Consultoría Educativa AIDEI

What Consultoría Educativa AIDEI does

Consultoría Educativa AIDEI is a privately held Mexican educational consultancy founded in 2002 and headquartered in Zapopan, Jalisco. The company operates as the authorized distributor in Mexico of College Board LATAM's standardized assessments, offering four flagship instruments — PIENSE (diagnostic for grades 5-10), ELASH (English proficiency with CENNI recognition), PAA (university admission), and CEPA (interests, skills and vocational profiling) — alongside complementary digital tools including the PRECISA taxonomic characterization platform, the PAA online practice platform (paa.aprendolibre.com), the ELASH Trainer (elashtrainer.com), and the Sistema SIAD institutional academic management system. It also resells International Schooling's catalog of 500+ online courses and a U.S. Dual Diploma program.

The company employs 13 people and serves more than 150 educational institutions across 21 Mexican states, supported by named advisors (Adriana Wackerlin, Karina Islas) handling test ordering, digital or paper-based application, and results interpretation. Revenue is generated through three streams: transaction-based fees from College Board test administration, professional services from PRECISA workshops and educational consulting, and licensing/royalties from the International Schooling partnership. Marketing combines direct institutional sales, webinars for the 2025-26 cycle, WhatsApp and email outreach, and a YouTube content channel.

Strategic posture is that of a regional niche distributor-extender: AIDEI's defensibility rests primarily on its 22-year exclusive College Board LATAM authorization and accumulated institutional relationships, while recent moves — the International Schooling distribution agreement, SIAD rollout, and 2025-26 webinar program — indicate deliberate expansion of product surface and recurring revenue beyond pure test administration.

Name

Consultoría Educativa AIDEI

Legal name

Consultoría Educativa AIDEI

Website

https://aidei.com.mx

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Consultoría Educativa AIDEI is a Mexican educational consultancy and authorized College Board LATAM distributor that administers PIENSE, ELASH, PAA, and CEPA assessments, plus PRECISA, SIAD, and International Schooling programs, serving 150+ schools across 21 Mexican states.

Ownership category

akta.pro rank

Product category

Educational Assessment Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

National/State Examination Boards & Testing Agencies (EDADAFAA)

akta.pro secondary industries

Language Proficiency & Citizenship/Immigration Testing Authorities (EDADAFAF), University/College Entrance & Admissions Testing Authorities (EDADAFAE)

Keywords

• Standardized educational assessment
• College admission testing
• English proficiency certification
• Academic diagnostic consulting
• Educational assessment distribution

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Standardized Test Sales (College Board Products): Distribution and administration of College Board LATAM standardized tests including PIENSE, ELASH, PAA, and CEPA to educational institutions. Revenue derived from test materials, administration fees, and processing charges.
2. PRECISA Workshop Services: Initial 10-hour methodology workshop plus three follow-up meetings over three months for institutional pedagogical improvement implementation and evaluation.
3. Consulting and Training Services: Educational consulting services including academic diagnosis, interpretation of results, and decision-making strategies to strengthen academic projects.
4. International Schooling Partnership: Distribution of International Schooling online courses (500+ courses) and Dual Diploma programs to Mexican educational institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Consultoría Educativa AIDEI is the authorized distributor of College Board LATAM standardized tests (PIENSE, ELASH, PAA, CEPA) in Mexico, providing educational institutions with diagnostic, admission, and English proficiency assessments. The company complements these tests with methodological tools such as PRECISA for academic profiling, the SIAD institutional management system, and the International Schooling Dual Diploma program, supported by direct advisory services and result interpretation.

Product overview

Consultoría Educativa AIDEI is an authorized College Board LATAM distributor in Mexico offering a portfolio of standardized assessment products (PIENSE, ELASH, PAA, CEPA) for educational evaluation, admissions, and English certification. The core offering includes diagnostic tools and practice platforms complemented by supplementary services: PRECISA for cognitive profiling and academic characterization, Sistema SIAD for institutional management, and International Schooling for global online learning and dual diploma programs. These products work together to provide institutions with comprehensive evaluation, student profiling, and academic improvement solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PRECISA: Taxonomic Characterization and Academic Profile tool for students from 5th to 12th grade, providing data-driven insights for pedagogical decision-making.
• Sistema SIAD
• International Schooling

Products and services

• PIENSE Standardized diagnostic assessment for students in grades 5-10 (PIENSE I for 5-7 years of schooling, PIENSE II for 8-10 years) that measures cognitive ability, Spanish, mathematics, and English proficiency to identify academic strengths and areas for improvement. Sold to educational institutions through AIDEI's authorized distribution channel.
• ELASH (English Language Assessment System for Hispanics) English language proficiency assessment specifically designed for Spanish-speaking populations, evaluating usage, reading comprehension, writing, and listening skills, with CENNI certification for academic and professional purposes in Mexico. Sold to K-12 institutions, language centers, and universities.
• PAA (Pruebas de Admisión Académica) College admission and placement assessment for 11th and 12th grade students evaluating cognitive skills aligned with Bloom's taxonomy and competencies in language, mathematics, and English for university selection processes across Latin America. Sold to high schools and universities.
• CEPA (Cuestionario de Intereses, Habilidades y Valores) Comprehensive student profiling assessment that identifies interests, skills, and occupational values to guide educational and career planning, providing institutions with data for student retention and integral development strategies. Sold to educational institutions.
• PRECISA Workshop Academic characterization workshop for institutions serving students in grades 5-12, providing taxonomic profiling and cognitive performance analysis with an initial 10-hour methodology workshop plus three follow-up meetings over three months for institutional pedagogical improvement. Sold to educational institutions as a multi-year service package.
• Sistema SIAD Institutional management system designed to enhance academic success through data-driven decision-making and academic performance tracking for educational institutions. Sold to schools seeking academic management solutions.
• International Schooling Dual Diploma Program Online learning platform offering over 500 courses in AI, robotics, business, science, and green energy with flexible class formats, providing a U.S. Dual Diploma program with global certified educators. Distributed by AIDEI to Mexican educational institutions as a partner program.

Quantifiable outcome

• 45,000+ candidates evaluated since 2020
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• College Board LATAMcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Authorized distributor of College Board LATAM standardized tests in Mexico since 2002. AIDEI distributes, administers, and provides support for PIENSE, ELASH, PAA, and CEPA assessments to Mexican educational institutions. As the official representative, they handle test ordering, application coordination, and result delivery with full methodological support.
• International SchoolingcoreStrategic or Co-development PartnerStrategic partnership offering International Schooling's online platform with 500+ courses in AI, robotics, business, science, and green energy. AIDEI provides Dual Diploma programs (American diploma with 2 hours/week), personalized learning plans, and global community access to Mexican schools.
• CENNI (Certificación Nacional de Nivel de Inglés)supportingStrategic or Co-development PartnerELASH test results are approved by CENNI for academic and professional certification purposes in Mexico, aligning English proficiency levels with the Common European Framework of Reference.
• Secretaría de Educación Pública (SEP) de MéxicosupportingStrategic or Co-development PartnerCredential renewal services for English language teaching professionals through ELASH certification, maintaining official recognition with Mexican educational authorities.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• College Board: Owns the PIENSE, ELASH, PAA, and CEPA trademarks that AIDEI distributes in Mexico. AIDEI's product portfolio is wholly derived from this parent-licensor relationship, making College Board the upstream incumbent whose assessment portfolio AIDEI localizes.
• Cambridge Assessment English: Administers Cambridge English exams (B2 First, C1 Advanced) used by Mexican schools and universities for English certification. Comparable as an English-proficiency testing authority competing for the same institutional English-certification budgets AIDEI serves with ELASH.
• Pearson English Business Solutions / PTE: Operates PTE Academic for English proficiency and university admission, distributed in Mexico via local partners. Comparable to AIDEI as a competitor for English certification and admissions testing within Mexican private K-12 and higher-education institutions.
• Educational Testing Service (ETS): Administers TOEFL, GRE, and other globally recognized standardized assessments distributed in Mexico through local representatives. Comparable to AIDEI as an English-proficiency and academic-skills testing provider present in the Mexican institutional market.

Others

• International Baccalaureate (IB): Provides international curriculum and assessment (PYP, MYP, DP) at premium schools globally, including Mexico. Comparable as an international academic credentialing alternative that competes for the same institutional positioning that AIDEI's International Schooling dual-diploma offering targets.
• Prometric: Global test-delivery and test-center network serving standardized-testing sponsors. Comparable to AIDEI as a test-administration infrastructure provider; represents the type of scaled alternative-distribution model that could be adopted by College Board LATAM over time.

Emerging players

• Kaplan International: Operates test-preparation programs (TOEFL, SAT, GRE) and English-language training with presence in Latin America. Comparable to AIDEI as a test-prep and academic-preparation services provider targeting Mexican university-bound students and partner institutions.
• iTEP (International Test of English Proficiency): Provides digital, on-demand English proficiency assessments used by universities and language programs. Comparable to AIDEI's ELASH offering for Spanish-speaking populations as a contemporary alternative for English certification in academic contexts.

Direct peers

• CENEVAL (Centro Nacional de Evaluación para la Educación Superior): Mexican standardized-testing organization that designs and administers widely used higher-education assessments (EXANI-II). Comparable to AIDEI on the dimension of Mexican institutional test administration for university admissions and academic evaluation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/consultor%C3%ADa-educativa-aidei

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consultoría Educativa AIDEI