Alea Care

What Alea Care does

Alea Care is a privately held Dutch home care (thuiszorg) organization founded in 2015 and headquartered in Den Haag with regional offices in Amsterdam and Rotterdam. It delivers four core services: Wijkverpleging (district nursing) for medical care at home; Huishoudelijke hulp (household help); Ambulante Begeleiding (ambulatory guidance for clients struggling with complex daily activities); and Dagbesteding (day care activities). A distinct specialty line, Roze Thuiszorg, provides LGBTQIA+ inclusive home care delivered by staff trained in sexual and gender diversity. Services are reimbursed primarily through Dutch statutory frameworks — Zvw (basic health insurance) for district nursing, and Wmo, Wlz, and Jeugdwet for social support, long-term care, and youth care respectively — and Alea Care operates Zorg in Natura (ZIN) billing directly with health insurers as well as Personal Budget (PGB) arrangements. Private supplementary services (meal delivery, garden maintenance, window cleaning, small repairs) are offered at client expense.

The operating model is a sales-led, question-oriented care intake conducted in clients' homes, followed by indication assessment and personalized care plan development. Coverage spans roughly 30 municipalities across the Randstad and Roermond/Midden Limburg, with localized district-nurse-led teams. The organization maintains ISO 9001 certification audited by Lloyd's Register, was the only operator among 50 to pass Consumentenbond's first inspection round in 2019, and holds a 9.5/10 client rating on Zorgkaartnederland. No proprietary technology platform, app, or AI capabilities are disclosed; the technology stack amounts to a WordPress website, contact forms, and an online complaint portal. No parent company, external investors, funding rounds, or M&A activity are identified in the input.

Name

Alea Care

Legal name

Alea Care

Website

https://aleacare.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alea Care is a Dutch home care (thuiszorg) organization delivering district nursing, household help, ambulatory guidance, and day care across the Randstad and Roermond regions, including specialized LGBTQIA+ (Roze Thuiszorg) services, reimbursed primarily through Dutch statutory health and social care frameworks.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Home healthcare services
• District nursing care
• Household support services
• Ambulatory care guidance
• Day care activities

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Government-funded healthcare (Zvw - Health Insurance Act): Wijkverpleging (district nursing) is reimbursed by health insurers through the basic insurance. No own risk (eigen risico) or personal contribution is charged to clients.
2. Government-funded care (Wlz, Wmo, Jeugdwet): Long-term care (Wlz), Social Support Act (Wmo), and Youth Act cover most costs for eligible clients. Clients pay an income-dependent personal contribution (CAK).
3. Private/additional services: Additional services beyond the municipal indication, such as extra household support, meals, gardening, window cleaning, and small repairs, are offered privately at the client's expense.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alea Care is a Dutch home care organization that delivers district nursing (wijkverpleging), household help, ambulatory guidance, and day activities to elderly, disabled, and LGBTQI+ clients in their own homes. Services are primarily reimbursed through Dutch public health and social care schemes (Wmo, Wlz, Zvw, Jeugdwet) and supplemented with private add-on services. Care is coordinated by district nurses and small regional teams operating from offices in Amsterdam, Rotterdam, Den Haag, and Rijswijk.

Product overview

Alea Care is a home healthcare organization offering a portfolio of care and support services. The core offerings include Wijkverpleging (District Nursing) for medical care at home, Huishoudelijke hulp (Household Help), Ambulante Begeleiding (Ambulatory Guidance), and Dagbesteding (Day Care). The company also provides specialized Roze Thuiszorg (LGBTQIA+ Specialized Home Care) and private supplementary services such as meal delivery and garden maintenance. Services are delivered across multiple regions in the Netherlands including Amsterdam, Rotterdam, The Hague, Utrecht, and Haarlem, with care coordination through teams led by district nurses.

Differentiator

Problem solved

Functional benefit

Brands

• Roze Thuiszorg: Specialized home care services for LGBTQIA+ persons of all ages, offered as part of Alea Care's commitment to diversity and inclusive care.

Products and services

• Wijkverpleging (District Nursing) Medical and personal nursing care delivered at home, including wound care, medication administration, assistance with washing and dressing, support stockings, medical care, rehabilitation, and meal preparation support. Reimbursed via basic health insurance (Zvw) with no own risk or personal contribution, intended for elderly and disabled individuals requiring medical care at home.
• Huishoudelijke hulp (Household Help) Household support services for elderly and people with physical or psychological limitations, including light to heavier cleaning tasks organized around weekly recurring schedules to provide relief and structure. Funded primarily via Wmo indications or private payment.
• Ambulante Begeleiding (Ambulatory Guidance) Expert guidance for individuals who struggle with complex daily activities and routines, including support with administration, finances, shopping, household appliances, parenting, daily planning, and facilitating social contact. Funded typically via Wmo or Jeugdwet indications.
• Dagbesteding (Day Care) Structured daytime activities for clients seeking enjoyable days and social contact, including walking, board games, movies, creative activities, singing and music, gymnastics, cooking, and outdoor excursions. Funded typically via Wmo or Wlz indications.
• Roze Thuiszorg (LGBTQIA+ Specialized Home Care) Specialized home care for LGBTQIA+ individuals of all ages, delivered by open-minded staff who are regularly trained on sexual and gender diversity and work in a person-centered approach. Designed for clients who may face discrimination elsewhere and want to be themselves safely.
• Aanvullende Diensten (Supplementary Services) Additional private services beyond the municipal indication, including meal delivery, grocery shopping, garden maintenance, window cleaning, small household repairs, and childcare, available at client expense as paid extras.

Quantifiable outcome

• Client satisfaction rating of 9.5 out of 10 on Zorgkaartnederland
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Werkgeversservicepunt (Municipality Employer Service Point)minorStrategic or Co-development PartnerAlea Care collaborates with the municipality on Social Return programs to contribute to increasing labor participation, development, and diversity. Alea Care employs job seekers as part of this initiative, receiving recognition and compliments from the Werkgeversservicepunt for their Social Return implementation.
• Gemeente (Municipalities)coreStrategic or Co-development PartnerAlea Care works with municipalities for care funding under Wmo (Social Support Act) and Jeugdwet (Youth Act). Municipalities provide indications and fund care for eligible residents.
• QuasirminorImplementation/ SI/ Consulting PartnerExternal independent complaints handler and mediator. Quasir provides an independent complaints functionary who listens, informs, advises, and assists clients with complaints. Also provides confidential client advisors.
• Stichting ZorggeschilminorImplementation/ SI/ Consulting PartnerDisputes committee for healthcare. Alea Care is affiliated with this disputes authority for binding arbitration on complaints that cannot be resolved through the complaints handler.
• Lloyd's Register (LRQA)minorImplementation/ SI/ Consulting PartnerExternal auditing bureau and assessment team that conducts audits for Alea Care's ISO 9001 quality certification.
• Health insurers (zorgverzekeraars)coreChannel Partner/ Reseller/ DistributorAlea Care has contracts with health insurers for wijkverpleging (district nursing) reimbursement. Services are delivered as Zorg in Natura (ZIN) where Alea Care handles all billing directly with the insurer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evean: Amsterdam-based home care and elderly services provider offering wijkverpleging, household help, and ambulatory guidance. Competes with Alea Care in the Amsterdam and surrounding Randstad regions in the same service categories.
• Allerzorg: Dutch home care provider offering wijkverpleging, personal care, and household help with a regional franchise-like model. Overlaps with Alea Care in service lines, payer mix, and regional Dutch market focus.
• TSN Thuiszorg: National Dutch home care organization delivering district nursing, household help, and individual care. Direct competitor in the same Zvw/Wmo-funded care categories as Alea Care, with broader geographic reach.
• Buurtzorg: The largest Dutch home care organization, providing district nursing (wijkverpleging), household help, and personal care. Directly comparable to Alea Care in core service mix, target population, and ZIN/Zvw reimbursement model, but at vastly greater scale.

Broad incumbents

• Cordaan: Large Amsterdam-based healthcare organization providing home care, elderly care, and disability services. Overlaps with Alea Care's wijkverpleging and ambulatory guidance offerings, but operates at much greater scale and across broader care settings.
• Humanitas DMH: Major Dutch care provider offering home care, ambulatory guidance, and support services. Overlaps with Alea Care's huishoudelijke hulp and ambulante begeleiding lines, though Humanitas operates across broader geographies and care settings.
• Lelie Zorggroep: Dutch healthcare organization providing home care (thuiszorg), nursing, and care for the elderly. Comparable to Alea Care in wijkverpleging and personal care, with a broader regional footprint and additional intramural services.

Others

• Quasir: Independent complaints handler and mediator for Dutch healthcare providers, including Alea Care itself. Adjacent ecosystem participant rather than a competitor, but illustrative of the regulatory and quality infrastructure that bounds the home care sector.

Regional players

• Zorgbalans: Regional home care and elderly care provider operating primarily in the Kennemerland / Haarlem region of North Holland. Direct overlap with Alea Care's Haarlem and surrounding service area, with similar Zvw and Wmo reimbursement streams.
• Thebe Thuiszorg: Regional home care provider operating in the Brabant region of the Netherlands. Comparable in service mix (wijkverpleging, household help) but geographically distinct from Alea Care's Randstad focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alea-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alea Care