AI Training Nederland

What AI Training Nederland does

AI Training Nederland B.V. is a Dutch AI education and training services firm headquartered in The Hague, founded by Chris Kleingeld. The company delivers instructor-led training to enterprises, government bodies, healthcare providers, educational institutions, and individual professionals across the Netherlands. Its catalog comprises open-enrollment public courses (including AI voor Beginners, AI voor Gevorderden, AI in Marketing, Prototyping met AI, Complete AI Cursus, AI Workshop, and Video Maken met AI) alongside customized incompany programs delivered at client sites, with an adjacent AI speakers bureau. The firm does not develop proprietary AI platforms; instead, it teaches clients how to use third-party AI tools such as ChatGPT, Claude, and Microsoft Copilot. Its trainers include PhD-level AI researchers and contributors to EU AI Act policy discussion.

The business runs on a sales-led go-to-market motion built around consultative selling, free introductory meetings, website inquiry forms, and direct phone outreach. Revenue is generated through per-participant pricing on public courses and quote-based contracts for incompany programs — listed pricing starts at €182.50 per participant for incompany cohorts of up to 12 — supplemented by speaker engagements. Delivery is in-person across Amsterdam, Amersfoort, Den Haag, Utrecht, Eindhoven, and Groningen, with an English-language offering introduced in 2024 to open non-Dutch-speaking demand. Marketing channels include LinkedIn, owned blog content, events, Springest listings, and a Google Business Profile.

The firm is privately held, founder-owned, and bootstrapped, with no disclosed external funding. Its named client base spans financial services (ABN AMRO, SNS Bank, PGGM), healthcare (Erasmus MC, Spaarne Gasthuis, Amstelring), government (Gemeente Amsterdam, NZA, Gemeente Nieuwkoop), and education (HAN University, OMO Scholengroep), among others. In July 2025, co-founder Machiel Ribbens departed, leaving Chris Kleingeld as the sole founder.

Name

AI Training Nederland

Legal name

AI Training Nederland B.V.

Website

https://aitraining.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AI Training Nederland B.V. is a Dutch AI education firm delivering instructor-led public courses, customized incompany programs, and a speakers bureau for enterprises, government, healthcare, and individual professionals across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Training and Education

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industry

Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

Keywords

• AI training services
• Corporate AI education
• Prompt engineering training
• Incompany AI workshops
• AI literacy programs

Headquarters

HQ city

The Hague, South Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Open Enrollment AI Training: Public training sessions where individuals or small groups register for scheduled AI courses at various locations across the Netherlands. These are typically one-day training sessions on specific AI topics.
2. Incompany AI Training: Customized on-site training delivered at the client's location for teams and organizations. Pricing starts at €182.50 per participant with standard groups up to 12 participants. Multi-day and customized programs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AI Training Nederland is a specialized AI training and education services bureau that delivers instructor-led courses teaching professionals and organizations how to apply Artificial Intelligence in daily work. The company sells open enrollment public training sessions at venues across the Netherlands and customized incompany on-site training programs for corporate, government, healthcare, and education clients, covering topics from AI literacy and prompt engineering to prototyping with AI and AI-assisted video creation.

Product overview

AI Training Nederland is a specialized AI training services company offering a portfolio of instructor-led training programs. The core offerings include open enrollment courses (AI voor Beginners, AI voor Gevorderden, AI in Marketing, Prototyping met AI, Complete AI Cursus, AI Workshop, Video Maken met AI) and corporate incompany training delivered at client locations. Additional services include English-language training and AI speaker engagements. The company operates training centers in Amsterdam, Amersfoort, Den Haag, and Utrecht, serving individual professionals, freelancers, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Training for Beginners (AI Training voor Beginners) Introduction to AI training for individuals with no prior experience, covering fundamental AI concepts, practical tools, and responsible AI use, designed for working professionals and freelancers.
• AI Training for Advanced Users (AI Training voor Gevorderden) Advanced AI training for professionals with basic AI knowledge, covering advanced tools, prompt engineering, AI assistants development, and compliance, targeted at experienced practitioners.
• AI in Marketing One-day English-language training focused on AI tools and techniques for marketing professionals, including AI assistants and creative strategy, suitable for marketing teams and individual marketers.
• Prototyping with AI (Prototyping met AI) Training on using AI tools to create prototypes, websites, apps, and data analyses without programming knowledge, for non-technical professionals and product teams.
• Complete AI Course (Complete AI Cursus) Modular AI course taking participants from AI literacy to effective AI application, covering prompt writing, analysis, and responsible use, structured for progressive skill development.
• AI Workshop with Impact (AI Workshop) Interactive workshop exploring broad AI applications including text, images, creative ideas, and analysis for team inspiration and group engagement.
• Video Making with AI (Video Maken met AI) Workshop on creating professional videos using AI tools including digital avatars, voice-overs, subtitles, and scriptwriting, for communications and marketing professionals without prior video experience.
• Incompany AI Training Customized corporate AI training delivered at client locations for teams and organizations, including hands-on training, AI strategy sessions for management, AI literacy with certification, and complete AI courses. Pricing starts at €182.50 per participant for standard groups up to 12 participants.
• AI Training in English Open enrollment AI training for beginners delivered in English, covering AI fundamentals and practical applications, targeting international professionals and English-speaking audiences.
• AI Speakers (AI Sprekers) AI expert speakers available for keynotes and presentations at corporate events, industry conferences, and educational gatherings, delivering tailored thought-leadership sessions on responsible AI adoption.

Quantifiable outcome

• Participants gain practical AI skills applicable immediately in their work

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature1 record

Partnerships

One partnership is on record.

• The Hague TechcoreStrategic or Co-development PartnerThe Hague Tech serves as a key training venue partner for AI Training Nederland in Den Haag. This innovation hub brings together technology, entrepreneurship, and talent, providing an inspiring environment for AI training sessions. The venue is strategically located next to Den Haag HS train station.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dataiku: Enterprise AI/ML platform that runs a Dataiku Academy training arm for practitioners. Comparable as an AI training provider targeting enterprise users, though anchored to a proprietary platform rather than independent education.
• Udacity: Global tech education platform with deep AI and generative AI course offerings and enterprise programs. Comparable as a broader, scaled provider competing for the same enterprise AI upskilling demand with online-first delivery.
• Coursera: Global online learning platform offering extensive AI, machine learning and prompt engineering content from universities and tech vendors. Comparable as a competing source of AI training, particularly for individual professionals and corporate learning licenses.
• GoodHabitz: European SaaS-based corporate e-learning platform headquartered in the Netherlands, offering a broad catalogue including AI-related content. Comparable as a larger incumbent in Dutch corporate training but with a more generalist catalogue and platform-led model.

Direct peers

• Info Support: Dutch IT training and consulting firm offering courses in data, AI and software development to professionals and enterprises. Comparable as a direct competitor in the Dutch professional AI training market.
• Rockfeather: Netherlands-based data and AI consultancy delivering corporate training and capability-building programs. Comparable as a Dutch data/AI training specialist competing for the same enterprise upskilling budgets.
• GoDataDriven: Dutch data and AI consulting and training firm offering corporate upskilling and AI literacy programs to enterprises. Closest direct peer given shared Dutch market focus, data/AI training offerings and enterprise customer base.
• BigDataRepublic: Netherlands-based data science and AI training company delivering corporate programs and open enrollment courses. Highly comparable business model targeting the same Dutch enterprise and professional learner segments.
• Conclusion: Large Dutch IT services and training group that bundles AI and digital skills training into enterprise learning programs. Comparable as a Dutch corporate training competitor, though broader in scope than AI Training Nederland.
• Xebia Group: Dutch-origin IT consultancy and training provider with AI, cloud and data curricula for enterprise clients. Comparable as a corporate AI training competitor in the Netherlands with broader scale and enterprise sales motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AITrainingNL
• Facebookfacebook.com/people/AI-Training-Nederland/61562826729687
• LinkedInlinkedin.com/company/ai-training-nederland
• Instagraminstagram.com/aitraining.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AI Training Nederland