation, including plumbing, electrical, tiling, and fixture installation. Projects include master suites, powder rooms, and basement bathrooms.
3. Basement Remodeling Services: Basement finishing and renovation to extend living space, including offices, guest bedrooms, family rooms, and bar/kitchenette installations.
4. Custom Closet Systems: Custom closet and storage solutions for bedrooms, pantries, mudrooms, and home offices as an extension of their remodeling services.
5. Window Treatment Installation: Custom blinds and drapery measured and installed by their remodeling team as finishing touches for completed projects.
6. Home Additions: New service offering - structural home additions including mother-in-law suites, expanding beyond their traditional kitchen and bath focus.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AIM Kitchen & Bath is a residential home remodeling company that provides full-service kitchen, bathroom, and basement renovation services using an in-house team of installers spanning multiple trades including design, drywall, flooring, tile, cabinetry, trim, painting, electrical, and plumbing. The company offers design consultation, 3D rendering, material selection at their showroom, and complete project management from estimate through installation. Their services range from minor cosmetic refreshes to full-scale structural home additions.

Product overview

AIM Kitchen & Bath is a residential home remodeling company offering a comprehensive suite of services centered on kitchen, bathroom, and basement renovations. The company operates on a 'one-stop-shop' model, providing in-house design, 3D rendering, material selection at their showroom, and installation services through their own team of contractors. Their core offerings include Kitchen Remodeling, Bathroom Remodeling, Basement Remodeling, and the newly launched Home Additions service. Complementary services include Custom Closet Systems and Window Treatments, while Interior Design and Financing are provided through strategic partnerships with Wild Rose Interiors and Upgrade.com respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Rose Interiors: Sister company offering full interior design services, partnered with AIM Kitchen & Bath for comprehensive home redesign projects.

Products and services

• Kitchen Remodeling Full-service kitchen renovation for homeowners, including custom cabinetry, countertops, flooring, tile, plumbing fixtures, and electrical work, delivered with 3D rendering design consultation, material selection at the showroom, and installation by an in-house team.
• Bathroom Remodeling Comprehensive bathroom renovation services for homeowners, including fixture updates, tiling, cabinetry, plumbing, electrical work, and custom design for both small powder rooms and large spa-like bathrooms.
• Basement Remodeling Basement finishing and renovation services for homeowners to extend living space, including offices, guest bedrooms, family rooms, and bar/kitchenette installations.
• Home Additions Full-scale structural home additions for homeowners, including mother-in-law suites with kitchenettes, private bathrooms, walk-in closets, and ADA-compliant features, marking the company's first offering of structural additions in over 25 years.
• Custom Closet Systems Custom storage solutions for homeowners covering walk-in closets, reach-in closets, pantries, laundry rooms, mudrooms, and home offices, designed and installed by the company's remodeling team as an extension of their remodeling services.
• Window Treatments Custom window treatments for homeowners, including blinds and drapery, professionally measured and installed by the company's own remodeling team as finishing touches for completed projects.
• Financing Options Remodeling financing facilitation through partner Upgrade.com, offering home improvement loans up to $100,000 with competitive rates and promotional 0% interest options for qualified candidates to enable larger remodeling projects.

Quantifiable outcome

• 3-year workmanship warranty (industry standard is 1 year)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Wild Rose InteriorscoreStrategic or Co-development PartnerSister company offering full interior design services. AIM Kitchen & Bath refers clients needing comprehensive interior design beyond kitchens and bathrooms. Creates seamless transition between remodeling and whole-home interior design, enabling cohesive design outcomes for clients.
• Jillian Lare (Interior Designer)supportingStrategic or Co-development PartnerIndependent interior designer who collaborated on specific projects, such as the West Des Moines Classic kitchen project, to create personalized design outcomes for clients seeking additional design expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DreamMaker Bath & Kitchen: Franchise remodeling brand offering full kitchen and bathroom design-build services. Operates with similar consultative, showroom-supported sales model targeting residential homeowners in regional territories.
• Kitchen Solvers: National kitchen remodeling franchise specializing in cabinet refacing, custom cabinets, and kitchen updates. Comparable service mix to AIM with a franchised, in-home consultation model targeting homeowners.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and full kitchen updates. Closely comparable to AIM on kitchen-focused service, in-home consultation model, and target homeowner customer.

Broad incumbents

• Bath Fitter: National bath remodeling franchise specializing in acrylic tub and shower liners installed in one day. Directly competes with AIM's bathroom remodeling line, though it focuses on a narrower, faster-install product offering rather than full custom renovation.
• Home Depot Home Services (Kitchen & Bath Installation): Big-box retailer's installation services arm offering kitchen and bath remodels through vetted local contractors. Competes on convenience, financing, and brand trust, leveraging massive marketing scale that local remodelers cannot match.
• Re-Bath: National bathroom remodeling franchise offering complete bathroom renovations. Operates a similar consultative sales model with showroom-style design centers, competing with AIM for the same homeowner segment with broader geographic reach.

Regional players

• Kitchens & Baths by Chapman: Regional full-service kitchen and bath design-build remodeler with showrooms serving the broader Midwest. Comparable to AIM in scope of services, design-build model, and mid-market residential customer focus.
• The Remodelers: Midwest regional home remodeling firm offering kitchen, bath, basement, and whole-home renovations. Comparable on service breadth and design-build delivery, with broader geographic coverage than AIM.
• RSI Kitchen & Bath: Midwest regional kitchen and bath design-build firm with showroom operations. Comparable to AIM on full-service remodel delivery, showroom-driven sales, and residential mid-market positioning.

Emerging players

• Plain & Simple Custom Cabinetry: Custom cabinet fabricator and installer in the Des Moines area. Partial overlap with AIM's cabinetry component and shared local geography, though narrower in scope (cabinets only, no full remodel).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIM Kitchen & Bath