RSI Kitchen & Bath

What RSI Kitchen & Bath does

RSI Kitchen & Bath is a privately held, family-owned kitchen and bath remodeling company founded in 1947 and headquartered in Rock Hill (St. Louis), Missouri. Under third-generation President & CEO Megan Piazza Bittle, the company operates as the largest kitchen and bath design center in the St. Louis and Columbia, Missouri area, with two showroom locations and an in-house installation division that employs its own electricians, plumbers, carpenters, drywall, and tile trades alongside degreed interior designers. Core offerings include kitchen, bathroom, and home bar design services; turnkey design-and-installation remodeling; standalone design consultation for clients who already have contractors; and direct product sales (cabinetry, countertops, vanities, appliances) through showrooms and a Members of the Trade program.

The company sells project-based remodeling engagements priced roughly between $25,000 and $130,000 per job, with mid-range bathroom remodels averaging ~$24,800 and upscale remodels ~$77,500, and kitchen mid-range projects around $65,000 and upscale projects around $130,000 (per 2024 Cost vs. Value benchmarks). Its technology footprint is conventional for the trade: in-house 3D design renderings for visualization, a 4,000-square-foot appliance showroom, and partnerships with Authorized Appliance and Streib Electric to integrate smart appliances on Matter 1.4 with Alexa, Google Assistant, and HomeKit voice control.

The go-to-market is showroom-driven and sales-led: homeowners visit a physical showroom, receive a design consultation, and contract a project that RSI manages from concept through installation, with revenue generated from one-time project fees plus product and hardware sales. Marketing is executed through a content-and-portfolio blog, social channels (Facebook, Instagram, Pinterest), and a B2B trade-referral channel; recognition includes features in Better Homes & Gardens, St. Louis Homes & Lifestyles, At Home Magazine, and the St. Louis Post Dispatch, and a recent community partnership with the Ollie Hinkle Heart Foundation. No institutional capital, M&A activity, or revenue disclosure was identified in available materials.

Name

RSI Kitchen & Bath

Legal name

RSI Kitchen and Bath

Website

https://rsikb.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

RSI Kitchen & Bath is a third-generation, family-owned kitchen and bath remodeling company serving homeowners in St. Louis and Columbia, Missouri, with design services, an in-house installation division, and two showrooms.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Kitchen remodeling services
• Bathroom renovation design
• Cabinetry and countertops
• Interior design consultation
• Home bar design

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Remodeling Projects: Full-service kitchen remodeling including design, cabinetry, countertops, flooring, lighting, plumbing, electrical work, and installation. Project-based pricing ranging from mid-range to luxury renovations.
2. Bathroom Remodeling Projects: Complete bathroom renovation services including design, cabinetry, fixtures, tile, plumbing updates, and professional installation. Costs range from $25,000 for simple refreshes to $65,000+ for fully customized luxury renovations.
3. Bar/Entertainment Space Design: Home bar and entertainment area design and installation services as a specialized offering complementing kitchen renovations.
4. Product Sales: Direct sales of vanities, countertops, appliances, and other remodeling materials through company showrooms to homeowners and trade professionals.
5. Trade/Member Program: Products and services offered to trade professionals including designers, contractors, and architects who work with homeowners on remodeling projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RSI Kitchen & Bath is a full-service kitchen and bath remodeling company providing design, product selection, and installation services. The company employs in-house interior designers and an installation division of electricians, plumbers, carpenters, drywall, and tile installers to deliver turnkey renovations, or design-only services for clients who already have a contractor.

Product overview

RSI Kitchen & Bath is a full-service kitchen and bath remodeling company offering a unified design-and-installation model. The core offering comprises Kitchen Design Services, Bathroom Design Services, Bar Design Services, and Design & Installation as the primary service lines. These services are supported by an in-house installation division covering electrical, plumbing, carpentry, drywall, and tile work. The product portfolio includes Kitchen Products, Bath Products, Bar Products, and Kitchen Appliances across multiple categories. The company operates St. Louis and Columbia showrooms and maintains partnerships with Authorized Appliance and Streib Electric for smart kitchen technology installations. Educational support is provided through Remodeling Guides and an initial Design Consultation service.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Design Services Expert kitchen remodeling design services including layout optimization, material selection, and custom design creation aligned with the client's style, budget, and functional objectives. Includes 3D design renderings to help homeowners visualize the finished kitchen.
• Bathroom Design Services Professional bathroom remodeling design services covering layout redesign, fixture selection, and complete aesthetic transformation of bathroom spaces. Project costs range from $25,000 for simple refreshes to $65,000+ for luxury renovations.
• Bar Design Services Custom home bar design services including layout planning, cabinetry selection, and complete installation for entertainment spaces.
• Design & Installation Comprehensive turnkey remodeling services from initial consultation through flawless installation, including coordination of electricians, plumbers, carpenters, and tile installers.
• Kitchen Products Full range of kitchen remodeling products including cabinetry, countertops, appliances, flooring, and accessories available through RSI showrooms.
• Bath Products Complete bathroom remodeling product selection including vanities, countertops, tile, fixtures, and bathroom accessories.
• Bar Products Home bar products including cabinetry, countertops, sinks, beverage storage, and entertainment accessories.
• Kitchen Appliances Kitchen appliances including smart refrigerators, ovens, ranges, dishwashers, and ventilation hoods showcased in a 4,000-square-foot appliance showroom.
• Members of the Trade Program Products and services offered to trade professionals including designers, contractors, and architects who work with homeowners on remodeling projects.

Quantifiable outcome

• 57.6% of mid-range bathroom remodel cost recouped in home value (St. Louis market, 2024 Cost vs. Value Report)
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Authorized AppliancecoreChannel Partner/ Reseller/ DistributorRSI partners with Authorized Appliance for smart appliance technologies including connected cooking suites, refrigerators, ovens, and dishwashers. RSI's design foundation ensures proper integration of smart appliances within cabinetry and layout plans, while Authorized Appliance handles product supply and installation support.
• Streib ElectricsupportingImplementation/ SI/ Consulting PartnerPartnership for smart home electrical infrastructure. Streib Electric handles electrical work required for connected kitchen features including proper wiring for smart appliances, automated lighting systems, and electrical infrastructure to support connected technologies.
• Product PartnerscoreChannel Partner/ Reseller/ DistributorRSI has hand-picked product partners for their quality, reliability, and wide range of beautiful products. These partnerships provide customers access to premium cabinetry, countertops, fixtures, and materials for kitchen and bath projects. Partners include cabinet manufacturers like Wynbrooke and Shiloh, countertop suppliers like Cambria and quartz manufacturers, and fixture brands.
• Ellie Redders InteriorssupportingStrategic or Co-development PartnerPartnership with interior designer Ellie Redders for comprehensive kitchen design services. Redders collaborated on the Baker's Dream Kitchen project, providing finish, fixture, and detail selections that resulted in a beautifully designed and deeply personal kitchen space.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ferguson Bath, Kitchen & Lighting Gallery: Operates showroom-based kitchen, bath, and lighting design centers with in-house design consultations and product sales across the U.S. Closely mirrors RSI's showroom-and-product business model and customer type.
• Re-Bath: National franchised bathroom remodeling brand offering design consultation and turnkey installation. Competes directly with RSI's bathroom remodel line for the same residential homeowner customer.
• Bath Fitter: Specialty bath remodeler with proprietary acrylic liners and one-day installations, plus broader full bath remodel services. Directly comparable in target customer and bath remodel scope.
• Kitchen Magic: Regional kitchen and bath remodeling company offering cabinet refacing and full kitchen remodels with in-house design and installation. Closely aligned with RSI's kitchen-centric remodel offering.

Regional players

• Neil Kelly Company: Pacific Northwest design-build remodeling firm with in-house design teams and full-service kitchen, bath, and whole-home renovations. Comparable model and customer type in a different geography.

Broad incumbents

• IKEA Kitchen: Mass-market modular kitchen retailer offering design planning and installation services. Competes for entry- and mid-tier kitchen remodel customers on price and convenience.
• Home Depot Kitchen & Bath Design Services: Big-box home improvement retailer offering in-store kitchen and bath design consultations plus installation services. Overlaps with RSI on design-led kitchen and bath remodel intake in the same customer demographic.
• Lowe's Kitchen & Bath Design: National home improvement retailer providing kitchen and bath design services with installation. A broad incumbent offering comparable project-based remodel solutions.

Others

• MasterBrand Cabinets: Largest U.S. residential cabinet manufacturer (parent of KraftMaid, Diamond, etc.). Key upstream supplier category for RSI rather than a competitor, but shapes product selection and margins.
• Kohler: Major kitchen and bath fixture, cabinetry, and lighting brand with showrooms and designer programs. Functions as both a supplier of premium products RSI specifies and an ecosystem competitor through Kohler Signature Stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rsikitchenandbath
• Instagraminstagram.com/rsikitchenandbath/?hl=en
• Pinterestpinterest.com/rsikitchenbath

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSI Kitchen & Bath