Auto kuća Dojkić

What Auto kuća Dojkić does

Auto kuća Dojkić d.o.o. is a family-owned authorized automotive dealership headquartered in Zagreb, Croatia, operating since 1991 across two physical locations: a combined sales and service showroom at Aleja seljačke bune 5 and a dedicated service workshop operated under Servis Dojkić d.o.o. The company holds authorized dealer status for three Volkswagen Group brands — Volkswagen, Škoda, and Volkswagen Commercial Vehicles — and is led by members of the Dojkić family in director and management roles. Its revenue is generated through four primary streams: new vehicle sales, certified pre-owned sales via the Das WeltAuto program, workshop service and repair (maintenance, tires, air conditioning, quick service), and original parts and accessories sales, with financing facilitated through a Porsche Bank partnership on a commission basis. Customer-facing digital touchpoints include the carlog customer portal (a Porsche Holding platform) for vehicle management and service booking, online appointment reservation, and the Volkswagen Marketplace listing of over 750 available new vehicles across VW Group brands.

The business model combines transactional vehicle gross profit with recurring service and parts revenue from the installed base of VW Group vehicles in Croatia. The TOP CARD loyalty program (€15/year for new vehicle owners, free for vehicles older than four years under TOP CARD 4+) and the TOP CARD 4+ service packages create a structured retention mechanic, while partnerships with Porsche Bank and integration with the carlog ecosystem provide financing attach and digital convenience without proprietary technology development. Marketing and customer acquisition rely on physical showroom traffic, the company website, CarAdvisor third-party reviews (currently 5.0/5.0 across 99 ratings), and OEM-driven lead flow from Volkswagen and Škoda configurators. The company has no disclosed funding history, no subsidiaries, and no AI or proprietary technology stack — its competitive position rests on brand authorization, family-led operating continuity, and customer service quality rather than technology differentiation.

Name

Auto kuća Dojkić

Legal name

Autokuća Dojkić d.o.o.

Website

https://ak-dojkic.hr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned authorized Volkswagen, Škoda, and Volkswagen Commercial Vehicles dealership in Zagreb, Croatia, operating two locations offering new and used vehicle sales, workshop service, parts, accessories, and Porsche Bank financing for individual and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used vehicles. Authorized dealer for Volkswagen, Škoda, and Volkswagen Commercial Vehicles. Also offers used vehicles through Das WeltAuto marketplace.
2. Vehicle Service and Repair: Workshop services including maintenance, repairs, tire services, air conditioning service, vehicle care. Offers quick service for oil changes, brakes, tires, and minor repairs.
3. Parts and Accessories Sales: Sales of original vehicle parts and accessories for Volkswagen and Škoda brands.
4. Vehicle Financing: Facilitates vehicle financing through Porsche Bank partnerships including loans, leasing, and insurance products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Auto kuća Dojkić d.o.o. is an authorized automotive dealership in Zagreb, Croatia, selling new Volkswagen, Škoda, and Volkswagen Commercial Vehicles alongside certified pre-owned vehicles (Das WeltAuto). It also provides authorized workshop services including maintenance, repairs, quick service, tire changes, air conditioning, and vehicle care, plus original parts and accessories, vehicle financing through Porsche Bank, and the TOP CARD customer loyalty program.

Product overview

Auto kuća Dojkić d.o.o. is a multi-brand automotive dealership and service center operating in Zagreb, Croatia. The company operates two locations: Auto kuca (sales and service) and Servis (service-only). Their product portfolio centers on new and used vehicle sales across Volkswagen, Škoda, and Volkswagen Commercial Vehicles brands, complemented by comprehensive workshop services including maintenance, repairs, quick service, tire services, air conditioning, and vehicle care. Digital services include carlog customer portal, online appointment booking, and Porsche Bank financing integration. The TOP CARD loyalty program provides additional benefits including tire discounts and service packages.

Differentiator

Problem solved

Functional benefit

Brands

• carlog: Digital customer portal for vehicle management, service booking, and financing services through Porsche Bank

Products and services

• New Vehicle Sales (Nova vozila)

Quantifiable outcome

• 5.0/5.0 customer rating from 99 reviews on CarAdvisor

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen brand vehicles. Offers new vehicle sales, service, and parts. Access to Volkswagen marketing resources, vehicle configurators, and manufacturer support programs including TOP CARD loyalty program.
• ŠkodacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Škoda brand vehicles. Offers new vehicle sales, service, and parts. Access to Škoda marketing resources, vehicle configurators, and TOP CARD loyalty program.
• Volkswagen Commercial VehiclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen Commercial Vehicles (Volkswagen Gospodarska vozila). Offers commercial vehicle sales, service, and parts for business customers.
• Porsche BankcoreStrategic or Co-development PartnerFinancial services partnership for vehicle financing, leasing, and insurance products. Porsche Bank provides online customer portal for contract management, damage reporting, and financing closure calculations. Also offers Repair & Care maintenance financing.
• carlog (Porsche Holding)coreTechnology or IntegrationDigital customer platform integration for vehicle management, service booking, and dealer communication. carlog portal allows customers to store vehicle data, manage service appointments, receive reminders, and access Porsche Bank services.
• Das WeltAutominorChannel Partner/ Reseller/ DistributorCertified pre-owned vehicle program. Dealer sells used vehicles through Das WeltAuto marketplace and branding, providing quality assurance and extended warranty options.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Peers

• Auto1 Group SE:

Direct peers

• Auto König d.o.o. Croatian authorized multi-brand automotive dealer (Volkswagen Group brands) operating sales and service locations. Directly comparable in authorized-dealer model, brand mix, and Croatian footprint.
• Toyota Croatia (Toyota Centar Zagreb): Authorized Toyota dealer/service network in Croatia with sales, service, and parts operations. Comparable as a single-country authorized franchise dealer serving individual and fleet customers.
• Hyundai Hrvatska: Importer/dealer for Hyundai and Kia brands in Croatia with sales and service operations. Comparable in authorized-brand dealer model targeting Croatian retail and fleet customers.
• Auto Hrvatska d.d. Multi-brand automotive group operating authorized dealerships and service centers across Croatia. Direct peer given overlapping multi-brand authorized-dealer model, sales-plus-service offering, and Croatian footprint.

Broad incumbents

• Porsche Croatia d.o.o. (Porsche Holding Salzburg): VW Group importer and large authorized dealer for Volkswagen, Škoda, SEAT, CUPRA, and Audi in Croatia. Broad incumbent — same OEM ecosystem and platform integrations (carlog, Porsche Bank, Das WeltAuto) but operates at national-importer scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/volkswagendojkic

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto kuća Dojkić