What AgroSchool does

AgroSchool is a Brazilian agribusiness education and training company headquartered in Uberlândia, Minas Gerais, founded in 2017 (with its first course launched in 2018) and operated by co-founders Marina Fusco Piccini and Carlos Ortiz. The company delivers a structured curriculum of online courses covering agricultural finance, credit analysis, market risk management, Barter operations, and governance — organized progressively from introductory self-paced modules (R$649-R$849) through advanced live cohorts (R$3,180-R$4,240). Its distribution runs through two parallel GTM motions: a self-serve open-enrollment funnel serving individual rural producers and agribusiness professionals (1,300+ cumulative students), and a sales-led corporate engagement model for banks, cooperatives, trading companies, and input suppliers (named clients include Itaú BBA, Sistema OCB/MT, and Syngenta).

The core technology stack is deliberately lean: Zoom for live interactive classes, Hotmart for course delivery and payment processing (credit card, bank slip, PIX), and OpenAsApp as the platform for 5 free proprietary didactic applications (covering financial diagnosis, EBITDA calculation, risk qualification, credit guarantees, and accounting consistency). A free e-book, 'Os Termos do Agronegácio', compiles the first 25 YouTube videos from the company's content channel. There is no proprietary LMS, no native mobile app, and no AI components disclosed — the founders' domain expertise and direct instructional access (lifelong WhatsApp availability) function as the primary product differentiator.

The business model combines one-time course licenses (perpetual access to recorded content plus 6-12 months of platform access for live cohorts) with professional services revenue from customized corporate training, workshops, lectures, and consulting. Carlos Ortiz additionally generates international training revenue through projects with US-based Centrec, sponsored by institutions including the World Bank, IDB, and Farm Credit of America. The company is privately held, founder-bootstrapped with no external funding, operates with approximately 5 employees, and is registered in Brazil as AgroSchool (CNPJ 41.413.232/0001-59).

Name

AgroSchool

Legal name

AgroSchool

Website

https://agroschool.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AgroSchool is a Brazil-based online education company that trains rural producers, agribusiness professionals, and corporate clients (banks, cooperatives, input suppliers) in agricultural finance, credit analysis, risk management, and governance through a tiered catalog of live and self-paced courses.

Ownership category

akta.pro rank

Product category

Agricultural Education and Training

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Agriculture & Food Production (EDABALAA)

akta.pro secondary industry

Agribusiness, Farm Management & Compliance (EDAOAOAN)

Keywords

• Agribusiness finance training
• Agricultural credit analysis
• Farm financial education
• Agribusiness risk management
• Corporate agribusiness training

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Open Enrollment Courses: Recorded and live online courses sold to individual students via the Hotmart platform and the AgroSchool website. Courses are offered at multiple levels (introduction, fundamental, advanced) across topics including farm finance, credit analysis, risk management, and strategic people alignment. Pricing ranges from R$ 649 to R$ 4,240 per course, with some available in installments.
2. Corporate Training & Consulting: Customized in-company training, workshops, lectures, event moderation, and consulting services sold to agricultural enterprises, banks, cooperatives, trading companies, and other agribusiness clients. Projects are tailored to client needs and initiated via direct sales consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AgroSchool sells online and live agribusiness education courses plus customized corporate training focused on finance, credit analysis, market risk management (including Barter and hedging), and governance for the agricultural sector. It serves individual learners (rural producers, agribusiness professionals) through open-enrollment self-paced and live courses delivered via Zoom and Hotmart, and enterprise clients (banks, cooperatives, trading companies, input suppliers) through bespoke in-company training, workshops, and consulting engagements. The company complements paid courses with free didactic apps, a YouTube educational video library, and a free agribusiness terminology e-book.

Product overview

AgroSchool is a specialized agribusiness education company offering a structured portfolio of online courses, workshops, and corporate training programs focused on finance, credit, risk management, and governance in agriculture. The offering follows a progressive learning architecture organized around three core pillars: (1) Finanças para o Produtor Rural (courses from Introduction through Fundamental to Advanced levels) covering farm financial organization, indicators, and strategic decision-making; (2) Crédito no Agro (Credit in Agriculture) covering credit analysis from introduction through fundamental levels, including policy and processes; and (3) Gestão e Governança (Management and Governance) covering strategic people alignment and market risk management. In addition to public courses, AgroSchool offers customized corporate training (cursos para empresas) and a set of five free educational apps covering topics such as EBITDA, risk qualification, guarantees, and financial report analysis. The e-book 'Os Termos do Agronegócio' complements the free YouTube content library. Together these products form an integrated learning ecosystem serving over 1,300 students across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Barter na Prática Online course covering Barter (commodity-for-input exchange) operations in agribusiness, including modalities, pricing, and practical applications. Created for producers, traders, input companies, and agribusiness professionals seeking to understand and structure Barter transactions.
• Finanças Inteligentes em Agronegócio Online course focused on smart finance in agribusiness, developed in partnership with IBDA (Instituto Brasileiro de Direito do Agronegócio). Designed for agribusiness professionals and producers seeking practical financial management knowledge.
• Finanças para Produtor Rural - Introdução Introductory self-paced online course teaching producers how to organize farm finances, interpret financial results, and make decisions based on numbers. Covers budgeting, cash flow, EBITDA, and basic financial statements for rural producers and small farm owners.
• Finanças para Produtor Rural - Na Prática Self-paced online course (pre-recorded video, ~3 hours) where participants practice building DRE and Balance Sheet reports, calculating financial indicators, and using interactive accounting and credit games. Targeted at producers seeking hands-on practice with farm financial analysis.
• Finanças para Produtor Rural - Fundamental Advanced live-online course (8 sessions of 2h30 each, ~20 hours total, 6 months platform access) on financial management fundamentals for farms, covering financial statement organization, margin and EBITDA calculation, growth calibration, financial diagnosis, and how financiers view the business. Targeted at producers ready for an in-depth live cohort experience.
• Finanças no Agronegócio - Avançado Advanced live-online course (5–6 sessions, 6 live + 28 recorded lessons, ~15 hours total, 6 months platform access) focused on connecting finance, strategy, and risk in agribusiness. Trains participants to analyze financial equilibrium, measure return on capital, and evaluate investments with real risk metrics.
• Análise de Crédito no Agro - Introdução Introductory self-paced online course covering credit analysis fundamentals in agribusiness: the 5 Cs of Credit, financial indicators, and specific evaluation approaches for rural producers, resellers, and industries. For analysts, relationship managers, and agribusiness professionals beginning credit work.
• Crédito no Agro - Fundamental Live-online intermediate course (8 sessions, 6-month platform access) on comprehensive financial analysis for agricultural credit, covering the 5 Cs of Credit in practice, financial statement analysis, credit structuring, and portfolio monitoring. Targeted at credit analysts and risk professionals.
• Workshop Gestão de Riscos de Mercado no Agro Live-online workshop (2 sessions of 2h30 each, 5 hours total) teaching a step-by-step process for protecting margins and cash flow from commodity price and exchange rate volatility in agribusiness, using instruments such as Barter, forward contracts, NDF, and options.
• Alinhamento Estratégico de Pessoas Live-online course (8 sessions, 6 months platform access) designed to help agribusinesses transform culture, organize leadership, and create a management model that delivers performance through governance structuring, KPI definition, incentives, and performance evaluation.
• Cursos e Projetos para Empresas (Corporate Training & Consulting) Customized corporate training programs for agribusiness companies, delivered in formats including in-company courses, lectures, workshops, event panel moderation, text/video content production, and consulting. Topics include agribusiness fundamentals, agricultural credit, market risk management, governance, and strategic people alignment. Sold via direct sales consultation to banks, cooperatives, trading companies, and input suppliers.

Quantifiable outcome

• 1,300+ students trained across open enrollment courses
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• IBDA (Instituto Brasileiro de Direito do Agronegócio)minorStrategic or Co-development Partner · 1 January 2019Marina Fusco Piccini co-developed the 'Finanças Inteligentes em Agronegócio' (Smart Finance in Agribusiness) course in partnership with IBDA, the Brazilian Institute of Agribusiness Law, under the leadership of Dr. Renato Buranello. This was AgroSchool's second course offering, launched in 2019.
• Itaú BBAflagshipGTM or Marketing PartnerAgroSchool developed two educational programs for Itaú BBA: 'Trilha de Governança Agro' (a 4-chapter governance guide with text content, videos, downloadable apps, and spreadsheets) and 'Pílulas de Governança Agro' (a video series of interviews with Carlos Ortiz on agricultural governance topics). These programs were part of Itaú BBA's Academia da Governança Agro initiative.
• Sistema OCB/MTcoreGTM or Marketing PartnerAgroSchool conducted an in-person workshop on success factors and strategies of large agricultural cooperatives for Sistema OCB/MT (the Brazilian cooperative system's state organization in Mato Grosso), including an educational field trip to study real-world cases at Comigo and Grupo Gapes.
• SyngentacoreGTM or Marketing PartnerAgroSchool produced and published a series of YouTube videos on coffee Barter transactions for Syngenta, a multinational crop protection company, distributed through AgroSchool's YouTube channel.
• Centrec (US-based Agricultural Studies Center)coreStrategic or Co-development PartnerCarlos Ortiz, co-founder of AgroSchool, conducts international training and consulting projects through Centrec — a US-based center with 38 years of tradition specializing in agricultural credit, finance, and management education. Projects span South America, the United States, and Africa, funded by Farm Credit of America, Region's Bank, American Risk Management Association, European Development Bank, World Bank, and the Inter-American Development Bank.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Coursera: Global online education platform partnering with universities and companies to deliver courses, certificates, and corporate training solutions (Coursera for Business). Comparable in offering professional development content with a dedicated enterprise channel, though Coursera's catalog is broad and university-driven.
• Pearson: Global education and training company with corporate learning solutions (Pearson TalentLens, Faethm) and consumer education. Comparable in serving both individuals and enterprises with educational content at scale, though Pearson operates across many verticals rather than specializing in agribusiness.
• Udemy: Global online course marketplace with Udemy Business for corporate training. Comparable in selling self-paced professional courses to individuals and serving enterprise clients with subscription learning, though Udemy spans all topics rather than specializing in agribusiness finance.
• FIA Business School: Established Brazilian business school with executive education, MBA programs, and corporate training solutions. Comparable in serving Brazilian enterprises with custom training engagements and professionals with business content, but with a much broader and more academic portfolio than AgroSchool.
• Alura: One of Brazil's largest online education platforms, offering technology, business, and creative courses to Brazilian professionals. Comparable in serving Brazilian professional learners with self-paced paid courses, but with much broader scope than AgroSchool's agribusiness specialization.
• LinkedIn Learning: Corporate learning platform integrated with LinkedIn offering professional development courses to individuals and enterprise clients. Comparable in serving enterprise clients with online professional training subscriptions, though broader in topic coverage and anchored in LinkedIn's professional network.

Emerging players

• Startse: Brazilian business education platform targeting executives and entrepreneurs with courses on innovation, business strategy, and technology. Comparable in delivering paid business education to Brazilian professionals, though Startse focuses on innovation and entrepreneurship rather than agribusiness finance.
• Conquer: Brazilian business education company offering MBA-style and executive programs to professionals across Brazil. Comparable in delivering structured professional education to Brazilian learners with cohort-based formats, though Conquer operates more broadly in general business and leadership.

Regional players

• SENAR (Serviço Nacional de Aprendizagem Rural): Brazilian government-affiliated rural vocational training organization providing professional development to rural producers and workers across Brazil. SENAR serves a similar target audience of rural producers and operates within Brazil, though its scope is broader and its funding model different from AgroSchool's private paid courses.

Direct peers

• Centrec: US-based agricultural studies center with 38 years of tradition specializing in agricultural credit, finance, and management education for producers, analysts, and lenders. Centrec mirrors AgroSchool's niche focus on agribusiness finance training and is also an active partner of AgroSchool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AgroSchool
• LinkedInlinkedin.com/company/agroschool
• Instagraminstagram.com/agroschoolbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroSchool