Australian Hypnotherapists Association

What Australian Hypnotherapists Association does

The Australian Hypnotherapists Association (AHA), founded in 1949, is Australia's largest independent national registration and industry body for clinical hypnotherapists. Operating as a non-profit professional membership association headquartered in North Sydney, NSW, AHA fulfills a dual function: it acts as a self-regulatory credentialing body (verifying qualifications, enforcing a Code of Ethics and Conduct, handling complaints, and maintaining competency standards), and as a member services organization providing continuing professional development (CPD), clinical supervision, peer networking, and advocacy representation to government and health funds. Its public-facing Practitioner Directory enables consumers to locate registered hypnotherapists across all Australian states and territories, and AHA members are recognized by Medibank Private, PACA, and other industry bodies.

The association's product surface spans membership programs (Clinical, Graduate, Fellow tiers), peer community programs (Clinical Peer Meetup, Supervisor Meet-Up, Graduate Meetup, World's Biggest Member Meetup, Academic group), an online CPD shop delivered through the Intuto platform, the Australian Hypnotherapy Journal archives, and formal government submissions on health policy. Technology infrastructure consists of a member database integrated with the public directory, the third-party Intuto CPD platform, and TidyCal for consultation booking. Go-to-market is community-led and event-driven, leveraging workshops, supervisor meet-ups, graduate programs, member testimonials (including YouTube video testimonials), and the annual symposium to acquire and retain members. Revenue is generated through annual membership subscriptions, recurring CPD course sales (including promotional EOFY discounts), and publication revenue; pricing is quote-based and not publicly disclosed.

Name

Australian Hypnotherapists Association

Legal name

Australian Hypnotherapists Association

Website

https://ahahypnotherapy.org.au

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Hypnotherapists Association is Australia's largest independent national registration body for clinical hypnotherapists, founded in 1949. It provides membership credentialing, a public practitioner directory, CPD via the Intuto platform, peer supervision networks, and advocacy to government and health funds.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health Technology Assessment (HTA) & Reimbursement Policy Bodies (HLAJACAF)

Keywords

• Clinical hypnotherapy registration
• Professional membership association
• Practitioner directory services
• Continuing professional development
• Hypnotherapy industry advocacy

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from registered clinical hypnotherapists who join the AHA to gain professional credentials, access to supervision programs, CPD resources, peer networks, and inclusion on the public practitioner directory.
2. Continuing Professional Development (CPD) Courses: Revenue generated from online CPD workshops and courses available through the Intuto platform. The association offers workshops with occasional discounts (e.g., 25% EOFY sale) and awards free CPD recordings to members for contributions.
3. Publications and Resources: Revenue from the Australian Hypnotherapy Journal and member resources, including archived publications available for download.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Australian Hypnotherapists Association is a non-profit professional membership association that registers and credentials clinical hypnotherapists across Australia. It maintains a public-facing national practitioner directory, runs continuing professional development programs through the Intuto online platform, and delivers peer support programs including the Graduate Program, Clinical Peer Meetup, Supervisor Meet-Up, and World's Biggest Member Meetup groups. The association also publishes the Australian Hypnotherapy Journal, enforces a Code of Ethics and Conduct, and advocates for the profession through formal government submissions.

Product overview

The Australian Hypnotherapists' Association operates as Australia's largest independent national registration and industry body for clinical hypnotherapists since 1949. The core offering is the AHA Practitioner Directory—a public-facing national register that verifies practitioner qualifications and professional standing. Supporting this are membership programs including the Graduate Program, Clinical Peer Meetup Group, Supervisor Meet-Up Group, and World's Biggest Member Meetup Group for peer support and networking. The association provides professional development through an Intuto-based CPD platform for online workshops and recordings, publishes the Australian Hypnotherapy Journal (with archives from 2016 onwards), and maintains industry standards through its Code of Ethics and Conduct and Government Submissions program for advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• AHA Practitioner Directory (Find a Hypnotherapist) A national public register of registered clinical hypnotherapists that verifies practitioner qualifications, training standards, supervision requirements, and ongoing CPD compliance. The directory retrieves information directly from the AHA member database and is searchable by name, specialty, location, and language. It is targeted at the Australian public seeking qualified clinical hypnotherapy services for conditions including anxiety, trauma, addiction, IBS, weight management, pain management, and grief.
• Graduate Program A dedicated membership program providing support, networking, and resources for newly practicing clinical hypnotherapists during their first or second year of practice, offering reduced membership rates to ease the transition into independent practice. Targeted at early-career clinical hypnotherapists in Australia.
• Continuing Professional Development (CPD) Workshops via Intuto Platform An online learning and professional development offering delivering hypnotherapy workshops, training recordings, and CPD courses through the Intuto platform. Available to AHA members for ongoing professional development requirements, with periodic discounts such as 25% EOFY sales. Targeted at registered clinical hypnotherapists seeking ongoing CPD.
• Events and Workshops (including Annual Symposium) A calendar of AHA events including weekly evening workshops, weekend workshops, supervisor meetups, graduate meetups, clinical peer groups, trainer meetings, and the annual Symposium (next scheduled May 22, 2027 in Adelaide). Targeted at AHA members for clinical development, networking, and community building.
• Australian Hypnotherapy Journal The official publication of AHA containing research articles, clinical studies, and professional development content for hypnotherapists. While currently out of production, archived issues are available for download from 2016 onwards. Targeted at registered clinical hypnotherapists and researchers.

Quantifiable outcome

• AHA members are recognized by state and federal governments, private health funds, and industry bodies
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• PACA (Psychotherapy and Counselling Federation of Australia)coreStrategic or Co-development PartnerPACA is a key affiliation for AHA, representing the hypnotherapy profession within the broader psychotherapy and counselling sector. This partnership provides credibility and alignment with national counselling and psychotherapy standards.
• Medibank PrivatecoreStrategic or Co-development PartnerMedibank Private provides provider numbers to eligible AHA members for health insurance claiming purposes. Home-based clinics must meet additional quality criteria according to Medibank's Association Member Criteria to be eligible.
• Fenton GreenminorOthersInsurance provider partner offering professional indemnity insurance options for AHA members.
• Fit2WorkminorOthersPartner providing police check services for AHA members. Members can obtain police checks through Fit2Work's online portal.
• Focus InsuranceminorOthersInsurance provider partner specifically offering professional indemnity coverage tailored for AHA hypnotherapists.
• IntutocoreTechnology or IntegrationIntuto is the CPD platform provider for AHA's online continuing professional development. Members access workshops and training recordings through the Intuto platform. AHA conducts EOFY sales on Intuto courses and awards free CPD to members who contribute testimonials.
• ASCH (American Society of Clinical Hypnosis)coreStrategic or Co-development PartnerASCH collaborates with AHA on the Hypnotic Ideas Exchange (HIE), a collaborative initiative organized through ASCH's component sections. HIE provides monthly virtual professional development gatherings drawing 70-100 participants per session.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• National Council for Hypnotherapy (NCH): UK-based hypnotherapy membership organization offering practitioner registration, training accreditation, and a public directory. Functionally similar to AHA but operating in the United Kingdom.
• British Society of Clinical Hypnosis (BSCH): UK-based professional body for clinical hypnosis practitioners with a similar credentialing, training, and advocacy mission. BSCH is comparable in structure and purpose to AHA but serves the UK market.
• General Hypnotherapy Register (GHR): UK-based independent register of hypnotherapists that, like AHA, provides practitioner credentialing and a public-facing directory. Comparable in self-regulatory function but serving the UK market.

Broad incumbents

• Psychotherapy and Counselling Federation of Australia (PACFA): Australia's peak body for psychotherapy and counselling with whom AHA holds a key affiliation. PACFA is a broader incumbent representing multiple therapy modalities including hypnotherapy as a registered profession.

Direct peers

• Australian Natural Therapists Association (ANTA): Australia's largest multi-modality natural therapy association, which includes hypnotherapy among its represented disciplines. ANTA competes with AHA for hypnotherapist members seeking a broader natural therapies credential.
• National Guild of Hypnotists (NGH): One of the largest US hypnosis organizations, offering certification, training, and member services to hypnotists and hypnotherapists. Comparable to AHA in mission and membership-association structure, though operating in a much larger market.
• American Society of Clinical Hypnosis (ASCH): US-based professional society for clinical hypnosis with a comparable mission of credentialing, training, and advocating for the profession. ASCH is also an active AHA partner, running the Hypnotic Ideas Exchange.
• Hypnotherapy Council of Australia: Another Australian national body representing clinical hypnotherapists, directly competing with AHA for practitioner members and serving as an alternative credentialing authority in Australia's unregulated hypnotherapy market.

Emerging players

• International Hypnotherapy Association (IHA): US-based membership organization promoting hypnotherapy and certifying practitioners. Less established than NGH or ASCH, IHA represents an alternative emerging credentialing model comparable to AHA's self-regulatory approach.

Others

• International Medical and Dental Hypnotherapy Association (IMDHA): Specialized credentialing body for medical and dental professionals using hypnotherapy. While focused on healthcare providers rather than clinical hypnotherapists, IMDHA is an adjacent peer in the broader hypnotherapy credentialing ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Australian-Hypnotherapists-Association-1831236970460290
• LinkedInlinkedin.com/company/australian-hypnotherapists'-association
• Instagraminstagram.com/australianhypnotherapistsassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Hypnotherapists Association