What Exinity does

Exinity is a privately held fintech group, founded in 1998 and headquartered in Dubai with a London-listed address on its corporate site, that operates a portfolio of five consumer and institutional financial brands. Its flagship FXTM serves over one million retail traders in 180 countries with leveraged FX and CFD products; Nemo is an AI-powered mobile app that curates equity opportunities from roughly 8,000 daily candidates for novice investors; Pulse is a gamified trading platform covering crypto, synthetics, and traditional finance; PiP World is a gaming-based financial-education ecosystem distributed through Roblox (StockRise) and Telegram (PiP Gold Rush); and Exinity Connect provides institutional liquidity, smart market making, and low-latency execution to broker-dealers, family offices, and hedge funds.

The technology stack spans multi-asset trading infrastructure (retail brokerage plus institutional liquidity provision with Tier-1 bank connectivity), mobile investing applications (Nemo), gamified prediction and simulator products (Pulse, StockRise, PiP Trader, PiP Gold Rush), and a proprietary multi-jurisdictional regulatory and compliance architecture licensed across the FCA (UK), FSC (Mauritius), FSCA (South Africa), CMA (Kenya), FSRA (Abu Dhabi), and CMA (UAE). The group employs 450+ people across 40+ nationalities, with operational hubs in London, Hong Kong, Ebene (Mauritius), Limassol, and Dubai, plus customer and partner service centers in Nairobi, Johannesburg, Abuja, Ho Chi Minh City, Mexico City, Bogotá, and Abu Dhabi.

Exinity's revenue model is transaction-fee based across all primary lines: spreads/commissions on retail FX and CFD trading (FXTM), trading fees on gamified and AI-curated products (Pulse, Nemo), transaction-based institutional liquidity (Exinity Connect), and affiliate revenue share via FXTM Partners, Nemo Affiliates, and Pulse Affiliates. Go-to-market is dual-channel: direct-to-consumer retail platforms targeting emerging-market consumers (with Africa, India, the Middle East, Asia, and Latin America as primary regions) and a partner/affiliate network as a secondary acquisition layer. The institutional line (Exinity Connect) is sold via direct enterprise sales to broker-dealers, family offices, and hedge funds. Customer concentration is low, with a long-tail of millions of individual retail traders, and the company is bootstrapped with no disclosed external institutional investors or funding rounds in the available data.

Name

Exinity

Legal name

Exinity Limited

Website

https://exinity.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Exinity is a private fintech group operating FXTM, Nemo, Pulse, PiP World, and Exinity Connect — providing retail FX/CFD trading, AI-curated equity investing, gamified trading, gaming-based financial education, and institutional liquidity to millions of consumers and professional clients across emerging markets.

Ownership category

akta.pro rank

Product category

Online Trading & Brokerage

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Equities Brokerage (FSAEACAH)

akta.pro secondary industries

Collateral Transformation & Liquidity Services (FSACAIAF), FX Conversion, Pricing & Hedging Infrastructure (Treasury/Rate Engines) (FSAGAKAG), Embedded FX & Cross-Border Treasury (FSAGALAG), Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)

Keywords

• Online trading platforms
• Forex brokerage
• Liquidity provision
• Gamified investing
• Wealth management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail FX and CFD Trading: Exinity operates retail FX and CFDs brokerage through FXTM and other brands, generating revenue from trading spreads, commissions, and fees on leveraged financial products.
2. Institutional Liquidity Services (Exinity Connect): Provides liquidity solutions to broker-dealers, family offices, and hedge funds with regulatory confidence (FCA UK & FSC Mauritius), generating revenue from professional trading services.
3. Affiliate Partner Programs: Exinity offers affiliate programs across FXTM, Nemo, and Pulse brands with flexible earning models and highly competitive commissions, generating revenue share from referred customer trading activity.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Exinity is a multi-brand fintech holding company that operates retail FX and CFD brokerage (FXTM), an AI-powered stock selection app (Nemo), a gamified trading platform (Pulse), a gaming-based financial education ecosystem (PiP World), and an institutional liquidity provision service (Exinity Connect). The company sells leveraged trading access, investment tools, and liquidity services to retail consumers and institutional clients across emerging markets.

Product overview

Exinity operates as a fintech holding company managing a portfolio of five distinct brands spanning both Traditional Finance (TradFi) and Decentralized Finance (DeFi). The portfolio includes FXTM (a leading retail FX and CFDs broker with 1M+ customers globally), Nemo (an AI-powered investment app), Pulse (a gamified trading platform), PiP World (a gaming-based financial education ecosystem), and Exinity Connect (an institutional liquidity provision service). These brands collectively serve retail traders, new investors, and institutional clients across Africa, India, Middle East, Asia, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• FXTM: Award-winning global forex and CFD trading brand serving over 1 million customers in over 100 countries with leveraged trading services
• Nemo
• Pulse
• PiP World
• Exinity Connect

Products and services

• FXTM Retail FX and CFD trading platform serving over one million customers across 180 countries, offering leveraged trading with educational support and multiple account types for emerging-market retail traders.
• Nemo AI-powered mobile investment app that selects trending stocks from approximately 8,000 daily opportunities, presenting them through a simplified, visually appealing interface designed to attract new investors.
• Pulse Gamified trading platform that transforms binary price predictions into an accessible game format, covering crypto, synthetics, and traditional finance assets for first-time traders and casual users.
• PiP World Virtual ecosystem combining gaming with financial education, featuring PiP Trader (virtual trading portfolios), StockRise (stock simulator on Roblox), and PiP Gold Rush (Telegram-based game with real-money rewards).
• Exinity Connect Institutional liquidity provision service for broker-dealers, family offices, and hedge funds, offering smart market making, low-latency execution, real-time reporting, and access to Tier-1 bank networks.

Quantifiable outcome

• 1 million+ traders trust FXTM across 180 countries
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Andrey & Julia Dashin's FoundationcoreStrategic or Co-development Partner · 30 March 2026Exinity partners with the Andrey & Julia Dashin's Foundation on environmental initiatives aligned with UN Sustainable Development Goals. Joint activities include beach clean-ups (180kg litter collected with 45 volunteers at Akrotiri, Cyprus), tree planting using Groasis Waterboxx technology (140 trees near Agios Amvrosios), and the 'Back to the Roots Festival'. Focus areas: responsible consumption, plastic pollution reduction, and marine ecosystem protection.
• ECOmbarecoreStrategic or Co-development Partner · 30 March 2026Environmental group partnered with Exinity and Andrey & Julia Dashin's Foundation for restoring Cyprus's forest ecosystems and environmental community action. Collaborated on beach clean-ups, tree planting initiatives, and the 'Back to the Roots Festival' in October 2024.
• 88 BikescoreOthersExinity supports 88 Bikes, an innovative charity that gives bicycles to young people in developing countries who have been rescued from poverty and exploitation. Bikes provide hope, access to education and work, valuable life skills, and mobility.
• VelokhayacoreOthersExinity supports Velokhaya, a charity that empowers youth in South African townships to succeed through education and cycling, including competitive BMX. The initiative provides hope, access to education and work, valuable life skills, and mobility.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eToro: eToro is a multi-asset retail broker offering forex, equities, crypto, and CFDs with a strong social-trading and gamified UX. Closely comparable to FXTM/Pulse on retail product mix and emerging-market growth ambitions, and similarly targets novice investors through mobile-first design.
• XM (Trading Point of Financial Instruments): XM is a large retail forex and CFD broker serving millions of clients globally with multi-jurisdictional regulation. Closely comparable to FXTM on retail FX focus, customer scale, geographic breadth, and affiliate-driven GTM motion.
• Pepperstone: Pepperstone is a global retail FX/CFD broker with strong emerging-market presence and a Razor account offering institutional-grade execution. Comparable to FXTM on retail FX customer base and to Exinity Connect on institutional liquidity, with similar regulatory footprint.
• Plus500: Plus500 is a publicly listed CFD-focused retail broker serving customers across multiple jurisdictions with a proprietary trading platform. Directly comparable to FXTM's core retail FX/CFD offering and revenue model (spread/commission on leveraged trades).
• Trading 212: Trading 212 is a commission-free multi-asset broker with a mobile-first UX targeting novice and self-directed investors. Comparable to Nemo on simplified AI-assisted investing and to FXTM on retail multi-asset trading, with similar emerging-market expansion.
• AvaTrade: AvaTrade is a multi-jurisdiction retail FX/CFD broker regulated across the EU, Australia, Japan, South Africa, and the Middle East. Directly comparable to FXTM on product mix, multi-license strategy, and emerging-market focus.

Broad incumbents

• IG Group: IG Group is a long-established, publicly traded multi-asset broker offering CFDs, spread betting, share trading, and institutional liquidity. Comparable to FXTM on retail FX/CFDs and to Exinity Connect on institutional liquidity provision, though substantially larger and more diversified.
• StoneX (formerly INTL FCStone): StoneX is a diversified financial services firm operating retail FX (forex.com), institutional execution, clearing, and liquidity provision. Comparable to Exinity Connect on institutional liquidity and prime brokerage services and to FXTM on retail FX, with both B2B and B2C franchises.
• Interactive Brokers: Interactive Brokers is a publicly listed global multi-asset broker with deep institutional and professional retail franchise. Comparable to Exinity Connect on institutional liquidity provision and to FXTM on multi-asset breadth, though at far greater scale and a more professionalized client mix.

Regional players

• Robinhood Markets: Robinhood is a US-focused, mobile-first retail broker offering equities, options, and crypto with gamified UX. Comparable to Nemo and Pulse on simplified, gamified retail investing and to FXTM on multi-asset retail, though primarily serving the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exinity
• Facebookfacebook.com/exinity
• LinkedInlinkedin.com/company/exinity

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exinity