Agrosari Farm

What Agrosari Farm does

Agrosari Farm (PT Agro Sari Farm) is an Indonesian poultry farm and egg producer founded in 1985, headquartered in Semarang, Central Java, and operating 8 farms across Central Java, West Kalimantan, West Nusa Tenggara, and East Nusa Tenggara with 5 branch offices. The company produces three product lines: Telur Ayam Segar (fresh chicken eggs in small, standard, and large sizes) as the core commodity offering, and two premium SKUs under the Sunny Choice sub-brand — Sunny Choice Premium (Omega-3 enriched, 25% lower cholesterol, antibiotic and hormone-free) and Sunny Choice Ultra Omega (6x higher Omega-3 with full DHA/ALA/EPA profile, launched May 2024 for maternal and pediatric segments).

The company operates vertically integrated production: it has manufactured its own chicken feed since 1995 with co-located feedmills at branch locations, maintains modern corn warehouses with controlled drying and humidity monitoring, and runs paper egg tray production at the Ketapang facility. A zero-waste initiative processes chicken manure via Black Soldier Fly larvae into organic fertilizer and converts eggshell waste into eggshell powder for agricultural use. Quality certifications include NKV, Halal MUI, Animal Product Registration Number, and ISO 9001:2015.

Revenue is generated through direct B2B sales to modern trade retailers (Superindo, Hero, Indomaret, AEON, Lottemart), HORECA customers (Holland Bakery, Marugame Udon, Sushi Hiro, Ramen Ya, Roti O, Chocomory), food manufacturers (Aice, Nissin, ID Food Indonesia), and a distributor/agent network spanning Central Java, West Java, JABODETABEK, West Kalimantan, Bali, West Nusa Tenggara, and East Nusa Tenggara. The Sunny Choice premium brand is sold via Shopee e-commerce and direct WhatsApp ordering with home delivery in Semarang. The company is privately held and founder-controlled, with no disclosed institutional investors or funding rounds.

Name

Agrosari Farm

Legal name

PT Agro Sari Farm

Website

https://agrosarifarm.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrosari Farm is an Indonesian egg producer and supplier operating 8 farms across Central Java, West Kalimantan, West Nusa Tenggara, and East Nusa Tenggara, serving modern retail, HORECA, food manufacturers, and distributors with fresh and premium Sunny Choice eggs.

Ownership category

akta.pro rank

Product category

Egg Production and Poultry Farming

NAICS

Chicken Egg Production (11231), Poultry and Egg Production (1123), Other Poultry Production (11239)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

akta.pro secondary industries

Layer (Egg Production) Feed (AFADACAB), Specialty egg products & blends (salted/sugared, fortified, functional, custom formulations) (AFANAHAE), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

Keywords

• Fresh chicken eggs
• Poultry farming
• Premium omega-3 eggs
• Egg production
• Poultry feed milling

Headquarters

HQ city

Semarang

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Chicken Egg Sales: Agrosari Farm generates revenue primarily from producing and selling fresh chicken eggs across various sizes (small, standard, large) and quality grades. Sales are made to distributors, agents, modern markets, HORECA, food & beverage industries, and retailers. Distribution spans Central Java, West Java, JABODETABEK, West Kalimantan, Bali, West Nusa Tenggara, and East Nusa Tenggara.
2. Sunny Choice Premium Egg Sales: Premium omega-3 enriched eggs sold under the Sunny Choice brand through modern supermarkets, retail stores, Shopee e-commerce, and resellers across Java and Bali. Free home delivery available in Semarang area with minimum 2 box purchase.
3. Sunny Choice Ultra Omega Egg Sales: Higher omega-3 content premium eggs (6x higher than regular eggs) targeting pregnant women, breastfeeding mothers, and growing children, sold through modern markets, Shopee, and resellers across Java and Bali.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Agrosari Farm is an Indonesian poultry farming company that produces and supplies fresh chicken eggs from its 8 farms across Indonesia, with vertically integrated self-produced chicken feed since 1995. The company sells Telur Ayam Segar (standard fresh eggs in small, standard, and large sizes) to B2B customers, and two premium branded products under Sunny Choice — Sunny Choice Premium (omega-3 enriched, 25% lower cholesterol) and Sunny Choice Ultra Omega (6x higher omega-3 with DHA, ALA, EPA) — targeting health-conscious consumers and specific demographics such as pregnant women, nursing mothers, and growing children.

Product overview

Agrosari Farm operates as an egg producer and supplier established in 1985, offering a portfolio of three distinct products: Telur Ayam Segar (Fresh Chicken Eggs) as the core commodity product available in small, standard, and large sizes for industrial and retail customers; and two premium branded products under the Sunny Choice sub-brand — Sunny Choice Premium (Omega-3 enriched, low cholesterol, antibiotic and hormone-free) positioned for health-conscious general consumers, and Sunny Choice Ultra Omega (6x higher Omega-3 with complete DHA/ALA/EPA profile) targeted at pregnant women, nursing mothers, and growing children. All products flow through the same quality-controlled farm-to-distribution system.

Differentiator

Problem solved

Functional benefit

Brands

• Sunny Choice: Premium egg brand containing Omega-3, lower cholesterol, hormone and antibiotic free, certified NKV, HALAL MUI with Animal Registration Number. Available in regular supermarkets across Java and Bali.
• Sunny Choice Ultra Omega

Products and services

• Telur Ayam Segar (Fresh Chicken Eggs) Fresh chicken eggs distributed directly from company-owned farms. Available in three size variants (small, standard, large) to meet B2B customer needs including food processing, bakery, hotels, restaurants, cafes, distributors, modern retail, and household consumers.
• Sunny Choice Premium Premium omega-3 enriched eggs containing Omega-3, DHA, 25% lower cholesterol, vitamin E & Selenium. Hypoallergenic, certified antibiotic-free, hormone-free, and free from Salmonella, E.coli, and heavy metals. Suitable for health-conscious consumers of all ages. Sold through modern markets, retail stores, Shopee e-commerce, and resellers across Java and Bali.
• Sunny Choice Ultra Omega Ultra premium Omega egg containing 6x higher Omega-3 than regular eggs, with complete Omega-3 content including DHA, ALA, and EPA. Specially formulated for pregnant women, breastfeeding mothers, and children in growth phase for bone and brain development. Sold through modern markets, Shopee, and resellers across Java and Bali.

Quantifiable outcome

• 41+ years of continuous operation as a trusted egg producer in Indonesia
• +5 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PT FKS Food SejahteracoreStrategic or Co-development Partner · 30 June 2025Stakeholder partner in Agrosari Farm's 40th anniversary celebration. PT FKS Food Sejahtera is a food industry company that participated in supporting the company's milestone event, indicating a strategic relationship within the food ecosystem.
• PT Indovetraco Makmur AbadicoreStrategic or Co-development Partner · 30 June 2025Stakeholder partner in Agrosari Farm's 40th anniversary celebration. PT Indovetraco Makmur Abadi is a veterinary and animal health company, suggesting potential partnership in animal health and vaccination programs.
• PT Multi Pakan Jaya SentosacoreStrategic or Co-development Partner · 30 June 2025Feed company stakeholder partner in the 40th anniversary celebration. Given Agrosari Farm's self-produced feed operations, this partnership may involve feed ingredients, technology, or industry collaboration.
• PT GrainlandcoreStrategic or Co-development Partner · 30 June 2025Stakeholder partner in the 40th anniversary event. PT Grainland is involved in grain/trading operations, likely supporting corn supply for the company's feedmill operations.
• Politeknik Negeri JemberminorStrategic or Co-development PartnerAgrosari Farm has partnered with Politeknik Negeri Jember (State Polytechnic of Jember) for internship programs, providing students with practical industry experience in poultry farming and egg production.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Leong Hup International: Malaysia-headquartered integrated poultry producer with operations across Malaysia, Singapore, Indonesia, and Vietnam. Comparable as a vertically integrated poultry major in the same Southeast Asian region, though focused on broiler/feed rather than eggs.

Broad incumbents

• PT Charoen Pokphand Indonesia: Major Indonesian poultry and aquaculture feed/food company with deep nationwide distribution and a wide poultry portfolio. Comparable as a vertically integrated poultry/feed incumbent operating at vastly greater scale than Agrosari.
• New Hope Indonesia: Indonesian subsidiary of New Hope Liuhe, one of China's largest animal feed and poultry producers. Comparable as a large-scale feed-and-poultry competitor active in Indonesian layer and broiler markets.
• PT Japfa Comfeed Indonesia: One of Indonesia's largest integrated poultry producers, controlling feed mills, breeding, broiler, and layer operations. Directly comparable as a large-scale Indonesian poultry/egg competitor with vertically integrated feed production and nationwide distribution.
• PT Sierad Produce: Indonesian integrated poultry producer (feed, DOC, broiler, processed poultry). Comparable as a domestic poultry/feed incumbent whose layer and processed poultry operations overlap with Agrosari's product portfolio.
• PT Malindo Feedmill: Indonesian poultry feed manufacturer and broiler producer with growing layer operations. Comparable vertically integrated feed-and-poultry operator competing in the same B2B channels and modern trade customers as Agrosari.
• PT Cargill Indonesia: Indonesian subsidiary of global agribusiness Cargill, supplying animal feed (including poultry feed) and serving poultry producers. Comparable as a feed supplier/incumbent whose feed products compete with Agrosari's self-produced layer feed positioning.
• PT Ciomas Adisatwa: Indonesian integrated poultry producer under Japfa group, active in broiler, layer, and processed poultry. Comparable as an integrated poultry incumbent serving overlapping B2B and modern trade channels.

Emerging players

• Kenzai Premium Egg Indonesia: Indonesian premium egg brand focused on omega-3 enriched, low-cholesterol eggs with strong e-commerce and modern trade positioning. Comparable as a direct competitor to Agrosari's Sunny Choice premium brand targeting health-conscious Indonesian consumers.

Others

• De Heus Indonesia: Animal nutrition company supplying compound feed (including layer feed) to Indonesian poultry producers. Comparable as a supplier-side peer whose feed products compete with Agrosari's vertically integrated self-produced feed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agrosarifarm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrosari Farm