Aktiv365 Trening og Spa

What Aktiv365 Trening og Spa does

Aktiv365 Trening og Spa is one of four consumer-facing brands within Sporty Norge AS, a Norwegian private limited company (organization number 946 921 815) headquartered at Langarinden 5, 5132 Nyborg, that operates one of Norway's largest fitness center chains with over 100 locations across multiple counties. Under the unified "Sporty" master brand — encompassing Family Sports Club, Aktiv365, Aktiv Trening, and Sporty24 — the chain delivers self-service gym facilities (cardio equipment, free weights, functional training zones), group fitness studios, personal training, and an integrated digital health add-on. Operating hours run 05:00-24:00 with keyless app-based entry available outside staffed hours.

The core technology stack is a physical fitness facility network supported by a mobile application (Sporty App, available on iOS and Android) providing digital membership card, group class booking, training statistics tracking, and keyless gym entry. The application is delivered via standard app-store distribution (Family Sports Club on App Store; Stamina-branded build on Google Play). No proprietary fitness hardware, software platform, or AI component is evident — the offering is built on standard gym-equipment infrastructure, licensed Les Mills group fitness content, and white-labeled digital health services integrated via Kry AS and Nordic Netcare partnerships.

The business model is primarily subscription-based: monthly gym memberships (with 50 NOK student/senior discounts) provide nationwide access to all 100+ centers under a single contract, supplemented by recurring add-ons for group fitness classes, the Frisk digital health subscription (Kry-powered), and the Studiolappen youth program (799 NOK/month). Secondary revenue streams include pay-as-you-go personal training (individual 50/75-minute sessions, group, and duo formats) and B2B corporate wellness contracts under the FRISK Bedrift brand, which bundle gym access with telemedicine and physical therapy. Distribution is direct-to-consumer via website, mobile app, and physical center reception, with a B2B sales channel targeting enterprise accounts. The company is GDPR-compliant with a dedicated Data Protection Officer and acknowledges European Union backing through the InvestEU Fund.

Name

Aktiv365 Trening og Spa

Legal name

Sporty Norge AS

Website

https://aktiv365.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Aktiv365 Trening og Spa is one of four brands under Sporty Norge AS, a Norwegian private fitness chain operating over 100 centers nationwide, serving consumers and corporate clients with gym memberships, group fitness, personal training, and integrated digital health services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandsli

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gym Membership Subscriptions: Core revenue from monthly gym memberships providing access to all Sporty centers nationwide, with optional add-ons for group training and health services.
2. Personal Training Services: Revenue from individual PT sessions (50 and 75 minute options), PT Group sessions, and PT Duo sessions. PT services offered at additional cost to base membership.
3. Corporate Health Agreements (Frisk Bedrift): B2B contracts providing employees access to gym facilities and integrated healthcare services including video consultations with doctors and psychologists, plus physical therapy.
4. Health Membership Add-on (Frisk): Optional add-on to base membership offering unlimited video consultations with general practitioners and 8 online psychologist consultations annually, provided through Kry partnership.
5. Youth Training Programs (Studiolappen): Specialized training program for youth aged 13-15, priced at 799 NOK/month for first 6 months including 3 PT sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aktiv365 Trening og Spa operates as one of four brands under Sporty Norge AS, a Norwegian fitness center chain with 100+ centers nationwide. The core offering is a monthly gym membership providing access to self-training facilities (cardio machines, free weights, functional training areas), group fitness classes (including Les Mills licensed programs), personal training services, and a digital health membership add-on (Frisk) delivered via Kry partnership.

Product overview

Aktiv365 Trening og Spa operates as one of four brands within the Sporty/Family Sports Club fitness center chain in Norway. The offering is structured as a core gym membership platform (Sporty Membership) supplemented by multiple optional modules and add-ons. Core self-training facilities include equipment for functional training, cardio, free weights, and resistance machines, accessible via the Sporty App with a digital membership card. Add-on modules include: Gruppetrening (group fitness classes covering strength, cardio, cycling, dance, yoga/body-mind, senior, and core — incorporating Les Mills licensed programs and proprietary brands like BasisBall, CoreBar, Smilepuls, Hardhausen, Hardrox, and HYROX); Personlig Trener (individual, group, and duo personal training sessions); Frisk Helsemedlemskap (digital health subscription via Kry offering video doctor consultations, psychologist sessions, and 24/7 nurse advisory); Studiolappen (studio training program for youth aged 13–15); and corporate offerings under FRISK Bedrift and Bedriftstrening. The portfolio functions as an integrated health-and-fitness ecosystem combining physical training facilities with digital health services.

Differentiator

Problem solved

Functional benefit

Brands

• Family Sports Club: Main brand under Sporty chain offering fitness center memberships
• Frisk
• FRISK Bedrift

Products and services

• Sporty Membership Core fitness center membership providing access to all Sporty locations across Norway with a digital membership card, with optional add-ons for group fitness classes and the Frisk health membership.
• Frisk Helsemedlemskap Subscription add-on providing unlimited video consultations with a general practitioner (including children under 16), 8 annual video consultations with a psychologist, text-based prescription renewal, and 24/7 medical nurse phone advisory. Delivered via Kry's app.
• Gruppetrening (Group Fitness Classes) Optional add-on granting access to all group fitness classes across Sporty's locations, covering strength, cardio, yoga/body-mind, cycling, dance, senior-friendly, and core training categories. Includes Les Mills BODYPUMP, BODYCOMBAT, BODYATTACK, RPM, BODYBALANCE, BODYSTEP, CXWORX, BODYJAM and proprietary classes such as Smilepuls, Hardhausen, Hardrox, Tabata, Crosstraining, BasisBall, CoreBar, and HYROX series.
• Personlig Trener (Personal Training) Personal training service available in three formats: PT Individual (one-on-one sessions of 50 or 75 minutes), PT Group (motivational group sessions with a personal trainer), and PT Duo (shared sessions for two people). All new members receive one free PT consultation.
• Studiolappen Exclusive program for youth aged 13–15 years consisting of three 1-hour guided studio sessions with a fitness instructor, after which participants receive a studio pass to train independently. Priced at kr 799/month for the first 6 months including 3 PT sessions.
• FRISK Bedrift Corporate wellness package combining gym access at over 80 Sporty locations, tailored training programs, and a seamless treatment agreement covering general practitioner video consultations, text-based prescription renewal, psychologist video consultations, and nationwide physical therapy via Nordic Netcare, all coordinated through Kry.
• Bedriftstrening (Corporate Training) Corporate training packages offering gym access at a designated Sporty center, tailored training agreements for businesses, and gift cards for 30-day trial memberships.
• Sporty App Mobile application enabling members to open fitness centers outside staffed hours, book group fitness classes, view training statistics, and access membership information. Available on iOS (App Store) and Android (Google Play).
• Trene selv (Self-Training Facilities) Self-service gym facilities including functional training areas, cardio parks with treadmills, bikes, rowing machines and elliptical trainers, free weights, and resistance machines. Designed to support independent training across all experience levels.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Kry AScoreTechnology or IntegrationKry AS provides integrated digital health services including video consultations with general practitioners, psychologist consultations, and 24/7 medical nurse hotline. Available as 'Frisk' add-on membership and integrated into 'Frisk Bedrift' corporate health packages. Kry handles all health service delivery while Sporty manages membership and billing.
• Nordic NetcarecoreImplementation/ SI/ Consulting PartnerNordic Netcare provides the largest network of physical therapy treatment locations across Norway for Frisk Bedrift corporate health agreements. Enables nationwide physical therapy access for employees under corporate health packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fitness24Seven: Low-cost 24/7 fitness chain with locations across Scandinavia including Norway. Directly comparable on subscription model, app-based keyless access, and budget positioning versus Sporty.
• Fresh Fitness: Norwegian fitness chain with subscription memberships, group classes, and personal training across multiple locations. Competes head-to-head with Sporty in the Norwegian mid-market fitness segment.
• Nordic Wellness: Major Scandinavian fitness chain headquartered in Sweden with multi-center membership model. Comparable to Sporty on subscription gym model, group classes, and personal training offerings at Nordic scale.
• Actic Group: Nordic subscription-based gym operator with locations in Sweden, Norway, and Germany. Comparable to Sporty on multi-center Nordic footprint, swim facilities, and group/personal training offerings.
• SATS Group: Largest fitness chain in the Nordics (Norway, Sweden, Denmark, Finland), operating subscription-based gyms with group classes and personal training. Most directly comparable to Sporty on geography (Norway), membership model, and multi-center nationwide access.
• EVO Fitness: Norwegian low-cost gym chain offering subscription memberships with multi-location access, group training, and PT. Closely comparable to Sporty on Norwegian footprint, value pricing, and broad consumer segment.

Regional players

• Basic-Fit: Largest low-cost fitness chain in Europe with subscription-based gyms across multiple countries. Comparable to Sporty on low-cost subscription model and multi-center value positioning, though primarily Continental European rather than Nordic.
• McFit (McFIT Global Group / RSG Group): European discount gym chain under RSG Group with subscription memberships and group training. Comparable to Sporty on low-cost subscription positioning and large network effects, though operating primarily in Continental Europe.

Broad incumbents

• World Gym: Globally recognized fitness franchise brand with full-service gym facilities, personal training, and group classes. Comparable to Sporty as a broad incumbent in the gym/fitness category but operates via franchising and is not Norway-specific.

Others

• Kry (Kry International AB): Leading European digital healthcare provider offering video GP and psychologist consultations via app. Partner of Sporty for FRISK health add-on and FRISK Bedrift corporate offering; included as adjacent ecosystem player shaping Sporty's differentiated health-bundled value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/sporty_norge
• LinkedInlinkedin.com/company/aktiv365

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktiv365 Trening og Spa