Alex Shoes

Name

Alex Shoes

Legal name

Alec's Shoes

Website

https://alecs-shoes.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Outdoor, Hiking & Trail Footwear Retail (CRAAADAE)

Keywords

• Footwear retail
• Family shoe store
• Athletic footwear
• Work boots
• Children's shoes

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Shoe Sales: Traditional retail revenue from selling physical footwear products directly to consumers at the single store location. One-time transaction model with customers paying at point of sale. Additional revenue from gift certificates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alec's Shoes is a traditional brick-and-mortar footwear retailer operating one physical store in Nashua, NH, selling over 100 brand-name shoes across athletic, casual, comfort, work, outdoor, dress, and kids categories. Sales are supported by knowledgeable in-store staff who perform foot fitting, sizing, gait analysis, and recommendations for foot conditions, and the store additionally offers an organized clearance section and gift certificates purchased in-store.

Product overview

Alec's Shoes is a traditional brick-and-mortar retail store operating as a single physical location in Nashua, NH since 1938. The core offering is a wide selection of footwear spanning athletic/running, dress/casual, work/safety, outdoor/boots, and kids categories, carrying over 100 brands including Nike, New Balance, Hoka, Brooks, Birkenstock, Dansko, Clarks, Timberland, Merrell, and others. The store operates alongside a clearance section for discounted items, offers gift certificates, and provides in-store foot fitting and sizing services. This is not a technology platform but a traditional retail establishment with no software products, APIs, or digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Alec's Shoes Retail Store Single-location brick-and-mortar shoe store in Nashua, NH carrying over 100 brand-name footwear lines across athletic, casual, comfort, work, outdoor, dress, and kids categories, with in-store fitting and purchase by individual consumers and families.
• Clearance Section

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Allbirds: DTC footwear brand that combines direct online sales with a growing physical retail footprint. Comparable in the casual/comfort lifestyle category that Alec's serves through Birkenstock, Vionic, Clarks, and similar brands.

Broad incumbents

• Amazon: Dominant e-commerce platform with deep athletic and casual footwear selection. Represents the largest structural competitive force against an in-store-only independent shoe retailer like Alec's.
• Nordstrom: National department store with a sizable footwear department across athletic, casual, dress, and kids categories. Competes with Alec's for family footwear share and brand assortment.
• Foot Locker: National athletic footwear and apparel specialty chain. Competes with Alec's specifically in the athletic/running segment where Alec's carries Nike, Hoka, Brooks, New Balance, ASICS, and similar brands.
• Zappos: Leading online multi-brand footwear and apparel retailer. Represents the digital competitive threat most relevant to Alec's given the absence of any e-commerce channel at the anchor company.
• DSW (Designer Shoe Warehouse): Large multi-brand footwear off-price retailer with both physical stores and a strong e-commerce channel. Comparable to Alec's in multi-brand breadth but competes primarily on price and assortment scale rather than fitting expertise.
• Famous Footwear: National chain retailer of family and athletic footwear at value price points. Comparable as a direct competitor in the same multi-brand family shoe segment, but at much larger scale, lower price positioning, and limited service depth versus Alec's.

Direct peers

• Hanig's Footwear: Family-owned independent shoe store in the Chicago area carrying multiple premium brands across categories. Closely comparable to Alec's as a multi-brand, family-operated, service-oriented independent shoe retailer relying on knowledgeable fitting staff and community legacy.
• Fleet Feet: Multi-brand specialty running and athletic footwear retailer with a nationwide footprint of local stores. Comparable to Alec's in its multi-brand athletic focus and in-person fitting expertise, though it operates a franchise model rather than a single family-owned store.
• Rogan's Shoes: Family-owned independent footwear retailer based in Wisconsin, carrying multiple brands across athletic, work, casual, and outdoor categories. Highly comparable model to Alec's: family-operated, multi-brand independent store with deep community ties and expert fitting service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alex-shoes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex Shoes