Alamo Group The Netherlands

What Alamo Group The Netherlands does

Alamo Group The Netherlands B.V. is a privately held Dutch industrial equipment manufacturer and wholly-owned subsidiary of Alamo Group Inc. (NYSE: ALG). The company operates as a multi-brand holding entity for four heritage brands — Conver (electric mowing boats for waterway vegetation), Herder (roadside and ditch maintenance machinery), Roberine (professional mowers for sports fields and grounds), and Votex (vegetation management equipment). Products are produced from two Dutch facilities in Giessen and Middelburg, with Roberine production consolidated into the Middelburg site as of January 2025.

The company's core technology centers on professional vegetation management machines, including proprietary innovations such as the Herder Ecochopper (disc-mower with built-in shredding unit, patent acquired from Rema in 2022) and the Fish Protector MK01 (stroboscopic lamp array that repels fish during waterway mowing, patent acquired from Gebr. Tolenaars in 2020). It also offers the Conver 100% Electric Mowing Boat for sustainable aquatic vegetation management. These products address biodiversity preservation, regulatory compliance with Dutch/EU nature protection codes, and bioenergy-friendly grass processing.

Alamo Group The Netherlands generates revenue primarily through hardware sales of professional machines to municipal governments, agricultural operators, water boards, and professional grounds maintenance contractors, supported by service and maintenance contracts. Go-to-market combines direct sales from Dutch production facilities with an extensive international dealer/distributor network spanning over 50 countries across Europe, North America, Oceania, and Asia. The company employs approximately 20 people, with revenue figures not publicly disclosed.

Name

Alamo Group The Netherlands

Legal name

Alamo Group The Netherlands B.V.

Website

https://alamo-groupnl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Alamo Group The Netherlands B.V. is a Dutch multi-brand manufacturer of professional vegetation management machines (Conver, Herder, Roberine, Votex), serving municipal governments, agriculture, and grounds maintenance contractors across more than 50 countries, with proprietary eco-friendly technologies.

Ownership category

akta.pro rank

Product category

Vegetation Management Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Farm Machinery and Equipment Manufacturing (333111)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industry

Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters) (IMAHAIAI)

Keywords

• Vegetation management equipment
• Roadside verge mowers
• Waterway maintenance machines
• Professional grounds mowing
• Electric mowing boats

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Professional Machine Sales: Sale of professional vegetation management machines including road verge mowers, waterway maintenance equipment, and agricultural machines under Conver, Herder, Roberine, and Votex brands.
2. Service and Maintenance: Service technicians provide maintenance, repair, and technical support services for machines at customer locations and production facilities.
3. Merchandise Sales: Official merchandise webshop (mowingshop.com) selling branded apparel and accessories for Conver, Herder, Votex, and Roberine brands through partnership with A&R Promotion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alamo Group The Netherlands designs, manufactures, and distributes professional vegetation management machines for road verge, waterway, ditch, sports-field, and grounds maintenance through four brands: Conver, Herder, Roberine, and Votex. The portfolio includes electric mowing boats, flail mowers, mowing baskets (maaikorven), and patented equipment such as the Ecochopper sustainable mower and the Fish Protector MK01 fish-friendly mowing attachment. Customers are municipal governments, water boards, agricultural operators, and professional grounds maintenance contractors served via Dutch production facilities in Giessen and Middelburg and a global dealer network.

Product overview

Alamo Group The Netherlands operates as a multi-brand industrial equipment manufacturer specializing in professional machines for green maintenance and vegetation management. The company manages four distinct sub-brands: Conver (specializing in electric mowing boats for waterway management), Herder (roadside and ditch maintenance equipment including the Ecochopper, Fish Protector, and Herder One), Roberine (professional mowers for sports fields), and Votex (vegetation management equipment). The portfolio includes both heavy equipment (mowers, mowing baskets, flail mowers) and innovative accessories (Fish Protector for ecological water management). The company develops and produces from two Dutch production locations in Giessen and Middelburg, serving municipal maintenance, agriculture, and grounds management sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Conver: Brand specializing in aquatic vegetation management and electric mowing boats for waterway maintenance.
• Herder
• Roberine
• Votex

Products and services

• Conver aquatic vegetation management Conver brand specializing in aquatic vegetation management equipment, including 100% electric mowing boats for waterway and ditch maintenance. Customers are water boards, municipalities, and contractors managing aquatic plants and waterway flow.
• Herder Ecochopper Innovative disc-based mower with built-in shredding unit for sustainable roadside vegetation management. Designed for municipalities and contractors seeking biodiversity-preserving mowing with clippings sized for bioenergy or paper recycling. Patent licensed from Rema.
• Fish Protector MK01 Fish-friendly mowing attachment using four stroboscopic lamps that alert fish via light flashes to prevent mortality during waterway maintenance. Patent licensed from Gebr. Tolenaars. Supports compliance with the Gedragscode Wet Natuurbescherming. Used by water boards and contractors.
• Herder One Versatile arm-mounted maintenance machine with an independently rotating cab for operator safety and visibility, designed for year-round roadside and ditch maintenance. Compatible with mowing baskets, flail mowers, vangrailmaaiers, and weed brushes. Used by municipalities and contractors.
• Roberine professional mowers Professional mowers for sports fields and grounds maintenance. Production moved to the Middelburg facility from January 2025 to combine expertise and capacity with Votex and Herder. Customers include sports clubs, parks authorities, and grounds management contractors.
• Votex vegetation management equipment Vegetation management and cutting machinery produced at the Middelburg facility. Targets the same municipal, agricultural, and contractor segments as the other brands, completing the AGTN product portfolio.
• Conver 100% Electric Mowing Boat (c485-e) Fully electric-powered maaiboot (mowing boat) for waterway vegetation management, contributing to CO2 emission reduction and circular-economy operations. Used by Dutch water boards, municipalities, and contractors.
• Mowingshop.com merchandise webshop Official e-commerce storefront selling branded apparel and accessories for Conver, Herder, Votex, and Roberine brands, operated in partnership with A&R Promotion.

Quantifiable outcome

• Seeds remain on ground after mowing, increasing biodiversity along road verges
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• A&R PromotionminorGTM or Marketing Partner · 14 November 2023Official merchandise distribution partnership for Alamo Group The Netherlands brands. A&R Promotion develops and sells official merchandise through the mowingshop.com platform.
• Rema (Piet and Wilko Regnerus)coreTechnology or Integration · 10 May 2022The Regnerus brothers developed the innovative Ecochopper mower. Alamo Group The Netherlands and Rema agreed that AGTN would take over the patent of this innovative mower and further develop it. AGTN also assumed distribution and promotion of the Ecochopper under the Herder brand.
• Gebr. TolenaarscoreTechnology or Integration · 12 October 2020Gebr. Tolenaars developed the Fish Protector MK01 technology for fish-friendly mowing using light flashes. Herder B.V. took over the patent from Gebr. Tolenaars for both production and distribution of the Fish Protector.
• Alamo Group Inc.coreOthersParent company of Alamo Group The Netherlands, headquartered in Seguin, Texas, USA. Alamo Group Inc. oversees brands spanning six continents in agriculture, infrastructure maintenance, and vegetation management. Alamo Group NL joined the Alamo Group in 2019. International data transfers occur under Standard Contractual Clauses (SCCs) for GDPR compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Deere & Company (John Deere): U.S.-listed global leader in agricultural and grounds care machinery, including commercial mowers and tractor-attached equipment that overlap with AGTN's agricultural and grounds maintenance offerings.
• Vermeer Corporation: U.S.-based global manufacturer of industrial and environmental equipment with a dedicated vegetation management line. Competes in the same end-markets (right-of-way, grounds care) as Herder, Roberine, and Votex but operates across multiple industrial categories.
• Husqvarna Group: Swedish global manufacturer of professional outdoor power products, robotics, and forestry equipment with extensive product overlap in grounds care and grounds maintenance mowing.
• STIHL Group: German manufacturer of professional outdoor power equipment for forestry, landscaping, and grounds maintenance with comparable professional user base to Herder and Roberine contractors.
• Kubota Corporation: Japan-based global manufacturer with broad offerings in tractors, ground care, and municipal equipment, including professional mowers that compete with Roberine and Votex products at a broader scale.

Direct peers

• Spearhead Machinery: UK-based manufacturer of vegetation management, roadside mowing, and grounds maintenance machinery. Comparable product overlap with Herder's roadside and Votex's cutting equipment.
• Tiger Corporation: U.S.-based specialist in roadside and right-of-way mowing equipment with a strong overlap to Herder's berm and verge product families.
• Reform Maschinenfabrik: Austrian manufacturer of Metrac and Mounty implement carriers used for municipal roadside, slope, and grounds maintenance. Closely comparable vehicle-attachment concept to the Herder One.
• Wessex International: UK-based manufacturer of professional grounds care equipment including mowers and attachments for sports turf and estate management. Closely comparable to Roberine's sports-field product line.
• McConnel Ltd: UK-based manufacturer of specialist arm mowers, verge mowers, and vegetation management equipment for roadside, ditch, and aquatic applications. Directly comparable to Herder and Conver ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alamogroupthenetherlands

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alamo Group The Netherlands