Airmiles LLC

What Airmiles LLC does

Airmiles LLC, doing business as AirMilesHK, is a Hong Kong–headquartered, privately held broker of airline frequent flyer miles and adjacent loyalty-program services, founded in 2010 and operating continuously for 16 years. The company buys miles from a network of suppliers and resells them to consumers and corporate clients, with direct deposit into the buyer's own frequent flyer account across 20+ airline programs including Cathay Pacific Asia Miles, Emirates Skywards, JAL Mileage Bank, Lufthansa Miles & More, Flying Blue, KrisFlyer, and AAdvantage. Per-mile pricing starts at 1.30¢ and scales to 2.50¢ depending on program, with volume discounts at 50K, 100K, 500K, and 850K mile thresholds.

Beyond raw miles sales, the company operates four integrated service lines: (1) Award Ticket Booking — sourcing and booking Business and First Class award tickets using customer- or broker-supplied miles, claiming savings of up to 70% versus cash fares; (2) Hotel Status Upgrades — instant Marriott Bonvoy, Hilton Honors, World of Hyatt, and IHG One Rewards elite status without required stays, plus mattress-run services; (3) Corporate Travel — volume pricing and dedicated account management for enterprise buyers across Asia, the Middle East, Europe, and North America; and (4) Miles Buyback — purchasing expiring miles from consumers at market rates.

The go-to-market model is WhatsApp-first direct sales, supplemented by email, phone, a self-serve website with an instant price calculator, and corporate account management. The company is registered in both Hong Kong and Wyoming (US), serves customers in 150+ countries, and holds a 4.8/5 Trustpilot rating across 97+ reviews. Headcount is 8, no external funding has been disclosed, and ownership appears to be founder-controlled or held by a small group of private investors consistent with a bootstrapped operating model. Revenue is not disclosed.

Name

Airmiles LLC

Legal name

Airmiles LLC

Website

https://airmiles.hk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Airmiles LLC (dba AirMilesHK) is a Hong Kong–headquartered, bootstrapped broker that buys and resells airline frequent flyer miles across 20+ programs, books Business and First Class award tickets, and provides hotel elite status upgrades to individual frequent flyers and corporate clients across 150+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Airline Miles Sales: Transaction-based revenue from selling airline frequent flyer miles at marked-up rates. Customers pay per mile with volume discounts available at 50K, 100K, 500K, and 850K thresholds. Miles are transferred directly to customer's frequent flyer account.
2. Award Ticket Booking Service: Service fee revenue for sourcing and booking Business and First Class award tickets using customer miles or broker-provided miles. Saves customers up to 70% vs cash fares.
3. Hotel Status Upgrades: Revenue from providing hotel elite status upgrades (Marriott Bonvoy, Hilton Honors, Hyatt Globalist, IHG One Rewards) and mattress run services.
4. Corporate Volume Accounts: Volume-based pricing for corporate clients with dedicated account management, featuring tiered discounts that scale with usage.
5. Miles Buyback: Purchase of expiring miles from customers at fair market prices, enabling resale to other customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Airmiles LLC (AirMilesHK) is an independent airline miles brokerage that sells frequent flyer miles from 20+ airline programs at volume-discounted prices (from 1.30¢ per mile) with direct deposit to customer accounts. The company also books Business and First Class award tickets saving up to 70% versus cash fares, and provides instant hotel elite status upgrades (Marriott Bonvoy, Hilton Honors, World of Hyatt, IHG One Rewards) and airline status upgrades without required stays or flights.

Product overview

Airmiles LLC operates as a unified premium airline miles broker offering four integrated service lines: (1) Buy Airline Miles — direct deposit of frequent flyer miles into customer accounts from 20+ airline programs at volume-discounted rates starting at 1.30¢ per mile; (2) Award Ticket Booking — business and first class award redemption service saving up to 70% versus cash fares; (3) Hotel Status Upgrades — instant elite status for Marriott Bonvoy, Hilton Honors, World of Hyatt, and IHG One Rewards without required stays; and (4) Corporate Travel — volume pricing and account management for business clients. Additional services include Airline Status Upgrades, Sell Miles, and Mattress Run services. The company processes orders via WhatsApp, email, and an online quote calculator, with miles typically transferred within minutes of payment confirmation.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Airline Miles

Quantifiable outcome

• Up to 70% savings on Business Class tickets vs cash fares
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Roame.travel: Roame.travel is an award flight booking platform that lets users search and book flights using miles across multiple airline programs. It directly overlaps with AirMiles' award ticket booking service, providing a tech-enabled self-serve experience that competes for the same end customers.
• AwardWallet: AwardWallet is a loyalty program tracking platform that aggregates balances across airlines, hotels, credit cards, and other programs. It serves the same frequent flyer customer base as AirMiles, focused on tracking and analytics rather than executing brokerage transactions.
• Point.me: Point.me is an award availability search engine that helps travelers find optimal mileage redemptions across US airline programs. It directly overlaps with AirMiles' value proposition of extracting more value from miles, but delivers via a SaaS tool rather than a transactional broker.
• Seats.aero: Seats.aero is an award availability search tool covering many of the international programs served by AirMiles (Cathay, Singapore, JAL, BA, etc.). It enables travelers to find award space independently, potentially reducing reliance on broker services for award ticket sourcing.

Broad incumbents

• Aimia: Aimia was the former parent of LoyaltyOne and operator of the Aeroplan program (sold to Air Canada in 2019). Aimia remains involved in loyalty program management and data analytics, representing a broader incumbent relevant to AirMiles' sourcing of miles from major programs.
• Plusgrade: Plusgrade acquired Points.com in 2024 and is the dominant B2B loyalty commerce infrastructure provider for airlines, hotels, and financial institutions, powering points auctions, upgrades, and ancillary sales. It operates in the same loyalty monetization space as AirMiles but serves enterprise airline/hotel clients rather than retail travelers.

Others

• The Points Guy: The Points Guy is a leading travel media brand focused on miles/points strategies, credit card rewards, and travel deals. It serves the same loyalty-engaged audience as AirMiles but monetizes through media and affiliate models rather than transactional brokerage.
• Secret Flying: Secret Flying is a travel deal discovery platform posting mistake fares, premium cabin discounts, and error fares. It targets the same cost-conscious premium traveler as AirMiles but operates as a content/community site rather than a transactional broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airmiles-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airmiles LLC