Boomerang Hotel

What Boomerang Hotel does

Boomerang Hotel is a family-friendly regional pub, motel, and function venue located at 312-316 Wagga Road in Lavington, New South Wales, just north of Albury near the Victorian border. The venue operates a Family Bistro serving classic pub fare with kids, seniors, and lunch menus; a Sports Bar equipped with TAB facilities for live sport viewing; and a Bistro Bar for drinks service. Accommodation comprises 38 motel rooms in Studio Queen & Single and Studio Family configurations, each with free WiFi, AUSTAR TV, ensuite bathroom, and air-conditioning. The property also features an indoor heated pool, a kids playground, and four function spaces — a Function Room (up to 150 cocktail / 90 banquet), a Main Bar function area (up to 300 cocktail / 120 sit-down), a Board Room (up to 20 seated), and a Beer Garden — with bundled on-site motel rooms enabling multi-day events.

The venue is operated as part of the ALH Group (Australian Leisure & Hospitality) network of pubs and participates in the group's pub+ loyalty program, which spans more than 350 Australian pubs and offers shared points-based rewards across the network. Room reservations are processed via RMS Cloud, and the venue holds a cross-referral partnership with Nightcap Hotels for overflow accommodation. Marketing combines the venue's own digital storefront, loyalty-program-driven repeat traffic, and grassroots community sponsorship of local sporting teams, with a niche "Home of UFC" positioning for combat-sports viewing.

Revenue is generated transactionally across three streams: food and beverage (dine-in, bar, TAB-adjacent gaming), accommodation (nightly room rentals), and functions and events (venue hire and catering for birthdays, weddings, corporate events, and conferences). Pricing is not publicly disclosed; bookings and function quotes are handled on enquiry or through the online portal. Operating hours run Monday to Saturday 10am-3am and Sunday 10am-10pm, with breakfast served 7:30am-9:30am daily. Headcount is reported at 12, representing core staff, with extended trading hours likely supported by casual and part-time labor not captured in the headcount figure.

Name

Boomerang Hotel

Legal name

Boomerang Hotel

Website

https://boomeranghotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomerang Hotel is a regional Australian pub and 38-room motel in Lavington, NSW, offering family dining, a sports bar, function spaces for up to 300 guests, and loyalty integration via the ALH Group's pub+ network.

Ownership category

akta.pro rank

Product category

Pub and Accommodation Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Midscale/Family Motels (THAGAFAD)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Pub accommodation services
• Family bistro dining
• Sports bar venue
• Function event hosting
• Motel room rental

Headquarters

HQ city

Lavington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage: The hotel operates a Family Bistro serving classic pub fare, a Sports Bar with TAB facilities, and a Bistro Bar. Revenue is generated through dine-in meals, drinks, and regular specials. The venue also offers share plates, fresh salads, burgers, schnitzels, steaks, kids meals, and seniors menus.
2. Accommodation: 38 motel rooms offering Studio Queen & Single and Studio Family configurations. Rooms feature free WiFi, TV, AUSTAR, ensuite bathroom, and air-conditioning. Revenue generated through nightly room rentals.
3. Functions and Events: Hire of function spaces including the Function Room (up to 150 cocktail/90 banquet), Main Bar (up to 300 cocktail/120 sit-down), Board Room (up to 20 people), and Beer Garden. Revenue from venue hire and catering for events such as birthdays, engagements, weddings, reunions, fundraisers, Christmas parties, and board meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boomerang Hotel is a family-friendly pub, motel, and function venue in Lavington, NSW, offering a unified hospitality experience. It sells food and beverages through its Family Bistro, Sports Bar (with TAB), and Bistro Bar; provides 38 motel rooms across Studio Queen & Single and Studio Family configurations; and hosts functions and events across multiple indoor and outdoor spaces. Revenue is generated from dine-in meals, drinks, nightly accommodation rentals, and function venue hire with catering.

Product overview

Boomerang Hotel is a family-friendly pub and accommodation venue in Lavington, NSW, offering a unified hospitality experience. The core offerings include the Family Bistro (pub dining with kids and seniors menus), Sports Bar (live sport and TAB facilities), and Bistro Bar (drinks pairing). Accommodation consists of 38 motel rooms across Studio Queen & Single and Studio Family configurations. Event hosting capabilities include the Function Room (up to 150 guests), Main Bar function area (up to 300 guests), Board Room (up to 20 for conferences), and Beer Garden. The venue also features UFC live sporting events, an indoor pool, and kids playground. The pub+ loyalty program integrates with ALH Group's network of 350+ Australian pubs for point earning and rewards redemption.

Differentiator

Problem solved

Functional benefit

Brands

• pub+: Loyalty rewards program offered at Boomerang Hotel and 350+ pubs across Australia, allowing members to earn points on dining and drinking and unlock rewards
• Nightcap Hotels

Products and services

• Family Bistro Classic pub fare including share plates, fresh salads, burgers, schnitzels, and steaks, with dedicated kids, seniors, and lunch menus for family dining experiences.
• Sports Bar Bar environment for drinks and live sport viewing featuring TAB facilities, regular social events and promotions, and a selection of beer, cider, wine, and spirits.
• Motel Accommodation 38 motel rooms with free WiFi, TV, AUSTAR, ensuite bathroom, and air-conditioning, featuring Studio Queen & Single rooms and Studio Family rooms accommodating up to 4 guests.
• Function and Event Venue Hire Hire of multiple function spaces including the Function Room (up to 150 cocktail or 90 banquet), Main Bar function area (up to 300 cocktail or 120 sit-down), Board Room (up to 20 people), and Beer Garden, with catering menus and AV equipment for birthdays, weddings, corporate events, and conferences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ALH Group (Australian Leisure & Hospitality)coreChannel Partner/ Reseller/ DistributorBoomerang Hotel is operated as part of the ALH Group network of pubs across Australia. ALH Group provides the operational framework, brand standards, and group purchasing power for venues. The venue operates under ALH Group's responsible service policies and is part of their pub network.
• pub+coreGTM or Marketing Partnerpub+ is a loyalty rewards program spanning 350+ pubs across Australia. The Boomerang Hotel participates in this network, allowing customers to earn points through eating and drinking that can be redeemed for rewards across all participating venues.
• Nightcap HotelsminorStrategic or Co-development PartnerNightcap Hotels is listed as an accommodation partner on the Boomerang Hotel website, providing recommendations for extended stay options through their network of hotels across Australia for guests requiring accommodation beyond what the Boomerang's 38 rooms offer.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Endeavour Group: Parent of ALH Group and one of Australia's largest hospitality and drinks retailers (owns Dan Murphy's, BWS, and hotel/pubs). Comparable as the ultimate parent and broader incumbent in Australian pub operations, though at much larger scale and across multiple verticals.
• TFE Hotels (Toga Far East Hotels): Australian hotel operator with multiple brands across full-service and limited-service properties. Comparable on the accommodation-plus-F&B model, but operates at broader portfolio scale rather than single-venue regional pub focus.
• Event Hospitality & Entertainment: Diversified Australian hospitality group operating hotels, cinemas, and entertainment venues. Comparable on the integrated accommodation and event-driven model, though broader in scope and scale than Boomerang's single pub/motel venue.
• ALH Group (Australian Leisure & Hospitality Group): Direct parent company operating Boomerang Hotel and 350+ other Australian pubs. Comparable as the broader network operator but at portfolio scale rather than single-venue level, and Boomerang is one asset within its diversified footprint.
• Crystalbrook Collection: Australian hospitality group operating hotels with integrated dining, bars, and event venues. Comparable on multi-segment hospitality operations (accommodation, dining, functions) but positioned at a higher price point than Boomerang's regional pub-with-motel offering.

Direct peers

• Solotel: Sydney-based pub and hospitality group operating pubs with integrated dining, beverage, and event programs. Comparable on multi-segment pub operations and function/event focus, though more urban-focused than Boomerang's regional location.
• Lancemore Group: Australian boutique hotel and hospitality group with properties combining accommodation, dining, and event spaces. Comparable on the integrated accommodation + F&B + functions model, though positioned slightly more upscale than Boomerang.
• Australian Venue Co. One of Australia's largest pub operators, managing a portfolio of pubs with dining, bar, and event spaces. Comparable in core operating model (pub + F&B + functions) though larger in scale and metro-weighted.
• Redcape Hotel Group: Australian pub hotel operator running a portfolio of traditional pubs with attached accommodation, gaming, and F&B. Directly comparable to Boomerang on multi-revenue-stream regional pub operations and similar room counts per venue.
• Nightcap Hotels: Australian pub-and-accommodation operator listed as Boomerang's accommodation partner. Operates a similar model of regional pubs with attached motel-style rooms, making it the closest direct comparable in both product mix (food, bar, accommodation) and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boomerang-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Hotel