What Forwardly does

Forwardly is an AI-native B2B payments platform that unifies accounts payable (AP) and accounts receivable (AR) automation with real-time payment rails — instant bank transfers, same-day ACH, next-day ACH, standard ACH, and card payments — for US-based small and mid-sized businesses. The platform is built around a proprietary Forwardly Business Network that enables system-to-system invoice and bill exchange across different accounting and ERP systems, a 4-way sync engine that reconciles invoices, bills, payments, vendors, and customers in real time, and an AI Agent trained on over one million transactions across manufacturing, logistics, hospitality, staffing, marketing, and construction that automates invoice capture, line-item coding, and anomaly detection. Forwardly integrates natively with seven accounting/ERP platforms (QuickBooks Online, Xero, Sage Intacct, Oracle NetSuite, Microsoft Dynamics 365, FreshBooks, Zoho Books) via Plaid-secured bank connections, and holds SOC 2 Type II and PCI compliance certifications.

The company generates revenue exclusively through transaction fees, with no monthly subscription, setup, or per-user charges. Pricing tiers include a free account (10 standard ACH transfers/month), pay-as-you-go accelerated payments (instant/same-day/next-day at 1% with $1-$5 caps), card processing at 2.99%, and custom volume-based enterprise contracts for businesses processing six figures monthly, which include API access, dedicated account management, and integrations with mid-market ERPs. Forwardly operates as a subsidiary of ForwardAI, runs a hybrid go-to-market combining product-led self-serve (app.forwardly.com), certified accounting partner referrals ($100-$115 per referral), ERP VAR and affiliate channels via Impact, and an embedded/OEM motion targeting financial institutions, neo-banks, vertical SaaS, and B2B marketplaces with white-label and API options. The company serves 14+ specialized verticals including construction, manufacturing, hospitality, staffing, healthcare, legal, logistics, commercial real estate, nonprofits, and MSPs, alongside accounting firms as a distinct buyer segment.

Name

Forwardly

Legal name

Forwardly

Website

https://forwardly.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Forwardly is an AI-native B2B payments platform that unifies accounts payable and accounts receivable automation with instant and ACH payment rails for thousands of US small and mid-sized businesses, accounting firms, and embedded platform partners across 14+ verticals.

Ownership category

akta.pro rank

Product category

B2B Payments Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Activities Related to Credit Intermediation (5223)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

A2A Bill Pay & eInvoicing (Open Banking Enabled) (FSAMAFAL), Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Accounts payable automation
• Accounts receivable software
• Business payment processing
• AI invoice capture
• Instant business payments

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees - Standard ACH: Standard ACH bank transfers priced at $0.50 per transaction after 10 free transfers per month (5 sent, 5 received). Takes 3-5 business days to deliver.
2. Transaction Fees - Next-Day ACH: Next-day ACH delivery priced at 1% with minimum $1, maximum $3, capped at $10 per transaction.
3. Transaction Fees - Same-Day ACH: Same-day ACH delivery priced at 1% with minimum $1, maximum $4, capped at $20 per transaction.
4. Transaction Fees - Instant Bank Transfer: Instant bank transfers (within 60 seconds) priced at 1% with minimum $1, maximum $5, capped at $30 per transaction. Only available for businesses using banks that support instant payment technology.
5. Transaction Fees - Card Payments: Card payment processing at 2.99% per transaction with 2-3 business day settlement. Fee can be passed to clients. $0.25 card payment settlement fee per batch cannot be passed to client.
6. Enterprise Volume Pricing: Custom volume-based pricing for businesses processing over six figures in payments per month. Includes dedicated account manager, white-glove onboarding, API access, advanced beta features, and priority support.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Forwardly is an AI-native business payments platform that automates accounts payable and accounts receivable workflows for US small and mid-sized businesses. It combines AI-powered invoice/bill capture, multi-speed payment rails (instant bank transfer, same-day ACH, next-day ACH, standard ACH, and card), role-based approval workflows, and 4-way sync with accounting platforms such as QuickBooks Online, Xero, Sage Intacct, NetSuite, and Microsoft Dynamics 365. The Forwardly Business Network enables verified businesses on different accounting systems to exchange invoices and bills automatically with near 100% accuracy.

Product overview

Forwardly is an AI-native business payments platform that combines accounts payable and accounts receivable automation with real-time payment capabilities for small and mid-sized businesses in the US. The platform operates as a unified solution featuring core modules including Accounts Payable Software, Accounts Receivable Software, Instant Payments, ACH Payments, Pay by Card, Auto Payments, AI Bill Capture, Approval Workflow, and Flexible Payments. These modules are unified through the proprietary Forwardly Business Network, which enables automatic data synchronization across different accounting systems with near 100% accuracy. The platform also offers specialized solutions for accounting firms (Partner Certification Program), embedded payments infrastructure for B2B platforms, and a developer API (Payouts API) for custom integrations. Forwardly differentiates through AI-powered automation, multiple payment speed options (instant, same-day ACH, next-day ACH, standard ACH, card), and deep integrations with leading accounting and ERP platforms including QuickBooks Online, Xero, Sage Intacct, Oracle NetSuite, Microsoft Dynamics 365, FreshBooks, and Zoho Books.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounts Payable (AP) Software AI-native bill pay solution that captures supplier invoices in real time, simplifies approvals, schedules payments, and enables touchless reconciliation; includes vendor management, fraud protection, and multiple payment options from one dashboard.
• Accounts Receivable (AR) Software Accounts receivable automation that enables businesses to accept payments online, automate collections, reduce errors, and save finance teams 15+ hours weekly with automatic reconciliation.
• Instant Payments Real-time bank-to-bank payment solution that moves money 24/7 including weekends and holidays, delivering funds in under 60 seconds.
• ACH Payments Flexible ACH payment solution offering same-day, next-day, and standard ACH options, with 10 free ACH payments monthly and AI-powered automation for scheduling and tracking.
• Pay by Card Vendor payment solution that lets businesses pay suppliers and contractors using existing credit or debit cards (Mastercard, Visa, Amex, Discover) while earning rewards and maintaining cash flow control.
• Auto Payments Automated collection solution that enables businesses to collect invoices automatically on due dates; customers authorize once and funds are collected automatically via ACH, instant bank transfer, or card, with pause/resume flexibility.
• AI Bill Capture AI-powered invoice processing that uses OCR to automatically extract data from vendor invoices, code line items, and prepare bills for approval; reduces manual entry and learns from user corrections over time.
• Approval Workflow Customizable payment approval system with role-based permissions, multi-level approval chains, and configurable spending thresholds, providing digital approvals and complete audit trails.
• Flexible Payments Payment flexibility solution that lets businesses schedule payments up to 90 days in advance, split bills into partial payments, batch multiple payments, and choose between instant, same-day, next-day, or standard ACH options.
• Forwardly Business Network Business network that connects customers and vendors across different accounting systems, enabling invoices and bills to sync automatically with nearly 100% accuracy and eliminating manual data entry and PDF processing.
• Embedded Payments Infrastructure AI-native AP and AR infrastructure for financial institutions, vertical SaaS platforms, and B2B marketplaces to embed directly into their products, including APIs, white-label options, and transaction-based pricing.
• Payouts API Developer API for sending hundreds or thousands of vendor payouts, with webhooks for real-time events, CSV bulk upload for batch creation, and integration support for hospitality and manufacturing workflows.

Quantifiable outcome

• 70+ hours saved per month with AI automation
• +8 more outcomes

Named customers8 records

Segments16 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• QuickBooks Online (Intuit)coreTechnology or IntegrationDeep integration with QuickBooks Online enabling seamless 4-way sync of invoices, bills, payments, vendors, and customers. Automatic reconciliation and real-time payment updates without manual entry. Users can sign up with Intuit account for seamless login.
• XerocoreTechnology or IntegrationIntegration with Xero enabling 4-way sync for automated accounts payable and receivable. Real-time reconciliation and payment tracking with Xero's small business accounting platform.
• Sage IntacctcoreTechnology or Integration2-way sync integration with Sage Intacct for mid-sized businesses. Streamlines AP workflows, cuts manual data entry, and provides real-time cash flow visibility.
• Oracle NetSuitecoreTechnology or Integration2-way sync integration with Oracle NetSuite. Reduces errors, speeds up approvals, and eliminates repetitive tasks with AI-native automation.
• Microsoft Dynamics 365coreTechnology or IntegrationIntegration with Microsoft Dynamics 365 for simplified AP & AR workflow. Real-time reconciliation, streamlined approvals, and complete cash flow visibility.
• FreshBookssupportingTechnology or Integration2-way sync integration with FreshBooks for small business accounting. Automated payment workflows and instant business payments.
• Zoho BookssupportingTechnology or Integration2-way sync integration with Zoho Books. Secure hub for managing transactions, bills, invoices, and bank reconciliation with instant payment capabilities.
• PlaidsupportingTechnology or IntegrationPlaid integration for secure bank account connection through Forwardly's onboarding process, enabling secure link between accounting software and business bank accounts.
• The CFO ProjectsupportingGTM or Marketing PartnerPartner marketing organization referring businesses to Forwardly for payment automation solutions.
• MethodsupportingGTM or Marketing PartnerPartner organization co-marketing with Forwardly for business payment solutions.
• The Successful BookkeepersupportingGTM or Marketing PartnerBookkeeping community partner referring members to Forwardly for payment automation.
• ForwardAIcoreOthersParent company of Forwardly. Forwardly is a part of ForwardAI, as stated in website footer.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Modern Treasury: Modern Treasury provides payment operations infrastructure including APIs for ACH, RTP, and wire transfers with reconciliation. It overlaps with Forwardly's instant-payments and developer API offerings for businesses building payment automation.
• Stampli: Stampli offers AI-driven AP automation with collaborative invoice management for mid-market businesses. It overlaps with Forwardly's AI bill capture and AP workflow capabilities for a similar customer profile.

Direct peers

• Ramp: Ramp combines corporate cards with AP automation, bill pay, and accounting integrations for SMBs and mid-market. It directly overlaps with Forwardly's AP/AR and pay-by-card products and competes for the same target customer with a freemium-style proposition.
• Tipalti: Tipalti provides AP automation, global payments, and supplier management for mid-market and enterprise. It competes with Forwardly on AP automation and embedded payments infrastructure while offering broader international coverage.
• Melio: Melio offers B2B bill pay focused on small businesses, including pay-by-card and ACH workflows with QuickBooks integration. It is a direct competitor in the SMB AP automation space where Forwardly also positions itself as a no-monthly-fee alternative.
• Routable: Routable is a B2B payments platform focused on AP automation and vendor payouts with accounting software integrations. It is a direct competitor specifically listed by Forwardly in its comparison pages.
• AvidXchange: AvidXchange provides AP automation specifically for mid-market businesses with deep ERP integrations (NetSuite, Sage Intacct, MS Dynamics). It directly competes with Forwardly's mid-market positioning and ERP integration strategy.
• Bill.com: Bill.com is a leading B2B bill pay and AP/AR automation platform serving SMBs and mid-market businesses. It is Forwardly's most direct subscription-based competitor with a similar QuickBooks/Xero integration strategy and overlapping target customer base.

Broad incumbents

• Intuit QuickBooks: QuickBooks (with QBO Bill Pay) is a broad incumbent serving millions of SMBs with native AP/AR functionality. It is both a key integration partner for Forwardly and a competitor with deep customer lock-in through the accounting platform itself.

Others

• Plaid: Plaid provides bank connectivity infrastructure that Forwardly uses for account linking. It is also an adjacent enabler in the B2B payments stack rather than a direct competitor, though its expanding payments offerings represent a potential future threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/forwardlyapp
• YouTubeyoutube.com/@forwardly
• Facebookfacebook.com/forwardly
• LinkedInlinkedin.com/company/forwardai
• Instagraminstagram.com/forwardlyapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forwardly