Australian Jewish Fertility Network

What Australian Jewish Fertility Network does

Australian Jewish Fertility Network Limited (AJFN) is an Australian Health Promotion Charity registered with DGR1 status (ABN 90 630 127 061) that delivers 360-degree fertility support to Jewish Australians. The organization's service portfolio comprises four pillars: (1) financial support via means-tested grants covering up to 60% of out-of-pocket expenses for fertility treatments, genetic testing of embryos, and counselling; (2) emotional support through peer companions who have personally experienced fertility challenges; (3) spiritual support including halachic (Jewish legal) guidance, challah baking for fertility, and Mikvah arrangements; and (4) awareness and advocacy, including the dedicated Miscarriage and Loss Program. AJFN is governed by a Board and led by CEO Justine Saidman, with offices in Sydney (Bondi Junction, NSW) and Melbourne.

The underlying technology is a content and community platform rather than a product technology stack. The website hosts the Fertility Zone educational hub, including articles, videos, webinars, real-stories testimonials, and downloadable guides, complemented by an eCard donation checkout flow. Distribution is domestic-only and delivered through direct contact (phone, email, SMS), healthcare-provider referrals from corporate partners (Genea Fertility, Melbourne IVF, IVFAustralia, City Fertility, Women's Health Melbourne), and community organization partnerships (Our Big Kitchen, Souper Kitchen, The Bagel Co, Eshel). The 2024 ABC Compass documentary 'One in Six' extends the organization's reach as a national awareness channel.

AJFN's revenue model is entirely donation-based: tax-deductible individual donations (including eCards, gift-in-lieu, and bequests), corporate sponsorship from fertility clinics and healthcare providers, and in-kind community partnerships. Services are provided free to beneficiaries. Operating impact in 2025 includes 78 grants issued, 123 families supported, and 85 care packs delivered, with 118 babies born cumulatively to families supported by AJFN since inception.

Name

Australian Jewish Fertility Network

Legal name

Australian Jewish Fertility Network Limited

Website

https://ajfn.org.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian Jewish Fertility Network (AJFN) is an Australian Health Promotion Charity providing 360-degree fertility support to Jewish Australians through means-tested financial grants (up to 60% of out-of-pocket costs), emotional peer support, halachic spiritual guidance, and community-led awareness programs.

Ownership category

akta.pro rank

Product category

Fertility Support and Community Health Charity

NAICS

Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAC

Reproductive Endocrinology & Infertility (IVF/Fertility)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

Keywords

• Fertility support services
• Charitable health grants
• Community fertility network
• Pregnancy loss support
• Halachic fertility guidance

Headquarters

HQ city

Bondi Junction

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: AJFN generates revenue through tax-deductible donations from individuals, families, and community members. The organization is registered as a Health Promotion Charity with DGR1 status (ABN 90 630 127 061). Donations can be made through the website, eCards in lieu of gifts, gift in lieu of presents, and bequests.
2. Corporate Sponsorship: The organization partners with corporate sponsors including fertility clinics and healthcare providers who provide financial and in-kind support. Corporate partners include Genea Fertility, Melbourne IVF, IVFAustralia, and City Fertility.
3. Community Partnerships: AJFN collaborates with community organizations including Our Big Kitchen, Souper Kitchen, The Bagel Co, Women's Health Melbourne, and other Jewish community organizations for in-kind support, volunteer coordination, and resource sharing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AJFN delivers 360-degree fertility support to Jewish Australians through four service pillars: financial support (means-tested grants covering up to 60% of out-of-pocket fertility treatment, genetic testing, and counselling costs), emotional support (peer companions and community connection), spiritual support (halachic advice, Mikvah arrangements, challah baking for fertility, supervised IVF), and awareness/advocacy. It supplements these with a Miscarriage and Loss Program, care packs, eCard donations, and the Fertility Zone educational platform.

Product overview

Australian Jewish Fertility Network (AJFN) is a Health Promotion Charity offering a suite of support services for Jewish Australians experiencing fertility challenges. The organization operates a multi-service model comprising financial grants (covering up to 60% of treatment costs), emotional support through peer companions, spiritual guidance aligned with Jewish law, and a dedicated Miscarriage and Loss Program. These services are supported by the Fertility Zone educational platform, which houses articles, videos, webinars, and real stories. AJFN also provides tangible support through care packs and an eCard donation feature. The organization functions as a charitable support network rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Support Program
• Emotional Support Services
• Spiritual Support
• Awareness and Advocacy
• Miscarriage and Loss Program
• AJFN eCards
• Fertility Zone

Quantifiable outcome

• 118 babies born to families supported by AJFN
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Genea FertilitycoreGTM or Marketing PartnerGenea Fertility is a Corporate Partner of AJFN. Dr Genia Rozen from Genea Melbourne City participates in AJFN events, webinars, and challah bakes providing expert fertility medical perspectives. AJFN refers clients to Genea for fertility treatments and collaborates on educational content about fertility.
• Melbourne IVFcoreGTM or Marketing PartnerMelbourne IVF is listed as a community partner providing fertility services. AJFN refers clients seeking fertility treatments to Melbourne IVF.
• IVFAustraliacoreGTM or Marketing PartnerIVFAustralia is listed as a community partner providing fertility services. AJFN refers clients seeking fertility treatments to IVFAustralia.
• City FertilitycoreGTM or Marketing PartnerCity Fertility is listed as a community partner providing fertility services. AJFN refers clients seeking fertility treatments to City Fertility.
• Women's Health MelbournesupportingGTM or Marketing PartnerWomen's Health Melbourne is listed as a community partner. AJFN collaborates on educational content and refers clients for women's health services related to fertility.
• Our Big KitchensupportingStrategic or Co-development PartnerOur Big Kitchen is listed as a community partner. The organization supports AJFN operations, potentially through food preparation for events and support services.
• Souper KitchensupportingStrategic or Co-development PartnerSouper Kitchen is listed as a community partner. Supports AJFN through food donations for care packages and support services to families.
• The Bagel CosupportingStrategic or Co-development PartnerThe Bagel Co is listed as a community partner supporting AJFN initiatives.
• EshelsupportingStrategic or Co-development PartnerEshel is listed as a community partner. AJFN collaborates on initiatives supporting Jewish families experiencing infertility.
• Pita MixsupportingStrategic or Co-development PartnerPita Mix is listed as a community partner supporting AJFN initiatives.
• Stevie's Swim / Ari and Gabbi MitchellcoreStrategic or Co-development PartnerAri and Gabbi Mitchell created Stevie's Swim in memory of their daughter Stevie who was stillborn at 37.5 weeks. They swam 200km raising funds for the AJFN Miscarriage and Loss program. Their initiative directly funded the creation of AJFN's Miscarriage and Loss program ensuring no Jewish Australian is alone through pregnancy loss.
• A/Prof Darren KatzcoreStrategic or Co-development PartnerA/Prof Darren Katz, a male infertility specialist, featured on AJFN's Male Infertility Webinar Panel in 2024 and published Australia's first-ever evidence-based guidelines on male infertility. AJFN has collaborated on educational content about male factor infertility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• JNF Australia: Large Australian Jewish communal charity — not fertility-focused but operates in the same Jewish-Australian donor and community-organization ecosystem that supports AJFN's fundraising pipeline.
• Children's Hospital Foundation Queensland (CHFQ) / other large Australian health charities: Established Australian health-promotion charity providing grants and family support in pediatric/women's-health areas — useful benchmark for charity scale, fundraising infrastructure, and donor-engagement mechanics applicable to AJFN's growth path.
• Genea Fertility: Major Australian IVF clinic and AJFN core corporate partner — not a peer charity but a closely-linked ecosystem participant whose clinic offerings AJFN financially subsidizes for its beneficiaries.

Emerging players

• Mackenzie's Mission: Australian charity funding reproductive genetic carrier screening — adjacent to AJFN's genetic-testing grant coverage and overlapping on the financial-barrier-to-treatment theme.
• Pink Elephants Support Network: Australian charity supporting families through early pregnancy loss and miscarriage — overlaps meaningfully with AJFN's Miscarriage and Loss Program and serves a comparable Australian community.
• SANDS Australia: Australian miscarriage, stillbirth, and newborn-death support charity — adjacent mission overlap with AJFN's pregnancy-loss programming, sharing a peer-support and care-pack delivery model.

Broad incumbents

• RESOLVE: The National Infertility Association: Longest-standing US infertility advocacy and support nonprofit providing education, support groups, and advocacy — a much larger incumbent operating the same general support-and-awareness category as AJFN but at national scale.

Direct peers

• Bonei Olam: International Jewish fertility support charity providing financial grants, medical guidance, and emotional support to Jewish families struggling with infertility — the closest global analogue to AJFN's mission and service mix.
• Puah Institute: Israel-based Jewish fertility organization offering halachic guidance, fertility counseling, and supervision for IVF/IUI — directly mirrors AJFN's spiritual-support and halachic-advisory offering for Jewish patients.

Regional players

• Fertility Network UK: UK national charity providing information, support, and advocacy for people experiencing fertility issues — comparable in mission (peer support, awareness, grants-style services) but operating in a different geography.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEDUbJzUY4vhCUs07HHNqwQ
• Facebookfacebook.com/AustralianJewishFertilityNetwork
• LinkedInlinkedin.com/company/australian-jewish-fertility-network
• Instagraminstagram.com/ajfn_au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Jewish Fertility Network