AICM Asociación Internacional de Coaching y Mentoring

What AICM Asociación Internacional de Coaching y Mentoring does

AICM (Asociación Internacional de Coaching y Mentoring) is a Spain-headquartered, private nonprofit professional association that certifies and credentials coaches, mentors, PNL practitioners, mindfulness specialists, and emotional-intelligence professionals across Europe and Latin America. Founded in 2018 (with firmographic records indicating origins as early as 2010) and operating from Silleda, Pontevedra with regional delegations in Madrid, Galicia, Lima, Caracas, and Bogotá, the association serves two primary customer groups: individual practitioners seeking internationally recognized credentials, and training centers, universities, and business schools seeking AICM accreditation for their coaching and mentoring programs.

The core offering is a credentialing and standards framework rather than a technology product. AICM maintains a 10-competency framework, a published Código Ético, GDPR-aligned data handling, and a tiered certification structure (Associate at €45 first year / €90 standard renewal, MASTER Coach/Mentor at €190 annually). Distribution is built around a geolocator directory connecting clients with certified members, a blog reaching 68,528 readers, a Ciclo de Conferencias conference series, and a network of 137+ accredited training programs across 21+ countries, including flagship relationships with European University Real Madrid, Deusto Salud, INESEM, and Euroinnova. There is no proprietary technology platform, SaaS product, or mobile application; the association's digital assets are informational and directory-oriented.

Revenue is generated through three streams: recurring individual membership dues, accreditation fees paid by training centers and institutions for program endorsement, and referral dynamics facilitated through the geolocator and professional directory. Pricing is publicly disclosed, admission is processed within 15 days, and tiered pricing creates a price ladder from first-year discounted graduates (€45) through premium MASTER credentials (€190). The organization employs approximately 30 staff and reports no external venture, private equity, or institutional funding.

Name

AICM Asociación Internacional de Coaching y Mentoring

Legal name

AICMweb

Website

https://aicmweb.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AICM is a Spain-based nonprofit professional association that certifies coaches, mentors, and PNL practitioners across 21+ countries. It generates revenue from tiered membership fees (€45-€190 annually), accreditation of 137+ training programs, and a geolocator connecting certified members with clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Membership Fees: Annual membership dues from coaches, mentors, and related professionals. Tiered pricing: €45 first year (50% discount for AICM-certified training graduates), €90 standard annual renewal, €190 for MASTER certification tier.
2. Training Center Accreditation: Revenue from certifying and accrediting training centers and schools that offer coaching and mentoring programs. Accredited institutions include European University Real Madrid, Deusto Salud, INESEM, Euroinnova, and others across Spain and Latin America.
3. Professional Service Referrals: The association maintains a geolocalizador (geolocator) tool connecting clients with certified professionals, facilitating introductions that may generate referral dynamics between member coaches and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AICM is a professional association that certifies and accredits coaches, mentors, PNL practitioners, and related specialists based on a proprietary 10-competency framework. It sells tiered annual memberships (Associate at €45–€90, MASTER Coach/Mentor at €190), accredits 137+ training centers across 21+ countries, and operates a geolocalizador tool that connects clients with certified professionals. The association also publishes orientative service rates for coaching sessions and delivers continuing education through accredited programs.

Product overview

AICM (Asociación Internacional de Coaching y Mentoring) is a professional association and certification body for coaches and mentors, not a technology product company. The organization offers professional certification, a network of vetted practitioners accessible via geolocation search, accredited training programs through certified centers, and a blog publishing coaching methodology content. The core offering is the professional association itself—providing membership, certification standards, a directory of certified coaches and mentors, and continuing education programs across more than 21 countries. There is no software product, SaaS platform, or app; the organization's services are advisory and credentialing in nature, delivered through a standard informational website.

Differentiator

Problem solved

Functional benefit

Products and services

• Associate Membership (Standard) Annual professional membership for coaches, mentors, PNL practitioners, and specialists who have completed training at non-AICM certified centers. Requires a minimum of 150 hours of training and 90 coaching sessions. Priced at €90 per year and provides access to the professional directory, identity card, networking events, and content resources.
• Discounted First-Year Membership First-year membership at €45 (50% discount) for professionals who completed training at AICM-certified training centers. No additional documentation required beyond proof of training center graduation. Designed to lower the entry barrier for graduates of accredited programs.
• MASTER Coach/Mentor Certification Premier AICM certification tier priced at €190 annually for senior coaches and mentors. Requires successful completion of competency refresher training delivered exclusively by AICM-certified centers. Includes international professional identity card, supervisory processes, and eligibility to deliver AICM-certified training internationally.
• Training Center Accreditation Program Formal accreditation service for educational institutions, business schools, universities, and online training providers offering coaching, PNL, mindfulness, emotional intelligence, and related programs. Successful accreditation grants the AICM Quality Seal (Sello de Calidad) and qualifies the center's graduates for discounted AICM membership. 137+ programs are currently accredited.
• Geolocalizador (Professional Locator) Online directory and proximity-based search tool that allows prospective clients (individuals and corporations) to find AICM-certified coaches and mentors by geographic location and specialty. Serves as the primary client-acquisition channel for certified members.
• Certified Coaching and Mentoring Training Programs Catalog of 137+ accredited training programs covering coaching, PNL, mindfulness, emotional intelligence, ontological coaching, family coaching, educational coaching, business coaching, and sales training. Delivered in both online and in-person formats by AICM-certified training institutions including European University Real Madrid, Deusto Salud, INESEM, Euroinnova, and Escuela Europea de Líderes.

Quantifiable outcome

• 68,528 blog readers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Escuela Europea de LíderescoreStrategic or Co-development PartnerSantiago de Compostela-based training institution offering leadership development programs. Certified by AICM to deliver coaching and mentoring training that qualifies graduates for discounted AICM membership.
• Escuela Universitaria Real Madrid - Universidad EuropeaflagshipStrategic or Co-development PartnerPrestigious university offering coaching programs through AICM accreditation. The partnership provides academic credibility and access to university students seeking professional coaching credentials.
• Deusto SaludcoreStrategic or Co-development PartnerHealth-focused training institution offering coaching programs in health and wellness coaching. AICM accreditation validates their curriculum quality for health professionals seeking coaching specialization.
• INESEMcoreChannel Partner/ Reseller/ DistributorOnline training platform offering professional coaching and business leadership courses under AICM certification. Their 100% online programs include Coaching Profesional y Empresarial and Coaching Empresarial y Liderazgo de Equipos.
• EuroinnovacoreChannel Partner/ Reseller/ DistributorLarge online education group offering AICM-certified programs including Coaching Familiar (300 hours), Zen Coaching, and Coaching Personal. Programs available 100% online.
• ISI Infinity BrasilminorChannel Partner/ Reseller/ DistributorBrazilian training institution located in Limeira, São Paulo, offering AICM-accredited coaching certification programs for the Brazilian market.
• Escuela Latinoamericana de Coaching y MentoringcoreStrategic or Co-development PartnerCartagena, Colombia-based institution serving the Latin American coaching market with AICM-certified programs in coaching and mentoring.
• Instituto Español de Formación Social (INEFSO)minorChannel Partner/ Reseller/ DistributorSpanish institution specializing in social formation and coaching programs, delivering AICM-certified training for social professionals.
• Escuela de MentoringcoreStrategic or Co-development PartnerAvilés, Asturias-based specialized mentoring institution. Certified to deliver AICM-accredited mentoring programs alongside their own curriculum.
• Instituto Europeo de PNLcoreChannel Partner/ Reseller/ DistributorEuropean PNL institute offering Expert Certification in Coaching with PNL (196 hours, dual modality). Located in Spain, providing AICM-certified programs for neuro-linguistic programming and coaching integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Association for Coaching (AfC): Association for Coaching is a UK-headquartered professional body offering individual membership, accreditation, and a global directory of coaches. It competes with AICM for professional legitimacy and shares a multi-tier membership and event-driven engagement model.
• Worldwide Association of Business Coaches (WABC): WABC provides credentials for business coaches globally, with a Chartered Business Coach designation. It targets the executive and business coaching segments overlapping with AICM's corporate and executive coaching member categories.
• Center for Credentialing & Education (CCE): CCE offers board-certified coach credentials and accreditation for training programs, serving both individual practitioners and institutions. It is a direct competitor to AICM in the credentialing ecosystem, particularly in academic and clinical coaching contexts.
• International Coaching Federation (ICF): ICF is the largest global professional association for coaches, offering credentialing (ACC, PCC, MCC), training program accreditation, and member directories. It is the most direct competitor to AICM in the coaching credentialing space and dominates English-speaking and global enterprise markets.
• International Association of Coaching (IAC): IAC provides certification for coaches through a Masteries-based framework, with global reach and individual practitioner membership. It competes with AICM for international coach credentialing and shares a similar nonprofit, standards-based model.
• European Mentoring and Coaching Council (EMCC): EMCC is a European-based professional body offering accreditation for coaches and mentors across individual, corporate, and training-provider categories. Like AICM, it combines individual membership with training-center accreditation, and it operates across multiple European countries.

Regional players

• International Coach Federation España (ICF España): ICF España is the Spanish chapter of ICF, providing local credentialing, events, and chapter membership within Spain. It is a regional peer of AICM and a direct competitor in the Spanish market.
• Asociación Profesional Española de Coaching (APEC): APEC is a Spain-focused professional coaching association offering credentialing and member directories within the Spanish market. It is a regional peer that competes with AICM directly in its home Spanish market.

Others

• Society for Advancement of Consulting (SAC): SAC is a membership organization for management consultants offering accreditation, peer groups, and industry resources. It is an adjacent peer serving a related professional services audience with overlapping individual-practitioner and corporate-client dynamics.

Emerging players

• CoachVille: CoachVille is an online community and training platform for coaches offering peer-learning and basic credentialing support. It is an emerging/niche peer that overlaps with AICM's individual member community and continuing-education offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aicm.coaching
• LinkedInlinkedin.com/company/aicm-asociaci%C3%B3n-internacional-de-coaching-y-mentoring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AICM Asociación Internacional de Coaching y Mentoring