ALEGRIA GmbH & Co. KG

What ALEGRIA GmbH & Co. KG does

ALEGRIA GmbH & Co. KG is a Munich-based, privately held (KG) training and consulting company founded in 1998/1999 that delivers certified education and advisory services to the professional cleaning, hygiene, healthcare, food service, and hospitality sectors across the DACH region. Its core offering comprises roughly twenty structured programs, including proprietary ALEGRIA-branded certifications for object managers, application technicians, foremen, HACCP managers, and hygiene officers, alongside modular seminar series (Praxis der Gebäudereinigung Stufen 1–2; Hygiene-Wissen I–IV) and consulting deliverables such as individualized HACCP concepts and §36 IfSG hygiene plans for care facilities. The firm operates three proprietary training centers (Munich, Hamburg, Cologne) with a ~750 m² practice facility in Munich, an Austrian cooperation partner in Dornbirn, on-site delivery across Germany, Austria, and Switzerland, and an online seminar channel delivered via Microsoft Teams with self-serve registration through alegria-seminare.de.

The company monetizes primarily through per-participant seminar and training fees ranging from €80 to €2,075 per person per course, supplemented by time-based consulting fees for hygiene concepts, hygiene plan development, reorganization, expert opinions, and audit support; pricing carries a 5% early-booking discount, a minimum nine-participant threshold, and a recurring annual recertification model for HACCP and hygiene plan consulting. Its go-to-market is enterprise field sales with direct inquiry handling at headquarters, complemented by earned media in trade journals (RATIONELL REINIGEN, ERNÄHRUNG AKTUELL) and organic social channels (LinkedIn, Xing, Facebook, Instagram). Notable enterprise references include Dussmann Service, Hyatt Regency Mainz, Fairmont Hotel Vier Jahreszeiten Hamburg, Klinikum Nürnberg Service-GmbH, and Kliniken am Goldenen Steig gGmbH. The firm holds a DIN EN ISO 9001 quality management certification (introduced 2005, certified by DEKRA), BVLK recommendation of its HACCP concept, registration with the German nursing professionals registry (12 CME points per hygiene course), and has been CO2-compensated since 2021 via @ConClimate. ALEGRIA is controlled by the DR. SCHNELL Gruppe through Hornulin Geschäftsführungs-GmbH as general partner, with Dr. Wolfgang Schnell and Dr. Thomas Schnell as managing directors.

Name

ALEGRIA GmbH & Co. KG

Legal name

ALEGRIA GmbH & Co. KG

Website

https://alegria-seminare.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

ALEGRIA GmbH & Co. KG is a Munich-based training and consulting firm delivering certified hygiene, HACCP, and professional cleaning education to healthcare, food, hospitality, and building-cleaning clients across the DACH region via three training centers, on-site delivery, and online seminars.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seminar and Training Fees: Per-participant, per-event fees for seminars and training courses. Prices range from €80 to €2,075 per person depending on course duration and content. Online and in-person formats available.
2. Consulting Services: Time-based consulting fees for hygiene concepts, reorganization, expert opinions, hygiene inspections, and support during official inspections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ALEGRIA GmbH & Co. KG delivers professional training, certification, and consulting services focused on hygiene, cleaning, HACCP, and food/infection-control compliance. Its portfolio covers ~20 industry-certified programs for object managers, application technicians, foremen, HACCP managers, hygiene officers, and skilled cleaning staff, delivered through three proprietary training centers, online seminars (Microsoft Teams), and in-house firm-specific sessions. Complementary consulting covers individual HACCP concept development, hygiene plans per §36 IfSG, and specialized hygiene advisory work.

Product overview

ALEGRIA GmbH & Co. KG is a training and consulting company specializing in professional education and certification programs for the cleaning, hygiene, healthcare, hotel, and food industries. The company operates its own training centers in Munich, Hamburg, and Cologne and offers both in-person seminars and online courses. The product portfolio consists of approximately 20 certification programs and training courses (including ALEGRIA-certified certifications for object managers, application technicians, foremen, and HACCP managers; seminar series like Praxis der Gebäudereinigung Stufen 1-2; and Hygiene-Wissen series I-IV), complemented by consulting services (HACCP concepts, hygiene plans, reorganization consulting, expert opinions). The company also offers firm-specific in-house training at client locations. Training is delivered through presentations, group/individual exercises, case studies, practical exercises, and experience sharing, with participants receiving ALEGRIA certificates or participation confirmations upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Praxis der Gebäudereinigung Stufe 1: Basisworkshop
• Praxis der Gebäudereinigung Stufe 2: Fokus Bodenbeläge
• ALEGRIA-zertifizierte(r) Objektleiter(in) für die professionelle Gebäudereinigung
• ALEGRIA-zertifizierte(r) Anwendungstechniker(in)
• ALEGRIA-zertifizierte(r) Vorarbeiter(in) für die professionelle Gebäudereinigung
• ALEGRIA-zertifizierte(r) HACCP-Manager(in)
• Fachwirt für Reinigungs- und Hygienetechnik (ALEGRIA)
• ONLINESEMINAR: Kalkulation in der Gebäudereinigung
• ONLINESEMINAR: Basiswissen Reinraumreinigung
• ONLINESEMINAR Basiswissen HACCP & Lebensmittelhygiene
• Hygiene-Wissen I: Reinigung & Desinfektion
• Hygiene-Wissen II: Mikroorganismen & Krankheiten
• Hygiene-Wissen III: OP-Reinigung
• Hygiene-Wissen IV: Infektiöses Zimmer
• Hygienebeauftragte Person für Gesundheitseinrichtungen
• Kommunikation - Effektive Gesprächsführung, Kunden- und Mitarbeitergespräche, Reklamationsmanagement
• Professionelle Graffitientfernung in Theorie und Praxis
• Grundreinigung und Beschichtung - Aus alt mach neu
• Gefahrstoffe und Arbeitssicherheit - ONLINE
• Erfolgreicher durch Zeitmanagement, Arbeitsorganisation und Stressmanagement
• HACCP-Konzept (Individual + Revision)
• Hygieneplan gem. § 36 IfSG stationäre und ambulante Pflege (Individual + Revision)
• Spezielle Beratung

Quantifiable outcome

• Hygiene-Wissen III: OP-Reinigung = €80 per person for 1-hour online session
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clean Consulting AUSTRIA GmbHminorChannel Partner/ Reseller/ DistributorCooperation partner in Dornbirn, Austria (Untere Messestrasse 1, A-6850 Dornbirn) offering ALEGRIA seminars at the Austrian location. Extends geographic reach into the Austrian market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wetrok AG: Swiss manufacturer of professional cleaning machines and chemicals operating the Wetrok Academy, which delivers cleaning and hygiene training across Switzerland and neighboring markets. Directly comparable niche: industry-specific cleaning/hygiene training with proprietary certification content in the DACH region.
• Hagleitner Hygiene International GmbH: Austrian manufacturer of professional hygiene and cleaning products with the Hagleitner Hygiene Academy offering hygiene training and certifications. Closely comparable on geography, vertical focus (cleaning/food/healthcare hygiene), and bundled product-plus-training model.

Broad incumbents

• Ecolab Deutschland GmbH: German subsidiary of the global Ecolab hygiene and infection-prevention services group, which combines chemical products, on-site consulting, and customer training programs. Comparable on the consulting and training side of the hygiene value chain, though Ecolab is far broader in scope and global in reach.
• TÜV SÜD Akademie GmbH: Germany-based continuing-education arm of TÜV SÜD offering a broad catalog of certified professional training including hygiene, HACCP, and facility-services courses. Comparable because it competes for the same enterprise compliance-training budgets, though as part of a much larger certification conglomerate.
• CWS-boco Deutschland GmbH: German arm of CWS Hygiene providing washroom, mat, and workplace hygiene services with associated customer training. Comparable because it sells hygiene services and compliance-adjacent training to the same enterprise segments, though as part of a broad facility-services portfolio.
• Diversey Deutschland GmbH & Co. OHG: German arm of the Diversey hygiene and cleaning-solutions platform, offering products, services, and training to foodservice, hospitality, and healthcare operators. Overlaps with ALEGRIA on hygiene-training content for shared end-customers but is a global incumbent rather than a specialist.
• DEKRA Akademie GmbH: German vocational and compliance training provider offering courses across safety, hygiene, and quality management. Overlaps with ALEGRIA on regulated-content training for healthcare, food, and cleaning industries, but operates as a broad incumbent rather than a cleaning-specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ALEGRIA.GmbH
• LinkedInlinkedin.com/company/alegria-gmbh-co-kg
• Instagraminstagram.com/alegria_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALEGRIA GmbH & Co. KG