Ahoi Steffen Henssler (Franchise GmbH)

What Ahoi Steffen Henssler (Franchise GmbH) does

Ahoi Steffen Henssler Franchise GmbH is the Hamburg-based brand owner and franchisor of the Ahoi Steffen Henssler restaurant concept, founded in 2017 around the profile of celebrity German TV chef Steffen Henssler. The franchise operates 10 physical restaurant locations across Germany's Baltic and North Sea coasts (including Hamburg, Kiel, Grömitz, Scharbeutz, Marina-Wendtorf, Travemünde, St. Peter-Ording, Otterndorf, Wismar, and Bonn), plus one inland site in Bonn. Each location offers a standardized menu of Fish'n'Chips, sushi bowls, burgers, shrimp dishes, Ahoi Classics, salads, and children's meals, with dine-in, takeaway, and an online ordering portal (onlinebestellen.ahoisteffenhenssler.de).

The underlying technology is minimal and non-proprietary: a dedicated online ordering website, a rapidmail-powered email newsletter, a third-party gift voucher platform (yovite.com), and standard reservation functionality. No proprietary software, AI/ML systems, or differentiated technical architecture are disclosed. The brand and concept are owned centrally by the 6-employee GmbH, while individual restaurants are operated by independent franchise partners (Elbterrassen GmbH & Co. KG, Waterfront Gastro GmbH, Dünnenterrassen GmbH).

The business model is asset-light franchising: the GmbH captures franchise/licensing fees and brand-level revenue from independent operators, while the operators run the physical restaurants and retain the bulk of point-of-sale revenue. End customers are general consumers and tourists seeking casual seafood and waterfront dining at premium coastal sites, with secondary urban traffic at the Hamburg city-center location. Pricing is per-transaction with an estimated average check of EUR 15–30 per guest.

Name

Ahoi Steffen Henssler (Franchise GmbH)

Legal name

Ahoi Steffen Henssler Franchise GmbH

Website

https://ahoisteffenhenssler.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ahoi Steffen Henssler Franchise GmbH is a German restaurant franchisor founded in 2017, owning the brand for 10 coastal casual-dining locations across Germany's Baltic and North Sea resorts, operated by independent franchise partners and serving general consumers and tourists.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining
• Restaurant franchise
• Seafood restaurants
• Beachfront dining
• Takeaway ordering

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in restaurant sales: Revenue generated from food and beverage sales at 10 physical restaurant locations. Each location operates its own front-of-house with table service and counter service for takeaway. Average check estimated at EUR 15-25 per guest based on menu pricing.
2. Online ordering / takeaway: Customers place orders via the online ordering platform (onlinebestellen.ahoisteffenhenssler.de) for takeaway. This channel generates incremental revenue per order.
3. Gift voucher sales: Gift vouchers sold via a third-party platform (yovite.com) and distributed through restaurant locations, providing prepaid revenue.
4. Franchise fees / licensing: The brand is operated as a franchise model. Independent operators (e.g., Elbterrassen GmbH & Co. KG) run individual locations under the Ahoi Steffen Henssler brand, paying franchise or licensing fees to the brand owner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Operates a German casual dining restaurant franchise under celebrity chef Steffen Henssler, running 10 coastal locations along the Baltic and North Sea coasts serving fish dishes (Fish'n'Chips, Shrimps'n'Chips), burgers, sushi bowls, and German classics via dine-in with waterfront terraces, Imbiss counter service, and online takeaway ordering.

Product overview

Ahoi Steffen Henssler is a German restaurant franchise chain operating as a unified restaurant brand with 10 coastal locations. The offering consists of the core restaurant service (dining, takeaway, online ordering) with location-specific branches across Germany. The portfolio includes main dining locations in Hamburg, Kiel, Grömitz, Wismar, Travemünde, St. Peter-Ording, Scharbeutz, Otterndorf, Marina-Wendtorf, and Bonn, each serving a consistent menu of Fish'n'Chips, burgers, Sushi Bowls, Shrimps'n'Chips, Ahoi Classics, salads, soups, kids meals, and desserts. Supporting services include online ordering, table reservations, newsletter subscription, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Service Full-service casual dining restaurant chain offering fish dishes, burgers, sushi bowls, and seafood across 10 German coastal locations with dine-in, takeaway, and online ordering for individual consumers and families at scenic waterfront venues.
• Gift Vouchers Digital prepaid gift voucher service for Ahoi Steffen Henssler restaurants, sold through the yovite.com platform, providing prepaid revenue and discoverable gifting channel for individual consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Elbterrassen GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorElbterrassen GmbH & Co. KG operates multiple Ahoi Steffen Henssler locations under franchise agreements. Specifically identified as the operator of the Marina-Wendtorf location and as the group managing several other locations (Otterndorf). Part of the Elbterrassen Gastro group which also operates the imprint linked to these locations.
• Waterfront Gastro GmbHcoreChannel Partner/ Reseller/ DistributorWaterfront Gastro GmbH operates the Ahoi Steffen Henssler Travemünde location. Referenced in the Travemünde location page as the operating entity.
• Dünnenterrassen GmbHcoreChannel Partner/ Reseller/ DistributorDünnenterrassen GmbH operates the Ahoi Steffen Henssler St. Peter-Ording location. Referenced in the St. Peter-Ording location page as the operating entity.
• OstseeFerienPark Marina WendtorfminorStrategic or Co-development PartnerThe Marina-Wendtorf Ahoi location is situated within the OstseeFerienPark Marina Wendtorf complex. The partnership provides Ahoi with a premium waterfront venue in a holiday park setting, while the restaurant concept adds dining amenity to the park.
• Erlebnis-Hus St. Peter-OrdingminorStrategic or Co-development PartnerThe St. Peter-Ording Ahoi location operates within the Erlebnis-Hus, an experience center building. The location on the 4th floor benefits from the building's foot traffic and destination appeal.
• Hotel Kieler Yacht-Club (Kiel location)minorStrategic or Co-development PartnerThe Kiel Ahoi location sits adjacent to Hotel Kieler Yacht-Club, with access to the hotel's elevator for guests with mobility needs. The proximity provides cross-visibility and convenience for hotel guests.
• Strandklinik St. Peter-OrdingminorStrategic or Co-development PartnerThe St. Peter-Ording location is served by the parking lot at Strandklinik, providing parking convenience for restaurant guests.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vapiano: German-originated casual-dining franchise serving fresh pasta, pizza, and salads in a sit-down setting. Comparable to Ahoi as a centralized-brand casual-dining franchise with a broad menu and consistent store format.
• Dean & David: German casual-dining franchise offering salads, bowls, burgers, and curries in a healthy-casual format. Comparable to Ahoi as a centrally branded casual-dining franchise with sushi/bowl offerings and broad menu appeal.
• Hans im Glück: German premium casual burger franchise with a distinctive brand identity and multiple locations. Comparable to Ahoi as a casual full-service restaurant franchise with a broad menu beyond core burgers.
• Nordsee: Germany's leading seafood QSR/casual chain with hundreds of locations. Directly comparable as a German seafood-focused restaurant brand competing for similar fish-and-quick-meal occasions, though operating in a more limited-service format than Ahoi.
• Jim Block: German burger casual-dining chain with locations across northern Germany including coastal cities. Comparable to Ahoi in northern German regional presence, burger-focused menu, and casual sit-down format.
• Gosch: German seafood casual-dining chain concentrated along Germany's North Sea and Baltic coasts. Closely comparable to Ahoi in coastal-tourism positioning, fish-centric menu, and self-service/casual format at seaside locations.
• Peter Pane Burgergrill & Bar: German casual-dining burger franchise with a nationwide footprint. Comparable as a casual-dining franchise concept serving burgers and broader menus in a sit-down setting; overlaps directly with Ahoi's burger and casual-dining offering.
• Block House: Established German steakhouse and casual full-service restaurant chain. Comparable to Ahoi as a full-service casual-dining franchise with diverse menu, signature proteins, and consistent brand identity across locations.
• L'Osteria: Germany's largest Italian casual-dining franchise with nationwide locations. Comparable as a centrally branded, multi-unit casual full-service restaurant franchise offering a broad menu with consistent identity across locations.
• Marché Restaurants & Catering: German casual-dining franchise with locations at highway rest stops, airports, and tourist destinations. Comparable to Ahoi as a destination-foot-traffic-driven casual full-service restaurant franchise with broad menus and scenic/footfall-driven locations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ahoi-franchise-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahoi Steffen Henssler (Franchise GmbH)