Groupe Alan Geaam

What Groupe Alan Geaam does

Groupe Alan Geaam is a privately held, family-owned restaurant group headquartered in Paris and built around the personal brand of Chef Alan Geaam, who arrived in Paris in 1999 and acquired his first restaurant, Auberge Nicolas Flamel, in 2007. The group operates a portfolio of more than nine owned restaurant concepts across Paris's 2nd, 3rd, 11th, and 16th arrondissements and, since August 2024, Lausanne, Switzerland. The portfolio spans two gastronomic fine-dining establishments (Restaurant Alan Geaam and Auberge Nicolas Flamel), the multi-format Qasti family of Lebanese bistros (Bistrot, Shawarma & Grill, Green, Pâtisserie, and Lausanne), and Faurn, a Lebanese pizzeria specializing in man'ouché. Restaurant Alan Geaam earned its first Michelin star in 2018, making Chef Alan Geaam the first and only Michelin-starred chef of Lebanese origin in France.

The group's core offering is direct-to-consumer dining across price points, from €58 business lunches and €95-€180 tasting menus with wine pairings starting at €70 at the flagship, to sub-€30 casual Lebanese covers at Qasti and Faurn, plus delivery via Uber Eats and reservations via Zenchef. Beyond table service, the group monetizes the chef brand through a catering and event business covering restaurant privatization, off-site corporate events, weddings, and trade-show catering, and through a restaurant consulting service in which Chef Alan Geaam provides menu creation, decoration, staff training, and ongoing support for new restaurant projects. GTM is hybrid: direct-to-consumer across owned locations, event-driven through catering and privatization, and sales-led through consulting engagements.

The business is supported by a senior leadership team including Chef Propriétaire Alan Geaam, Director of Operations Théophile Veyrines (formerly at Plaza Athénée, Bristol, and Sola), Executive Chef Arthur Catel (formerly at Le Meurice and L'Hommage), Lebanese Executive Chef Kamil Wehbe, Executive Chef Zeina Hachem at Qasti Green, Chef Émile de France at Auberge Nicolas Flamel, and Director of Salle Aymeric Geusselin (Gault&Millau Trophée Accueil Île-de-France 2023), with a total team of approximately 80 people across kitchens, dining rooms, and the operations office. The group is privately held with no documented external funding, parent company, or institutional ownership, and derives its principal intangible asset — the Michelin-starred Lebanese-origin chef positioning — entirely from Chef Alan Geaam's continued personal involvement.

Name

Groupe Alan Geaam

Legal name

Groupe Alan Geaam

Website

https://alangeaam.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Alan Geaam is a Paris-based, family-owned restaurant group operating nine concepts across Paris and Lausanne under Chef Alan Geaam, France's first Michelin-starred chef of Lebanese origin, spanning fine dining, casual Lebanese bistros, street food, catering, and consulting.

Ownership category

akta.pro rank

Product category

Restaurant Operations

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320), Retail Bakeries (311811)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Fine dining restaurants
• Lebanese bistros
• French gastronomy
• Catering services
• Restaurant consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant Operations: Two Michelin-starred gastronomic restaurants: Restaurant Alan Geaam (fine dining, 3-7 course tasting menus) and Auberge Nicolas Flamel (historic Parisian establishment). Revenue from table service, wine pairings, and gift certificates.
2. Lebanese Casual Dining: Multiple casual dining concepts: Qasti Bistrot (sharing-style Lebanese cuisine), Qasti Shawarma & Grill (street food), Faurn (Lebanese pizzeria), Qasti Green (vegetarian Lebanese), and Qasti Pâtisserie (Lebanese desserts). Includes dine-in, takeaway, and delivery services.
3. Catering & Events: Catering services for events including buffets, cocktails, seated meals, and street-food animations. Offers restaurant privatization and presence at professional events (trade shows, festivals, seminars).
4. Consulting Services: Restaurant consulting including menu creation, decoration and tableware design, staff training, and ongoing support. Targeted at entrepreneurs opening new restaurant concepts.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels4 records

Core offering

Groupe Alan Geaam operates a diversified portfolio of restaurants combining French gastronomy with Lebanese culinary traditions, including two fine dining establishments (Restaurant Alan Geaam, Michelin-starred, and Auberge Nicolas Flamel) plus six casual Lebanese concepts under the Qasti brand family (Bistrot, Shawarma & Grill, Green, Pâtisserie, Lausanne) and one Lebanese pizzeria (Faurn). The group complements its restaurant operations with catering and event services and restaurant creation consulting led by Chef Alan Geaam.

Product overview

Groupe Alan Geaam is a family-run restaurant group founded by Michelin-starred Chef Alan Geaam (first star awarded 2018), operating a diversified portfolio of 9+ restaurant concepts across Paris and Lausanne. The portfolio spans two gastronomic fine-dining establishments (Restaurant Alan Geaam and Auberge Nicolas Flamel), six Lebanese cuisine outlets under the Qasti brand family (Bistrot, Shawarma & Grill, Green, Pâtisserie, and Lausanne), and one Lebanese pizzeria (Faurn). The group also offers catering/event services and restaurant consulting. The restaurants are located primarily in Paris's 2nd, 3rd, 11th, and 16th arrondissements, with one international location in Lausanne, Switzerland. The culinary philosophy blends French gastronomy with Lebanese heritage, reflecting the chef's personal journey.

Differentiator

Problem solved

Functional benefit

Brands

• Qasti: Lebanese bistro concept including multiple formats: Bistrot, Shawarma & Grill, Green (vegetarian), and Pâtisserie
• Auberge Nicolas Flamel
• Faurn

Products and services

• Restaurant Alan Geaam Michelin-starred gastronomic restaurant offering French haute cuisine with Lebanese influences, featuring seasonal tasting menus (Menu Saveur 95€, Menu Découverte 148€, Menu Signature 180€), wine pairings from 70€, and a business lunch menu at 58€ per person. Located at 19 rue Lauriston, 75016 Paris, the restaurant serves affluent diners, business lunches, and special occasion celebrations.
• Auberge Nicolas Flamel Gastronomic restaurant located in Paris's oldest surviving house (built 1407) at 51 rue de Montmorency, 75003 Paris. Serves French cuisine with Lebanese touches in a historic setting, with the kitchen led by chef Émile De France.
• Qasti Bistrot Lebanese sharing-cuisine bistrot with two Paris locations (23 rue Oberkampf, 75011 and 205 rue Saint-Martin, 75003), offering vegetarian, seafood, and meat mezze, a Lebanese wine selection, and Sunday brunch in an artsy-chic and relaxed atmosphere.
• Qasti Shawarma & Grill Street-food Lebanese restaurant at 214 rue Saint-Martin, 75003 Paris, offering shawarmas (available for takeaway via Uber Eats), mezze, and traditional Lebanese grilled meat dishes in a convivial setting.
• Faurn, Pizzeria Libanaise Lebanese pizzeria at 212 rue Saint-Martin, 75003 Paris, specializing in man'ouché (zaatar flatbread) with toppings like halloumi and labneh. Open all day from breakfast through dinner, offering babka, cakes, and cookies; takeaway via Uber Eats.
• Qasti Green 100% vegetarian Lebanese bistro at 41 rue des Jeuneurs, 75002 Paris, offering plant-based versions of Lebanese classics including celery shawarma, lentil daoud bacha meatballs, freekeh with vegetables, and beetroot kibbeh alongside traditional hummus and falafel.
• Qasti Pâtisserie Lebanese pastry shop at 23 rue Oberkampf, 75011 Paris, operating as a hybrid tea room and fine food shop offering traditional Lebanese desserts made in-house including kneffeh (semolina cake with orange blossom and cheese), baklava variations, maamoul cookies (filled with date, walnut, or pistachio), and achta-based desserts with Lebanese coffee and fresh juices.
• Qasti Lausanne Lebanese restaurant in Lausanne, Switzerland (formerly O'Beirut, rebranded as Qasti in August 2024). Offers mezze, falafels, hummus, and eggplant caviar in a warm, welcoming atmosphere with the menu signed by Chef Alan Geaam since 2022.
• Traiteur & Événementiel (Catering and Events) Catering and event services offering Lebanese or starred cuisine for weddings, birthdays, seminars, and festive events. Services include buffet, cocktail receptions, seated meals, street-food animations, restaurant privatization for special occasions, and professional event stands with cooking demonstrations. Available both in the group's restaurants and at external venues.
• Restaurant Consulting Restaurant consulting services where Chef Alan Geaam provides end-to-end project support including menu creation, technical recipe sheets, decoration and tableware advice, staff training, and ongoing operational support. Qualified partners are recommended for concept development. Targeted at entrepreneurs opening new restaurant concepts.

Quantifiable outcome

• First Michelin star obtained in 2018, less than a year after opening Restaurant Alan Geaam
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Sébastien RenaudeauOthersPartner providing exceptional food products that reflect the chef's values and guarantee quality in the gastronomic offerings.
• FairmontminorGTM or Marketing PartnerLuxury hotel partner for event collaborations. Fairmont logo displayed on 'Ils nous font confiance' (They trust us) section.
• K2 AltitudesminorGTM or Marketing PartnerPartner restaurant for hospitality collaborations and event services. Logo displayed on partnership section.
• O'Beirut (Lausanne)coreStrategic or Co-development PartnerAlan Geaam signed the menu for this Lebanese restaurant since 2022. Rebranded as Qasti Lausanne in August 2024, continuing the same ambitions and quality standards.
• Qualified Consulting PartnerscoreImplementation/ SI/ Consulting PartnerTrusted partners for restaurant concept creation, brought in through consulting services to provide comprehensive support for new restaurant openings.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Em Sherif: High-end Lebanese restaurant group originating in Beirut with Paris presence; peer in premium Lebanese cuisine, sister concepts, and multi-outlet operation sharing the Lebanese fine-dining positioning against Restaurant Alan Geaam.
• Liza Paris: Lebanese fine dining restaurant in Paris, founded by Liza Asaad — directly comparable in cuisine category (modern Lebanese), Parisian location, and full-service fine-dining positioning relative to Restaurant Alan Geaam.
• Big Mamma Group: European restaurant group operating a portfolio of Italian trattorias/pizzerias across Paris, London, Madrid and other cities; directly comparable as a multi-concept, multi-city casual dining group with strong brand identity.
• Miznon: Mediterranean/Middle Eastern street-food concept founded by chef Eyal Shani with locations in Paris and globally; directly comparable to Qasti Shawarma & Grill and Faurn on casual Mediterranean format and pita/man'ouché-style street food positioning.
• Moma Group: Paris-based multi-concept restaurant operator (Café Marly, Monsieur Bleu, etc.); directly comparable in that it runs several distinct formats/locations in Paris under a unified group, mirroring Groupe Alan Geaam's multi-restaurant holding structure.

Emerging players

• Café Kitsuné: Multi-concept hospitality/lifestyle brand running cafés, restaurants, and retail outlets globally; comparable as a lifestyle-branded F&B operator building distinct sub-concepts (café, restaurant, retail) under one identity — analogous to Alan Geaam's Qasti sub-brand portfolio strategy.

Broad incumbents

• Alain Ducasse Enterprise: Major French Michelin-starred fine-dining empire with multiple starred venues, training, and consulting verticals; comparable as a broader incumbent in French fine dining and culinary consulting — overlapping with Restaurant Alan Geaam on Michelin status and consulting offering.
• Groupe Bertrand: Large French multi-brand hospitality group (Angelina, Brasserie Lipp, etc.); comparable as a broader incumbent running a diversified portfolio of premium Parisian restaurants and brasseries, larger scale than Groupe Alan Geaam but with similar portfolio diversification logic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alan-geaam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Alan Geaam