Alexandria, cestovní kancelář

What Alexandria, cestovní kancelář does

Alexandria a.s. (operating as Alexandria, cestovní kancelář) is a privately held Czech travel agency founded in 1991 that specializes in packaged beach vacations to Mediterranean and Balkan destinations including Bulgaria, Greece, Turkey, Spain, Italy, Albania, Croatia, Montenegro, Cyprus, Malta, and Indonesia. The company serves primarily Czech families with children, offering all-inclusive packages that bundle flights, accommodation, transfers, and meals, with optional ski tours extending seasonality. Its distribution is omnichannel: two Prague retail branches (Vodičkova 25 and Revoluční 10/1083), one Brno branch (Josefská 16), a Czech partner/reseller network, direct online booking at alexandria.cz, and a phone sales line operating 8:00-21:00 daily.

The product platform comprises standard fixed-price packages (Zájezdy) and Alexandria FLEXI, a dynamic-pricing product offering real-time availability across multiple airlines and hotels. The company operates the Alexandria Club branded hotel concept in partner properties across six destinations, featuring Czech-language animation programs, Karcoolka children's clubs, and the proprietary mascots Karcoolka and Lexa developed with Czech comic authors Klára Smolíková and Lukáš Fibrich. Supporting products include Travel Insurance (with Europ Assistance claims handling and a Symptom Checker for preliminary health assessment), Virtual Doctor Service via the MEDDI telemedicine app, airport parking at four Czech airports, seat selection and baggage add-ons, and the Alexandria Premium Club four-tier loyalty program (Red/Silver/Gold/Diamond) with points redeemable toward future travel.

Revenue is generated primarily through commission and margin on packaged holiday sales to Czech consumers, supplemented by ancillary fees for insurance, airport parking, premium cabin upgrades (Travel Plus Comfort with Smartwings), and ancillary services. Strategic airline partnerships with Smartwings (core), Air Montenegro (core), Ryanair, and Wizz Air provide flight capacity; insurance is underwritten through Europ Assistance and employee benefits are accepted via Pluxee, Benefit Plus, and Benefity a.s. Reported headcount is 39 employees, and the company is privately held with no disclosed external funding or investor base; references to 'Alexandria Group, a.s.' in APC terms suggest an internal group corporate structure, though no parent-subsidiary details are publicly disclosed.

Name

Alexandria, cestovní kancelář

Legal name

Alexandria a.s.

Website

https://alexandria.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexandria a.s. is a privately held Czech travel agency founded in 1991 that sells packaged Mediterranean and Balkan beach vacations to Czech consumers, primarily families, through three retail branches, a partner network, online booking, and phone sales. It operates the Alexandria Club hotel concept with Czech-language animation and the Alexandria Premium Club loyalty program.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Package holiday travel
• Beach vacation packages
• Travel agency services
• Club hotel accommodation
• Travel insurance services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Holiday Sales: Traditional all-inclusive travel packages combining flights, hotels, transfers, and sometimes meals. Core revenue stream with dynamic pricing based on season, destination, and booking timing.
2. Travel Insurance: Travel insurance products including cancellation coverage, medical assistance, and virtual doctor consultations via MEDDI app. Includes Symptom Checker for health assessment.
3. Airport Parking: Parking services at Prague, Ostrava, Brno, and Pardubice airports offered as add-on to travel packages.
4. Extra Services (Seat Selection, Extra Baggage, Premium Meals): Additional fees for preferred seating, checked baggage beyond free allowances, specialty meals, Travel Plus Comfort class upgrade, and sporting equipment transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alexandria is a Czech travel agency that sells package beach holidays combining flights, hotel accommodation, transfers, and optional all-inclusive meal plans to Mediterranean and Balkan destinations including Bulgaria, Greece, Turkey, Spain, Italy, Albania, Croatia, Montenegro, Cyprus, and Indonesia. The company operates its own 'Alexandria Club' branded hotel concept featuring Czech-language animation teams and family-friendly services, and offers supporting add-ons such as travel insurance with 24/7 telemedicine, airport parking, and a tiered loyalty program (Alexandria Premium Club).

Product overview

Alexandria is a Czech travel agency specializing in packaged Mediterranean beach vacations. The core offering consists of two main product lines: standard travel packages (zájezdy) with fixed pricing and Alexandria FLEXI with dynamic pricing based on real-time availability. The company operates branded 'Alexandria Club' hotel properties in Bulgaria, Turkey, Greece, Albania, Spain, and Montenegro, featuring all-inclusive service and Czech-language animation programs with mascots Karcoolka and Lexa. Supporting services include travel insurance with integrated 24/7 telemedicine via MEDDI app, airport parking, and a four-tier loyalty program (Alexandria Premium Club). The company also offers Last Minute deals and specialized programs for families (children stay free) and adults-only accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Alexandria Club: Branded hotel concept featuring Czech animation teams and all-inclusive services in partnered hotels across Mediterranean destinations
• Alexandria FLEXI
• Alexandria Premium Club
• Karcoolka a Lexa

Products and services

• Travel Packages (Zájezdy) All-inclusive package beach holidays combining flights, hotel accommodation, transfers, and optional meals to destinations such as Bulgaria, Greece, Turkey, Spain, Italy, Albania, Croatia, Montenegro, Cyprus, Indonesia, and Malta. Designed for individual consumers and families seeking organized international beach vacations from the Czech Republic.
• Alexandria FLEXI Dynamic travel package offering with real-time pricing that varies based on flight and hotel availability. Features flexible selection of hotels, dates, departure airports, and trip durations using multiple airline and hotel capacities worldwide.
• Alexandria Premium Club (APC) Four-tier loyalty program (Red, Silver, Gold, Diamond) for repeat customers, offering premium discounts at selected hotels, accumulated points redeemable for discounts on future trips (10 points = 1 Kč), and exclusive member benefits. Replaces the previous Alexandria Bonus Club.
• Travel Insurance Travel insurance products including cancellation coverage, medical assistance, and a virtual doctor service via the MEDDI app with 24/7 Czech doctor consultations, Symptom Checker for health assessment, and ePrescription issuance.
• Alexandria Club Hotels Branded hotel properties in destinations including Bulgaria, Turkey, Greece, Albania, Spain, and Montenegro, featuring quality accommodation, beach proximity, all-inclusive service, Czech animation programs, and Karcoolka children's clubs.
• Airport Parking Parking services at Prague (Václav Havel Airport), Ostrava (Mošnov), Brno (Tuřany), and Pardubice airports, offered as an add-on to travel packages.
• Virtual Doctor (Virtuální lékař) 24/7 telemedicine consultation service via the MEDDI application enabling Czech doctor consultations via chat or video call worldwide, with ePrescription issuance where legally accepted and a preliminary Symptom Checker.
• Czech Animation Programs Entertainment programs in Czech featuring mascots Karcoolka and Lexa, daily activities including aqua aerobic, water polo, darts, archery, zumba, children's clubs, evening shows, and sports competitions in Alexandria Club hotels.
• Last Minute Deals Discounted travel packages with imminent departure dates to popular Mediterranean destinations, targeting spontaneous travelers seeking immediate booking options at lower prices.
• Ski Trips (Lyžařské zájezdy) Package ski vacation trips offered as a separate tour category alongside beach holidays, with prices starting from 4,590 Kč per person.
• Cruises (Plavby) Cruise vacation packages offered alongside beach and ski holidays, with prices starting from 29,990 Kč per person.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SmartwingscoreChannel Partner/ Reseller/ DistributorPrimary Czech charter airline partner. Operates flights to Bulgaria, Albania, Balearic Islands, Spain mainland, Tunisia, UAE, Turkey, Egypt, Greece, Cyprus, Italy, and Croatia. Provides Buy on Board service, Travel Plus Comfort premium cabin upgrade, and comprehensive baggage allowance (23 kg checked, 8 kg cabin).
• RyanairminorChannel Partner/ Reseller/ DistributorIrish low-cost carrier offering budget-friendly flight options. 20 kg checked baggage included free. Partnership enables competitive pricing for price-sensitive destinations.
• Wizz AirminorChannel Partner/ Reseller/ DistributorHungarian low-cost airline with Central/Eastern European coverage. 20 kg checked baggage included. Alternative for budget-conscious travelers.
• Air MontenegrocoreChannel Partner/ Reseller/ DistributorFlag carrier of Montenegro operating flights from Prague and Brno to Montenegro destinations. Fleet of Embraer ERJ-195 aircraft. Light catering and water included. 23 kg checked baggage.
• Europ AssistancecoreTechnology or IntegrationInsurance and assistance services provider. Handles medical insurance claims and travel cancellation claims. Provides 24/7 international medical assistance line (+420 221 586 863). Claims submission via [email protected].
• MEDDI (app)coreTechnology or IntegrationTelemedicine platform enabling 24/7 video/chat consultations with Czech-certified doctors worldwide. Included free with all Alexandria travel insurance. Available for Android and iOS. Provides ePrescriptions where legally accepted.
• Pluxee (Sodexo)minorGTM or Marketing PartnerEmployee benefit vouchers accepted for Alexandria package holiday payments. Enables corporate clients to book travel using pre-paid employee benefit credits.
• Benefit Plus / Benefity a.s.minorGTM or Marketing PartnerCzech employee benefits platforms integrated for Alexandria holiday bookings. Allows customers to use workplace benefits for travel purchases.
• Klára Smolíková and Lukáš FibrichcoreStrategic or Co-development PartnerLeading Czech children's comic book authors who create the Karcoolka and Lexa mascot characters and comic series. Characters serve as Alexandria Club hotel mascots and year-round entertainment for children.
• Hotel Partners (various)coreStrategic or Co-development PartnerNetwork of hotel partners across Bulgaria (Primorsko, Sunny Beach, Golden Sands, Obzor, Carevo), Greece (Kos, Crete, Rhodes, Zakynthos, Corfu), Turkey (Side, Alanya, Belek), Albania (Durrës), Spain (Menorca, Costa de Almería), Italy (Ischia), Montenegro, Cyprus, Malta, Indonesia, and other destinations. Includes 'Alexandria Club' branded properties with Czech animation programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invia.cz: Largest Czech online travel marketplace, aggregating package holidays from multiple tour operators including direct competitors. Direct overlap on product and customer segment; differs by being a meta-OTA marketplace rather than an in-house tour operator.
• Fischer Travel: Major Czech travel agency (part of FTG Group) selling package holidays to Mediterranean beach destinations. Operates retail branches, online booking, and a similar family-focused product line; competes head-to-head with Alexandria in the Czech outbound package market.
• Satur Travel: Czech travel agency with a portfolio of package holidays to Mediterranean destinations and retail branch network. Comparable on distribution, destination mix, and Czech family customer base.
• Čedok: The largest traditional Czech travel agency and tour operator, offering package holidays to Mediterranean destinations, retail offices, and a similar Czech-family customer base. Directly comparable on product mix, channel, and customer segment.
• Pelikan (CK Pelikan): Long-established Czech travel agency (founded 1990) offering package holidays, ski trips, and Mediterranean beach vacations. Similar in scale, channel mix, and customer profile to Alexandria.
• Exim Tours: Czech tour operator specializing in package beach holidays to Turkey, Egypt, Greece, and Spain. Closely comparable on product (charter-based packages), destination mix, and target Czech family segment.
• ETI (Evropa Travel International): Czech travel agency with a similar mix of Mediterranean package holidays, retail offices, and online booking. Comparable on product, channel, and price-sensitive Czech family positioning.
• Firo Tour: Czech travel agency selling package holidays to beach destinations in Greece, Turkey, Egypt, and Spain. Direct comparison on product, distribution, and target market.

Broad incumbents

• TUI Česká republika: Czech arm of global tourism giant TUI, offering packages, hotel concepts, and airline capacity across Mediterranean destinations. Overlaps with Alexandria on package product and Club-hotel concept but operates at vastly greater scale and brand recognition.
• Der Touristik Czech: Czech subsidiary of German tour operator Der Touristik (REWE Group), selling package holidays to Mediterranean destinations. Comparable on product and customer segment; broader portfolio and parent-group backing distinguish it from Alexandria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/animace_alexandria
• LinkedInlinkedin.com/company/alexandria-cestovn-kancel-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandria, cestovní kancelář