à la bonne porte

What à la bonne porte does

à la bonne porte is a French société à mission (mission-driven limited company) operating a residential and commercial real estate agency network in the Provence-Alpes-Côte d'Azur region. Founded in July 2021 by Olivier Buyse as the first société à mission in the French real estate sector, the company positions itself as opposing discrimination and supporting women's employability through its core activity. It serves individual property buyers, sellers, investors, and commercial buyers across Aix-en-Provence, Marseille, Toulon, and surrounding Var and Bouches-du-Rhône markets via a distributed network of 12 independent expert agents ('expertes').

Name

à la bonne porte

Legal name

à la bonne porte

Website

https://alabonneporte.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission-driven French real estate agency network founded in 2021 in Provence, operating through 12 expert agents to offer property buying, selling, and valuation services via the L'Exclu'Solidaire solidarity mandate supporting women's and family causes.

Ownership category

akta.pro rank

Headquarters

HQ city

Cabriès

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate agency commissions on property sales and purchases. The agency operates as a network with multiple agents handling transactions across the Provence region, with a portion of profits from Exclu'Solidaire mandates donated to charitable causes.
2. Property Valuation Services: Free property valuation services to attract potential sellers and build the client pipeline

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

à la bonne porte is a mission-driven real estate network operating in the Provence region of France, providing residential and commercial property buying, selling, and valuation services through a team of independent expert agents. The agency's distinctive offering is the Exclu'Solidaire mandate, the first exclusive solidarity real estate mandate in France, which commits to donating a minimum of €250 per transaction to charitable causes supporting women and families.

Product overview

à la bonne porte is a mission-driven real estate network based in Provence, France, offering property buying and selling services through its network of female real estate experts ('expertes'). The company operates primarily through its L'Exclu'Solidaire concept, the first exclusive solidarity mandate in real estate, which commits to donating €250 minimum to causes supporting women and families for each transaction. The service offering includes property sales, estimation services, an owner portal (Espace Propriétaire), 360° virtual tours, and social media marketing. The agency uses Twimmo Market software for transaction management and listings distribution across platforms including Leboncoin and SeLoger.

Differentiator

Problem solved

Functional benefit

Brands

• L'Exclu'Solidaire: The 1st exclusive solidarity sales mandate that supports women's and family causes by reversing a minimum of €250 per transaction to a chosen charity.

Products and services

• Property Sales Services

Quantifiable outcome

• Minimum 250€ donated to chosen causes per Exclu'Solidaire transaction

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fondation des femmescoreOthersCharitable foundation supporting women, designated as a cause partner for Exclu'Solidaire real estate transactions where a portion of profits are donated
• SOS Villages d'enfantscoreOthersCharitable organization supporting children and families, receiving donations from Exclu'Solidaire property transactions
• ROSE upcoreOthersCancer support association designated as charitable recipient for Exclu'Solidaire real estate mandates
• La maison des femmescoreOthersSupport center for women in difficulty, receiving proceeds from Exclu'Solidaire property sales
• Les Rêves d'ÉloïseminorOthersCharitable association receiving donations from network's Exclu'Solidaire transactions
• UNAPEI Alpes ProvenceminorOthersDisability support organization receiving charitable donations from property transactions
• Centre RessourceminorOthersCancer support center receiving proceeds from Exclu'Solidaire property sales
• Les Entreprises Pour La CitéminorOthersSocial inclusion organization receiving charitable donations from network transactions
• TwimmocoreTechnology or IntegrationSoftware provider for real estate transaction management, website hosting, and property listing platform. The agency website is built on Twimmo platform.
• Les Gentlemen du DéménagementminorOthersMoving services partner listed on the network's partners page
• Artemis COURTAGEminorOthersMortgage brokerage partner providing financing services to clients
• SelectraminorOthersPartner providing utility comparison and switching services

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Proprioo: French proptech offering flat-fee real estate services with a value-driven, customer-friendly positioning. Comparable on the disruptive, modern approach to French residential brokerage and tech-enabled GTM, though not a network of agents.

Broad incumbents

• Stéphane Plaza Immobilier: Major French real estate network leveraging celebrity branding across many agencies. Comparable on residential brokerage services and network/agent model, though operating as a traditional agency brand rather than mission-driven.
• Orpi: One of France's largest real estate networks with thousands of agencies and agents. Comparable as a residential resale broker serving individual buyers and sellers, but operates a traditional franchise model rather than à la bonne porte's mission-driven network.
• Century 21 France: Major French real estate franchise with national coverage and broad consumer brand recognition. Comparable on residential brokerage services and target customers, but a traditional incumbent without social-mission positioning.
• eXp Realty France: Global cloud-based real estate brokerage operating in France with a similar agent-network model but vastly greater scale. Comparable on the network/independent-agent GTM, though positioned as a tech-driven rather than mission-driven brand.

Direct peers

• OptimHome: French real estate network with independent agents, structurally similar to à la bonne porte's agent network model in the residential resale market. Closely comparable on operational model and target customer.
• MegAgence: French independent real estate network operating in the residential resale segment with a similar agent-recruited model. Comparable on target market (individual buyers/sellers) and regional network distribution.
• CapiFrance: French network-based real estate brokerage recruiting independent agents across regions. Directly comparable on network structure and residential focus, though without the social-mission brand positioning.
• IAD France: France's largest independent real estate agent network with a similar agent-recruited, capital-light model. Most directly comparable on business model and GTM (network of independent agents across regions), differing primarily in lacking a mission-driven/société à mission positioning.
• Safti: Network-based independent real estate agency in France with thousands of agents. Comparable on network model and direct-to-consumer residential brokerage focus, though without à la bonne porte's charitable giving / social mission differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alabonneporte
• LinkedInlinkedin.com/company/alabonneporte
• Instagraminstagram.com/alabonneporte

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about à la bonne porte