AJ'S NY PIZZERIA LLC

What AJ'S NY PIZZERIA LLC does

AJ'S NY PIZZERIA LLC is a privately held, independently owned restaurant company operating authentic New York-style pizzerias in Kansas, with a primary location at 301 Poyntz Avenue in Manhattan, Kansas (home to Kansas State University, branded locally as the "Little Apple") and a second location in Topeka. The core product is a New York Italian pizza recipe co-developed with Tom Lehmann "the Dough Doctor," a recognized pizza industry authority, and validated by AIB International, with the recipe specifically adapted for differences in climate and altitude between NYC and Manhattan, Kansas. Ingredients are positioned to a "top NY pizzerias" standard.

The company's product portfolio includes specialty pies (e.g., Manhattan Margherita, The Big Apple, BBQ Chicken Pie), build-your-own options, calzones, Italian-style heroes, wings, ten specialty salads, baked ziti, and ancillary sides (garlic knots, toasted ravioli, cheese/pepperoni bricks). Distribution is omnichannel within a single brand: dine-in seating at the Manhattan store, takeout (in-person and phone), online ordering through the company's own website (powered by GimmeGrub), dedicated native mobile applications for iOS and Android, and a catering service for events and corporate functions. The firm is staffed with roughly 10 employees and operates as a Direct-to-Consumer (DTC) retail food service business.

The business model is straightforward unit-pricing retail food service, with pay-as-you-go transactions on pizza by slice ($3.99-$5.99) or whole pie (Large 14" at $15.49-$19.49; X-Large 18" and Sicilian thick crust at $18.99-$26.99), plus sandwiches ($8.99-$12.99), salads ($5.99-$9.19), and sides. Customer acquisition is driven primarily by organic social channels (Facebook pages for both Manhattan and Topeka, Instagram at @ajsnypizzeria), word-of-mouth, and the local Kansas State University population. The company is a private LLC with no disclosed investors, no funding rounds, no M&A activity, and no leadership changes in the available data.

Name

AJ'S NY PIZZERIA LLC

Legal name

AJ's NY Pizzeria LLC

Website

https://ajsnypizza.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AJ'S NY PIZZERIA LLC is a privately held independent restaurant company operating authentic New York-style pizzerias in Manhattan and Topeka, Kansas, serving local consumers, families, and the Kansas State University community with dine-in, takeout, mobile-app, and catering channels.

Ownership category

akta.pro rank

Product category

Pizzeria / Italian Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• New York style pizza
• Italian restaurant
• Pizzeria takeout
• Pizza catering services
• Mobile online ordering

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in and Takeout Pizza Sales: The primary revenue stream comes from selling pizzas and other food items directly to consumers at their physical restaurant location. Sales are generated through on-premises dining, takeout orders placed in-person or by phone, and online/mobile ordering. Pricing varies by product type (slice vs. whole pie) and size (14" large, 18" x-large, Sicilian thick crust).
2. Catering Services: AJ's provides catering options for special events, offering customizable packages to meet specific customer needs. Catering orders are placed by contacting local stores directly to arrange packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AJ'S NY PIZZERIA LLC operates a dine-in and takeout New York-style pizzeria in Manhattan, Kansas, selling signature specialty pizzas (slices, 14" large, 18" x-large, and Sicilian thick crust), calzones, Italian heroes, wings, specialty salads, baked ziti, sides (garlic knots, toasted ravioli, cheese/pepperoni bricks) and catering packages, with orders placed in-store, by phone, through its website, GimmeGrub online ordering, and dedicated iOS/Android mobile apps. The pizza recipe is co-developed with Tom Lehmann "the Dough Doctor" and validated by AIB International for the local Manhattan, KS environment.

Product overview

AJ'S NY PIZZERIA LLC is a restaurant business operating multiple pizzeria locations in Kansas (Manhattan and Topeka). The company offers an authentic New York Italian recipe for pizza and related Italian food products. The core product portfolio consists of specialty pizzas available in multiple formats (slices, large, x-large, and sicilian thick crust), along with complementary items including calzones, heroes (sandwiches), wings, specialty salads, baked ziti, and various extras like garlic knots and toasted ravioli. The business supplements its in-store dining with mobile ordering applications for Android and iOS, an online ordering platform via GimmeGrub, and catering services for events. The company has collaborated with Tom Lehmann "the Dough Doctor" and AIB International to perfect its recipe for the local market.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Pizzas (NY-style pies) Authentic New York style pizzas featuring signature specialty pies including AJ's Grilled Cheese Pie, BBQ Chicken Pie, Manhattan Margherita, The Big Apple, and The Hawaiian Delight, among others, available in slice, Large 14", X-Large 18", and Sicilian thick crust formats, sold to retail consumers for dine-in or takeout.
• Calzones Handcrafted calzones filled with ricotta, mozzarella, and fresh basil, topped with roasted garlic, olive oil, and parmesan, with customers able to customize with any available toppings; sold to retail consumers for dine-in or takeout.
• Heroes (Italian Sandwiches) Italian-style sandwiches available in half ($8.99) or whole ($12.99) sizes, including Chicken Parmesan, Meatball Parmesan, and Sausage with Peppers and Onions, sold to retail consumers for dine-in or takeout.
• Wings Oven-roasted chicken wings available bone-in or boneless in Italian, BBQ, or Buffalo flavors, priced at 6 for $6.99 or 12 for $12.99, sold to retail consumers for dine-in or takeout.
• Specialty Salads Variety of specialty salads including Bay Ridge, Chelsea Caesar, Cobble Hill, Gramercy, Greenwich Village, Murray Hill, Nolita, Soho, Tribeca, and Williamsburg, available in large ($9.19) or side ($5.99) sizes, sold to retail consumers for dine-in or takeout.
• Baked Ziti Baked ziti pasta dish available as cheese (full order $11.99) or create-your-own ($12.99), sold to retail consumers for dine-in or takeout.
• Extras (Garlic Knots, Toasted Ravioli, Cheese/Pepperoni Bricks) Side items including garlic knots (4 for $3.50), toasted ravioli (half order $3.99, full $6.99), and cheese/pepperoni bricks (4 for $4.50/$5.50), sold to retail consumers for dine-in or takeout.
• Catering Services Catering packages for special events (corporate events, parties, gatherings, office lunches) customizable to meet specific customer needs; orders placed by contacting local stores directly to arrange packages.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Tom Lehmann 'the Dough Doctor'coreStrategic or Co-development PartnerTom Lehmann is an acknowledged authority and author in the pizza industry and a Manhattan, Kansas resident. He served as an invaluable resource in the company's quest to bring authentic NY-style pizza to the Manhattan, Kansas area. The collaboration involved adapting the authentic New York Italian recipe to account for differences between NYC and Manhattan, KS.
• AIB InternationalcoreStrategic or Co-development PartnerAIB International collaborated with AJ's NY Pizzeria to help perfect and validate their pizza recipe. AIB International is a recognized authority in the food industry. Their involvement ensured the recipe would work properly in Manhattan, Kansas conditions while maintaining authentic NY-style quality.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• &pizza: Fast-casual pizza chain with dine-in, mobile ordering, and a chef-driven brand positioning. Comparable to AJ's on the combination of authentic-recipe marketing and digital-first ordering.
• Blaze Pizza: Fast-casual assembly-line pizza concept with dine-in, takeout, and digital ordering. Closely aligned with AJ's on quick-service style customization and multi-channel ordering experience.
• MOD Pizza: National fast-casual pizza chain with counter ordering, build-your-own model, and broad menu beyond pizza. Most directly comparable to AJ's on service model, pricing architecture, and dine-in-plus-digital ordering mix.
• Pieology Pizzeria: Fast-casual personal-pizza chain with customizable menu and counter service model. Comparable to AJ's on the dine-in plus digital ordering mix in suburban and college-town markets.
• Mellow Mushroom: Specialty pizza chain with a craft/artisan positioning, full Italian menu, and strong presence in college-town and university markets — a direct demographic and category analogue to AJ's Manhattan, KS location.
• Jet's Pizza: Detroit-style pizza chain with deep Midwestern roots and a counter/delivery model. Comparable to AJ's on regional pizza chain positioning and target demographic in secondary Midwest markets.
• Marco's Pizza: Growing franchise pizza chain with a focus on fresh dough and quality ingredients, frequently operating in smaller Midwestern markets similar to Manhattan, KS. Comparable on positioning and target geography.

Broad incumbents

• Domino's Pizza: Largest U.S. pizza chain with industry-leading digital ordering and delivery logistics. Represents the dominant competitive force and benchmark for delivery/app UX in AJ's trade area.
• Papa John's Pizza: National pizza QSR incumbent with delivery-led model and strong digital/app infrastructure. Sets the convenience baseline against which AJ's local delivery and app experience must compete in Manhattan/Topeka.
• Pizza Hut: Long-established national pizza QSR with dine-in, carryout, and delivery. Provides the legacy baseline of branded pizza competition that AJ's differentiates against on 'authentic NY' positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AJS-NY-Pizzeria-43050939092
• Instagraminstagram.com/ajsnypizzeria
• LinkedInlinkedin.com/company/aj's-ny-pizzeria-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJ'S NY PIZZERIA LLC