London Lites
London Lites is a London-based digital Out-of-Home advertising operator running 65+ premium digital signs across the city, selling billboard ad placements to brand advertisers and agencies. Now acquired by Multiply Media Group and rebranded as Backlite UK.
- Company typePrivate
- Founded-
- HeadquartersLondon, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingServices
What London Lites does
London Lites is a digital Out-of-Home (DOOH) advertising operator based in London, United Kingdom. The company operates a network of over 65 premium digital signs distributed across London, selling display time on these digital billboards and signs to brand advertisers, marketing teams, and agencies seeking urban advertising placements in high-traffic locations.
The underlying technology consists of a physical network of digital display units located at premium sites across the city; no software platform, programmatic buying interface, or AI-driven functionality is disclosed in the available data. Revenue is generated through advertising sales on the digital sign inventory, with pricing handled on a quote basis depending on sign location, campaign duration, and scope. The go-to-market motion is direct enterprise field sales to brand advertisers and media agencies in the UK market, with a horizontal customer segmentation approach across brand advertising use cases.
In November 2025, London Lites Ltd. was fully acquired by Multiply Media Group, a subsidiary of UAE-based conglomerate 2PointZero Group PJSC. Following the acquisition, the company was rebranded to Backlite UK and integrated into Backlite Media's global Out-of-Home advertising network. The London Lites entity no longer operates independently; its 65+ sign inventory now contributes to a larger international OOH portfolio.
London Lites firmographics
Firmographics- Name
- London Lites
- Legal name
- London Lites Ltd.
- Website
- https://londonlites.co.uk
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- London Lites is a London-based digital Out-of-Home advertising operator running 65+ premium digital signs across the city, selling billboard ad placements to brand advertisers and agencies. Now acquired by Multiply Media Group and rebranded as Backlite UK.
- Ownership category
- akta.pro rank
London Lites industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where London Lites is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
London Lites business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Digital Out-of-Home Advertising: Revenue generated from selling advertising space on digital billboards and signs across London. London Lites operates a network of premium digital Out-of-Home signs used by brands to display advertising content.
Go-to-market motion1 record
Distribution channels1 record
London Lites product offering
Product offeringCore offering
London Lites operates a digital out-of-home (DOOH) advertising network comprising more than 65 premium digital signs located across London. The company sells advertising space and airtime on these digital displays to brands, media agencies, and advertisers seeking high-visibility outdoor exposure in the London market. Following acquisition, the network has been rebranded and continues to operate under the Backlite UK banner as part of a global DOOH platform.
Product overview
London Lites was a digital Out-of-Home (OOH) advertising operator offering premium billboard advertising across London. The company operated a network of over 65 premium digital signs in London. As of late 2025, London Lites has been acquired by Multiply Media Group and is now operating under the brand Backlite UK, integrating its premium Out-of-Home media inventory into Backlite Media's global network of OOH advertising properties.
Differentiator
Problem solved
Functional benefit
Products and services
- London Lites DOOH Advertising Network
Companies that use London Lites
Customer profileSegments1 record
Ideal customer profiles1 record
London Lites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
London Lites partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Backlite UKcoreLondon Lites has rebranded and now operates as Backlite UK, integrating its premium Out-of-Home media operations into the global Backlite media network. This represents the company's integration into a global network of digital Out-of-Home advertising.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
London Lites competitors and assessment
Company assessmentDirect peers
- blowUP media: European specialist in large-format and spectacular digital OOH including building wraps and landmark sites in major European cities. Comparable in premium digital OOH operating model and advertiser base.
- Backlite Media: Global DOOH network into which London Lites has been rebranded as Backlite UK. Direct parent network operator with comparable digital OOH inventory and global advertiser relationships.
- Global Outdoor Media: UK-based operator of premium digital OOH screens in London including large-format and roadside digital billboards. Directly comparable in scale, market, and digital-only positioning.
- Ocean Outdoor: UK-listed premium digital OOH operator focused on high-impact digital billboards and screens in London and other major UK cities. Closest UK-listed direct peer given shared focus on premium London digital sites.
Broad incumbents
- Lamar Advertising Company: Major US-headquartered outdoor advertising company with growing DOOH portfolio including billboards and digital transit. Comparable DOOH operating model though primarily North American footprint.
- Ströer SE & Co. KGaA: Large German-headquartered DOOH and out-of-home operator with digital roadside and transit networks across Europe. Comparable digital OOH business model and advertiser relationships.
- Clear Channel Outdoor: Major global OOH operator with a large UK and London DOOH portfolio across roadside, retail, and transit. Directly competes for the same brand advertiser budgets and London sites.
- JCDecaux: World's largest outdoor advertising company with significant DOOH street furniture and billboard presence across London. Comparable as a competing operator of digital urban OOH inventory in the same high-value London market.
- MediaCo (Primesight / Exterion Media successor): UK OOH operator offering digital and static advertising in London across roadside, transport, and retail environments. Competes for the same brand advertiser spend in the London market.
Emerging players
- Vivid Outdoor / Vivid Digital Media: Smaller UK digital OOH operator with roadside and retail digital screens. Comparable emerging-market positioning to London Lites with focus on premium digital inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
London Lites social profiles
Digital presenceLondon Lites financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Lites leadership team
Management profileNumber of profiles
London Lites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Lites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Lites
What does London Lites do?
London Lites operates a digital out-of-home (DOOH) advertising network comprising more than 65 premium digital signs located across London. The company sells advertising space and airtime on these digital displays to brands, media agencies, and advertisers seeking high-visibility outdoor exposure in the London market. Following acquisition, the network has been rebranded and continues to operate under the Backlite UK banner as part of a global DOOH platform.
Is London Lites a public or private company?
London Lites is a private company. It is classified as corporate owned and is currently acquired.
When was London Lites founded?
London Lites was founded in -1. It employs 11 to 50 people.
Where is London Lites based?
London Lites is headquartered in London, Philippines, in the Asia region.
How does London Lites make money?
One revenue line is on record: digital Out-of-Home Advertising.
Who are London Lites's main competitors?
Direct peers on record are blowUP media, Backlite Media, Global Outdoor Media and Ocean Outdoor. Broad incumbents are Lamar Advertising Company, Ströer SE & Co. KGaA, Clear Channel Outdoor, JCDecaux and MediaCo (Primesight / Exterion Media successor). Vivid Outdoor / Vivid Digital Media is listed as an emerging player.
Does London Lites have an API?
No public API is recorded for London Lites.
What industry is London Lites in?
London Lites's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7310.