Alder & Tweed Furniture

What Alder & Tweed Furniture does

Alder & Tweed Furniture is a privately held, made-to-order residential furniture brand based at 210 West Crossroad Square in Salt Lake City, Utah (domiciled in Utah, USA), serving two primary customer segments: end consumers furnishing living rooms, bedrooms, and dining rooms, and trade professionals including interior designers, decorators, and furniture retailers. The product portfolio spans 10+ named collections such as Aria, Belmont, Creighton, Denver, Ellison, Linden, Marshall, Sofia, Warner, Graham, and the Salted Oak line, covering sofas, sectionals, beds, dressers, nightstands, dining tables, dining chairs, coffee tables, consoles, benches, and accent pieces, with a Made-to-Order program that allows customization of sizes, finishes, and configurations.

The company operates a multi-channel distribution model: a B2B dealer/trade portal at dealers.alderandtweedfurniture.com with dedicated regional sales representatives, a direct-to-consumer e-commerce site at alderandtweedfurniture.com, and physical showrooms in Salt Lake City, Las Vegas, and High Point (the U.S. furniture industry's primary trade market). The only meaningful proprietary technology is the use of Matterport 3D for immersive virtual showroom tours at the Las Vegas and High Point locations, which enables remote product exploration for trade partners who cannot attend in-person markets. Pricing is not publicly disclosed; visitors must log in to view prices, indicating a B2B/trade wholesale pricing structure supplemented by a 5% tariff surcharge added to all purchase orders effective November 1, 2025 in response to Section 232 furniture tariffs.

The company is independently operated with no disclosed institutional investment, no parent company, and a small team of approximately 9 employees. Co-founder Ryan Humphrey authored the company's tariff communication to customers. Internationally, the company primarily serves North America and is exposed to import cost pressure through Section 232 tariffs of 25% on most major sourcing countries, ~80% on China, and 50% on India. There is no public listing, no disclosed funding rounds, no awards, patents, or formal partnerships in the source data.

Name

Alder & Tweed Furniture

Legal name

Alder & Tweed Furniture

Website

https://alderandtweedfurniture.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alder & Tweed Furniture is a privately held, made-to-order residential furniture brand serving consumers and trade professionals through e-commerce, a B2B dealer portal, and showrooms in Salt Lake City, Las Vegas, and High Point.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Residential furniture retail
• Made-to-order furniture
• Upholstered furniture collections
• Trade furniture wholesale
• Sofas sectionals bedroom dining

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: B2B and B2C sales of made-to-order residential furniture including sofas, sectionals, beds, dressers, nightstands, dining tables, chairs, coffee tables, consoles, benches, and accent pieces. Products sold through trade/dealer accounts and direct consumer website.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Alder & Tweed Furniture is a made-to-order residential furniture company that designs, produces, and sells customizable sofas, sectionals, beds, dressers, nightstands, dining tables, dining chairs, occasional seating, accent tables, coffee tables, consoles, benches, and ottomans. The company serves both end consumers through its e-commerce website and physical showrooms (Salt Lake City, Las Vegas, High Point) and trade professionals (interior designers, decorators, and retailers) through a wholesale dealer portal and regional sales representative network. A Made To Order program allows customization of sizes, finishes, and configurations on select pieces.

Product overview

Alder & Tweed Furniture is a made-to-order furniture retailer offering a diverse portfolio of residential furniture across Living Room, Bedroom, and Dining Room categories. The company operates through multiple named product collections (Aria, Belmont, Creighton, Denver, Ellison, Linden, Marshall, Sofia, Warner, Graham) and the Salted Oak line, featuring sofas, sectionals, occasional chairs, tables, beds, dressers, and nightstands. The business emphasizes custom ordering capabilities, trade programs for designers, and maintains showrooms in Salt Lake City, Las Vegas, and High Point with virtual tour access. The product range includes solid wood, engineered wood with veneer, marble, and metal accent pieces with various fabric and leather options.

Differentiator

Problem solved

Functional benefit

Brands

• Salted Oak: Product line featuring accent tables, beds, benches, coffee tables, dining chairs, dining tables, dressers, nightstands, occasional chairs, ottomans, sectionals, sideboards, and sofas.
• Mood Collection

Products and services

• Salted Oak Collection A furniture collection distinguished by a Salted Oak finish, including accent and end tables, beds, benches, coffee tables, console tables, dining chairs, dining tables, dressers, nightstands, occasional chairs, ottomans, sectionals, sideboards, and sofas.
• Aria Collection Living room furniture line featuring sofas, swivel chairs, and accent tables including the Chloe Occasional Swivel Glider Chair, Winslow Coffee Table, and Aria Sofa.
• Belmont Collection Bedroom and living furniture line including beds, dressers, and nightstands.
• Linden Collection Sectional sofas and accent tables including the Henry End Table, Beverley Nesting Tables, Harvey End Table, and Felix Leather Ottoman.
• Marshall Collection Bedroom furniture including beds, dressers, nightstands, and benches.
• Denver Collection Occasional chairs and sofas designed for contemporary living spaces.
• Ellison Collection Living room furniture line including sofas, swivel chairs, coffee tables, and end tables.
• Made To Order Program Custom furniture ordering program allowing customers to specify sizes, finishes, and configurations for select pieces.
• Virtual Showroom Tours Interactive 3D virtual tours of showrooms using Matterport technology, available for Las Vegas and High Point locations, enabling remote exploration of furniture collections.
• Trade Account Program Dedicated registration program for trade professionals including interior designers, decorators, and furniture retailers, providing trade/wholesale pricing access and dedicated sales representative support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joybird: Mid-market made-to-order furniture brand (now part of La-Z-Boy) with online configurators and a trade program. Comparable customization and multi-category product approach.
• Article: DTC modern residential furniture retailer with direct shipping and a multi-category assortment (sofas, beds, dining, accessories). Comparable online-first furniture retail model with multi-room focus.
• Ethan Allen: Custom residential furniture retailer with a network of company-owned design centers and an in-house manufacturing capability. Comparable custom-order model and multi-room showroom strategy, though at a much larger scale.
• Bernhardt Furniture: Premium residential furniture maker with a multi-room portfolio (living, dining, bedroom), designer-focused collections, and a multi-channel trade and contract distribution model. Comparable in assortment breadth and trade emphasis.
• Universal Furniture: Made-to-order residential furniture company with a heavily trade/dealer-focused GTM, multiple named collections, and High Point market presence. Closely mirrors Alder & Tweed's trade-account and showroom-driven model.
• Bassett Furniture: Custom and Benchmade residential furniture with a network of company-owned and independent design centers. Comparable made-to-order positioning and designer-driven sales motion.
• Maiden Home: DTC made-to-order residential furniture brand offering sofas, sectionals, beds, and dining with custom fabric and configuration choices. Comparable made-to-order, high-craft, narrative-driven DTC model.
• Hooker Furniture: Established residential furniture manufacturer with a strong North American dealer network and multi-room product portfolio (living, bedroom, dining). Directly comparable trade-channel-first distribution model and product breadth.

Broad incumbents

• Room & Board: Multi-channel residential furniture retailer (showrooms, e-commerce, B2B/contract) offering modern made-in-America furniture across living, bedroom, and dining. Comparable made-to-order ethos and trade/contract motion.
• Restoration Hardware (RH): Premium home furnishings retailer with a large multi-room assortment, immersive galleries, and a strong trade/Interior Design program. Comparable product range and trade-channel focus, but at a much larger scale and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alder-&-tweed-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alder & Tweed Furniture