ALDO'S PIZZA

What ALDO'S PIZZA does

Aldo's Pizza is a family-owned pizzeria founded in 1958 by Aldo Scaliucci in San Mateo, California, operating a single dine-in restaurant at 600 S. Norfolk St. with takeout and delivery service to San Mateo, Foster City, and Burlingame. The business is built around four proprietary crust recipes brought from Italy (Original Thin Crust, Thick Chicago Style, California Style, and Whole Wheat) plus an extensive menu of specialty pizzas (Star of India, Ultimate BBQ Chicken, Greek Favorite, Mexican Pizza, Ana's Choice), pasta, sandwiches, burgers, salads, and calzones. Current ownership transitioned to Manuel and Ana in 1986, who expanded the menu and launched delivery and corporate catering services.

Revenue is generated through three channels: dine-in service at the single retail location, takeout and delivery with minimum order thresholds ($25 San Mateo, $35 Foster City/Burlingame), and corporate catering accounts with standing orders for local businesses. The company employs 38 people and operates with no digital infrastructure beyond a basic website — no mobile app, no online ordering platform, no third-party delivery integrations. Pricing is unit-based with build-your-own pizzas ranging from $8 (petite) to $30.50 (giant), family specials at $45-$50, and lunch specials at $11.55-$13.00. Marketing relies on word-of-mouth, Yelp reviews, local press coverage, and printable online coupons, with no formal digital marketing infrastructure.

Name

ALDO'S PIZZA

Legal name

Aldo's Pizza

Website

https://aldospizza.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Aldo's Pizza is a family-owned pizzeria founded in 1958 in San Mateo, California, operating a single location serving dine-in, takeout, and delivery to San Mateo, Foster City, and Burlingame with proprietary Italian crust recipes, a menu of specialty pizzas, pasta, sandwiches, and corporate catering accounts.

Ownership category

akta.pro rank

Product category

Restaurant / Pizzeria

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Corporate & Office Catering (THAFAIAA)

Keywords

• Traditional pizzeria
• Italian thin crust pizza
• Pizza delivery service
• Corporate catering pizza
• Specialty pizzas

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Sales: Restaurant dining with full menu including pizzas, pasta, burgers, sandwiches, salads, and beverages.
2. Delivery and Takeout: Delivery service to San Mateo ($25 minimum), Foster City and Burlingame ($35 minimum). Takeout orders available.
3. Corporate Catering Accounts: Standing corporate accounts for businesses with recurring orders for meetings, dinners, and events. Handles multiple crust preferences in single orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aldo's Pizza operates a traditional Italian pizzeria serving dine-in, takeout, and delivery customers from a single location at 600 S. Norfolk St. in San Mateo, California. Its core menu is built around four in-house crust types—Original Thin Crust (the signature recipe brought from Italy in 1958), Thick Chicago Style, California Style, and Whole Wheat—paired with build-your-own and specialty pizzas, plus pasta, sandwiches, burgers, calzones, salads, and beverages. The business also serves corporate accounts with recurring catering orders and delivers within San Mateo, Foster City, and Burlingame.

Product overview

Aldo's Pizza is a traditional pizzeria restaurant offering a diverse menu centered around their signature thin crust pizza, with four distinct crust types (Original Thin, Whole Wheat, Thick Chicago-style, and California Style). The restaurant provides an extensive menu of specialty pizzas including the popular Star of India, Ultimate BBQ Chicken, Greek Favorite, and Mexican Pizza. Beyond pizza, the offerings include pasta dishes, sandwiches, burgers, salads, calzones, and beverages. The business operates with corporate account services for business customers and delivery services to surrounding cities. Founded in 1958, Aldo's is San Mateo's oldest operating pizzeria.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Thin Crust Pizza The signature thin, crispy crust pizza made from Aldo's original Italian recipe brought to San Mateo in 1958; serves as the hallmark of the restaurant.
• Whole Wheat Pizza Healthy whole-wheat version of the original thin crust, made with less sugar and salt, offering complex carbohydrates for health-conscious diners.
• Thick Crust Pizza (Chicago Style) Chicago-style deep-dish crust smothered with homemade spicy sauce, suited to hearty appetites and heaping loads of toppings.
• California Style Pizza A lighter bready crust, not too thick and not too thin, representing a unique west-coast creation in Aldo's crust lineup.
• Star of India Pizza Topped with green peppers, onions, olives, and spicy jalapeno peppers; created in response to popular demand from the local Indian customer community.
• Ultimate BBQ Chicken Pizza BBQ and garlic sauces, red onions, mushrooms, olives, fresh roasted chicken, light jalapenos and tomatoes; recommended on thick crust.
• Greek Favorite Pizza Topped with artichoke hearts, red onions, olives, feta, oregano, pepperoni and pepperoncini.
• Mexican Pizza Salsa, diced tomatoes, olives, onions, green peppers, jalapenos, refried beans and chorizo on Aldo's pizza crust.
• Classic Italian Pizza Prosciutto di Parma, Italian sausage, tomatoes, onions, garlic and Romano.
• Ana's Choice Pizza Spinach, clams, garlic and shrimp over pesto sauce.
• Chicken Broccoli Pizza Marinated roasted chicken, fresh broccoli, garlic, Parmesan and Romano, served with lemon wedges.
• Combination Pizza Pepperoni, salami, sausage, beef, olives, linguica, mushrooms, green peppers and onions.
• Manny's Favorite Pizza All-meat pizza with pepperoni, salami, sausage, beef and linguica.
• Super Veggie Pizza Spinach, artichoke hearts, olives, tomatoes and garlic.
• Baker's Prize Pizza Sausage, mushrooms, olives and green peppers.
• Vegetarian Pizza Classic veggie pizza with mushrooms, olives, green peppers and onion.
• 3 Cheese Bianca Pizza No-sauce pizza with olive oil, garlic, oregano, and pepper topped with Grand Mozzarella, Parmesan and Romano.
• Aldo's Special Pizza Pepperoni, salami, olives and mushrooms.
• Pasta Dishes Italian pasta dishes including spaghetti, spaghetti with meatballs, ravioli, lasagna, fettuccine Alfredo and linguini Monterey, served with homemade sauces.
• Sandwiches French roll sandwiches including deli meats, veggie, combo, pizza, steak, meatball and chicken options, baked in the brick oven.
• Burgers Charbroiled classic burgers including hamburger, cheeseburger, deluxe varieties and double deluxe.
• Calzones Mozzarella, olives, onions, ham and tomatoes folded into crispy calzone dough and topped with Provolone and Cheddar.
• Salads Tossed green salad and chef's salad with a variety of dressings.
• Corporate Account Catering Standing-account catering program for local businesses, accommodating multiple crust preferences within a single order for meetings, dinners and events.
• Pizza Delivery Service Delivery of the full menu to San Mateo ($25 minimum), Foster City and Burlingame ($35 minimum); delivery charge may apply.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Samaritan House Food BankminorOthersCommunity food drive partnership. Aldo's collects canned goods for the needy, offering $2 off a large pizza in exchange for donations.
• Local Recreational Sports TeamsminorOthersSponsors local softball, soccer, and volleyball teams in the community.
• Local SchoolsminorOthersPartners with local schools for educational field trips. Manny shows children how pizza is made, kitchen operations tours, and hands-on pizza making experiences.

Scale indicators4 records

Recent moves10 records

Emerging players

• Blaze Pizza: Fast-casual assembly-line pizza concept with build-your-own model; competes for lunch and quick-service occasions adjacent to Aldo's dine-in model, particularly with younger consumers.

Broad incumbents

• Domino's Pizza: Global QSR pizza leader dominating delivery; competes with Aldo's for delivery and takeout share in San Mateo, Foster City, and Burlingame with superior digital ordering infrastructure.
• California Pizza Kitchen: National casual-dining chain with broad menu including signature and specialty pizzas; competes for the same dine-in family and casual lunch occasions as Aldo's, but at significantly larger scale and broader cuisine mix.

Direct peers

• Pizza Antica: Bay Area casual sit-down pizzeria with wood-fired traditional crusts, pasta, and full menu — directly comparable to Aldo's dine-in family pizzeria model on the Peninsula / South Bay.
• Pizza My Heart: Bay Area-focused pizza chain with dine-in, takeout, and delivery; similar mid-tier price point and casual neighborhood positioning to Aldo's, and operates in overlapping San Mateo / Peninsula geography.
• Round Table Pizza: Long-standing West Coast pizza chain known for traditional family-style dining rooms and delivery; competes directly with Aldo's for family and group dining occasions in the Bay Area.
• Tony's Pizza Napoletana: San Francisco authentic Italian pizzeria emphasizing traditional crust styles and imported techniques; comparable to Aldo's in recipe-driven differentiation and Italian heritage positioning, though at a higher price tier.
• Mountain Mike's Pizza: California-based traditional pizza chain with dine-in, takeout, and delivery; comparable to Aldo's in operating a family/casual pizzeria model with broad menu and multiple locations across the West Coast, though at materially larger scale.
• Patxi's Pizza: Bay Area pizzeria known for deep-dish Chicago-style and traditional crust pizzas with dine-in and delivery; directly competes for the same crust-loving, dine-in family customer as Aldo's, including Chicago-style offerings.
• Extreme Pizza: Bay Area / Northern California pizza chain offering specialty pizzas, dine-in, takeout, and delivery; comparable casual neighborhood positioning and specialty-pizza menu structure to Aldo's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aldo's-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALDO'S PIZZA