What Young Engineers does

Young Engineers, operating as E Square Young Engineers Franchising Ltd. (founded 2008 by Amir Asor, headquartered in Farmington Hills, Michigan), is a private franchisor of STEM education programs for children ages 4–18 delivered through a global network of 500+ independent franchisees operating in 100+ countries. The company builds its curriculum around the proprietary Algobrix tangible coding language — described by the company as the only fully tangible coding system that operates like real code — combined with LEGO-compatible construction platforms (including LEGO® WeDo2 and EV3 systems) and the proprietary Genius® construction system, organized into the Mobile Compact Teaching Unit (MCTU). The core product portfolio is age-tiered: Big Builders and Smartivo for ages 4–6, AlgoBuddy and AlgoPlay for ages 6–10, Bricks Challenge and Galileo Technic for mechanical engineering, RoboToys, RoboBricks and Robotics (LEGO® EV3) for ages 9–15, and AlgoC (launched 2025) for ages 13–18 using Arduino IDE with AI-assisted coding. Complementary offerings include Summer Camps, Birthday Parties, corporate team-building (PRO), Build Up for children on the autism spectrum, and Golden Age workshops for seniors aged 55+.

Revenue is generated through a tiered franchise model: franchisees pay $22,200–$41,700 for one of four package tiers (Basic, Standard, Standard+, PRO) and total startup costs ranging $27,700–$56,950, plus ongoing royalties and curriculum fees for continued support. Franchisees then operate within protected territories delivering recurring class-based programs (each containing 36+ lessons) through schools, kindergartens, community centers, dedicated centers, and the Young Engineers Online virtual platform; franchisees report 70–100% of their earnings come from these ongoing programs, providing the franchisor a recurring royalty stream.

The company is endorsed by Harvard University School of Education and the European Union Commission, won the 2011 YBI Global Entrepreneur of the Year award (CEO Amir Asor), and has curriculum alignment with the New York State Education Department (NYSED). The business is privately held with no disclosed venture capital, private equity, or institutional funding rounds.

Name

Young Engineers

Legal name

E Square Young Engineers Franchising Ltd.

Website

https://youngengineers.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Young Engineers is a private STEM education franchisor founded in 2008, operating a proprietary tangible-coding and LEGO-based curriculum for children ages 4–18 through 500+ franchisees across 100+ countries, generating revenue via tiered franchise fees and recurring royalties.

Ownership category

akta.pro rank

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Franchise Fees and Licensing: Young Engineers generates revenue through franchise fees from business owners. The company offers multiple business launching packages (Basic, Standard, Standard+, PRO) with initial investment ranging from US$22,200 to US$41,700. Additional costs include office equipment, uniforms, computer software, insurance, licenses, legal/accounting, shipping, and 3 months working capital, totaling approximately US$27,700 to US$56,950 for full startup. Franchisees also pay ongoing fees for continued support and curriculum access.
2. Ongoing Program Revenue: Franchisees generate revenue by delivering ongoing STEM programs to students. Programs include Big Builders, AlgoBuddy, AlgoPlay, Bricks Challenge, Galileo Technic, RoboToys, RoboBricks, Robotics, and AlgoC. Each program contains at least 36 lessons. Revenue is earned through class fees with 70-100% of business earnings coming from routine ongoing programs.
3. Complementary Programs: Additional revenue streams from summer camps, birthday parties, team-building activities (PRO), and workshops. These complement the ongoing yearly or semestrial programs and use the same teaching equipment.
4. Young Engineers Online: Online learning platform allowing franchisees to expand their reach. New online offerings help franchisees maximize their protected territories with virtual learning experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Young Engineers franchises a portfolio of STEM (Science, Technology, Engineering, and Math) education programs for children ages 4-18, delivered through a global network of 500+ independent franchisees across 100+ countries. The franchise package includes proprietary curricula, the Algobrix® tangible coding system, specialized teaching equipment (Mobile Compact Teaching Unit), training, marketing assets, and ongoing operational support, with franchisees delivering hands-on classes using LEGO®-compatible building blocks, coding robots, and other materials.

Product overview

Young Engineers is an educational franchise offering a comprehensive STEM (Science, Technology, Engineering, Math) enrichment program portfolio for children ages 4-18. The core offerings include age-appropriate programs: Big Builders and Smartivo for ages 4-6 introducing basic engineering and early coding concepts; AlgoBuddy and AlgoPlay using the proprietary Algobrix® tangible coding system for ages 6-10; Bricks Challenge and Galileo Technic for mechanical engineering (ages 6-12); RoboToys, RoboBricks, and Robotics (LEGO® EV3) for robotics and coding (ages 9-15); and AlgoC for C-programming with Arduino (ages 13-18). The company also offers supplementary programs including Summer Camps, Birthday Parties, PRO team-building for corporations, Build Up for children with autism, and Golden Age workshops for seniors. Young Engineers Online enables virtual participation. Programs utilize the Algobrix® tangible coding platform, LEGO® electronics, and Genius® construction platforms. The business operates through a franchise model with business owners in 100+ countries serving 60,000+ students across 6,000+ classes.

Differentiator

Problem solved

Functional benefit

Brands

• Algobrix: Tangible coding language and coding system designed for ages 4+ that works like real code while being fully tangible
• AlgoBuddy
• Smartivo
• AlgoPlay
• Big Builders
• Bricks Challenge
• Galileo Technic
• RoboToys
• RoboBricks
• Robotics
• AlgoC
• Young Engineers Online
• Build Up

Products and services

• Big Builders Basic engineering enrichment program for ages 4-6 that provides hands-on educational experience using Genius flexible pieces to discover engineering solutions and nature concepts, enhancing motor skills while exposing students to engineering terminology, animal kingdom terms, and basic science.
• Smartivo Early coding program for ages 4-6 where children explore programming basics through playful, story-based missions using tangible coding blocks or GoAlgo App, building foundational coding skills like command sequencing, conditions, loops, and multithreading.
• AlgoBuddy Tangible coding experience for ages 4-6 providing a unique framework to familiarize kindergarten students with algorithmic thinking fundamentals and coding language using the Algobrix® physical coding blocks, with a friendly robot companion that students command to perform various tasks based on daily life scenarios.
• AlgoPlay Programming and robotics fundamentals program for ages 6-10 using the Algobrix® intuitive physical coding language, where students build models in pairs and bring them to life with tangible coding blocks, discovering coding terminology, techniques, and code management through hands-on experience.
• Bricks Challenge Mechanics program for ages 6-9 that imparts theoretical and applied knowledge in classical mechanics through building and playing with motorized models, providing mathematical integration between physical laws and calculations.
• Galileo Technic Advanced mechanical engineering program for ages 9-12 offering broader knowledge in classical mechanics, where students explore machines from a professional engineering perspective, focusing on identifying solutions and promoting teamwork to build more complex mechanisms.
• RoboToys Robotics and coding program for ages 9-12 providing basic skills to become robotic makers, covering robotic-mechanical planning while building various advanced robots and applying common coding commands to build algorithmic and logical thinking skills.
• RoboBricks Robotics and entrepreneurship program for ages 9-11 introducing theoretical and practical aspects of technology, coding, math and entrepreneurship using the LEGO® We-Do2 coding system, developing algorithmic thinking and program implementation.
• Robotics (LEGO® EV3) Advanced robotics program for ages 11-15 using the LEGO® EV3 robotics system, taking coding skills to the next level as students build sophisticated models and learn in-depth programming, designed to simplify the first year of a computer science university curriculum.
• AlgoC Hands-on robotics and coding program for ages 13-18 combining physical robot-building with simplified C-based programming using Arduino IDE and AlgoC SDK, where students write structured code to control motors, lights, sensors, and sounds while exploring foundations of coding with AI assistance.
• Summer Camps STEM camp programs operating during school breaks (summer, winter, Easter) for children in grades 1-5 featuring diverse activities from experiments to arts and crafts to building exciting models, with 4 themes: Science Camp, Candy Camp, Superhero Camp, and Adventure Camp.
• Birthday Parties Themed birthday party programs for children aged 6-10 featuring interactive construction activities with engineering bricks, expert guidance from trained instructors, and warm-up activities for friendly competition and comfortable atmosphere.

Quantifiable outcome

• Over 60,000 students have participated in programs globally
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LEGO Education: LEGO Education is the official educational arm of LEGO, offering robotics kits (WeDo, SPIKE, Mindstorms) and curriculum for K-12 STEM. It is a broad incumbent competitor that Young Engineers builds upon (using LEGO products) while competing with through its own curriculum and tangible coding system.
• FIRST (For Inspiration and Recognition of Science and Technology): FIRST runs global K-12 STEM robotics competitions (LEGO League, Tech Challenge, Robotics Competition) and is a major institution in the educational robotics space. It competes indirectly for students' time and parents' STEM spending while offering a competition-based alternative to Young Engineers' curriculum-based model.
• Code.org: Code.org is a non-profit promoting computer science education in K-12 schools, providing free curriculum, tutorials, and the Hour of Code. It is a broad incumbent whose free offerings pressure paid coding programs targeting the same students, including Young Engineers' younger-age offerings.

Direct peers

• Engineering for Kids: Engineering for Kids is a direct franchise peer offering STEM enrichment programs (engineering, robotics, coding) for children ages 4-14 through a franchise model. It operates internationally with a comparable franchise structure and age-range targeting, making it the closest head-to-head competitor.
• Mad Science: Mad Science is a long-established STEM education franchise delivering after-school programs, camps, and workshops for children. It shares Young Engineers' franchise model and target demographic (children ages 4-15), competing for the same franchisee and end-customer wallet.
• iD Tech: iD Tech is a leading provider of STEM summer camps and online courses for kids and teens, including coding, robotics, and game development. It directly competes for the same parent-spending on enrichment programming and uses a similar age-band targeting.
• Code Ninjas: Code Ninjas is a kids' coding franchise offering after-school programs, camps, and birthday parties for ages 7-14. It is a direct competitor in the franchise-based children's coding space with a similar recurring revenue model and parent acquisition motion.
• Snapology: Snapology is a franchise offering STEAM (STEM + arts) programs for ages 2-14 using LEGO bricks, robotics, and other building tools. It shares Young Engineers' franchise model, age range, hands-on approach, and use of LEGO-compatible materials, making it a direct comparable peer.

Emerging players

• Tynker: Tynker is a leading online platform teaching kids ages 5-18 to code through self-paced games and projects. It competes as an emerging, primarily digital alternative to Young Engineers' in-person tangible coding approach, particularly for the home-use and online learning segment.
• RobotLAB: RobotLAB provides educational robotics solutions for schools, including curriculum, professional development, and robots. It is an emerging player in K-12 educational robotics that competes with Young Engineers for school-based deployments and STEM curriculum dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YoungEngineersOfficial
• Facebookfacebook.com/youngengineersfranchise

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Engineers