AIK Basket

What AIK Basket does

AIK Basketförening is a Swedish amateur basketball club (non-profit förening) based in Solna in Stockholm County, operating under the AIK sports umbrella since approximately 2015. The club runs 50+ teams across boys' (P10-P19), girls' (F09-F19), and senior categories, plus Mini-gnagarna entry-level programming, parasport programs (Stars, Rullstol A, Rullstol Junior), and a Gåbasket 65+ walking-basketball initiative. Senior teams compete in SBL Dam (women's top division, following 2023 promotion from Basketettan), Superettan Herr (men's), and the Swedish Wheelchair Basketball League.

The club's technology footprint is minimal and outsourced: SportAdmin handles member administration, scheduling, and registration; TicketCo processes match tickets; and Basketshop distributes Adidas merchandise through basketshop.se. There is no proprietary technology, app, or API platform. A NIU (National Youth Elite) program is operated in partnership with Solna Gymnasium for combined academic and athletic development.

AIK Basket's revenue is generated from six streams: annual membership fees, seasonal camps (Summer, Kickoff, Easter, Autumn, Halloween), branded merchandise (e.g., 699 SEK reversible match kit, 499 SEK hoodie), home-match ticket sales, corporate sponsorships (Adidas through 2025, Norrenergi, Basketshop, and others), plus municipal grants from Solna Stad and national funding from SBBF and Riksidrottsförbundet. The go-to-market model is community-led, with recruitment driven through interest registration, Saturday Night Ballers municipal program for ages 13-19, summer camps, and the AIK parent brand. Customer segments span children, youth, senior athletes, para-athletes, and active seniors within the Stockholm/Solna catchment area. Revenue figures are not publicly disclosed.

Name

AIK Basket

Legal name

AIK Basketförening

Website

https://aikbasket.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AIK Basketförening is a Swedish non-profit basketball club in Solna, Stockholm, operating 50+ youth, senior, and parasport teams in national leagues, financed by memberships, camps, merchandise, tickets, sponsorships, and public grants.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Basketball club services
• Youth sports programs
• Community basketball
• Wheelchair basketball
• Sports camp programs

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees charged to players, families, and supporters for participation in the club's basketball programs across all age groups and divisions.
2. Camps and Training Programs: Revenue from organized camps including Summer Day Camp, Kickoff Camp, Easter Camp, and Halloween Camp. Camps include basketball training, meals, and merchandise.
3. Merchandise Sales: Sales of AIK Basket branded merchandise including match kits (reversible shorts and jersey for 699 SEK), hoodies (499 SEK), and Adidas products through Basketshop partnership.
4. Ticket Sales: Revenue from home match tickets for senior team games in SBL Dam and Superettan Herr, sold through TicketCo platform.
5. Sponsorship: Partnership revenue from sponsors including Adidas (long-term until 2025), Norrenergi, Basketshop, and other commercial partners providing financial support and equipment.
6. Municipal and Sports Confederation Grants: Funding from Solna Stad (municipal partnership), Swedish Basketball Federation (SBBF), and Swedish Sports Confederation (Riksidrottsförbundet) for youth development and operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AIK Basket is a Swedish amateur basketball club that provides organized team participation, coaching, and competitive play across more than 50 teams spanning entry-level children (mini-gnagarna), youth boys and girls (ages 9-19), senior men's and women's squads, and a national-champion wheelchair basketball program. The club supplements team participation with seasonal basketball camps (Summer, Kickoff, Easter, Autumn, Halloween), community outreach programs like Saturday Night Ballers and Gåbasket 65+, and a National Youth Elite (NIU) track at Solna Gymnasium. Revenue is generated through annual membership fees, camp tuition, match ticket sales, branded merchandise, sponsorships (notably Adidas through 2025), and grants from Solna Stad, SBBF, and the Swedish Sports Confederation.

Product overview

AIK Basket is a Swedish basketball sports club offering a comprehensive portfolio of basketball programs and services. The club operates as a single unified offering with multiple team divisions organized by age and gender (Senior, Youth Boys P, Youth Girls F categories), plus parasport programs. Key product lines include organized competitive team participation across multiple leagues, seasonal basketball camps (Summer, Kickoff, Easter, Autumn, Halloween), and tournament events (Elite Winter Cup, Basket Shop Open). The club provides access to training facilities including Vasalundshallen, Solnahallen, and Bagartorpshallen, with a youth development pathway from Mini-gnagarna entry-level program through to senior competitive teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Organized Basketball Team Participation (Club Membership) Annual membership and organized team participation across 50+ AIK Basket teams, spanning mini-gnagarna entry-level, youth boys (P10-P19), youth girls (F09-F19), senior women's SBL Dam team, senior men's Superettan team, development squads, B/C teams, and parasport (Stars, Rullstol A, Rullstol Junior). For players and families in the Solna/Stockholm region.
• Seasonal Basketball Camps (Summer, Kickoff, Easter, Autumn, Halloween) Multi-day basketball training camps for youth players featuring certified coaching, meals/snacks, and branded T-shirts. Easter Camp 2020 priced at 750 SEK, Summer Day Camp 2021 at 1,200 SEK, Autumn Holiday Camp 2020 at 1,150 SEK.
• Mini-gnagarna Entry-Level Program Foundational basketball program for young children to learn basketball fundamentals, led by the board member with responsibility for mini-gnagarna and mini-ligan EB programs including school collaborations.
• AIK Basket Branded Merchandise AIK Basket branded merchandise including reversible match kit (shorts and jersey, 699 SEK with name and number printing), hoodies (499 SEK), and Adidas apparel/gear sold via Basketshop. Available in children's and adult sizes.
• Elite Winter Cup Youth Tournament Annual basketball tournament organized by AIK Basket for youth teams, hosted at elitewintercup.cups.nu.
• Basket Shop Open Youth Tournament

Quantifiable outcome

• Women's team promotes to SBL Dam (Swedish top basketball division)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• NorrenergiminorGTM or Marketing Partner · 30 September 2021Regional energy company continuing partnership with AIK Basket as sponsor.
• Solna StadcoreStrategic or Co-development Partner · 7 September 2021Municipal partnership with Solna city for youth development programs including Saturday Night Ballers (13-19 year olds) and extended meeting places initiative. Also provides facility access and operational support.
• AdidascoreStrategic or Co-development Partner · 21 September 2020Long-term equipment and apparel partnership with Adidas until 2025. Adidas provides official match kits, training gear, and products. The partnership supports AIK's vision to reach Swedish Basketball League (SBL) on both men's and women's sides.
• BasketshopcoreChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating the AIK Basket branded products webshop. Sells Adidas products through basketshop.se.
• Duvbo IKminorStrategic or Co-development PartnerCo-organizer of the annual Basket Shop Open youth basketball tournament. Shared responsibility for hall hosting and kiosk operations.
• Nattvandring.numinorStrategic or Co-development PartnerFoundation partnership for weekend night wandering initiative in Solna, providing safe adult presence for youth on weekend evenings.
• Tipe produkterminorGTM or Marketing PartnerSponsor partner providing promotional products and merchandise support.
• Adapt ComfortminorGTM or Marketing PartnerSponsor partner providing comfort products.
• Den Svarta MassanminorGTM or Marketing PartnerSponsor partner.
• Four EdgeminorGTM or Marketing PartnerSponsor partner.
• RF SisuminorGTM or Marketing PartnerRegional sports confederation partner providing support services.
• Optimalna PrapatiminorGTM or Marketing PartnerSponsor partner.
• D BetminorGTM or Marketing PartnerSponsor partner.
• Allfix Bygg Stockholm ABminorGTM or Marketing PartnerConstruction company sponsor for AIK Basket.
• AIK FotbollminorStrategic or Co-development PartnerSister club under AIK umbrella, collaborating on Solna Stad youth programs including Saturday Night activities at Ulriksdalshallen.
• AIK BrottningminorStrategic or Co-development PartnerSister club under AIK umbrella, participating in joint Solna Stad youth outreach initiatives including night wandering programs.
• TicketCocoreTechnology or IntegrationOfficial ticketing platform provider for AIK Basket home match ticket sales.
• Swedish Basketball Federation (SBBF)coreStrategic or Co-development PartnerNational governing body for basketball in Sweden, providing competition structure, officiating, and funding support for elite club development.
• Solna GymnasiumcoreStrategic or Co-development PartnerNational Youth Elite (NIU) program partnership for basketball players attending Solna Gymnasium, enabling combined academic and athletic development.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• KFUM Lidingö Basket: Greater Stockholm basketball club with comparable youth and senior programs and shared talent pool. Operates in the same leagues and competes directly with AIK Basket for players and sponsors in the Stockholm region.
• Norrköping Dolphins: Swedish SBL Dam women's basketball club. Direct league peer to AIK Basket's women's team; comparable in offering women's top-flight basketball and competing for the same pool of Swedish female talent.
• Alvik Basket: Stockholm-based basketball club fielding senior teams in SBL Dam/Superettan and a deep youth structure. Direct competitor for players, coaching staff, sponsors, and members in the same geographic market as AIK Basket.
• Fryshuset Basket: Stockholm community basketball organization with strong youth development programs. Competes for the same youth cohort and community engagement footprint as AIK Basket, including as a recruiting ground for senior players.
• Djurgården Basket: Stockholm basketball club under another major Swedish multi-sport brand umbrella. Competes with AIK Basket for members, sponsors, and league positioning in the Stockholm basketball market.
• Östersund Basket: SBL Dam women's basketball club previously featuring AIK Basket signings (e.g., Signe Eriksson). Direct league peer competing for the same women's basketball talent pool as AIK Basket.
• Visby Ladies: SBL Dam women's basketball club. Direct league peer to AIK Basket's women's team, competing in the same national women's top-flight competition.
• Eos Lund: Swedish basketball club operating in Superettan and youth divisions. League peer of AIK Basket's men's team and comparable in offering community-rooted basketball at the semi-pro level.

Regional players

• Duvbo IK: Stockholm-area multi-sport club with basketball section; co-organizes the Basket Shop Open tournament with AIK Basket. Comparable community basketball program operating in adjacent Solna/Stockholm suburbs.
• BK Järva: Stockholm-based amateur basketball club with strong youth roots in Husby/Järva area. Operates in the same community basketball segment as AIK Basket's youth programs and shares similar talent pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AIKbasket
• LinkedInlinkedin.com/company/aik-basket

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIK Basket