Alfasens

What Alfasens does

Alfasens is a small-scale brokerage agency (kleinschalig bemiddelingsbureau) headquartered in Lochem, Netherlands, that matches household helpers with clients in the Achterhoek region of the eastern Netherlands. The company operates across 14 municipalities including Aalten, Doetinchem, Lochem, and Winterswijk, and serves individuals and families who need household support — covering cleaning, grocery shopping, and companionship activities. The service is available to anyone needing household help, regardless of medical necessity, and the company positions itself on continuity (one fixed helper per client), low administrative burden (monthly invoicing and salary payments handled on the client's behalf), and rapid setup within a few working days.

The business operates two main service lines: 'Huishoudelijke hulp' (household cleaning, where helpers independently log hours) and 'Maatje in huis' (companionship for clients seeking social interaction, including reading, games, walks, and conversation). Administration is supported through the third-party Octaaf portal for time tracking and invoicing. Alfasens markets itself as a direct-to-consumer brokerage using a minimal channel footprint — a website, a Facebook page, and phone-based requests — and has no proprietary technology, no app, and no disclosed AI capabilities.

The company is independently owned, with no external funding, no parent company, and approximately 18 employees. Revenue is generated via a margin on the brokerage spread between helper compensation and client billing, with monthly invoicing based on hours worked. Pricing is described as attractive but not publicly disclosed. The company has no patents, trademarks, public awards, or named partnerships in the data provided.

Name

Alfasens

Legal name

Alfasens

Website

https://alfasens.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfasens is a small-scale household help brokerage based in Lochem, Netherlands, matching individual clients with fixed household helpers across 14 municipalities in the Achterhoek region and handling administration, invoicing, and payments on their behalf.

Ownership category

akta.pro rank

Headquarters

HQ city

Lochem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Household Help Brokerage: Alfasens acts as a small-scale brokerage agency for household help in the Achterhoek region. The company matches clients with household assistants and facilitates administrative tasks including invoicing and salary payments on behalf of clients. The service is described as having a very attractive rate, with pricing determined per service arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alfasens is a small-scale brokerage agency in the Achterhoek region of the Netherlands that connects clients with household helpers for domestic cleaning and companionship services. Each client is assigned one fixed helper, and the company handles all administrative tasks including monthly invoicing and salary payments to the helper on behalf of the client. Replacement coverage is arranged when the assigned helper is sick or on vacation.

Product overview

Alfasens is a service company, not a software platform. The company operates as a small-scale mediation agency offering household assistance and companionship services in the Achterhoek region of the Netherlands. The core offering includes the Alfasens mediation service itself, which connects clients with helpers, supported by two service lines: 'Maatje in huis' (companionship/social support) and 'Huishoudelijke hulp' (household cleaning services). Clients receive one dedicated helper, monthly invoicing, and automated payment processing through the Octaaf portal system.

Differentiator

Problem solved

Functional benefit

Brands

• Maatje in huis: Companionship service where helpers provide company to clients through activities like reading together, playing games, having coffee or tea, going out, or offering a listening ear.

Products and services

• Alfasens Household Help Brokerage

Quantifiable outcome

• Household help arranged within a few working days

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Buurtzorg: Dominant Dutch neighborhood-care organization known for self-managing nurse teams; also delivers huishoudelijke hulp and Wmo services. Comparable as a broad incumbent offering overlapping household-help and personal-care capabilities.

Direct peers

• Alegruzorg: Dutch household-help and home-care provider offering matched helpers and payroll handling. Directly comparable service model to Alfasens in the broader Dutch market.
• Actief Zorg: Dutch provider of household help, personal care, and nursing, operating across multiple regions with brokerage-style matching. Directly competes with Alfasens for the same household-help contracts in the Dutch market.
• Tzorg: Large Dutch household-help and home-care organization offering huishoudelijke hulp across many Dutch regions. Directly comparable to Alfasens in core service (matched household helpers, payroll administration) but at national scale.
• Home Instead (Netherlands): Franchised home-care and companionship provider active in the Netherlands, matching seniors with CAREGivers. Closely comparable to Alfasens's fixed-helper companionship/household model, though operating at national scale.

Others

• Octaaf (portal provider): Dutch SaaS portal that Alfasens uses for helper time tracking and payroll administration. Included as an enabling technology / ecosystem participant rather than a direct competitor.

Emerging players

• Care.com: Global online marketplace for household help, senior care, and companionship. Comparable as a customer-acquisition channel that competes for the same household-help demand Alfasens serves, though with a self-serve marketplace model.
• Helpling: Online marketplace connecting households with cleaners across the Netherlands. Comparable intermediation of household help, but operates via a digital marketplace model rather than Alfasens's regional fixed-helper brokerage.

Regional players

• Zorgmaat: Regional Dutch home-care organization providing huishoudelijke hulp and personal care. Comparable offering but anchored in different Dutch regions than Alfasens.
• Schoonmaakbedrijf Helder: Dutch regional cleaning and household-help provider. Comparable service offering but focused on the cleaning rather than the companionship/fixed-helper brokerage niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Alfasens-142988779187779
• LinkedInlinkedin.com/company/alfasens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfasens