Magentus
Magentus is a privately-held global health technology company providing clinical systems (pathology LIMS, radiology RIS, oncology OIMS), practice management software, and health informatics to NHS trusts, hospitals, and 5,000+ specialist medical practices across Australia, UK/Ireland, and New Zealand.
- Company typePrivate
- Founded1995
- HeadquartersMelbourne, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Magentus does
Magentus is a privately-held global health technology company headquartered in Melbourne, Australia, with significant operations in London, United Kingdom. Formed around 2022 through the consolidation of three legacy healthcare IT businesses - Wellbeing Software (UK radiology and maternity systems), Citadel Health (Australian pathology and oncology), and Genie Solutions (Australian specialist practice management, founded 1995) - the company provides clinical, administrative, and informatics software to NHS trusts, hospitals, specialist medical practices, and aged and community care providers across at least six countries. Its 700+ experts support 310,000+ clinical users and 50M+ patient outcomes annually.
The company's platform-plus-modules architecture spans three core solution areas. Clinical Systems include Evolution vLab (enterprise pathology LIMS connecting networks across multiple sites), Cris RIS (the most widely used radiology information system in the UK, supporting approximately 80% of NHS Trusts and hospitals in UK and Ireland), Evolution vRIS (cloud or desktop radiology workflow), Charm Evolution OIMS (oncology information management for chemotherapy prescribing and medical records), and Euroking (maternity). Practice Management comprises Genie (desktop) and Gentu (cloud) software for medical specialists, extended by the Gentu Marketplace of 30+ third-party integrations including AI scribes, telehealth, billing, and eRequests/eBookings with major pathology and radiology providers. Health Informatics offers Data Management Services for population health, clinical auditing, and data consolidation. The platform is built on HL7 and FHIR interoperability standards, holds ISO27001 Essential 8 Level 2 certification, and is hosted in secure Australian data centres.
Magentus operates a primarily subscription-based revenue model with direct enterprise sales to NHS trusts and government health departments in the UK/Ireland, and quote-based sales (priced per concurrent user or number of practitioners) to 5,000+ specialist practices in Australia. Additional revenue streams include marketplace commissions, risk and compliance solutions (eQstats) for aged care, and digital patient consent (eConsent). Recent strategic moves include the December 2025 acquisition of Labflow for ANZ/Asia pathology expansion, the NHS Scotland national LIMS framework win to build the UK's largest connected laboratory medicine network, formation of a UK Advisory Board for a five-year UK growth strategy, and first-mover AI governance positioning as inaugural signatory to Australia's Voluntary Code of Conduct on AI in health software.
Magentus firmographics
Firmographics- Name
- Magentus
- Legal name
- Magentus Practice Management Pty Ltd
- Website
- https://magentus.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Magentus is a privately-held global health technology company providing clinical systems (pathology LIMS, radiology RIS, oncology OIMS), practice management software, and health informatics to NHS trusts, hospitals, and 5,000+ specialist medical practices across Australia, UK/Ireland, and New Zealand.
- Ownership category
- akta.pro rank
Magentus industry classification
Industry- Product category
- Healthcare Clinical Information Systems
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Medical Laboratories (8071), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Laboratory Information Management Systems (LIMS) (HLAGAJAA)
- akta.pro secondary industries
- Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs (HLACAMAH), Computer System Validation (CSV) & GxP IT Compliance (21 CFR Part 11/Annex 11) (HLAGAKAG), Clinical Quality Assurance (GCP QA, TMF/QMS oversight) (HLAGAKAI)
Keywords
Where Magentus is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Magentus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Clinical Systems Licenses and Services: Revenue from pathology LIMS, radiology RIS, and oncology OIMS solutions sold to NHS trusts, hospitals, and healthcare organizations. Includes implementation, support, and maintenance services.
- Practice Management Software Subscriptions: Genie (desktop) and Gentu (cloud) practice management software sold to medical specialists with pricing based on number of practitioners and concurrent licenses.
- Risk and Compliance Solutions: eQstats compliance and risk management platform sold to aged and community care providers with subscription model.
- Patient Safety Solutions: eConsent digital patient consent solution licensed to healthcare organizations.
- Marketplace Add-ons and Integrations: Revenue share or licensing from third-party integrations available through the marketplace for Genie and Gentu platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Genie desktop practice management with specialty modules |
| Subscription | Monthly | Gentu cloud practice management platform |
| Subscription | Annual | Enterprise/Large Practice Tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Magentus product offering
Product offeringCore offering
Magentus is a global health technology company that develops and sells clinical information systems (pathology LIMS, radiology RIS, oncology OIMS, maternity information system), practice management software for medical specialists, and health informatics solutions. Its products are sold primarily to NHS trusts, hospitals, government health departments, and specialist medical practices across the UK, Ireland, Australia, New Zealand, and parts of Asia. Revenue is generated through recurring software subscriptions, implementation and support services, and revenue-share from a third-party marketplace of add-on integrations.
Product overview
Magentus is a global health technology company offering a comprehensive platform-plus-modules architecture across Clinical Systems, Practice Management, and Health Informatics. The Clinical Systems portfolio includes Evolution vLab (LIMS) for pathology, Cris and Evolution vRIS for radiology, Charm Evolution (OIMS) for oncology, and Euroking for maternity. Practice Management solutions comprise Genie (desktop) and Gentu (cloud) software for specialist practices. Health Informatics provides Data Management Services for data consolidation and analytics. The platform is extended through add-on modules including eConsent for patient consent, eQstats for compliance management, and eRequests/eBookings for digital workflows. A Marketplace ecosystem provides third-party integrations for AI scribes, telehealth, billing, and clinical integrations. The company has over 30 years of experience, serving 700+ experts globally, supporting 50M+ patient outcomes annually, connecting 6K+ health locations, and serving 310K+ clinical users in six countries.
Differentiator
Problem solved
Functional benefit
Brands
- Wellbeing Software: UK's leading provider of radiology and maternity information systems, supporting around 80% of NHS Trusts and hospitals in the UK and Ireland
- Citadel Health
- Genie Solutions
- Charm Evolution
- Cris
- Evolution vLab
- Evolution vRIS
- Genie
- Gentu
- eConsent
- eQstats
- Labflow
Products and services
- Evolution vLab (LIMS) Enterprise Laboratory Information Management System that securely connects pathology services across multiple sites with flexibility and interoperability at its core, designed to consolidate pathology networks at scale. Sold to NHS trusts, hospitals, and pathology network operators in Australia and the UK.
- Labflow Cloud-native pathology software that helps diagnostic laboratories automate workflows, reduce errors, and accelerate turnaround times with smart, modular design spanning the entire diagnostic lifecycle. Acquired by Magentus in December 2025.
- Cris (RIS) The most widely used Radiology Information System in the UK, providing a comprehensive suite of configurable modules including reporting, vetting, scheduling, and Cris Connect for multi-site interoperability. Sold to NHS trusts and hospital radiology departments.
- Evolution vRIS Comprehensive cloud-based or desktop Radiology Information System covering all departmental processes including request management, vetting, post-processing, reporting, and GP communications, with built-in AI Connect gateway for radiology AI algorithm integration.
- Charm Evolution (OIMS) Oncology Information Management System that improves efficiency, safety and communication between healthcare professionals through better management and transmission of patient information, supporting chemotherapy prescribing and medical records. Sold to hospital oncology departments and cancer centres in Australia.
- Euroking Maternity information system providing electronic patient records and perinatal data management, used by NHS trusts for maternity care including high-risk pregnancies.
- Genie Desktop practice management software for specialist medical practitioners with feature-rich specialty modules including OBGYN, orthopaedic surgery, ophthalmology, plastic surgery, rheumatology, dermatology, and paediatrics. Supports up to 100 concurrent users and multiple practices on one database.
- Gentu Cloud-based practice management platform for medical specialists with intuitive design, seamless integrations, and powerful automation. Includes mobile app for iOS and Android with features for appointments, procedures, dictation, and document management. ISO27001 certified with multi-factor authentication.
- Data Management Services Health informatics solutions that consolidate siloed healthcare data from disparate clinical systems, providing access to accurate, detailed, and standardised datasets for analysis and reporting. Includes digital medical records, data analytics service, clinical auditing, and document scanning modules for GP practices, Primary Care Networks, and Integrated Care Systems.
- eConsent Clinician-led digital consent solution that individualises and enhances patient consent to treatment through dynamically created forms pre-populated with patient demographics and procedure details. Sold to hospitals and surgical centres.
- eQstats Scalable compliance and risk management platform for aged and community care providers, providing quality management, incident reporting, surveys, audits, risk management, and executive/board reporting with real-time analytics.
- AI Connect Gateway Gateway enabling radiology departments to integrate AI algorithms into their workflow, embedding chosen algorithms into the reporting workflow regardless of the RIS or PACS system in use. Connects with Behold.ai, qure.ai, and AMG Medtech for clinical AI.
- eRequests Digital workflow solution for sending and tracking pathology and radiology requests in real-time, enabling clear visibility from initial request to results with automated delivery and instant patient sharing via SMS. Sends electronic pathology requests to Sullivan Nicolaides Pathology and integrates with Sonic Healthcare, Healius, and Queensland X-Ray.
- eBookings Digital solution for hospital theatre bookings enabling secure transmission of procedure and patient information directly to hospital booking systems, streamlining workflows for booking teams and partner hospitals such as Healthscope.
Quantifiable outcome
- 2 million patient exams processed annually across NHS trusts via SWASH consortium
- +6 more outcomes
Companies that use Magentus
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
Magentus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability8 records
Feature10 records
Magentus partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered strategic, core and flagship.
- UK Advisory BoardstrategicUK Advisory Board composed of former NHS England and NHS Foundation Trust leaders (Dame Barbara Hakin, Professor Ian Abbs, Professor Erika Denton, Simon Scrivens) providing strategic guidance on product direction, NHS alignment, and market expansion
- LabflowcoreAcquired Melbourne-based pathology software startup Labflow to expand offerings and create integrated pathology ecosystem across Australia, New Zealand, and parts of Asia
- NHS ScotlandflagshipNational Laboratory Information Management System (LIMS) framework awarded to build UK's largest connected laboratory medicine network, linking and streamlining complex clinical processes across Scotland
- Behold.aicoreAI Connect gateway integration connecting Behold's red dot prioritisation algorithm with Evolution vRIS and Cris RIS, supporting quicker image reporting by separating radiology studies into normal and abnormal categories in under 30 seconds
- Sonic HealthcarecorePartnership for eRequests solution enabling electronic pathology requests to Sullivan Nicolaides Pathology laboratories; Sonic Healthcare radiology integrations for receiving results
- HealiuscoreNational rollout of eRequests solution partnership, enabling Healius laboratories to receive electronic requests from Genie and Gentu users
- HealthscopecoreeBookings partnership for hospital theatre booking enabling procedure and patient information securely sent directly to hospital booking systems
- Queensland X-RaycoreFirst radiology provider in Australia to adopt Magentus eRequests for digital workflow integration
- University Hospitals Birmingham NHS Foundation TrustcoreLIMS implementation across eight key sites serving 2.5 million patients annually, transforming connected pathology services
- Lancashire & South Cumbria NHS Foundation TrustcoreUnified LIMS replacing four standalone systems across eight hospital sites, supporting 800 employees and 1.7 million people
- St John of God Subiaco HospitalcoreCharm Evolution oncology solution providing comprehensive cancer centre with streamlined access to treatment information and advanced reporting capability
- Mater HealthcoreCharm Evolution rollout across Mater hospital network including Rockhampton joining four South-East Queensland hospitals for standardised chemotherapy management
- University of Oxford - Nuffield Department of Primary Care Health SciencesstrategicData partnership for primary care data management services enabling vital information for major healthcare related research across England
- Cheshire and Merseyside Pathology NetworkcorePartnership shortlisted for HSJ Partnership Award for pathology network transformation
- SalesforcestrategicAdoption of Salesforce Agentforce for agentic AI systems to improve productivity and customer service
- David Wells (IBMS)strategicAdvisory board member providing insights on pathology and laboratory medicine
- Amgen AustraliastrategicPartnership to deliver AI-powered dermatology tool for improved patient care
Scale indicators19 records
Recent moves8 records
Expansion highlights7 records
Magentus competitors and assessment
Company assessmentDirect peers
- Best Practice Software: Australia's leading GP and specialist practice management software vendor; competes with Magentus's Genie and Gentu offerings across Australian primary and specialist care.
- Dedalus: Global healthcare IT vendor with strong LIMS and diagnostic software presence across Europe; directly competes with Magentus in pathology LIMS and clinical systems, and was Marlen Suller's former employer, indicating close product and customer overlap.
- Sectra: Specialist radiology and pathology IT vendor with strong LIMS and imaging IT offerings; competes most directly with Magentus's Cris RIS, Evolution vRIS, and vLab LIMS in UK, Nordic, and other European markets.
- Agfa HealthCare: Imaging IT and radiology workflow vendor offering RIS, PACS, and enterprise imaging solutions; competes with Magentus's Cris and Evolution vRIS in radiology departments across UK, Europe, and APAC.
- Telstra Health (MedicalDirector): Australian healthcare IT vendor offering practice management, clinical software, and health informatics; competes directly with Magentus's Genie and Gentu in the Australian specialist practice market.
Broad incumbents
- Siemens Healthineers: Large incumbent in medical imaging, diagnostics, and healthcare IT (RIS/PACS, laboratory diagnostics); competes with Magentus's radiology and pathology offerings as part of a much broader portfolio including hardware and AI.
- Epic Systems: Leading US-headquartered EHR vendor with growing international footprint; competes in clinical systems space and represents a suite-vendor threat to Magentus's best-of-breed LIMS/RIS at large hospital networks.
- Oracle Health (Cerner): Major EHR and clinical systems vendor serving large hospital systems globally; competes with Magentus at large integrated delivery networks where procurement consolidation favors single-vendor suites.
- Philips Healthcare: Global health technology incumbent with radiology informatics, PACS, and clinical decision support offerings; overlaps with Magentus in radiology AI integration and clinical workflow at hospital scale.
- Change Healthcare (Optum): Large US healthcare IT and data analytics platform (now under Optum); adjacent competitor in clinical data management, health informatics, and revenue cycle that competes for the same enterprise healthcare budgets as Magentus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks5 records
Key highlights7 records
Customer concentration
Magentus social profiles
Digital presenceMagentus compliance and trust
Trust signalCompliance4 records
Magentus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magentus leadership team
Management profileNumber of profiles
Profiles10 records
Magentus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Magentus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magentus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magentus
What does Magentus do?
Magentus is a global health technology company that develops and sells clinical information systems (pathology LIMS, radiology RIS, oncology OIMS, maternity information system), practice management software for medical specialists, and health informatics solutions. Its products are sold primarily to NHS trusts, hospitals, government health departments, and specialist medical practices across the UK, Ireland, Australia, New Zealand, and parts of Asia. Revenue is generated through recurring software subscriptions, implementation and support services, and revenue-share from a third-party marketplace of add-on integrations.
Is Magentus a public or private company?
Magentus is a private company. It is classified as unknown and is currently operating.
When was Magentus founded?
Magentus was founded in 1995. It employs 501 to 1,000 people.
Where is Magentus based?
Magentus is headquartered in Melbourne, Australia, in the Oceania region.
How does Magentus make money?
Five revenue lines are on record. Clinical Systems Licenses and Services are the primary driver. The others are practice Management Software Subscriptions, risk and Compliance Solutions, patient Safety Solutions and marketplace Add-ons and Integrations.
Who are Magentus's main competitors?
Direct peers on record are Best Practice Software, Dedalus, Sectra, Agfa HealthCare and Telstra Health (MedicalDirector). Broad incumbents are Siemens Healthineers, Epic Systems, Oracle Health (Cerner), Philips Healthcare and Change Healthcare (Optum).
Does Magentus have an API?
Yes. Magentus offers a Gentu Marketplace API with Patient API, Bookings API, and Letters API capabilities. The Patient API provides access to patient demographics and appointments, and allows adding reports and attachments to patient files. The Bookings API enables creating bookings, referrals, and new patients in Gentu, with access to practitioner availability. The Letters API creates outgoing correspondence from transcription services. New API capabilities are being added to Gentu continuously. Access requires becoming a developer partner and implementing marketplace pairing process. Developer documentation is at docs.api.pm.magentus.com/apis.
What industry is Magentus in?
Magentus's product category is Healthcare Clinical Information Systems. Its primary akta.pro industry code is HLAGAJAA, Laboratory Information Management Systems (LIMS), with a secondary code of HLACAMAH, Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs. Its NAICS code is 5132 and its SIC code is 7372.