Feedback

What Feedback does

Feedback plc (AIM: FDBK) is a small UK-headquartered public health technology company that, through its wholly-owned operating subsidiary Feedback Medical Limited, develops and licenses Bleepa®, a clinical communication and collaboration platform used by NHS trusts and integrated care systems. Bleepa enables asynchronous clinical messaging, multi-disciplinary team coordination, digital referral management, and secure review of medical images (DICOM) and test results within an auditable patient record, with a sub-component called Feedback Connect that acquires images directly from X-ray imaging software and routes them to the Bleepa cloud. The company monetises primarily through subscription-based enterprise licensing to NHS organisations on annual contracts, supplemented by technology partnership services (for example, its role as the digital bridge platform in the HEAL Foundation TB screening programme in India). The go-to-market is direct enterprise sales targeting NHS trusts, ICSs, and ICBs, supported by NHS England and Health Innovation Network endorsements, case-study-led content marketing, and a small sales team reachable via phone and email; the company holds ISO 13485 and ISO 27001 certifications and is GDPR-compliant. Headcount is under 30, the group is loss-making, and a single-digit set of named NHS deployments (Northern Care Alliance, Queen Victoria Hospital, Royal Berkshire, Sussex ICS) represents the bulk of commercial traction.

Name

Feedback

Legal name

Feedback Medical Limited

Website

https://feedbackmedical.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Feedback plc (AIM: FDBK) develops Bleepa®, a subscription-based clinical communication and medical-imaging platform sold to NHS trusts and integrated care systems, enabling secure messaging, MDT coordination, and digital referrals.

Ownership category

akta.pro rank

Product category

Clinical Communication Software

akta.pro primary industry

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

akta.pro secondary industries

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Teleradiology Platforms & Reading Workflow (HLACALAK)

Keywords

• Clinical communication software
• Medical imaging platform
• Healthcare IT solutions
• NHS digital pathways
• Asynchronous clinical messaging

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bleepa® Software Licensing: Subscription-based software licensing model for NHS trusts, integrated care systems, and healthcare organisations. Healthcare providers license the platform to enable clinical communication, referral management, and MDT coordination. Pricing likely quote-based for enterprise NHS contracts.
2. Technology Partnership Services: Partnership arrangements with technology integrators and AI providers where Bleepa® serves as the digital bridge platform. Revenue generated through technology deployment and integration services for specific programmes such as TB screening.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Feedback Medical develops and licenses Bleepa®, a clinical communication and collaboration platform for NHS trusts, integrated care systems, and healthcare providers. Bleepa® enables secure asynchronous messaging, medical imaging review (DICOM), case note sharing, multi-disciplinary team coordination, and digital referral management as part of the auditable patient record. A companion component, Feedback Connect, acquires images directly from X-ray imaging systems and routes them through Bleepa® cloud for clinical review and third-party AI processing.

Product overview

Feedback Medical offers a single unified product platform called Bleepa®, a clinical communication and collaboration application designed for healthcare settings. Bleepa® serves as the core product, enabling clinicians to communicate, share medical images, test results, and patient information securely. The platform includes a sub-product called Feedback Connect, which handles the technical integration for acquiring diagnostic images from various imaging sources and transferring them to the Bleepa cloud for clinical review and AI processing. Together, these products streamline clinical workflows, enable asynchronous multi-disciplinary team discussions, and facilitate digital pathways for patient care coordination across NHS trusts and healthcare organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Bleepa®: A clinical communication and diagnostic platform that enables clinical staff and multi-disciplinary teams to communicate, share and review relevant patient information, complete inpatient referrals, and facilitates asynchronous discussion of patients as soon as diagnostic results are available

Products and services

• Bleepa® A clinical communication and collaboration platform that enables clinicians to share medical images (DICOM), test results, and patient information securely; facilitates asynchronous multi-disciplinary team discussion, inpatient referrals, and digital pathways across NHS trusts and healthcare organisations.
• Feedback Connect Software component that acquires images directly from X-ray imaging software and sends them to the Bleepa® cloud, enabling integration with third-party AI servers (e.g., 5C Network) and X-ray systems for TB screening programmes and other community diagnostics workflows.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• NHS England / Health Innovation Network NHS Innovation AcceleratorcoreStrategic or Co-development Partner · 1 January 2021NHS England and Health Innovation Network partnership provides market credibility and access to NHS innovation programmes. Bleepa® featured as part of NHS innovation initiatives and breathlessness pathway programme. Partnership enables NHS endorsement and adoption support.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS listed as technology partner, providing cloud infrastructure for Bleepa® platform deployment. Cloud-based architecture enables secure clinical communication and integration with third-party services.
• HEAL FoundationcoreStrategic or Co-development PartnerCSR partnership for TB screening programme in India. Bleepa® deployed as technology platform linking portable X-ray devices to cloud-based AI screening tools. Programme has screened 3,384 patients to date.
• Queen Victoria Hospital NHS Foundation TrustcoreStrategic or Co-development PartnerKey NHS trust partner for breathlessness pathway pilot programme. QVH became early participant in Sussex CDC programme and partnered with Feedback Medical to develop digital pathway that achieved national exemplar status.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magentus: Healthcare-IT group offering clinical and radiology software, including patient communication and oncology workflow tools used by NHS trusts and Australian providers. Comparable in addressing NHS clinical workflow and imaging use cases, but with a broader portfolio and regional (UK/Australia) focus.
• Microsoft (Teams for Healthcare): General-purpose secure communication platform frequently used in NHS trusts for clinician messaging, already integrated with Bleepa via Azure AD SSO. Adjacent rather than directly competing — acts as a horizontal communications layer that Bleepa integrates with or competes against for clinical workflows.
• Imprivata: Healthcare-IT vendor providing clinical workflow, secure messaging and identity/access products to hospitals globally. Comparable in the clinical-messaging/communication niche, but operating across a much broader healthcare-IT portfolio.
• Sectra: Swedish medical imaging IT vendor (PACS, RIS, VNA, radiology workflow) with significant UK NHS PACS framework wins. Comparable on the medical-imaging-review component that anchors Bleepa, but as a far larger imaging-informatics incumbent.
• TigerConnect: US clinical communication and collaboration platform used across thousands of US hospitals for secure messaging, alarm management and integrated scheduling. Comparable product category (clinical communications SaaS) but operates as a much larger incumbent primarily in North America.
• Vocera Communications (now Stryker): Clinical communications and care-coordination platform (vocera badges, smartphone apps) acquired by Stryker in 2022. Comparable as a regulated clinical-communication vendor with deep hospital deployments, but as part of a much larger medical-device portfolio.

Direct peers

• Forward Health: UK clinical-messaging platform focused on NHS trusts for clinician-to-clinician communication and task management, later absorbed into the eConsult Health group. Directly comparable to Bleepa in target customer (UK NHS trusts), clinical comms feature set, and enterprise SaaS GTM.
• Medxnote: UK-developed clinical messaging app that gained NHS traction as a secure alternative to WhatsApp/Pager for clinical handovers. Comparable to Bleepa on secure async clinical communication targeting NHS ward and acute settings.
• Siilo: Dutch-headquartered secure clinical messaging platform serving European hospital networks. Comparable to Bleepa as a regulated medical-device messaging product, but with a continental-European rather than NHS-specific GTM.

Emerging players

• PatientSource: UK NHS-focused digital clinical platform combining patient flow, observations and communication features for trusts. Partially comparable — covers overlapping clinical workflow/referral use cases but broader in scope than Bleepa's messaging-and-imaging focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedback