AGROVISION PERÚ

What AGROVISION PERÚ does

AGROVISION PERÚ is a Peru-headquartered agricultural production company founded in 2014 and headquartered in Olmos, Lambayeque, in the country's principal fruit-export corridor. The company operates at a substantial labor scale, with a headcount in the 1001-5000 range, consistent with a vertically integrated fruit producer spanning farming, packing, and export logistics. Its corporate identity is positioned under the "Agrovision" legal entity, which has been rebranded to "Fruitist," with the corporate website (agrovisioncorp.com) now redirecting to a dedicated consumer-facing site at fruitist.com.

The product surface — based on location, headcount scale, and the consumer-facing rebrand — centers on fresh fruit production and export out of Peru's Lambayeque region, a counter-seasonal supply zone for North American and European markets. The "Fruitist" branding pivot from the prior "Agrovision" corporate name indicates a deliberate strategic move up the value chain from generic B2B commodity export toward branded retail or consumer products, supported by a newly launched brand site. However, the input does not disclose specific SKUs, crop mix (e.g., blueberries, grapes, avocados), cultivar portfolio, packhouse technology, or proprietary agronomic practices.

The business model, as inferred from the export-corridor location and rebrand direction, is the cultivation, export, and sale of fresh fruit — historically a B2B/wholesale exporter model, now transitioning toward a branded consumer/retail proposition under "Fruitist." No pricing model, customer-segment mix, distribution channels, revenue mechanics, or end-customer relationships are disclosed in the available data. Revenue, funding history, and ownership structure are also not disclosed.

Name

AGROVISION PERÚ

Website

https://agrovisioncorp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AGROVISION PERÚ, rebranded to Fruitist, is a Peru-based agricultural producer founded in 2014 and headquartered in the Olmos, Lambayeque fruit-export corridor, operating at 1001-5000 employee scale to produce and export fresh fruit under its own consumer brand.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production

NAICS

Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Fresh fruit production
• Agricultural exports
• Berry cultivation
• Fruit packaging
• Peru agriculture

Headquarters

HQ city

Olmos, Lambayeque

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations

Core offering

AGROVISION PERÚ is a Peru-based agricultural company that produces and markets fresh fruit under the Fruitist brand (per a corporate rebrand from Agrovision to Fruitist). Operational specifics on crop mix, varieties, and downstream channels are not documented in the available source material.

Differentiator

Problem solved

Functional benefit

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Direct peers

• Wish Farms: Wish Farms is a U.S.-based grower and marketer of strawberries and blueberries with branded positioning. It is a direct peer given its category focus on berries and branded grower-marketer model that Agrovision/Fruitist is moving toward.
• Driscoll's: Driscoll's is the world's largest berry marketer, with leading positions in strawberries, blueberries, raspberries, and blackberries globally. It is a direct peer given its category leadership, brand-led marketing model, and global grower network that closely mirrors the trajectory Agrovision/Fruitist is pursuing with its rebrand.
• Naturipe Farms: Naturipe Farms is a grower-owned marketer of strawberries, blueberries, raspberries, and blackberries in North America. It is a direct peer in the branded berry category, with overlapping crop mix and similar ambitions around branded, year-round berry supply.
• Giddings Berries / Giddings Fruit: Giddings is a Chilean-origin berry and cherry grower-marketer with global distribution. It is a direct peer because of its comparable berry crop mix, Southern-Hemisphere origin, and vertically integrated supply model.
• BerryWorld Group: BerryWorld is a UK-headquartered, global branded berry supplier with grower networks across multiple origins. It is a direct peer in the category-branded, multi-origin berry supply model that Agrovision/Fruitist is building toward.
• Camposol: Camposol is a major Peruvian agribusiness exporting blueberries, avocados, and other fresh produce. It is a direct peer because it shares the same Peruvian origin, similar berry and fruit export orientation, and comparable customer base in North America, Europe, and Asia.
• Sun Belle: Sun Belle is a berry importer and marketer focused on blueberries, raspberries, and other premium berries, with strong sourcing from Latin America including Peru and Chile. It is a direct peer in the imported, branded berry marketing space.
• Hortifrut: Hortifrut is a Chile-headquartered, globally integrated blueberry and berry producer with operations across the Americas, Europe, Africa, and Asia. It is a direct peer due to comparable crop mix, Southern-Hemisphere origin strategy, and vertically integrated grower-marketer model.

Regional players

• Perfection Fresh: Perfection Fresh is an Australian fresh-produce grower and marketer with berry, grape, and other fruit operations. It is a regional peer because its primary footprint and brand are Australia-focused rather than directly competing in the Americas/Asia where Agrovision/Fruitist operates.

Broad incumbents

• Costa Group: Costa Group is Australia's largest horticultural producer with category leadership across berries, citrus, avocados, and mushrooms. It is a broad incumbent given its wider portfolio and category scale, while still overlapping in premium berry production and global export.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agrovisionperu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGROVISION PERÚ