What PÖTTINGER does

PÖTTINGER Landtechnik GmbH is a privately held Austrian agricultural machinery manufacturer headquartered in Grieskirchen, Austria, specializing in equipment for grassland farming and arable crop cultivation. The company offers a comprehensive product portfolio covering ten equipment categories: mowers, tedders, rakes, loader wagons, and round balers for the grassland/forage workflow, plus seed drills, ploughs, cultivators, rotary harrows, and disc harrows for soil preparation and crop establishment. Underlying technology is rooted in mechanical agricultural engineering rather than software or AI, with no precision-agriculture, autonomous, or data-platform features disclosed in the source material.

The business model is hardware sales through a third-party dealer and distributor network spanning more than 20 countries across Europe, the Americas, and Oceania. PÖTTINGER maintains dedicated country-specific websites with multi-language support (including German, French, English, Spanish, Italian, Polish, Czech, Slovak, Finnish, Swedish, Danish, Dutch, Russian, and Ukrainian) to localize marketing and connect end customers with regional dealers. End customers are farmers engaged in livestock and crop operations, and agricultural contractors who provide machinery services to farmers, both of which are fragmented SMB segments. No enterprise or key-account customers are disclosed, and the pricing model is not publicly available on the website.

Revenue figures are not disclosed. The company is registered as an Austrian GmbH (private limited liability company), operates without parent company, private equity, or institutional investor backing, and has no disclosed funding rounds, acquisitions, partnerships, or management team in the source material. Operational indicators (active 2026 copyright, maintained country sites) confirm ongoing operations, but growth signals and financial scale cannot be quantified from the available data.

Name

PÖTTINGER

Legal name

PÖTTINGER Landtechnik GmbH

Website

https://poettinger.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

PÖTTINGER Landtechnik GmbH is an Austrian privately held manufacturer of agricultural machinery for grassland and arable farming, producing mowers, tedders, balers, seed drills, and tillage equipment distributed through a 20+ country dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF)

Keywords

• Agricultural machinery
• Grassland equipment
• Tillage equipment
• Forage harvesting
• Seed drills

Headquarters

HQ city

Birmenstorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: PÖTTINGER generates revenue through the manufacture and sale of agricultural machinery including mowers, tedders, rakes, forage wagons, round balers, seed drills, plows, cultivators, rotary harrows, and disc harrows. Products are sold through dealer networks across Europe, Americas, and Oceania.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PÖTTINGER Landtechnik GmbH manufactures and sells agricultural machinery for grassland and field crop production. Its product range covers mowers, tedders, rakes, forage wagons, round balers, seed drills, ploughs, cultivators, rotary harrows, and disc harrows. Equipment is sold through a dealer and distributor network serving farmers, livestock operations, and agricultural contractors across Europe, the Americas, and Oceania.

Product overview

PÖTTINGER Landtechnik is a manufacturer of agricultural machinery offering a unified product portfolio covering both grassland farming (Grünland) and field crop cultivation (Ackerbau). The product range includes grassland equipment (Mähwerke mowers, Zettkreisel tedders, Schwadkreisel rakes, Ladewagen loader wagons, Rundballenpressen round balers) and tillage equipment for field crops (Sämaschinen seed drills, Pflüge ploughs, Grubber cultivators, Kreiseleggen rotary harrows, Scheibeneggen disc harrows). The company operates across Europe, America, and Oceania.

Differentiator

Problem solved

Functional benefit

Products and services

• Mähwerke (Mowers) Mowers for cutting grass and forage crops in grassland farming operations. Designed for farmers and agricultural contractors conducting hay and silage production.
• Zettkreisel (Tedders) Tedders used for spreading and turning cut grass to facilitate drying. Aimed at farmers and contractors producing hay and forage.
• Schwadkreisel (Rakes) Rakes used for gathering cut grass into windrows or swaths for collection. Sold to farmers and contractors in hay and forage operations.
• Ladewagen (Forage/Loader Wagons) Loader wagons for collecting, transporting, and unloading forage and crop materials. Targeted at farmers and contractors handling high-volume forage harvest.
• Rundballenpressen (Round Balers) Round balers for compressing grass, hay, and straw into cylindrical bales for storage and transport. Sold to farmers and agricultural contractors.
• Sämaschinen (Seed Drills) Seed drills for precise planting of seeds in field crop cultivation. Marketed for accuracy and precision in seeding operations by arable farmers and contractors.
• Pflüge (Ploughs) Ploughs for primary tillage operations to turn over soil. Sold to arable farmers and contractors performing soil preparation.
• Grubber (Cultivators) Cultivators for secondary tillage to break up and aerate soil. Targeted at arable farmers and contractors.
• Kreiseleggen (Rotary Harrows) Rotary harrows for seedbed preparation, breaking up clods and creating fine soil structure. Aimed at arable farmers preparing fields for seeding.
• Scheibeneggen (Disc Harrows) Disc harrows using rotating disc blades for tillage operations. Sold to arable farmers and agricultural contractors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Maschio Gaspardo: Italian manufacturer of tillage, seeding, fertilization, and crop-residue equipment. Direct overlap with PÖTTINGER's arable/soil-preparation half and comparable mid-cap European private-company positioning.
• Kverneland (Kubota): Norwegian-origin implement manufacturer (now part of Kubota) producing tillage, seeding, and hay/forage equipment. Highly comparable in product mix, with the additional dimension of being embedded in a larger OEM parent's distribution.
• CLAAS: German agricultural machinery OEM with deep overlap in grassland/forage harvesting (mowers, tedders, balers, loader wagons) and tillage. Closely comparable German-speaking European peer with similar dealer-led GTM.
• Lemken: German specialist in tillage, seeding, and crop care implements. Direct overlap with PÖTTINGER's Plows/Cultivators/Rotary Harrows/Disc Harrows/Seed Drills portfolio and similar family-owned mid-cap positioning.
• Krone: German specialist in grassland and forage equipment (mowers, tedders, rakes, balers, loader wagons). Direct product overlap with PÖTTINGER's grassland half and comparable family-owned/private positioning.
• Amazone: German agricultural machinery maker covering soil tillage, seeding, fertilization, and crop protection. Strong overlap in tillage and seeding lines, with similar European mid-cap, privately held profile.
• Kuhn Group: French agricultural implement manufacturer covering tillage, seeding, fertilization, and hay/forage. Most direct comparable in terms of full-range implement portfolio spanning both PÖTTINGER's grassland and arable categories.

Broad incumbents

• CNH Industrial (Case IH / New Holland): Global full-line agricultural OEM with New Holland hay/forage equipment and Case IH tillage offerings. Competes across both halves of PÖTTINGER's portfolio and sets dealer-service benchmarks in many of the same European markets.
• John Deere (Ag & Turf): Global full-line agricultural OEM with overlapping implements portfolio plus dominant tractor and precision-ag ecosystem. Competes with PÖTTINGER via bundling, financing, and dealer service reach but at vastly greater scale.
• AGCO (Fendt / Massey Ferguson / Valtra): Global full-line agricultural equipment group whose Fendt and Massey Ferguson brands compete across tractors and key implement categories. Represents the multi-brand incumbent PÖTTINGER must position against in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PÖTTINGER