Escola Alef Peretz

Name

Escola Alef Peretz

Legal name

Alef Peretz

Website

https://alefperetz.org.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACADAK

International Curriculum Early Learning Academies (e.g., IB Early Years)

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

SECONDARYEDANACAB

Academic Language Support (ESL/EFL for School & University)

Education/Tutoring & Test Preparation/Language Tutoring & Exam Prep

Keywords

• Private K-12 education
• Jewish education
• Bilingual education
• Early childhood education
• Socioemotional development

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and School Fees: Revenue from tuition payments for students enrolled in Early Childhood Education through High School across three campus units. The school operates as a private educational institution.
2. Fiscal Incentive Donations (Incentivo Fiscal): Tax-deductible donations through CONDECA-approved social projects. Individuals can deduct up to 6% of income tax owed; companies under Lucro Real taxation can deduct up to 1% of owed income tax. Target funding goal of R$ 1,555,403 for Paraisópolis preparatory course.
3. Sponsorship and Donation Tiers: Tree of Life program with donation tiers (R$1,800 small leaf, R$3,600 large leaf) for commemorative recognition. Sponsorship quotas ranging from R$20,000 to R$500,000 for supporting school expansion and new unit openings.
4. Bolsas de Estudo (Scholarship Fund): 25% of enrollments supported by scholarship fund. Over 800 students currently supported with scholarships. Fund maintains over 3,000 donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Escola Alef Peretz is a private Jewish K-12 institution in São Paulo operating three campus units (Hebraica, Higienópolis, and Paraisópolis) that delivers Early Childhood Education through High School with a bilingual curriculum (20-40% in English), socioemotional development focus, and international certification programs such as TOEFL. The school serves 1,000+ students with 70% of teachers holding Master's or Doctoral degrees, and operates a philanthropic arm (Alef Paraisópolis) providing full scholarships to students from the Paraisópolis community.

Product overview

Escola Alef Peretz is a Jewish school offering comprehensive K-12 education across three physical campuses in São Paulo: Unidade Hebraica (Hebraica Club), Unidade Higienópolis (Alefinho early childhood), and Unidade Paraisópolis (social unit). The institution serves approximately 1,000+ students with a pedagogy balancing ethical values formation, socioemotional development, and academic excellence. Key offerings include: early childhood education (Educação Infantil) with bilingual Reggio Emília methodology; three academic cycles spanning Elementary to High School (Ensino Fundamental I/II and Ensino Médio) with 20-50% English-language instruction; social programs including the Cursinho Pré-Vestibular and full scholarship Paraisópolis program; and a digital ecosystem comprising Canvas LMS, Student Portal, and grade/attendance systems. The school also offers extensive extracurricular programs including STEM courses, performing arts, debate clubs, entrepreneurship, and international competitions like Destination Imagination.

Differentiator

Problem solved

Functional benefit

Brands

• Alefinho: Nickname for the Educação Infantil (early childhood education) unit at Higienópolis, dedicated to children from 1 to 6 years old.
• Alef Paraisópolis

Products and services

• Educação Infantil (Early Childhood Education) Early childhood education for children ages 1-6 years (G1-G5) at Unidade Higienópolis (Alefinho), with bilingual pedagogical approach following Reggio Emília methodology, for families seeking quality early childhood education with Jewish values and bilingual exposure.
• Ensino Fundamental I (Ciclo I) Elementary education for grades 1-5 at Unidade Hebraica, featuring 4 classes per grade with 20-25 students each, 50% socioemotional evaluation focus, 30% English-language curriculum for first 3 years, and annual field trips for experiential learning.
• Ensino Fundamental II (Ciclo II) Middle school for grades 6-9 at Unidade Hebraica, featuring 4 classes per grade with 20-25 students each, 50% socioemotional evaluation, 20% English-language curriculum, and participation in British Olympics and Destination Imagination programs.
• Ensino Médio (Ciclo III) High school for grades 10-12 at Unidade Hebraica, featuring 50% socioemotional evaluation, 40% English-language curriculum, TOEFL certification preparation, mandatory personal computer, Síntese monography project in grade 11, and Chanichot pre-military Israel trip.
• Cursinho Pré-Vestibular Paraisópolis Social preparatory course for university entrance exams serving youth from the Paraisópolis community, CONDECA-approved project providing free excellence classes, meals, and experienced teacher support in after-school hours.
• Alef Peretz Paraisópolis - Bolsa Integral (Full Scholarship Program) Full scholarship high school program for approximately 120 students from the Paraisópolis community, featuring the same curriculum, teachers, and classroom structure as Unidade Hebraica, with 40% of alumni entering public universities.
• Programa de Internacionalização (Internationalization Program) Global education preparation including 30% English-language curriculum, international certification (TOEFL), Destination Imagination, UN Simulation, Admissions Prep, and international science fairs, with 70% of high school students reaching B2+ CEFR proficiency.
• Educação Judaica (Jewish Education Curriculum) Jewish education curriculum covering ethical values, Hebrew language, history, tradition, and Jewish holidays, including Tanach biblical narratives, Values and Jewish Traditions (VTJ), Moledet (Zionism studies), and Israel trip before 12th grade.
• Cursos Extracurriculares (Extracurricular Courses) After-school courses including Israeli Dance, Bricks Jr. (Lego STEM), Fazendo Arte, Mini Chefs, Engenharia Mirim (Little Engineering), Musicalize-se, Drone Racer, Hebrew Language, Batuca, Debate Club, Financial Education, Entrepreneurship, and Destination Imagination.

Quantifiable outcome

• 70% of high school students reach B2 high or above in English proficiency by graduation
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Young EngineersminorStrategic or Co-development PartnerPartnership for Bricks Jr. extracurricular course using LEGO kits to teach STEM concepts (Science, Technology, Engineering, Mathematics) in a playful manner for students in 1st through 4th grade. Children work in pairs or trios on assembly projects using instruction manuals.
• Casa das IdeiasminorStrategic or Co-development PartnerPartnership for Engenharia Mirim (Little Engineering) extracurricular course where students explore carpentry, mechanics, and robotics while creating prototypes of fun inventions. Students plan projects and build prototypes such as lamps, games, accessories, and decorations.
• Drone Kids SchoolminorStrategic or Co-development PartnerPartnership for Drone Racer extracurricular course teaching drone technology and piloting. For grades 1-4, students learn drone functionality and responsible use; for grades 5-8, students build their own drones autonomously.
• Google (Canvas LMS Integration)coreTechnology or IntegrationCanvas Learning Management System integrated with Google authentication for student and teacher portal access. Students use institutional email for login to access grades, attendance, and learning materials.
• CONDECA (Conselho Estadual dos Direitos da Criança e do Adolescente)coreOthersGovernment council that approves the Paraisópolis Cursinho as a social project, enabling tax-deductible donations for individuals (up to 6% of income tax) and companies (up to 1% of income tax under Lucro Real).

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Avenues: The World School: Premium international school with a São Paulo campus offering K-12 education in English with global curriculum. Comparable as a São Paulo premium private school with strong international university placement focus and high tuition pricing.
• Escola Beit Yaakov São Paulo: Jewish girls' school with a presence in São Paulo offering values-based education. Comparable as a Jewish values-based private school in São Paulo, though focused on a more specific demographic segment.
• Colégio Bandeirantes: Top-ranked private K-12 school in São Paulo known for academic excellence and university placement. Comparable as a São Paulo premium private school competing for academically ambitious families.
• St. Paul's School: International school in São Paulo offering English-medium K-12 education with British curriculum. Comparable as a São Paulo premium private school emphasizing bilingual education and international certifications.
• Colégio Renascença: Jewish day school in São Paulo serving K-12 students with values-based education. Comparable as a fellow Jewish private school competing for the same São Paulo Jewish family segment with similar cultural identity offerings.
• Colégio Pueri Domus: Bilingual K-12 private school in São Paulo with English-immersion curriculum. Comparable as a São Paulo premium bilingual private school competing for families prioritizing English fluency and international readiness.
• Escola Móbile: Progressive bilingual private school in São Paulo offering K-12 education with emphasis on critical thinking and socioemotional development. Comparable as a São Paulo private school with similar pedagogical emphasis on socioemotional evaluation (50% weighting).
• Colégio Porto Seguro: Premium private K-12 school in São Paulo with bilingual curriculum and strong academic outcomes. Comparable as a São Paulo premium private school competing for upper-middle-class families seeking quality education.
• Colégio Sadalla Youssef: Jewish day school in São Paulo offering K-12 education with Jewish values and bilingual curriculum. Most directly comparable peer given shared faith-based positioning, São Paulo geography, and K-12 structure.

Others

• Colégio São Bento: Catholic Benedictine K-12 private school in São Paulo with strong academic tradition. Comparable as a São Paulo values-based private school with similar institutional ethos, though operating under a different religious tradition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alefperetzoficial
• LinkedInlinkedin.com/school/escola-alef-peretz

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Alef Peretz