Leong Hup International

What Leong Hup International does

Leong Hup International Berhad is one of Southeast Asia's leading fully integrated poultry operators, established in the 1960s and publicly listed on Bursa Malaysia Securities Berhad. The company's operations span five countries — Malaysia, Indonesia, Vietnam, the Philippines, and Singapore — and cover the entire poultry value chain: livestock feed production, breeder operations producing day-old chicks (DOC), broiler chicken production, table egg production, and processed food manufacturing. Leong Hup is the largest DOC producer in Malaysia and ranks among the top three in Indonesia and Vietnam, supported by exclusive supplier relationships with Aviagen (Ross GPS), Cobb, and Hendrix Genetics for grandparent and parent stock genetics sourced from the US, Europe, and the Netherlands.

The company generates revenue across six interconnected streams: feedmill sales, day-old chick sales (parent stock, broiler, and layer DOC), broiler chicken distribution including exports to Singapore, table egg sales including premium Omega-3 and Lutein enriched eggs, processed food products marketed under brands such as Ayam A1, SunnyGold, SAFA, Ciki Wiki, Sobat, and Lee Say, and direct-to-consumer sales through Baker's Cottage retail outlets. Its go-to-market combines B2B distribution to poultry farmers, food service operators, and retailers with B2C retail via its Farm-to-Plate branded outlets. The group operates through wholly-owned subsidiaries including PT Malindo Feedmill Tbk (Indonesia-listed), Emivest Feedmill Vietnam, Leong Hup Food Pte Ltd (Singapore), and Leong Hup (Philippines) Inc., plus a majority stake in Teo Seng Capital Berhad (Malaysia-listed). Leong Hup is ranked #165 in the Fortune Southeast Asia 500 and has received industry recognition including the APAC BP Awards 2020 and recognition by The Edge Malaysia.

Name

Leong Hup International

Legal name

Leong Hup International Berhad

Website

https://leonghupinternational.com

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Leong Hup International Berhad is a publicly listed Malaysian poultry company and one of Southeast Asia's largest fully integrated poultry operators, producing feed, day-old chicks, broiler chickens, table eggs, and processed food across five countries for B2B farmers, food service, retailers, and end consumers.

Ownership category

akta.pro rank

Product category

Integrated Poultry Production

NAICS

Poultry Processing (311615), Poultry and Egg Production (1123), Broilers and Other Meat Type Chicken Production (11232), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Poultry Processing & Packing (AFAKALAC)

akta.pro secondary industries

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI), Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

Keywords

• Integrated poultry production
• Livestock feed manufacturing
• Day-old chicks breeding
• Broiler chicken farming
• Processed poultry products

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Livestock Feed Production: Production of poultry and livestock feed from feedmills in Malaysia, Indonesia and Vietnam
2. Day-Old Chick (DOC) Sales: Production and sale of breeder DOC including parent stock DOC, broiler DOC and layer DOC
3. Broiler Chicken Production: Production and distribution of broiler chickens for domestic markets in Malaysia, Indonesia, Vietnam, and Philippines; exports to Singapore
4. Table Egg Production: Production of fresh eggs including normal grades A-F and premium branded eggs enriched with Omega-3 and Lutein
5. Processed Food Products: Food processing including sausages, frankfurters, nuggets, chicken tempura, frozen seafood, frozen meat and marinated meat under brands Ayam A1, SunnyGold, SAFA, Ciki Wiki and Sobat
6. Food Services: Baker's Cottage retail outlets offering B2C distribution with products including roasted chicken rice, cakes and bakery items

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Leong Hup International Berhad operates a fully integrated poultry supply chain spanning livestock feed production, breeder day-old chick (DOC) operations, broiler chicken production, table egg production, and processed food production across Malaysia, Indonesia, Vietnam, Philippines, and Singapore. The company also operates Baker's Cottage retail outlets that deliver roasted chicken rice, cakes, and bakery items directly to consumers, extending its farm-to-plate business model.

Product overview

Leong Hup International operates a fully integrated poultry supply chain covering five core business segments: (1) Feedmill - producing livestock feed from feedmills in Malaysia, Indonesia and Vietnam; (2) Breeder operation - producing day-old chicks (DOC) including parent stock DOC, broiler DOC and layer DOC; (3) Broiler production - raising and distributing broiler chickens; (4) Egg production - producing fresh table eggs including premium Omega-3 enriched eggs; and (5) Food Processing Production - manufacturing processed food products under brands including Ayam A1, SunnyGold, SAFA, Ciki Wiki, and Sobat. The company also operates Baker's Cottage retail outlets for B2C distribution. The portfolio spans the entire farm-to-plate value chain from feed production through to consumer-facing food products.

Differentiator

Problem solved

Functional benefit

Brands

• Ayam A1: Food processing brand for sausages, frankfurters, nuggets, chicken tempura, frozen seafood, frozen meat and marinated meat in Malaysia, Singapore and Indonesia.
• SunnyGold
• SAFA
• Ciki Wiki
• Sobat
• Baker's Cottage
• Lee Say

Products and services

• Livestock Feed
• Day-Old Chicks (Breeder DOC)
• Broiler Chickens
• Table Eggs
• Processed Poultry and Meat Products (Ayam A1, SunnyGold, SAFA, Ciki Wiki, Sobat, Lee Say)
• Baker's Cottage Food Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• AviagencoreStrategic or Co-development PartnerExclusive supplier of Ross GPS (Grandparent Stock) DOC to Leong Hup International. These GPS DOC are purchased from the United States and Europe for the breeder operation.
• CobbcoreStrategic or Co-development PartnerExclusive supplier of Cobb GPS (Grandparent Stock) DOC to Leong Hup International. These GPS DOC are purchased from Europe for the breeder operation.
• Hendrix Genetics (Institut de Sélection Animale B.V.)coreStrategic or Co-development PartnerExclusive supplier of PS (Parent Stock) Layer DOCs of the Hisex breed. Based in the Netherlands, Hendrix Genetics is a major international breeding company.
• Teo Seng Capital BerhadcoreStrategic or Co-development PartnerListed subsidiary on Bursa Malaysia Securities Berhad that operates the table egg production business for Leong Hup International in Malaysia.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• De Heus Animal Nutrition: Dutch-headquartered animal feed producer with significant operations across Asia (including Vietnam and Indonesia). Comparable as a key feed-industry peer/supplier interacting with Leong Hup's feedmill operations in the region.

Regional players

• New Hope Liuhe Co., Ltd. China-based integrated feed and animal protein group with feedmill, poultry and food processing operations across Asia. Comparable as a regional integrated feed/poultry platform, although primarily focused on the Chinese market.
• Masan MEATLife Corporation: Vietnamese integrated meat and branded food platform (part of Masan Group) operating feed, farm and processed meat businesses. Comparable as a regional integrated protein/food player in one of Leong Hup's key markets (Vietnam).
• San Miguel Food and Beverage, Inc. Filipino food and beverage conglomerate with poultry, feed and processed-meat operations. Comparable as a regional integrated poultry/food operator in the Philippines, one of Leong Hup's operating geographies.

Broad incumbents

• Pilgrim's Pride Corporation: Global poultry producer (JBS subsidiary) with integrated breeding, processing and branded chicken operations across the Americas and Europe. Comparable as a broad incumbent in integrated poultry production and branded chicken products, though operating primarily outside Southeast Asia.
• Tyson Foods, Inc. One of the world's largest poultry, beef and prepared-food producers with integrated breeding, processing and branded chicken operations. Comparable as a broad incumbent in protein manufacturing and branded poultry products, although operating at much larger scale and primarily in North America.
• Cargill, Incorporated: Global agribusiness group with major animal nutrition (feed) and protein businesses across Asia. Comparable to Leong Hup as a broad incumbent supplying feed inputs and competing in poultry value chains across multiple geographies.

Direct peers

• PT Japfa Comfeed Indonesia Tbk: Indonesian integrated poultry and animal feed producer with operations spanning feedmills, DOC, broiler farming and processed poultry. A direct peer given Leong Hup's Indonesian operations through PT Malindo Feedmill compete head-to-head with Japfa.
• Charoen Pokphand Foods Public Company Limited (CPF): Thailand-based, fully integrated agro-industrial and food conglomerate with leading poultry, feed and processed-food operations across Southeast Asia. Directly comparable to Leong Hup as a regional integrated poultry/feed operator competing in the same DOC, broiler and processed-food markets.
• QL Resources Berhad: Malaysian integrated poultry, egg and food group operating layer farms, broiler processing, marine products and downstream food manufacturing. A direct peer given both companies are Malaysian integrated poultry operators serving similar domestic and regional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leong Hup International