Airlie Beach Hotel

What Airlie Beach Hotel does

Airlie Beach Hotel is a multi-revenue-stream hospitality venue operating from a single beachfront site at 16 The Esplanade, Airlie Beach, Queensland, Australia. Established in 1968 and currently operating under the AusVenue Co group, the property combines 80 rooms of accommodation (across Ocean Side Suites, Premium Ocean Side Rooms, Ocean Side Rooms, Village View Rooms, Studio Rooms and Courtyard Rooms), a 7-day bistro (The Pub), a 40+ screen live sport bar with TAB facilities, a 35-machine gaming lounge with TITO and Self-Serve KENO, three bottle shops (one drive-in and two detached), and a programmed events calendar featuring tribute shows, live music, APL Poker tournaments and major sporting event parties. The hotel also functions as a commission-earning booking agent for partner tour operators including Ocean Rafting, Whitsunday Jet Ski Tours, Camira Sailing Adventure and Bredl's Wild Farm. Customers are primarily domestic and international leisure travellers visiting the Whitsundays, supplemented by corporate travellers and local patrons; rooms are predominantly sold through direct channels with no disclosed OTA pricing transparency.

The technology stack is conventional hospitality SaaS rather than proprietary: RMS Cloud underpins room bookings on the hotel's own website, SevenRooms handles restaurant reservations, Checkfront powers tour and transfer bookings, and The Pass provides the consumer loyalty layer across 200+ pubs, bars and restaurants Australia-wide. There are no AI/ML capabilities, proprietary models, or data flywheel mechanics disclosed. Revenue streams span accommodation (one-time, per-room-night), food and beverage (one-time transactions), gaming (per-bet), retail bottle shop (one-time), tour commissions (affiliate referral) and event-driven beverage and gaming uplift during live entertainment. The business is privately held, with no venture or private equity funding disclosed, and is positioned as one of the larger local employers in Airlie Beach with a headcount in the 11-50 range.

Name

Airlie Beach Hotel

Legal name

Airlie Beach Hotel

Website

https://airliebeachhotel.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Airlie Beach Hotel is an Australian pub-hotel operating 80 rooms of accommodation, a bistro, a 40-screen live sport bar, a 35-machine gaming lounge, three bottle shops, and a tour-booking agency from a single beachfront Esplanade site serving Whitsundays leisure tourists, corporate travellers and locals.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Hotel accommodation
• Casual dining
• Live sport venue
• Gaming lounge
• Tour bookings

Headquarters

HQ city

Airlie Beach , Queenslande

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accommodation: The hotel operates 80 rooms across various categories including Ocean Side Suites, Premium Ocean Side Rooms, Ocean Side Rooms, Village View Rooms, Studio Rooms, and Courtyard Rooms. Revenue is generated through room bookings via direct website, phone, and third-party platforms. New room bookings are being taken from August 31st 2026 onwards after refresh.
2. Food & Beverage (The Pub): The hotel operates a bistro serving lunch and dinner daily, with an a la carte menu and all-day menu featuring steaks, seafood, burgers, salads, share plates and pub favourites. Revenue generated from dine-in customers, with trading hours Sunday-Thursday 10am-late and Friday-Saturday 10am-late. Kitchen hours: Lunch Mon-Sun 12pm-2pm, Dinner Sun-Thu 5:30pm-8:30pm, Dinner Fri-Sat 5pm-9pm.
3. Gaming: The hotel operates a gaming lounge with 35 of the newest gaming machines featuring TITO technologies, Self-Serve KENO and TAB facilities. Gaming hours are Sunday-Thursday 10am-3am and Friday-Saturday 10am-5am. The venue promotes responsible service of alcohol and gambling.
4. Bottle Shops: The hotel operates a drive-in bottle shop and two detached bottle shops, offering drinks specials and pub bottle shop deals. Great deals on favourite drinks are promoted through The Pass app.
5. Live Entertainment & Events: The hotel hosts live music, tribute shows, sporting events, poker tournaments (APL Poker), and regular entertainment. Revenue comes from food, beverage, and gaming sales during events, with some free entry shows and some ticketed performances.
6. Tour Commission: The hotel earns commission by recommending and booking tours from partner operators including Ocean Rafting, Whitsunday Jet Ski Tours, Camira Sailing Adventure, and Bredl's Wild Farm. They share booking commission with guests, offering 10% discount when booking through the hotel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Airlie Beach Hotel operates an 80-room hotel on the Airlie Beach Esplanade in Queensland, Australia, combining accommodation, casual dining at The Pub bistro, a live sport bar with 40+ screens, a gaming lounge with 35 machines, three bottle shops, and a calendar of live entertainment and events. The property also acts as a booking agent for Whitsunday tours and airport transfers, earning commission on referrals and sharing a 10% discount with guests who book through the hotel.

Product overview

Airlie Beach Hotel is a hotel and entertainment venue operated by AusVenue Co., located on the Airlie Beach Esplanade in Queensland, Australia. The property operates 80 rooms of accommodation across six distinct room types (Ocean Side Rooms, Ocean Side Suites, Premium Ocean Side Rooms, Village View Rooms, Studio Rooms, and Courtyard Rooms), paired with multiple entertainment and dining outlets: The Pub bistro (casual dining), The Bar (live sport venue with 40+ screens), a Gaming Lounge (35 machines with TAB and KENO), two Bottle Shops, and a drive-in bottle shop. The hotel also acts as a hub for tour bookings in the Whitsundays, offering commission-share arrangements on tours including Ocean Rafting, Heart Reef Scenic Flights, Camira Sailing, Jet Ski Tours, and Bredl's Wild Farm. Additional guest services include airport transfers via Transfer Bus and a complimentary courtesy bus. The venue hosts regular entertainment including APL Poker, Musical Bingo, tribute shows, and major sporting event parties. All bookings (rooms, tables, and tours) are managed through integrated third-party platforms (RMS Cloud, SevenRooms, and Checkfront respectively), and the hotel participates in The Pass loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Rooms Hotel accommodation offering 80 rooms across six room types including Ocean Side Suites, Premium Ocean Side Rooms, Ocean Side Rooms, Village View Rooms, Studio Rooms, and Courtyard Rooms, located on the Airlie Beach Esplanade overlooking the Coral Sea. Bookable via the hotel's website (RMS Cloud), phone, or third-party platforms.
• The Pub (Bistro & Dining) Casual dining venue open 7 days a week serving lunch and dinner with a menu of steaks, seafood, burgers, salads, share plates, and pub favourites, plus an all-day menu. Reservations managed through SevenRooms.
• Gaming Lounge Gaming lounge featuring 35 of the newest gaming machines with TITO technology, Self-Serve KENO, and TAB facilities. Promotes over $100,000 in jackpots. Open Sunday-Thursday 10am-3am and Friday-Saturday 10am-5am.
• Bottle Shops Off-premise liquor retail operating a drive-in bottle shop and two detached bottle shops, offering drinks specials and pub bottle shop deals promoted through The Pass loyalty app.
• Live Entertainment & Events Calendar of live music, tribute shows, sporting event parties, APL Poker tournaments (Mon-Tue), Musical Bingo (Tue), Acoustic Sessions (Thu-Sun), Member's Draw, and other recurring entertainment held at The Pub, gaming lounge, and bar.
• Ocean Rafting Tours Whitehaven Beach and snorkelling tours operated by Ocean Rafting, including Northern Exposure Tour, Southern Lights Tour, and Fly+Raft packages, bookable through the hotel with a 10% discount shared with guests.
• Heart Reef Scenic Flight 60-minute scenic flight over the Whitsunday Islands and Great Barrier Reef including Heart Reef, Whitehaven Beach, and Hill Inlet, departing from Whitsunday Airport and bookable through the hotel.
• Fly + Raft Package Combined scenic flight and Ocean Rafting adventure package offering aerial views of Heart Reef, Whitehaven Beach, and Hill Inlet plus snorkelling at secret reef locations, bookable in one day or split across two days.
• Camira Sailing Adventure Full-day all-inclusive sailing experience around the Whitsundays visiting Hill Inlet and Whitsunday Island, operated by Camira and bookable through the hotel.
• Whitsunday Jet Ski Tours Jet ski tours including Airlie Jet Ski Tour, Two Island Safari (Daydream and South Molle Islands), and Ultimate Island Trek, operated by Whitsunday Jet Ski Tours and bookable through the hotel with a 10% discount.
• Bredl's Wild Farm Experience Self-driving hands-on Australian farm experience at Bredl's Wild Farm in the Whitsundays and Mackay countryside, bookable through the hotel.
• Airport Transfers Express airport transfer bus service operated by Transfer Bus that meets all flights at Whitsunday Coast Airport (Proserpine), bookable online via Checkfront or by phone; approximately 30 minutes from airport to hotel.

Quantifiable outcome

• 80 rooms of accommodation catering to various budgets and preferences
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Transfer BuscoreChannel Partner/ Reseller/ DistributorTransfer Bus provides direct express airport transfers meeting all flights arriving at Whitsunday Coast Airport (Proserpine). They are promoted on the hotel's website and reception can assist with bookings. The service is 30 minutes from the airport to Airlie Beach.
• The Pass (Loyalty App)coreGTM or Marketing PartnerThe Pass is a loyalty app used by over 200+ pubs, bars & restaurants Australia-wide. Airlie Beach Hotel participates, offering $10 off first order, exclusive specials, and points/perks for members. Pizza specials available via the app.
• SevenRoomscoreTechnology or IntegrationSevenRooms is an online reservation platform used by the hotel for table bookings. Links to SevenRooms appear throughout the website for booking lunch, dinner, and special event tables.
• RMS CloudcoreTechnology or IntegrationRMS Cloud provides the hotel's accommodation booking engine on their website. New room bookings are being taken through this system from August 31st 2026 onwards.
• Ocean RaftingcoreChannel Partner/ Reseller/ DistributorOcean Rafting offers tours including Northern Exposure, Southern Lights, and Fly+Raft packages to Whitehaven Beach, Hill Inlet, and Great Barrier Reef. The hotel receives commission on bookings and shares 10% discount with guests.
• Whitsunday Jet Ski TourscoreChannel Partner/ Reseller/ DistributorWhitsunday Jet Ski Tours offers jet ski adventures including Airlie Jet Ski Tour, Two Island Safari, and Ultimate Island Trek. The hotel receives commission on bookings and shares 10% discount with guests.
• Camira Sailing AdventureminorChannel Partner/ Reseller/ DistributorCamira Sailing Adventure is a full-day all-inclusive sailing experience around the Whitsundays, visiting Hill Inlet and Whitsunday Island. Hotel earns commission on referrals.
• Bredl's Wild FarmminorChannel Partner/ Reseller/ DistributorBredl's Wild Farm is a self-driving hands-on Australian farm experience in the Whitsundays & Mackay countryside. Hotel earns commission on referrals.
• APL (Australian Poker League)minorGTM or Marketing PartnerAPL is the gold standard for weekly cash poker games Australia-wide. They power the poker nights at Airlie Beach Hotel every Monday and Tuesday, providing cards and tournament directors.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reef View Hotel Hamilton Island: Mid-to-upper-tier Whitsundays hotel on Hamilton Island catering to reef-and-island tourists with similar dining and tour-bundling functions; comparable to Airlie Beach Hotel as a regional resort-area full-service property.
• Coral Sea Marina Resort: Full-service Whitsundays hotel located near Coral Sea Marina, directly comparable to Airlie Beach Hotel as another beachside accommodation venue catering to tourists and tour-departure traffic in the same region.
• Heart Hotel and Gallery Whitsundays: Boutique hotel in the Airlie Beach/Whitsundays catchment competing for the same leisure-traveller segment and tour-bundled stays as Airlie Beach Hotel.
• The Metropolitan Hotel: Listed alongside Airlie Beach Hotel in the same SevenRooms reservation widget, indicating a directly comparable AusVenue Co pub-hotel-gaming venue with shared back-office operations.
• Mantra Boathouse Apartments: Self-catering apartment-style accommodation in Airlie Beach competing for similar leisure and sailing-holiday demand with comparable positioning near the marina.
• Jubilee Hotel / Jubilee Tavern: Another AusVenue Co property referenced in Airlie Beach Hotel's SevenRooms booking widget; comparable pub-hotel/gaming format under the same parent operating model in Queensland.
• Coral Gateway Hotel (Reef Gateway): Sister AusVenue Co venue explicitly linked through the SevenRooms booking widget on the Airlie Beach Hotel website; same operating group, comparable pub-hotel format in the same regional Queensland market.
• Boomerang Hotel: Another AusVenue Co property listed in Airlie Beach Hotel's SevenRooms booking widget; operates the same multi-outlet pub-hotel-gaming-bottle shop format under shared management.

Broad incumbents

• Oaks Hotels, Resorts & Apartments: Mid-scale Australian accommodation chain with Whitsundays presence; comparable to Airlie Beach Hotel as a broader incumbent offering traveller accommodation in the same regional leisure market.
• ALH Group (Australian Leisure and Hospitality): Largest Australian pub-hotel-gaming operator with hundreds of venues; comparable to Airlie Beach Hotel as the dominant broad incumbent in the integrated pub, accommodation, and gaming format.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airliebeachhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airlie Beach Hotel