What Akupanel.nl does

Akupanel.nl is a Dutch direct-to-consumer e-commerce retailer, founded in 2021 and headquartered in Hoogeveen, Drenthe, that designs, manufactures (via in-house and local partner facilities within a 50km radius), and distributes a portfolio of interior acoustic products. The product architecture spans four material categories: Akupanel and its premium sub-brands Akuretail and PRO (MDF wooden slat panels with three-sided veneer finishing on recycled PET felt backing, priced €85–€108), Akuvilt (recycled-PET felt panels in 14 colors with B-s1,d0 fire classification, from €29), Akutone (acoustic wallpaper combining luxury textile with 10mm sound-absorbing foam, Martindale 60,000, €550–€875), and Moswand (preserved Scandinavian moss wall panels, €425+). The Akuretail, PRO, Akuvilt, and Akutone lines carry third-party certifications — PEFC (sustainable wood), EN ISO 354 and EN ISO 11654 (acoustic absorption, aw 0.25), B-s1,d0 (fire), and BREEAM-NL (sustainability) — that qualify the products for specification-driven commercial projects.

The company operates as a single-channel, Netherlands-only DTC storefront with self-serve customer accounts, phone and email support, a €9.95 sample-kit funnel, organic social presence (Facebook, Pinterest, Twitter), and standardized 1–3 business day fulfillment for in-stock items. Revenue is generated entirely through one-time product sales of panels, felt, wallpaper, moss walls, and accessories (end strips, adhesives, edge profiles, tool sets); no subscription, service, or recurring-revenue model is present. With a current team of 7 employees and no disclosed external funding, ownership structure, or named enterprise customers, the business resembles a bootstrapped micro-specialist retailer rather than a venture-backed scale player.

The addressable customer base is split roughly between Residential/Homeowners and Business/Office segments (both flagged as primary), with secondary exposure to Hospitality/Restaurant and Public Spaces — covering living rooms, meeting rooms, restaurants, and reception areas where acoustic correction is paired with interior aesthetics and sustainability credentials are commercially relevant.

Name

Akupanel.nl

Legal name

Akupanel

Website

https://akupanel.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Akupanel.nl is a Dutch DTC e-commerce retailer, founded in 2021 in Hoogeveen, that sells locally manufactured acoustic panels, felt panels, acoustic wallpaper, and preserved moss walls to residential and commercial customers in the Netherlands.

Ownership category

akta.pro rank

Product category

Acoustic Building Products

NAICS

Furniture and Home Furnishings Retailers (4491)

akta.pro primary industry

Acoustic & Soundproofing Works (IMAFANAL)

Keywords

• Acoustic wall panels
• Interior acoustic solutions
• Sound-absorbing panels
• Acoustic felt panels
• Wall covering products

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of acoustic panels, felt products, wallpaper, moss walls, and accessories. Revenue generated through direct e-commerce transactions with customers purchasing individual products at listed prices. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Akupanel.nl is a Dutch e-commerce retailer that designs, produces (within a 50km Dutch radius), and directly sells acoustic interior products — wooden-slat acoustic panels (Akupanel / AKURETAIL / PRO), recycled-PET felt panels (Akuvilt), acoustic wallpaper (Akutone), and preserved-moss wall panels (Moswand) — plus installation accessories to Dutch residential and small-business customers via its own online storefront.

Product overview

Akupanel.nl is a Dutch e-commerce company specializing in acoustic solutions for interiors. The product portfolio consists of four main product lines: Akupanel (acoustic wall panels with wood veneer slats on recycled PET felt), Akuvilt (acoustic felt panels in various patterns), Akutone (acoustic wallpaper on sound-absorbing foam), and Moswand (preserved moss wall panels). The Akuretail and PRO collections represent premium sub-brands within the Akupanel line with different wood finishes and specifications. Accessories include end strips, wallpaper adhesive, tool sets, and edge finishing profiles. All products are designed to improve room acoustics while providing aesthetic enhancement, with manufacturing primarily in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Akupanel: Main product line of acoustic wall panels (akupanels) designed to improve room acoustics while providing aesthetic enhancement. Available in various wood finishes like oak, walnut, and black.
• Akuvilt
• Akutone
• Akuretail
• PRO
• Moswand

Products and services

• Akupanel acoustic wall panels (including AKURETAIL and PRO sub-collections) Acoustic wall panels combining MDF wooden slats with three-sided (driezijdig) veneer finishing on a recycled PET felt backing, designed to improve room acoustics while providing interior decoration. The 19 Akupanel SKUs include the AKURETAIL line (8 wood finishes such as Light Oak, Oak, Dark Oak, Light Walnut, Dark Walnut, Mat Black, and felt-color combinations, starting at €85 for 260x30 cm) and the PRO collection (wider 45mm slats, PEFC-certified wood, four colorways, starting at €108). Products meet EN ISO 354 and EN ISO 11654 acoustic standards (aw 0.25) and are intended for residential rooms, offices, and hospitality spaces.
• Akuvilt acoustic felt panels Acoustic felt panels made from 100% recycled PET with B-s1,d0 fire safety classification, available in 16 design variants (V1–V16), 14 colors, and four sizes (280x40 cm from €119, 240x40 cm from €109, 120x40 cm from €65, 40x40 cm from €29). Designed for offices, hospitality venues, and homes needing both acoustic performance and aesthetic patterning.
• Akutone acoustic wallpaper Acoustic wallpaper combining luxury textile with 10mm sound-absorbing foam and non-woven backing, water-repellent and easy to clean, with Martindale 60,000 durability. Sold in 280x135 cm panels across 11 designs (Blur €550, Catch Me €599, Dress Me €625, Croco Diva €750, Instinct-D €875) with approximately 15 working days delivery. Targets style-focused residential and commercial interiors wanting acoustic improvement with a decorative wallpaper finish.
• Moswand moss wall panels Wall panels made from preserved Scandinavian moss that requires no light, water, or maintenance while providing sound-dampening qualities and stress-reduction benefits. Available in standard sizes 260x52 cm (€425) and 300x52 cm (€445) with 2–4 week delivery; no customization offered. Sold as a natural-aesthetic alternative to fabric or felt acoustic products.
• Samplekit (sample sets for Akuretail panels) Physical sample sets containing multiple wood and felt color samples (Licht Eiken, Eiken, Licht Walnoot, Donker Walnoot, Donker Eiken, Mat Zwart) sold for €9.95 with 1–3 working day delivery, intended as a pre-purchase evaluation tool that converts design-conscious buyers into full panel orders.
• Akuretail Eindlat (end strip) End strips in 260 cm and 300 cm lengths and six colors (Mat Black, Dark Oak, Dark Walnut, Light Oak, Oak, Light Walnut) used to provide clean finishing edges on Akuretail acoustic panel installations.
• Behanglijm Pro Clear (wallpaper adhesive) Professional, ready-to-use universal wallpaper adhesive made from renewable plant-based materials, suitable for projects requiring BREEAM-NL certification. Sold in 5L (€37.50) and 10L (€55) containers as the installation adhesive for Akutone acoustic wallpaper.
• Behangset 5-delig (wallpaper tool set) Complete 5-piece professional tool set for installing Akutone acoustic wallpaper, including a cutting knife, cutting ruler, roller with bracket, seam roller, and flat brush.
• Randafwerking L-Profiel (L-profile edge finishing) L-profile edge finishing trim for Akutone acoustic wallpaper, available in RAL9001 and RAL9005 colors, with 3000 mm length and 15x15 mm L-dimensions, used to create clean borders where wallpaper meets adjacent surfaces.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAUX: Swedish manufacturer of wood wool acoustic panels and acoustic products. Directly comparable to Akupanel in product type (acoustic panels with sustainable positioning) and target market (residential and commercial interiors). Both emphasize eco-friendly materials and Scandinavian-influenced design. <parameter name="peer_description">
• EchoJazz: Acoustic panel company offering wood and felt wall panels for offices, schools, and residential applications. Directly comparable product mix and target customer base to Akupanel's horizontal approach across residential, office, hospitality, and public spaces. <parameter name="peer_description">
• Offecct: Swedish office acoustic panel maker, part of the Flokk group. Offers wood and textile acoustic wall panels comparable to Akupanel's Akupanel and Akutone lines, with stronger B2B/office focus but overlapping product categories and customer use cases. <parameter name="peer_description">
• FilzFelt: Manufacturer and distributor of felt acoustic products including wall panels, tiles, and screens. Directly comparable to Akupanel's Akuvilt felt panel line in product format, materials (PET/recycled felt), and design-driven acoustic solutions for interiors. <parameter name="peer_description">
• Spigogroup: Spanish manufacturer of acoustic panels and ceilings including wood and felt options. Directly comparable product portfolio to Akupanel across wood slat, felt, and decorative acoustic treatments for residential and commercial interiors. <parameter name="peer_description">
• Gustafs Scandinavia: Premium European manufacturer of wood acoustic panels with high-end veneer finishes. Directly comparable to Akupanel's PRO and Akuretail wood-slat panel collections in product design, materials (wood veneer slats with felt backing), and project-quality positioning. <parameter name="peer_description">

Broad incumbents

• pinta acoustic: Broader acoustic products manufacturer (US-based with global reach) offering wall panels, ceiling baffles, and acoustic foam solutions. Comparable to Akupanel in the acoustic treatment category but with a wider product portfolio and more established B2B presence. <parameter name="peer_description">

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/akupanel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akupanel.nl