Fenton Green

What Fenton Green does

Fenton Green is an Australian insurance brokerage founded in 2005 that designs and distributes tailored insurance programs to members of professional associations. Operating as a Corporate Authorised Representative of Edgewise Insurance Brokers within the Steadfast Group — Australasia's largest general insurance broker network — the firm functions as a specialty affinity division rather than a generalist broker, holding sole or primary endorsed-broker status with more than 30 associations including the Migration Institute of Australia (since 2011), CPA Australia (historically for ~20 years), the Australian Institute of Interpreters and Translators, the Australian Mediation Association, Direct Selling Australia, and 25+ allied health bodies.

The company's product portfolio centers on Professional Indemnity Insurance pre-approved against specific regulatory and professional-body standards (OMARA, AUSIT, AMA, Tax Practitioners Board, Health Fund providers), with adjacent offerings in Cyber Liability Insurance (delivered through partner Agile Underwriting), Business Insurance, Office Insurance (Gold/Silver/Bronze tiers for allied health practitioners), and ancillary covers such as Tax Audit and Statutory Review. The core technology is the Insurenet online quoting platform, which provides self-service quote generation across Professional Indemnity, Cyber Liability, Business Insurance, and segment-specific products. The firm complements this with risk management education including webinars, articles, videos, and checklists.

Fenton Green generates revenue primarily through insurance brokerage commissions as a Corporate Authorised Representative placing business with carriers including Berkley Insurance Australia (rated A+ by S&P). The GTM is dominated by association-endorsed distribution — exclusive partnerships drive member referrals and co-branded association pages — supplemented by digital content marketing, newsletters, and the Insurenet self-serve channel. Customer segments include accountants/BAS agents, registered migration agents, interpreters and translators, mediators, allied health practitioners, direct sellers, driver trainers, and bookkeepers, all served through long-cycle, relationship-driven contracts with member-based professional organizations.

Name

Fenton Green

Legal name

Fenton Green Pty Ltd

Website

https://fentongreen.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fenton Green is an Australian insurance brokerage (founded 2005) operating as a Corporate Authorised Representative of Edgewise Insurance Brokers within the Steadfast Group. It designs and distributes tailored Professional Indemnity, Cyber Liability, and Business Insurance programs to members of 30+ professional associations.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Small Business BOP (Main Street) (FSAJAFAA), Healthcare Offices BOP (Medical/Dental/Vet Clinics) (FSAJAFAL), Professional Firms BOP (Office/Professional) (FSAJAFAE)

Keywords

• Professional indemnity insurance
• Insurance brokerage services
• Cyber liability insurance
• Affinity insurance programs
• Business insurance packages

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage: Fenton Green operates as a Corporate Authorised Representative (CAR) of Edgewise Insurance Brokers, placing tailored insurance programs for association members. Revenue is generated through insurance commissions from insurers including Berkley Insurance Australia.
2. Professional Services: Risk management education and advisory services provided to associations and their members, including webinars, articles, videos, and checklists.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Fenton Green is an Australian insurance brokerage that designs, places, and administers tailored Professional Indemnity, Cyber Liability, Business Insurance, Office Insurance, and Public Liability programs for the members of more than 30 professional associations. It operates as a Corporate Authorised Representative of Edgewise Insurance Brokers within the Steadfast Group network, leveraging Berkley Insurance Australia and Agile Underwriting as carrier partners to deliver quote-based coverage meeting each profession's regulatory standards (OMARA, AUSIT, AMA, Tax Practitioners Board, Health Fund providers).

Product overview

Fenton Green is an Australian insurance brokerage firm founded in 2005, operating as a specialty division of Edgewise Insurance Brokers and part of the Steadfast Group network. The company offers a comprehensive portfolio of insurance products and services tailored to professional associations and their members across multiple industries. The core offering consists of industry-specific insurance programs including Professional Indemnity Insurance, Cyber Liability Insurance, Business Insurance, and Office Insurance, with specialized sub-products such as Practice Protect (for accountants), MIA Members (for migration agents), AUSIT Members (for interpreters), AMA Members (for mediators), and direct seller and driver trainer coverage. The Practice Protect suite includes Professional Indemnity, Cyber Insurance, Statutory Review Cover, Business Insurance, and Automated Tax Audit. The company also offers Small Business Insurance Packages with Public & Products Liability, Building & Contents Insurance, and optional covers like Business Interruption, Money, Theft, Glass, General Property, Machinery Breakdown, Tax Audit, and Employee Dishonesty. Office Pack Policies are available in Gold, Silver, and Bronze tiers for allied health practitioners. Fenton Green primarily distributes products through its own Insurenet quote platform and partners with Agile Underwriting for cyber liability offerings, along with partnerships for statutory review and tax audit services.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice Protect — Professional Indemnity Insurance for Accountants
• Practice Protect — Cyber Insurance for Accountants

Quantifiable outcome

• Response within 24 hours for all customer queries

Named customers15 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, minor and major.

• Edgewise Insurance BrokerscoreOthers · 1 January 2005Fenton Green is the specialty division of Edgewise Insurance Brokers, which is part of Australasia's largest general insurance broker network, the Steadfast Group. Fenton Green operates as a Corporate Authorised Representative (CAR) of Edgewise Insurance Brokers (ACN 120 673 261, AFSL 307654).
• Steadfast GroupcoreStrategic or Co-development PartnerFenton Green leverages Steadfast's scale to ensure clients have access to a wide range of insurance companies, broad range of products, exclusive policy options, and competitive pricing. Steadfast is Australasia's largest general insurance broker network.
• National Insurance Brokers Association (NIBA)minorOthersEdgewise Insurance Brokers is a member of NIBA, which is the peak representative body for the intermediated insurance industry in Australia.
• Migration Institute of Australia (MIA)coreGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for the MIA, providing Professional Indemnity, Cyber Liability, and Business Insurance specifically designed for registered migration agents. Partnership since 2011.
• Australian Institute of Interpreters and Translators (AUSIT)coreGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for AUSIT, providing tailored insurance solutions including Professional Indemnity, Cyber Liability, and Business Insurance for interpreters and translators.
• Australian Mediation Association (AMA)coreGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for the AMA, providing Professional Indemnity, Cyber Liability, and Business Insurance for mediators and dispute resolution professionals.
• Direct Selling AustraliacoreGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for Direct Selling Australia, providing Public Liability Insurance for network marketing product sellers covering in-home demonstrations and market stalls.
• CPA AustraliamajorGTM or Marketing PartnerFor almost 20 years, Fenton Green provided highly specialised risk solutions to CPA Australia's public members. The Practice Protect policy meets standards required by CPA Australia, Chartered Accountants Australia & New Zealand, Institute of Public Accountants, and the Tax Practitioners Board.
• Australian Naturopathic AssociationmajorGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for multiple allied health associations including the Australian Naturopathic Association, providing tailored Professional Indemnity and Cyber Liability Insurance.
• Australian Counselling AssociationmajorGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for the Australian Counselling Association, providing tailored Professional Indemnity and Cyber Liability Insurance for counsellors.
• Australian Traditional Medicine SocietymajorGTM or Marketing PartnerFenton Green is the only endorsed insurance broker for the Australian Traditional Medicine Society, providing tailored insurance solutions for traditional medicine practitioners.
• Berkley Insurance AustraliacoreTechnology or IntegrationBusiness Insurance policies are arranged by Fenton Green as agent of Berkley Insurance Australia, part of W.R.Berkley Corporation. Berkley Insurance Australia has a financial strength rating of 'A+ (Strong)' by Standard & Poor's and is regulated by APRA.
• Chartered Accountants Australia & New ZealandmajorGTM or Marketing PartnerFenton Green's Practice Protect Professional Indemnity policy meets the standards required by Chartered Accountants Australia & New Zealand.
• Institute of Public AccountantsmajorGTM or Marketing PartnerFenton Green's Practice Protect Professional Indemnity policy meets the standards required by the Institute of Public Accountants.
• Tax Practitioners BoardmajorOthersFenton Green's insurance offerings for bookkeepers and BAS agents meet the requirements of the Tax Practitioners Board and Tax Services Act 2009.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co (Australia): Global insurance broker with a substantial Australian affinity and professional risks practice that competes with Fenton Green for association and professional-body insurance programs. Broader portfolio but overlaps directly in the professional indemnity space.
• Aon Australia: One of Australia's largest insurance brokers with deep professional and affinity practices serving accounting, legal, healthcare, and other professional associations. A direct incumbent alternative for any association considering switching from Fenton Green.
• Marsh Australia (Marsh McLennan): Global insurance broker with a large Australian operation covering professional and financial lines. Direct incumbent alternative for large association/affinity mandates that Fenton Green currently holds.

Direct peers

• PSC Insurance Group: ASX-listed Australian specialty insurance broker focused on professional lines, affinity schemes, and niche industry programs. Comparable to Fenton Green in its professional indemnity and scheme-broker orientation, and a likely competitor for association endorsement mandates.
• Coverforce: Australian general insurance broker with affinity and partner-channel distribution to professional associations and SME segments. Comparable to Fenton Green in target customer (small practices, professionals) and broker model, though broader in scope.
• Honan Insurance Group: Australian specialty insurance brokerage that builds affinity and industry-specific programs for professional associations and member groups, directly comparable to Fenton Green's association-endorsed broker model. Operates in overlapping niches (accountants, allied health, professionals) with similar revenue mechanics (commission-based brokerage).
• Insurance House (Pacifica Insurance Brokers): Australian specialty insurance broker with a strong affinity and association-channel focus, building tailored insurance programs for professional bodies and member organisations. Direct competitor in the same professional-indemnity and association-endorsed brokerage space as Fenton Green.

Emerging players

• BizCover: Australian online small business insurance platform offering comparison-based quoting for professional indemnity and business insurance. Comparable to Fenton Green's Insurenet self-service layer and overlapping in the same professional SMB end-customer base, though without the association endorsement moat.

Others

• Steadfast Group: Parent network of Fenton Green's parent (Edgewise Insurance Brokers) and Australasia's largest general insurance broker network. Becomes a strategic enabler comparable to Fenton Green in its network-broker model, with potential to internalise similar affinity programs.
• Berkley Insurance Australia: Carrier partner of Fenton Green (A+ S&P rated) that underwrites the Business Insurance program. As a key supplier and risk-bearing partner, its commercial terms directly affect Fenton Green's product economics and competitiveness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FentonGreenInsuranceAdvisors
• LinkedInlinkedin.com/company/fenton-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenton Green